Youtube Marketing for Businesses

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description

My slide presentation for GDays Pampanga on April 26, 2013. Covers both basic and advanced tips on promoting a business through YouTube.

Transcript of Youtube Marketing for Businesses

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https://www.youtube.com/keyword_tool http://www.google.com/sktool

Identify which keywords that your target audience will most likely use to find your video content

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Make it easier for search engines to understand what the content is about by using the keywords on the video’s meta data, such as on title/headline, description and tags. This will help your videos become more findable to users.

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There’s no doubt that search is one of the most effective ways to drive potential customers to a business.

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Keyword usage on meta data

Transcript

Incoming Links

# of views

Social Shares

Traffic Source

# of Embeds

# of Likes

Watch-time

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https://www.stumbleupon.com/pd

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Reach out to them and ask if they’ll be interested to use and embed your video, to make their content more comprehensive – and be more useful to their audience.

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The data available from your YouTube dashboard will allow you to get more insights on how you can improve your channel’s audience development, viewership, watch-time, engagement, and conversions.

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The “Will it Blend” series resulted to: • Over 230 million total views • 700K subscribers • Massive brand recognition • Guest appearances on several radio • and TV shows. • Won several marketing awards. • Reported a 400% increase in sales in

2011.

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• 12,000,000+ total views • 200K+ subscribers • He sells a fight training program that costs

$97 – along with other paid exclusive content on his membership site.

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