Youth Hostel in Rio de JaneiroYouth Hostel in Rio de Janeiro

MarianaMariana

Women’s Business Leadership- Part IWomen’s Business Leadership- Part I

Professor FreyProfessor Frey

07/21/201007/21/2010

IntroIntro

• Upcoming world events as Upcoming world events as Olympic Games and World Olympic Games and World Cup;Cup;

• The need of The need of accommodations.accommodations.

My Business IdeaMy Business Idea

• A Youth Hostel located in a safe A Youth Hostel located in a safe neighborhood, providing a service with neighborhood, providing a service with quality and excellence.quality and excellence.

Target CustomerTarget Customer

• Age: 18-30 years-oldAge: 18-30 years-old

• Gender: Male and FemaleGender: Male and Female

• Geography: WorldwideGeography: Worldwide

Supporting ResearchSupporting Research

• Brazil expects to increase it’s number of Brazil expects to increase it’s number of international tourists in 113% from 2010 international tourists in 113% from 2010 to 2020. *to 2020. *

* Source: Embratur- Brazilian Secretary of Tourism* Source: Embratur- Brazilian Secretary of Tourism

FinancialsFinancials

• 90% of the answered surveys were willing 90% of the answered surveys were willing to pay US$ 35.00 per night to stay in a to pay US$ 35.00 per night to stay in a hostel.hostel.

ActionsActions

• Having a business plan written down and Having a business plan written down and sent it out to investors by February, 2011.sent it out to investors by February, 2011.

• Having the Youth Hostel operating by Having the Youth Hostel operating by October first, 2011.October first, 2011.

Continuous LearningContinuous Learning

• Taking the WBL class Part II;Taking the WBL class Part II;

• Master in Marketing.Master in Marketing.

ConclusionConclusion

Thanks for your time!Thanks for your time!

You are welcome to stay in my You are welcome to stay in my hostel!!hostel!!

http://www.youtube.com/watchhttp://www.youtube.com/watch?v=Z00jjc-WtZI?v=Z00jjc-WtZI