Youth Charter 2016 Games Legacy Impact Report Executive … · 2020-07-09 · •Salford Quays,...

2016 Games Legacy Impact Report

Youth Charter

Sport, Arts, Culture and Digital Technology...A Legacy Opportunity for All...

Executive Summary

#LEGACYOPPORTUNITY4ALL

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1.0 BACKGROUND AND INTRODUCTION: 2012 to 2016 - A FOUR YEAR CONSULTATION............................................................................................1

2.0 LEGACY DEVELOPMENT GOALS.......................................................................................................................2 2.1 KEY STRATEGIES.......................................................................................................................................................................2

3.0 SUCCESS STORIES – and questions that need to be asked....................................................................3 3.1 ETIHAD COMMUNITY CAMPUS: SPORT DEVELOPMENT IN THE COMMUNITY...................................................3

3.2 BIRLEY COMMUNITY CAMPUS: COMMUNITY DEVELOPMENT THROUGH SPORT.............................................4

3.3 HEATH TOWN COMMUNITY CAMPUS: COMMUNITY DEVELOPMENT THROUGH SPORT...............................5

3.4 ICZ MEDIA CITY COMMUNITY CAMPUS: COMMUNITY DEVELOPMENT THROUGH SPORT...........................6

4.0 SPORT DEVELOPMENT IN THE COMMUNITY AND COMMUNITY DEVELOPMENT THROUGH SPORT.............................................................................7 4.1 PHILOSOPHY: A TWO-PRONGED APPROACH.................................................................................................................7

5.0 YOUTH CHARTER COMMUNITY CAMPUS – A CALL TO ACTION..........................................................8 5.1 COMMUNITY CAMPUS MODEL...........................................................................................................................................8

5.2 SOCIAL COACH LEADERSHIP PROGRAMME (SCLP).....................................................................................................8

6.0 CALL TO ACTION RECOMMENDATIONS......................................................................................................10

7.0 YOUTH CHARTER TIMELINE.............................................................................................................................12

8.0 AND FINALLY........................................................................................................................................................14

CONTENTS

YOUTH CHARTERMission

Sport, culture, art and digital technology - social and human development for life

YOUTH CHARTERVision

Youth and communities engaged, equipped and empowered to contribute to a 21st Century Global Society for All.

YOUTH CHARTEROpportunity

To invest in the potential of our 21st Century Global Citizens.

YOUTH CHARTERObjectives

Engage, equip and empower young people and communities to maximise their social and cultural integration and active participation.

YOUTH CHARTERValues

• Positive happiness and fulfilment through active human and social engagement• Positive mental and physical fitness for all• Commitment to excellence and collaboration for all young people and communities• Dignity, honesty, integrity and respect of self in all that we do

YOUTH CHARTERDevelopment Goals

1. EDUCATION - attendance, attainment and performance2. HEALTH - physical activity, wellbeing and active lifestyle3. SOCIAL ORDER - civic rights and responsibilities4. ENVIRONMENT - community cohesion and quality of life5. VOCATION, TRAINING, EMPLOYMENT AND ENTERPRISE

Copyright: Youth Charter 2017

This report is Copyright under the Berne Convention. All rights are reserved. Apart from any fair dealing for the purposes of private study, research, criticism or review as permitted under the Copyright Designs and Patents Act 1988.

No part of this publication maybe reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, electrical, chemical, mechanical, optical, photo copying, recording or otherwise, without the prior written permission of the copyright owner. Enquiries should be addressed to Youth Charter.

The Youth Charter is a UK registered charity and United Nations Non-Governmental Organisation.

Registered Charity No. 1065861

Youth CharterThe Atrium, Ground Floor, Anchorage 2, Anchorage QuaySalford Quays, Manchester M50 3YW, UK

Tel: +44 (0) 161 877 8405Email: [email protected]: www.youthcharter.co.uk

Author: Geoff Thompson MBE FRSA DL

Editor: Janice Argyle, Team Wade

Rearchers: Peter Rayment, Philip Parker

Report Design: Team Youth Charter

Report sponsored by:

Honorary Life President The late Dame Mary Glen Haig DBE*

Vice Presidents Sir Bobby Charlton CBE Judge Richard Goldstone Judge Gabrielle Kirk McDonald Sir Alex Ferguson CBE Clive Lloyd CBE Lord Herman Ouseley Sir Steve Redgrave CBE Dame Sarah Storey DBE Sir Rodney Walker Executive Chairman Geoff Thompson MBE FRSA DL Chair of Trustees David Allen OBE

Trustees Louise Barlow LLB (Hons) Helen Brzozowski BA (Hons) MA Andrew Emmerson LLB Pearly Gates Gouy Hamilton-Fisher Barbara Stevenson CACI

For a glossary of terms please visit the Youth Charter website at: www.youthcharter.co.uk

First published in 2017 by the Youth Charter,The Atrium, Ground Floor, Anchorage 2, Anchorage QuaySalford Quays, Manchester M50 3YW, UK

© 2017 Youth Charter & © 2017 Pursuit of Excellence Ltd

The ‘Wise’ series of programmes (eg. Rugbywise, Soccerwise, Tenniswise, Artwise etc.) © the Youth Charter. The Youth Charter has asserted its rights through Pursuit of Excellence under the Copyright, Design and Patents Act, 1988 to be identified as the author of this work. All rights reserved. No part of this report may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or later invented, including photocopying and recording, or in any information storage or retrieval system, without the prior permission in writing from the publishers.

Other documents produced by the Youth Charter include:

• A New Strategy for Sport Consultation Paper –

Submission to DCMS (2015)

• Youth Charter ‘22’ Tenniswise Report (July 2015)

• Youth Charter 2015 Legacy Manifesto –

Social, Cultural and Economic Opportunity for All… (May 2015)

• Youth Charter ‘21’ Soccerwise Report (Sep 2014)

• Glasgow 2014 Legacy Forum Report (May 2014)

• Youth Charter 2012 Games Legacy Report (Mar 2013)

• Parliamentary Commission on Physical Activity –

Open Call for Evidence (Dec 2013)

• A London 2012 Legacy for All – Submission to House of Lords Select

Committee on Olympic and Paralympic Legacy (July 2013)

• A Curriculum for Life –

Submission to the Youth Select Committee (May 2013)

• School Sports following London 2012 –

Submission to the Education Select Committee (March 2013)

• Legacy Manifesto (2011)

• Youth Charter Muhammad Ali Scholars Report (2010)

• Liverpool Report (2009)

• Commonwealth “12” Report (2006)

• Manchester “12” Report (2009)

• Rugbywise “12” Report (2009)

• Youth Charter “12” South Africa Report (2009)

• Youth Charter European Issue Document (2003)

• Youth Charter 5 Year Report (1998)

• Sport as a Contributor to Social Regeneration,

Youth Charter Quadrennial Report (1998)

EXECUTIVE SUMMARY: YOUTH CHARTER 2016 GAMES LEGACY IMPACT REPORT

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Youth Charter Referencing

The Youth Charter has referenced sourced material in an in-house style. The vast majority of the Youth Charter source material has come from web-based research, newspapers and government policy, with addition-al academic material where appropriate. The Youth Charter provides a one style fits all approach to its referencing of sourced material in order to maintain a clear approach. The Youth Charter reference style is as follows:

• Title, Year, Author (if provided), Organisation, Web Address (if applicable)

Report printed by: Poplar Printing Services Ltd


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2.0 LEGACY DEVELOPMENT GOALSThe Youth Charter Community Campus Model provides a Cultural Framework for the delivery of ‘Sport Development in the Community’ and ‘Community Development through Sport’ programmes with social, cultural and economic outputs and outcomes. The outputs and outcomes of the Youth Charter Community Campus are measured against the following Legacy Development Goals (LDGs):

• EDUCATION Attendance and Attainment • HEALTH and Physical Activity • SOCIAL ORDER discipline and civic responsibility • ENVIRONMENT and Quality of Life • VOCATION TRAINING, EMPLOYMENT AND ENTERPRISE (VTEE)

2.1 KEY STRATEGIES 1. EDUCATION - Educational Excellence Everywhere (2016)

“Good schools and a well-educated population make our country stronger, fairer, wealthier and more secure, and higher standards in the classroom mean better life chances for everyone.

Investing in our education system is an investment in the future of our nation.”- Foreword by Rt Hon Nick Morgan MP, former Secretary of State for Education

2. HEALTH - Sporting Future: A New Strategy for an Active Nation (2015)

“My passion for sport is very real, and very personal. It is for that reason that I’m incredibly proud to be able to deliver the first government strategy for sport in more than a decade. I make no apologies for its scale and scope,

nor its ambition for the short term and the long-term delivery of sport and physical activity in this country.”- Foreword by Rt Hon Tracey Crouch MP, Minister for Sport, Tourism and Heritage

3. SOCIAL ORDER - Review of the Youth Justice System in England and Wales (2016)

“I have described a new system in which young people are treated as children first and offenders second, and in which they are held to account for their offending, but with an understanding that the most effective way to achieve change will often be by

improving their education, their health, their welfare, and by helping them to draw on their own strengths and resources.”- Charlie Taylor, Review Author

4. ENVIRONMENT - The Culture White Paper (2016)

“Over the past 70 years public support has championed culture for all, giving people everywhere the right to expect the best; preserved our collective heritage; and extended ever-greater access.”

- Foreword by Rt Hon Ed Vaizey, former Minister for Culture and the Digital Economy

5. VOCATION TRAINING, EMPLOYMENT AND ENTERPRISE - Post-16 Skills Plan (2016)

“Reforming the skills system is one of the most important challenges we face as a country. Getting it right is crucial to our future prosperity, and to the life chances of millions of people.”

- Foreword by Rt Hon Nick Boles MP, Minister of State for Skills

INSPIRE A GENERATION

“They haven’t just made history; by showing just how far talent and hard work can take you, they have inspired the next generation.”

- Rt Hon Theresa May MP, Prime Minister and First Lord of the Treasury

“These athletes are fantastic role models for our young people, and I am very hopeful that thanks to their efforts this summer, more children up and down the country will take up sport.”

- Rt Hon Karen Bradley MP, Secretary of State for Culture, Media and Sport

“Across Government we can learn lessons from the success of Team GB and build upon it in other areas of policy. But for me, when the final curtain closes on Rio 2016 at the end of the Paralympics I will ensure all involved in sport in this country will work

hard to keep the momentum up, using the unique power of sport to benefit as many people’s lives as possible.”- Rt Hon Tracey Crouch MP, Minister for Sport, Tourism and Heritage

1.0 BACKGROUND AND INTRODUCTION: 2012 to 2016 - A FOUR YEAR CONSULTATION The Youth Charter 2016 Games Legacy Impact Report is a four-year review of the social and human development legacy activity with young people and communities locally, nationally and internationally.

Following the London 2012 Games Legacy Pledge to ‘Inspire a Generation’, the Youth Charter hosted the 2012 Games Legacy Debate, bringing together young people from Greater Manchester face to face with a panel representing sport, arts, education and business. The chair was the Rt. Hon John Bercow MP, Speaker of the House of Commons. The discussion centred on how a ‘legacy opportunity 4 all’ could be truly equitably diverse and inclusive.

The debate inspired the Youth Charter 2012 Games Legacy Report, which provided 46 recommendations and a road map leading up to and including the 2014 Commonwealth Games in Glasgow. Later, at the Youth Charter 2013 Games Legacy Forum, the public, private, third sector and community organizations plus young people in particular came up with suggestions for a UK-inclusive approach to break down social, cultural and economic barriers.

In 2015, the Government introduced a new sports strategy to address the lack of participation and physical activity in children, young people and the hard to reach. To reflect the 2016 Team GB success at Olympic and Paralympic level, a revised Sporting Futures strategy entitled ‘A New Strategy for an Active Nation’ was proposed by Sports Minister, Rt Hon Tracey Crouch MP.

Sport England responded to the Government’s report with their strategy, ‘Towards an Active Nation’. Sport England and Sport UK’s recently-launched Sports Code also recognised the need for greater equality and diversity in the boardroom, in sports administration and in coaching.

The Youth Charter 2016 Games Legacy Impact Report provides 7 Key Recommendations. Building on the Team GB success, we hope these will help to meet the challenges we face to provide an equitably diverse and inclusive approach. Our Call to Action includes aspirations for both further and higher education, employment and entrepreneurial opportunities, improved life-skills and work-ready resilience for life.

“In communities, we need the prices for sports club to be cheaper, how do you think sports clubs can be cheaper?”- Precious, from St Mary’s Primary School, Manchester

“Why isn’t there an additional budget in secondary schools that is ring-fenced for sport like in primary schools?”- Matt, from Malbank School, Cheshire

“Why do you think there is more funding in some sports than others?”- Simon, from UTC@MediaCityUK, Salford

“The investment in our Team GB heroes needs to see a replicated investment in our young people and communities.”

- Geoff Thompson MBE FRSA DL, Executive Chair, Youth Charter

“It has been a great fun experience for me to, I would like to thank all of you for taking part, because you can have a panel, sponsor and building but unless you have young people that are interested and engaged asking brilliant

questions and showing their commitment, the event would not happen.”- The Rt Hon John Bercow MP, Speaker of the House of Commons

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Spirit of Hulme and Moss Side delegation at the L.A. 84 Foundation 1994 inspiring a #legacyopportunity4all

Youth Charter, a legacy of the Manchester 2000 Olympic bid in 1993 inspiring a #legacyopportunity4all


3.2 BIRLEY COMMUNITY CAMPUS: COMMUNITY DEVELOPMENT THROUGH SPORT

3. British Basketball

British Basketball, the governing body for Basketball in Great Britain, has only been in existence since 2006 with an initial task of building teams to participate in the London 2012 Games. The main priorities of British Basketball are providing Olympic Teams and growing the sport. The Youth Charter involvement will focus on developing Social Coaches for first engagement with young people and communities.

Manchester Metropolitan University (MMU) is the academic partner, with specific responsibility for evaluating the impact of the project using their own developed tools. MMU has the award-winning development and world-class centre for Education and Health Professionals with Birley Fields as the hub. Based adjacent to recognised disadvantaged and hard to reach com-munities, MMU is ideally situated to practice what it preaches:

“Community is at the very heart of the Birley. Through our academic partnerships and research, schools outreach, volunteering and community engagement we are building strong relationships to ensure Birley is a place

that everyone can be proud of and enjoy.”- Manchester Metropolitan University

In the revised offer, MMU has a wider role as a second Community Campus and entry point for young people of Moss Side to access the programme. This utilises an academic institution already working with and developing young people. Sharing many community characteristics (e.g. disadvantaged and hard to reach communities) but lacking the World Class sporting facilities allowed a comparison of approaches, namely: Sportivate.

This is a £56m Lottery funded legacy programme of London 2012 Olympic and Paralympics. Offering small scale funding for predominantly single sport focus, this allowed engagement with groups of young people over a 6-8 week period.

The key themes of Sportivate are:

• Activity - getting inactive people active • Retention - keep people coming • Sustainability - post event activity

Within the Birley Campus the Sportivate funding has been leveraged to deliver as part of the Hulme and Moss Side Olympic Summer of Sport. The four-week programme of sporting activity includes over 100 free events for all ages delivered at multiple venues across Hulme and Moss Side.

Delivered through multiple partners and launched with an opening event on Saturday 23rd July 2016 at Moss Side Leisure Centre the programme concluded with a closing ceremony at Brooks on Saturday 20th August 2016, activities included table-tennis, basketball and netball sessions.

Sportivate funding is paid at the end of project upon receipt of delivery of evidence. Using the Youth Charter digital offer, the outcomes and outputs of the work can be mapped, tracked and measured with the social, cultural and behavioural lifestyle trends, informing a more efficient and effective use of policy strategy in a more coordinated and collaborative approach.

The Olympic Free activity programme concluded two weeks prior to the school holidays leaving ‘inspired’ young people with nothing to do during the holiday time; equally the Team GB National Sports Day should been the natural next step. Certainly paid activities do exist but this further accentuates the economic inequality reinforced by the Sport England Strategy.

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Sportivate funded Karate participation for the next generation of Olympic hopefuls

3.0 SUCCESS STORIES: and questions that need to be asked

The Youth Charter is about deeds as much as words. That is why there are examples of how discussion has led to

action. Some have been highly successful; some have raised even more questions.

3.1 ETIHAD COMMUNITY CAMPUS: SPORT DEVELOPMENT IN THE COMMUNITY

The Etihad Campus encompasses the re-developed area of East Manchester, where the 2002 Commonwealth Games Stadium is now home to Manchester City FC. In an area rich in sporting excellence, there are national centres for Squash, Cycling and Taekwondo. This case study shares the Youth Charter’s experience of working with two of the locally-based National Govern-ing Bodies looking to inspire a generation.

1. British Cycling

British Cycling, based at the National Cycling Centre, was a key contributor to an 8-month consultation of 400 young people. This was commissioned during 2013 by the Community and Cultural Services Division of Manchester City Council to embed the Youth Strategy across Manchester.

“The challenges of delivering the existing offer and in the improved delivery of the fu-ture youth offer, lies in a more integrated and coordinated effort by the public, private

and wider community. A more emotive connection with the facility and the wider com-munity needs to be established. This would also help improve the relationships both in the use of the centre and the inspirational leaders that could help in the improved

participation of the young people of the area.”

This resulted in the successful Youth Charter Sport England Community Sport Activation Fund (CSAF) application looking to build on the limited success of the National Cycle Centre’s attempts to address this gap.

The departure of Dr Andrew Kirkland from British Cycling also saw the governing body withdraw as a stakeholder from the project. This coincided with a £28k UCI BMX World Cup Legacy Project funded by Sport England, reinforcing a fragmented and duplicitous funding strategy.

Cycling was a key focus for the CSAF project with particular emphasis on BMX, given the sporting-urban crossover and signif-icant input from British Cycling. Considerable work had been achieved in engaging the young people of the local community. The most visible evidence is the transformation of a former storeroom at the National Cycling Centre into a Youth Zone.

At the Rio Olympics, every team member returned with a medal. However, this success also suggests that there is a focus on elite performance at the expense of developing social and grassroots participation.

2. British Taekwondo

British Taekwondo is responsible for all aspects of World Taekwondo Federation/Olym-pic style taekwondo in the UK, including selection of GB national teams at European, World and Olympic competition.

Fresh from an equally successful Olympic Games, British Taekwondo recognised that the lack of participation figures and no development infrastructure were barriers to further progress. Youth Charter was approached to help develop instructors as Social Coaches for first engagement with young people and communities.

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3.4 ICZ MEDIA CITY COMMUNITY CAMPUS: COMMUNITY DEVELOPMENT THROUGH SPORT

The ICZ Community Campus in Media City, Salford, provides a great example in the potential of multi agency working. Developed as part of the University of Salford’s 50th Anniversary year to build stronger collaborations in four key areas of sport, health and wellbeing, creative and digital and industry and business, the Youth Charter’s Community Campus provided an ideal model in engaging the young people and wider community that reflects the social and cultural heritage of the university and its origins.

The Campus will bring together the combined efforts of the University staff, students and faculties in the recruitment of Social Coaches with the research, innovation and beacon project development to work beyond the University campus boundaries and as a result, integrate with the public, private and third sector agencies that make up Media City such as BBC, ITV, Salford City Council, Peel Holdings, the Lowry, Salford Foundation, Salford Lads and Girls Club, Salford City College and UTC@MediaCityUK.

The ICZ Media City Community Campus provides a social, cultural and economic value for money impact with multi agency working, taking young people from physical activity and lifestyle development with aspirations and life-skills that will be enhanced and sustained within the apprenticeships, internships, employability and business start ups that can be realised within the Media City boundaries. This will also have a wider impact and benefit to the on going Greater Manchester Northern Powerhouse skills and infrastructure development.

Students of UTC Media City meet to plan 2016 Games Legacy Debate

2016 Legacy Debate participants gather with Rt Hon John Bercow MP, Speaker of the House of Commons

Sport, arts and cultural activity for life

2016 Legacy Debate participants from schools, colleges and universities across the North West

3.3 HEATH TOWN COMMUNITY CAMPUS: COMMUNITY DEVELOPMENT THROUGH SPORT

‘Someone like Me’ – The Heath Town Approach

The aim of this project was to engage the community of Chervil Rise, Heathtown in Wolverhampton. This estate, which ranks amongst the most deprived areas across the Black Country, has low levels of participation, high levels of health inequalities and high unemployment in sport and physical activity.

The Project

“I have seen the wonderful impact that the yoga sessions have had on the community of Heath Town. By providing an opportunity to be active and learn new skills we have shown young people there is hope and a future -

as there was nothing here before. Deon has shown me the way to think and work with others, we have grown this from nothing. The love I have been shown by the community is priceless”

– Akil Maylor

Active Black Country developed a project that aimed to upskill a local resident to deliver yoga, tai chi and martial arts across the estate - addressing mental and physical health inequalities. The project, developed in partnership with ‘Black Country Make’ was the brainchild of Akil Maylor. The project was run at a disused shop acquired by Black Country Make in the middle of the Heath Town estate. The shop was turned into a yoga dojo though a combination of Sportivate investment and dona-tions from the local community.

A community audit, undertaken by the ‘Youth Charter’ highlighted a culture of demotivation and mistrust within the com-munity. There was scepticism towards outside organisations delivering on the estate that didn’t understand the needs of the local community and couldn’t effectively engage residents.

Akil Maylor, mentored by Deon Morgan (a traditional martial arts and yoga teacher), has successfully developed a community hub to run classes for the estate, whilst gaining his own qualification to deliver sessions. He now aims to mentor others, devel-oping a local workforce delivering social and economic benefit across a range of projects. He hopes to unite people from a variety of backgrounds and developing their skills through experience. The hub has become a ‘Safe Haven’ for people within the immediate community.

The skills that Akil possesses has helped the project centre grow in popularity by effectively engaging with local residents through empathy, flexibility, awareness of mental health issues, communication and leadership. Over 500 participants have benefited from the project since its inception.

“We plan to increase the range of activities on offer in Heath Town. Nurturing and developing skills amongst the community to provide for themselves and not relying on parachuting people in, is so important

to developing people and helping them get work, become healthier and show others across the estate how to grow the community”

- Deon Morgan

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Multi Paralympic Gold Medalist and Youth Charter Vice Pres-ident, Dame Sarah Storey and Sports Minister Tracey Crouch MP present Deon Morgan and Akil Maylor with their Sport

England Sportivate Project of the Year award

Heath Town RiseUp Yoga and Martial Arts project open as part of a multi agency Community Campus in Wolverhampton


5.0 YOUTH CHARTER COMMUNITY CAMPUS: A CALL TO ACTION

5.1 COMMUNITY CAMPUS MODEL

The Community Campus© was established as a result of the 2012 Games pledge to ‘Inspire a Generation’ to be more physically active. However, as the Olympic and Paralympic Flames went out, youth service provisions and financial cuts, along with sport, leisure and recreation austerity measures hit young people in some of Britain’s most disadvantaged communities. They were deprived of a basic human right. However, in order to turn a legacy challenge into an opportunity for all, Manchester responded by consulting young people, community organisations and existing provisions.

The result was the Youth Charter Community Campus. This 2012 Games legacy project brings sport, arts, cultural and digital activity together: it engages young people and communities by encouraging more physical activity, participation and healthier lifestyles. The project is equally effective with urban, suburban or rural communities. The Community Campus© is a result of the agency’s work in communities over the past 24 years both nationally and internationally. It provides a ‘joined up approach’ giving young people somewhere to go, something to do and someone to show them in the classroom, the playground and beyond the school gate.

A Community Campus is made up of a network of up to 7 key ‘hub’ facilities, such as schools, community centres, youth clubs, sports centres, further and higher education institutions or any facility delivering a youth cultural engagement provision. The Community Campus has three main objectives. To increase physical participation in young people and provide social, cultural and economic life skills and benefits, to:

1. Engage with sport, art, culture and digital activity. 2. Equip with life skills and resilience 3. Empower to aspire to achieve ambitions of further education, employability and entrepreneurship.

With the Youth Charter framework and impact matrix, a multi-media platform is shared within each of the facilities that make up the Community Campus. This provides the unique ability to map, track and measure the participation outputs and the wider social and cultural behavioural lifestyle trends that inform the economic investment that we seek to attract.

The Community Campus is a unique model that brings together policy, delivery and impact in the current sport for development and peace movement.

5.2 SOCIAL COACH LEADERSHIP PROGRAMME (SCLP)

Developed over the past 24 years, the Youth Charter SCLP has been designed within a multi-skilled behaviour and performance framework with a delivery programme of modules that can be customised and delivered to any sector or organisation.

The Youth Charter has now joined forces with the Muhammad Ali Center in Louisville, Kentucky, in a unique partnership with one of the greatest Olympians, humanitarians and social activists in the late Muhammad Ali and created The Float Like A Butterfly (FLAB) Social Coach Leadership Programme (SCLP), which is the culmination of an incredible journey in the bidding, hosting and legacy of major games and the social and human development of young people and communities locally, nationally and internationally.

The character that we seek to recruit, select and deploy in the lives of the young people and communities that we are engaging, equipping and empowering, could not be better reflected than within Ali’s core principles of Confidence, Conviction, Dedication, Giving, Respect and Spirituality, which align with the Youth Charter’s mission aims of ‘Providing Young People with an Opportunity to Develop in Life’. These values and interpretation of them will fortify the ongoing commitment to young people and their communities with a comprehensive curriculum, action learning scenarios, and a digital platform for inspiration and evaluation.

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4.0 SPORT DEVELOPMENT IN THE COMMUNITY AND COMMUNITY DEVELOPMENT THROUGH SPORT Following Team GB’s success at the 2016 Rio Games, the Youth Charter hosted the 2016 Games Legacy Debate. Four years on from the 2012 Games Legacy Debate, a representation of young people from primary, secondary, further and higher education debated and discussed the social, cultural and economic challenges and opportunities of a legacy opportunity for all.

The resulting Youth Charter 2016 Games Legacy Impact Report and Call to Action offers a way to carry on the work for the next four years leading up to Tokyo 2020. One of the key findings is that top-quality coaches are essential in increasing participation in our communities. Despite the investment of hundreds of millions of pounds in the past, this ‘third world aid approach’ has failed. Using the arts, culture and digital technology, we need better ways to deliver sport to engage, equip and empower our young people so that they can contribute to society in am impactful and sustainable way.

The Youth Charter is ideally placed to help and assist this effort. However, this can only be achieved with the same planning, strategy and deployment of TeamGB success to achieve the same medal winning targets for our young people and communities. To achieve this, it is critical that we work in collaboration and partnership with all agencies and organisations currently delivering sport and community inclusion locally, nationally and internationally.

4.1 PHILOSOPHY: A TWO-PRONGED APPROACHTo bring about a truly coordinated approach to deliver social and human development through sport, it is vital to understand the two distinct philosophies that are necessary: community development through sport AND sport development in the community. With the key themes of ‘Somewhere to Go, Something to Do and Someone to Show Them’, the Youth Charter has brought together these two different but similar approaches.

“Sports development in the community” is about identifying talented youngsters, offering them an affordable environment for a short period of time. However, “community development through sport” involves a much more integrated and sustainable approach. This requires a programme that not only looks at the sporting potential of the individual, but also how social intervention can benefit disaffected young people from disadvantaged communities.

In some cases, this requires not just providing transport for youngsters, who cannot afford to travel to their programmes, but also making the programmes available seven days a week and ensuring that their needs complement the sporting leisure activities on offer. As part of the incentive and requirement for participation, some of the social inclusion programmes require good grades/marks, good behaviour and good attendance records.

Even more important is understanding the roles of a ‘coach’ and ‘social coach’. A coach maximises the potential of the performer in skills and technique. A social coach adds the ‘real life’ experience and aspires to developing or using strong emotional intelligence, common sense, life skills and resilience as part of a cultural activity benefit.

We have examined existing Olympic and Paralympic sports to see if and how they can deliver social, as well as grass-root benefit to socially disaffected young people from disadvantaged communities.

The scores rating the potential social impact of Olympic and Paralympic sports are based on the Youth Charter’s analysis of some 80 sporting and artistic leisure activities. These were selected on the basis of their appeal to young people looking for an outlet for their aggression and for adventure. Although many sports provide this, some lack the necessary framework required for continuity of the formative and developmental years in the classroom, in the playground or beyond the school gate that can lead to excellence in sport or in life.

Whilst a number of the Olympic and Paralympic Sports have the potential to deliver social and human development, these sporting governing bodies need an integrated framework upon which to operate. It is important to understand that sport alone cannot deliver the social development of young people and communities. Sporting experience can also provide social, personal, educational and health benefits as long as there are associated pathways that lead to possible training and employment. Put simply: the social and grass root approach can lead to performance and excellence.

The UK’s ‘Decade of Sport’ (2010 to 2020) is now into its eighth year and we need to keep the focus on ensuring the nation becomes more active - both physically and as responsible citizens – through active participation. The legacy of international sporting events, such as London 2012 Olympic and Paralympic Games, the Glasgow 2014 Commonwealth Games, the 2015 Rugby World Cup, and the 2017 Athletics World Championships provide a unique opportunity for “Community Development through Sport” and “Sports Development in the Community.”

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6.0 CALL TO ACTION RECOMMENDATIONS

1. Better coordination of the Sport for Development and Peace movement across all five continents

2. Establishment of UN IOC Accord and UN Sustainable Development Goals framework for the Sport for Development and Peace movement

3. All major games bid, host and legacy proposals to provide a social offset fund that represents all global philanthropic foundation and NGO Sport for Development and Peace work, administered through the World Bank.

4. Development of a digital platform to map, track, measure the social, cultural and economic impact for Sport for Development and Peace agencies and organisations

5. Establishment of Global Sport for Development and Peace online platform that coordinates all research, innovation and best practice

6. Establishment of a Global Network of Social Coaches and Community Campuses

7. For all agencies working with children and young people within the Sport for Development and Peace movement to sign up to the UNICEF Child Protection from Violence, Expolitation and Abuse programme - www.unicef.org/protection/

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“Youth has so many options for (their) leisure time. We can’t wait for young people to come to our sports.

Sport has to be where they are.”- Thomas Bach, IOC President

The Youth Charter 2016 Games Legacy Impact Report reflects the social, cultural and economic Sport for Development and Peace Movement locally, nationally and internationally. The Call to Action Recommendations set out firm proposals that are deliverable and are based on the UN IOC Accord and UN Sustainable Development Goals.

“The Youth Charter’s 2016 Games Legacy Impact Report recommendations reflect the Olympic and Paralympic values and I firmly believe they should be taken as seriously as the young people and communities that have been

consulted. The recommendations are bold, commonsense and real.”- Sir Philip Craven MBE, International Paralympic Chair and IOC Member

The diverse and inclusive currency of the SCLP experience provides a sustainable, credible and deliverable new volunteer culture in engaging young people and communities.

The SCLP is structured within a flexible format to meet the needs of all professionals, backgrounds and walks of life, using a unique multi-media range of specially designed SCLP tools with the ability to map, track and measure the social and cultural development of the coach and more importantly the young people participating.

This collaboration has seen the philosophy, mission aims and objectives of the Youth Charter align with the Muhammad Ali Center’s aim to inspire all to ‘Be Great – Do Great Things’.

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Delegates from the 2017 Float Like A Butterfly Social Coach Leadership Programme delivered in partnership with the Muhammad Ali Center and Youth Charter, held at St Mary’s Primary School, Hulme, Manchester

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8.0 AND FINALLY

The Youth Charter 2016 Games Legacy Impact Report is the culmination of an incredible journey of social, cultural, economic and political challenges and opportunities that have seen a movement, sector and industry inspired over two generations.

Many individuals, organisations, governments and institutions reflecting the global communities, inner city, subur-ban and rural areas, ghettos, projects, townships, favelas and disadvantaged communities have contributed with real life stories and experiences with the spirit and essence of the Youth Charter philosophy, mission, aims and objectives.

To those who have helped shape the agency from the past into the present in a world of uncertainty and hope, a fu-ture where the role that sport, art, culture and digital technology can play in providing a vaccine, antidote and even treatment to the young people and communities, no matter what they look like, where they come from, what they believe in or what they sound like, there is an opportunity to develop through sport in life…

Our Philosophy

“Sport is an order of chivalry, a code of ethics and aesthetics, recruiting its members from all classes and all peoples. Sport is a truce, in an era of antagonisms and conflicts, it is the respite of the Gods in which fair competition ends in respect and friendship (Olympism). Sport is education, the truest form of education, that of character. Sport is culture because it enhances life and, most importantly, does so for those who usually have the least opportunity to feast on it.”

Rene MaheuFormer Director of UNESCO

Our Vision

“Vision without action is a dream. Action without vision is merely passing time. Vision with action can change the world...”

Nelson Mandela

The Full Youth Charter 2016 Games Legacy Impact Report is available at:

www.youthcharter.co.uk/YC2016GLIreport

7.0 YOUTH CHARTER TIMELINE

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http://www.youthcharter.co.uk/YC2016GLIreport

Sporting AmbassadorsOver the past 24 years, the Youth Charter message has been inspired through teams and sporting ambassadors whohave signed the Youth Charter Scroll in support of its work. These include:

Clive Lloyd CBELisa LomasHelen LonsdaleDevon MalcolmGary Mason*Kelly MasseyAlly McCoist MBEMark McCoyJohn McEnroeMike McFarlane OBEBarry McGuigan MBEKaty Mclean MBESteve McMahonMick McManus*Diane ModahlAdrian Moorhouse MBENathan MorganDewi MorrisLutalo MuhammadFiona MurtaghTania NadarajahPrince NaseemPhil NevilleMartin Offiah MBEWayne Otto OBEJohn Parrot MBEAlan Pascoe MBELenny PaulStuart Pearce MBEDame Mary Peters CH, DBETerry PhelanAsha PhilipLiam PhillipsDave PhillipsDave PhillipsonKaren Pickering MBESir Matthew Pinsent CBENicky Piper MBEMichel PlatiniPaul ReaneySir Steven Redgrave CBEDerek RedmondAnnika ReederSir Craig Reedie CBECyrille Regis MBEPeter ReidSir Dave RichardsEllie Robinson MBEMark RowlandJoanna Rowsell-Shand MBELouis SahaTessa Sanderson CBEJazmin SawyersEmily Scott

Greg Searle MBEJon Searle MBETeddy Sheringham MBEEllie Simmonds OBEJudy Simpson OBELynn SimpsonJane Sixsmith MBENick Skelton OBECallum SkinnerPhyllis SmithSarah Springman CBE FREngIan Stark OBERay StevensAthole StillDame Sarah Storey DBEMike SummerbeePolly SwannIwan Thomas MBENeil Thomas MBEBaroness Tani Grey-Thompson DBEVictoria ThornleyDennis TueartTerry VenablesBianca WalkdenDaniel WallaceDanielle WatermanMaurice Watkins CBELee Westwood OBEFatima Whitbread MBERichard Whitehead MBELaurence Whiteley MBEMax Whitlock MBEDavid Wilkie MBEJames WilliamsMelanie WilsonAmy Wilson-HardyPaul Zetter CBEDutch Soccer SquadEngland Rugby SquadEngland Soccer SquadGhanaian Under 17 Soccer SquadSouth African Soccer SquadSouth African Rugby SquadLancashire County Cricket ClubManchester United Football Club

Ambassador’s honours correct at date of publishing.

Other international signatories available on request

*Deceased

Marcus AdamNeil Adams MBESir Ben Ainslie CBEKriss Akabusi MBECarlos Alberto Torres*Claire AllanRob Andrew MBELord Jeffrey ArcherOssie ArdilesMike Atherton OBEChris Baileu MBEJeremy BatesJamie BaulchBill Beaumont CBEJack BeaumontFranz BeckenbauerDavid Beckham OBEPaul Bennett MBELouise BloorChris Boardman MBELorna BootheToby BoxJulia Bracewell OBEAbbie BrownDaniel Brown MBENicky Butt Kevin CadleDarren Campbell MBEPat CashBen ChallengerSir Bobby Charlton CBELinford Christie OBEGill Clarke MBE*Joe Clarke MBEDavid Coleman OBE*Gary ConnollyKirstina CookSir Henry Cooper MBE*Antony CotterillLord Cowdrey*Kadeena Cox MBEJohn CrawleyMark CroasdaleVanessa DaobryDavid Davies OBESharon Davies MBEAnita L. DeFrantzRob DenmarkLisa DermottEmily DiamondAnne Dickins MBEKaren DixonSandra DouglasTony Dobbin

AddressThe Atrium . Ground Floor . Anchorage 2 . Anchorage Quay . Salford Quays . Manchester . Lancashire . M50 3YW . United Kingdom

Telephone 0161 877 8405Website www.youthcharter.co.ukEmail [email protected]

UK Registered Charity 1065861United Nations Accredited Non Governmental Organisation

Tony Doyle MBEAdam Duggleby MBEPaula DunnRichard Dunwoody MBEScott Durant MBETracy Edwards MBEFarokh EngineerMike England MBEChris EubankNicola FairbrotherSir Nick Faldo MBEJohn FashnuSir Alex Ferguson CBEWill FletcherRichard Fox MBEJanice FrancisRyan Giggs OBEEugene GilkesPhil de GlanvilleHelen Glover MBEDame Katherine Grainger DBEJodie GrinhamAngus GroomSally Gunnell OBE DLDame Mary Glen Haig DBE*Jane HallSusan Hampshire OBEGary HardingsEddie HemmingsTim Henman CBEPhilip Hindes MBEKate Hoey MPDame Kelly Holmes DBEFrances HoughtonRobert HowelyNorman HunterPaul InceStewart InnesColin Jackson CBESimon Jackson MBEDavid JohnsonMichael JohnsonJade Jones MBEJasmine JoyceMary King MBEJürgen KlinsmanSir Robin Knox Johnston CBE RD and barSir Eddie Kulukundis OBESonia LawrenceJason LeeRob LeeZoe LeeDenis Lewis OBELennox Lewis CM, OBE

Youth Charter 2016 Games Legacy Impact Report Executive … · 2020-07-09 · •Salford Quays,...

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