Press play - video marketing using youtube how to for businesses (2)
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Transcript of Press play - video marketing using youtube how to for businesses (2)
Press
Video Marketing Using YoutubeHow to for Businesses
REAL ESTATE LEADS PROSPECTORWWW.REALESTATELEADSPROSPECTOR.COM/
PLAY
YouTube has over a billion users - almost one-third of allpeople on the Internet Every day people watch hundreds of millions of hours onYouTube and generate billions of views.You can navigate YouTube in a total of 76 differentlanguages (covering 95% of the Internet population). reaches more 18-34 and 18-49 year-olds across the globe.
95%https://www.youtube.com/yt/press/statistics.html
Non Viewers5%
Viewers95%
REAL ESTATE LEADS PROSPECTORWWW.REALESTATELEADSPROSPECTOR.COM/
Create your Business Channel
Input: About tab - describe your brand very accurately, and include any relevantinformation that you want to display to a user.
ADD PROFILE AND CHANNEL ART - YOUR LOGO AND BUSINESS BANNER LIKELY YOU NEED TO CREATE A BUSINESS ACCOUNT IN GOOGLE +
REAL ESTATE LEADS PROSPECTORWWW.REALESTATELEADSPROSPECTOR.COM/
SHOW
YOUTUBE CREATOR STUDIO
MANAGECREATE
This tool has various navigation options that are specific to how we'll manage ourYouTube account.
REAL ESTATE LEADS PROSPECTORWWW.REALESTATELEADSPROSPECTOR.COM/
Video Promotions via YouTubeP A I D V I D E O P R O M O T I O N S
G O T O Y O U R A D W O R D S A C C O U N T A N D Y O U W I L L N E E D T O L I N KY O U R Y O U T U B E C H A N N E L T O Y O U R A D W O R D S A C C O U N T .
REAL ESTATE LEADS PROSPECTORWWW.REALESTATELEADSPROSPECTOR.COM/
Two different types ofvideo display
happens when someone goes to watch
another video, and before that video loads,
your commercial will play.
Pay per view ad - You're only going to pay if
someone watches 30 seconds, or to the end of
your ad.
IN-STREAM VIDEO DISPLAY IN-DISPLAY AD
will show up when someone is searching for
your particular keywords.
You need to create an ad, so you'll have a
Headline and a Description much like your
search ad.
REAL ESTATE LEADS PROSPECTORWWW.REALESTATELEADSPROSPECTOR.COM/
Video Marketing MetricsCheck the number of viewers who watch the video by second intervals; 3 seconds, 15 seconds etc...YOUTUBE ANALYTICS
By understanding the metrics and knowing the percentage of viewers who watches per second intervals you candetermine whether you:
Change the introduction of your video -perhaps changing the pace of the intro. Reduce the background music volume -this may also be a factor.
3 second drop: 15 second drop:See whether your content has been mentionedprematurely. Or the intro is too long.In video content marketing you need to be ascompelling telling the story similar to your articles.
REAL ESTATE LEADS PROSPECTORWWW.REALESTATELEADSPROSPECTOR.COM/
To check your analyticsGoto creator studio > Analytics > Audience Retention
REAL ESTATE LEADS PROSPECTORWWW.REALESTATELEADSPROSPECTOR.COM/
Key ingredients for video content
Established brand -You have established your brand through web and socialmedia marketing. What the audience is looking forward to What message you want to share to audience
How-to videosMarket updatesInterviewsListing videosNeighborhood overviews
Topics for Content:
REAL ESTATE LEADS PROSPECTORWWW.REALESTATELEADSPROSPECTOR.COM/
CONTACT US TODAY!EMAIL: [email protected] LINE: 407 401 9225
Let's makethis work.We look forward to working with you to makethe most effective video marketing campaign.
REAL ESTATE LEADS PROSPECTORWWW.REALESTATELEADSPROSPECTOR.COM/