Advanced YouTube discoverability optimization using nested keywords

24
Jeremy Vest www.vidpow.com #vidpowbam Advanced Video Discoverability Optimization using Nested Keywords

Transcript of Advanced YouTube discoverability optimization using nested keywords

Page 1: Advanced YouTube discoverability optimization using nested keywords

Jeremy Vestwww.vidpow.com#vidpowbam

Advanced Video Discoverability Optimizationusing Nested Keywords

Page 2: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

What you will learn:> What is nested keywords > Becoming a content hub> Meta: In the video > Meta: Title structure > Meta: Tags > Meta: Description > Meta: Playlists> Meta: Channel optimization

Page 3: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

“Nested Keywords is the art

of ranking video content for bigger picture keywords”-Jeremy Vest

Page 4: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

“We’ve helped our customers gain over 500 million mostly organic views on YouTube. Nested keywords had a lot to do with this success.”

Page 5: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

Page 6: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

Page 7: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

7

How did we get FUNimation to rank #1 for free anime?

Page 8: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

8

Page 9: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

9

Becoming a content hub

A Content Hub is the idea of centralizing content into a one-stop shop for visitors. A Content Hub can host branded content, curated content, social media content, user generated content, videos, documents and even lead forms.

If you have 100 videos about hairstyles that all relate through meta and playlists you could be perceived as a channel that adds value to that topic.

If your channel talks about everything you might be a perceived thought leader on nothing.

Page 10: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

10

Page 11: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

11

Page 12: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

12

Page 13: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

13

The 6 parts of nested keywords

1.What’s said in the video2.video title3.video tags4.video description5.playlists6.Channel optimization

Page 14: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

14

Meta: In the video

Before you shoot your videos make sure you understand

the big picture category the content fits into so that you can say the words in your video.

A dog can’t be a cat:The video must be about the topic you want to rank for.

Page 15: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

15

Meta: Keyword Title structureNested keywords - what the video is about - brand name

Page 16: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

16

Meta: Title structure

#3

Page 17: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

17

Meta: Social title structure

Page 18: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

18

Meta: Tags

Page 19: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

19

Meta: Description Make sure the main nested keywords are in the description!

Page 20: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

20

Meta: PlaylistsUse exact phrase playlists and add the nested words in the playlist description

Page 21: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

21

Meta: Channel optimization Channel keywords

Page 22: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

22

Meta: Channel optimization About Section

Page 23: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

23

Summary

1.Make sure you use the nested words in the video2.Make sure the title has the nested keywords3.Use the nested keywords in your tags 4.Use the nested keywords in your description 5.Use exact phrase nested keywords in your playlists and playlist

descriptions 6.Use nested keywords in your Channel keywords and about section

Page 24: Advanced YouTube discoverability optimization using nested keywords

#Vidpowbam #VidCon

24

Questions?

Jeremy Vestjeremy [AT] vidpow.com#vidpowbamwww.vidpow.com

Contact