EDUCATIONSOCIAL ORDER

ENVIRONMENT

VOCATION TRAINING,

EMPLOYMENT & ENTERPRISEHEALTH

ENVIRONMENT

youth charterc TM

youth charterc TM

Sports, culture and arts...Social and human development for life...

VOCATION TRAINING,

EMPLOYMENT & ENTERPRISE

EDUCATION

SOCIAL ORDER

HEALTH

ENVIRONMENT

PROSPECTUS

CONTENTS 1.0 BACKGROUND AND INTRODUCTION

2.0 WHAT WE DO

3.0 PROGRAMMES AND PROJECTS

3.1 YOUTHWISE

3.2 COMMUNITY CAMPUS

4.0 AN INVESTMENT OPPORTUNITY FOR ALL

5.0 YOUTH CHARTER AMBASSADORS

Young people from all over the country, inner city, suburban and rural come together at the Youth Charter HQ as part of the Connecting Communities programme following the last day of the Manchester 2002 Commonwealth Games

United legends Phil Neville, Nicky Butt and Ryan Giggs join Youth Charter Executive Chair, Geoff Thompson to launch the Youth Charter Soccerwise Report at the Soccerex Global Convention in Manchester in 2014.

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The Youth Charter is a UK registered charity and United Nations Non-Governmental Organisation. Launched in 1993 as part of the Manchester 2000 Olympic Bid and the 2002 Commonwealth Games, the Youth Charter has campaigned and promoted the role and value of sport, arts and cultural activity in the lives of disaffected young people from disadvantaged communities nationally and internationally. The Youth Charter has a proven track record in the creation and delivery of social and human development legacy projects and programmes with the overall aim of providing young people with an opportunity through sport, art and cultural activity to develop in life.

YC launch at Wembley in 1993 Dame Mary Glen Haig DBE, Youth Charter Chair of trustees signs the Anglo American Youth Culture Initiative at the Amateur Athletic Foundation with former Mayor, Tom Bradley in Los Angeles in 1994.

1.0 BACKGROUND AND INTRODUCTION

“An incredible meeting of different cutures, beliefs and community projects all attempting to make a difference in their lives and the lives in the communities in which

they lived”

The late Dame Mary Glen Haig DBE, Youth Charter Life President

www.youthcharter.co.uk

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The Youth Charter tackles educational non-attainment, health inequality, anti social behaviour and the negative effects of crime, drugs, gang related activity and racism by applying the ethics of sporting and artistic excellence. These can then be translated to provide social and economic benefits of citizenship, rights, responsibilities, with improved education, health, social & civil order, environment, vocation, training, employment and enterprise.

The Youth Charter adopts a multi-faceted approach to achieving its objectives, often by forging partnerships with a wide range of public and private sector agencies – engaging, motivating and inspiring achievable and sustainable benefits.

MissionHelping young people to be fit for life

VisionBe a team player in society through sport, cultural activity and social development

OpportunityTo equip, enable and empower young people to maximise their potential through cultural integration, physical and mental fitness.

ObjectivesPositively deliver peaceful, meaningful and sustainable sporting and cultural activity access for the social development and well being of young people and their communities.

Values• Positive happiness and fulfilment through active human and social

engagement.

• Positive mental and physical fitness for all.

• Commitment to excellence and collaboration for all young people and communities.

• Dignity, honesty, integrity and respect of self in all that we do.

2.0 WHAT WE DO

“I have had the unique perspective to witness the work of the Youth Charter within its birth, development and coming of age. I was to witness the Youth Charters’ growth and impact in the UK and in South Africa. One of the highlights of the many Youth Charter programme initiatives was the “Spirit of the Streets Tour of South Africa”, which followed Manchester’s highly successful 2002 Commonwealth Games. I had the privilege of hosting the Tour Group with fellow IOC Honorary Member, Dame Mary Glen Haig and witness the development and growth of young people who had been exposed to travel and the social and cultural diversity of the new South Africa.

Sam Ramsamy, IOC Executive Member www.youthcharter.co.uk/about

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3.0 PROGRAMMES AND PROJECTS

3.1 YOUTHWISE

Youthwise was developed in 1997 in response to the cost of crime, unemployment, underachievement and anti-social behaviour amongst youth. It provides a range of initiatives and projects, which can be used by educational institutions and organisations to reduce the effects of anti-social behaviour and resulting exclusion.

Youthwise has been developed from an extensive range of ‘real life’ case study experiences of social inclusion projects and programmes in some of the most challenging and disaffected neighbourhoods and communities nationally and internationally.

The Youthwise programme has three main aims, which are the prevention, intervention and rehabilitation of young people caught up in the negative cycle of social and cultural exclusion and deprivation. These aims are achieved through the creation of a positive pathway involving participation, education and training, voluntary work or employment. At the core of each Youthwise programmes is a focus upon the individual and the role of that individual within their community. Positive self-image and essential life skills, as well as understanding the cause and effect of individual actions on the wider community are central to the Youthwise programme.

The Youthwise Cultural Framework has five key themes:

• Education, attainment and achievement• Health and physical activity• Social order, discipline and civic responsibility• Environment and improved quality of life• Vocation, training, employment and enterprise

The Youthwise programme has now been delivered in the classroom, the playground and beyond the school gate with Youthwise modules delivered in formal and informal learning environments.

“Football is an incredibly powerful tool, especially when you understand how it can be linked with wider

social issues. The positive power of the game can be used to effect real change in lives of young people.”

Sir Alex Ferguson CBE

Manchester United FC Manager, Sir Alex Ferguson presents the Youth Charter Soccerwise Education pack, along with a signed shirt to the Headmaster and two pupils from Gorse Hill Primary School with Youth Charter Executive Chairman, Geoff Thompson.

www.youthcharter.co.uk/youthwise

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YOUTHWISE MODULES AND INTERACTIVE LEARNING…

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3.2 COMMUNITY CAMPUSThe Youth Charter Community Campus has been developed as a result of the agency’s 22 years of work in communities, urban, suburban and rural, locally, nationally and internationally.

As part of the bidding, hosting and legacy of major games, the community campus provides a coordinated and holistic approach

in the development, delivery and sustainability of young people and communities within the regeneration and renewal strategies of public, private and third sector agencies.

The Community Campus is a unique model providing an opportunity to bring together policy, delivery and impact in the current sports for development and peace movement.

The Community Campus has three main elements:

1. Engage with the Youthwise cultural activity programmes designed to engage, motivate and inspire youth participation.

2. Equip social coaches with the tools required to enable them to work with young people of all backgrounds, talents and potential.

3. Empower a social, cultural and economic impact model that provides a win win win for young people, communities and society as a whole.

What are the benefits?

The Youth Charter Community Campus provides a unique social, cultural and economic opportunity for young people and communities on all five continents. The aim is to establish a global network of campuses that provide a cultural framework and model of delivery that promotes innovative and dynamic approaches locally within the sport for development and peace movement. The key outcome benefits to the young people are improved life chances within education, health, social and civil order, environment, vocation training, employment and enterprise.

“I first became involved with Youth Charter as a teenager because I felt passionately that everyone

should have a chance in sport like I had, regardless of their background. The charity has gone global, using

sport as a bridge to bring even the most socially-challenged youngsters back onto a positive path.”

Dame Sarah Storey DBE

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4.0 AN INVESTMENT OPPORTUNITY FOR ALLThe Youth Charter acts as a social broker and cultural interface between public/private sector and donor organisations. The key to the Youth Charter approach is to provide capacity, leadership and self-reliance to hard to reach young people and their communities. This is delivered through our social coach training and development workshops, programmes and projects in schools, colleges, universities and community based organisations. Further assistance, campaigning, advocacy, support and advice is delivered through our ‘on-line’ distance learning and evaluation tools, which provide a unique impact and assessment of each individual’s and community’s on going development and progress.

A number of notable organisations have already invested in the work of the Youth Charter, these include: Muse Developments, AMEC plc, British Airways, DHL, The Co-op Bank, Granada Television, Kelloggs, Guardian Media Group, Ford Motor Company, Marks and Spencer, Rank Xerox, Joseph Rowntree Foundation, Lloyds TSB Foundation, FIFA, Premier League, Football Association, United Nations ILO, IOC, IPC, BOA, Rugby Football Union, Manchester United FC and Unicef.

Strategic and policy advice, conceptual development, presentations and motivational speeches have been provided to small, medium and large projects and intergenerational audiences and cultures as part of the bidding and hosting of major Games. Bids and Games advised include: Barcelona 1992 Olympic Games, Birmingham 1996 Olympic bid, 1998 FIFA World Cup, Nagano 1998 Olympic Bid, 1999 FIFA Women’s World Cup, All Africa Games 1999, Manchester 2000, South Africa 2000 Olympic Bids, Commonwealth Games 2002 bid and Games, England and South Africa 2006 World Cup Bids, 2008 UEFA Soccer Championships, 2010 FIFA World Cup and Glasgow 2014 Commonwealth Games.

The Youth Charter has also advised on social and human development youth and community policy to the following governments: Finland, Norway, Cameroon, Mozambique, Mali, South Africa, Nigeria, Zambia, Namibia, Sierra Leone, Kenya, Cote D’Ivoire and Botswana.

“The Spirit of the Streets tour was our way of ensuring that the best of the Manchester 2002 sponsorship legacy lived on. The Youth Charter’s skills in developing a creative and innovative solution for the Division meant that we were able to positively affect the lives of many young people in the UK. Geoff Thompson’s true understanding of inner city communities enabled us to better match our support to directly benefit the people of Greater Manchester and beyond and this legacy is now embedded throughout many local communities as a result.”

Mark Dodson - Former Chief Executive of the Guardian Media Group and current CEO Scottish Rugby Union.

The ‘Spirit of the Streets of South Africa Tour Group, a legacy of the Manchester 2002 Commonwealth Games visit the Apartheid Museum in Soweto, South Africa.

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Are you interested in... Investing in young people? Socially impacting anti-social youth culture behaviour? Providing apprenticeships and employment opportunities? A quantifiable and sustainable investment return? A win, win win, for your company, your workforce, for young people and society as a whole? Improving life in your community?Then you should consider utilising the services of Youth Charter and our unique social marketing package

By supporting Youth Charter (YC) you will be able to utilise sport as the focus for a wide range of projects that complement your corporate policy in the community.

Sport and the Arts have a positive image

They are among of the most globally powerful marketing vehicles cutting across boundaries of age, sex, colour and belief.

Your company will be clearly associated with the promotion

Encouragement of the country’s young people will be fundamental in helping to rebuild community pride and optimism.

Specific identification with high profile sporting personalities

An opportunity to develop an equally high profile PR campaign. YC has a pool of world class sports people who are prepared to support projects and make personal appearances at launches, openings, social functions etc.

Each social marketing project is developed to complement a desired level of investment and marketing strategy

This is achieved with the assistance of the YC commercial arm – Pursuit of Excellence Ltd, who will provide professional expertise in the creation of an overall package tailored to your specific needs.

Throughout the year, Youth Charter will develop a number of exciting & innovative social concepts

These afford excellent opportunities for our corporate partners to enjoy a win, win, win investment return, benefiting the company, the community, workforce, society and most importantly the young people themselves.

An added benefit is that tax relief will normally be available as a justifiable business expense

There is also the newly developed Youth Charter Social Investment Bond, which provides tangible outputs and outcomes in the areas of education, health, social and civil order, the environment, vocation training, employment and enterprise.Quarterly and annual reports providea unique service in the investment you make whether by marketing, special projects, HR or charitable investment

t: + 44 (0) 161 877 8405 e: youthcharter@btinternet.com www.youthcharter.co.uk

youth charterc TM

youth charterc TM

OUR PHILOSOPHY:YOUTH CHARTER

“Sport is an order of chivalry, a code of ethics and aesthetics, recruit-ing its members from all classes and all peoples. Sport is a truce, in an era of antagonisms and conflicts, it is the respite of the Gods in which fair competition ends in respect and friendship (Olympism). Sport is education, the truest form of education, that of character. Sport is culture because it enhances life and, most importantly, does so for those who usually have the least opportunity to feast on it.”

René Maheu, Former Director - General of UNESCO

OUR INSPIRATION…“Vision without action is a dream. Action without vision is merely passing time. Vision with action can change the world…”

The late Nelson Mandela

Other documents produced by the Youth Charter include:

• Youth Charter ‘21’ Soccerwise Report • Glasgow 2014 Legacy Forum Report• Youth Charter 2012 Games Legacy Report• Legacy Manifesto 2011• Youth Charter Muhammad Ali Scholars Report 2010• Commonwealth ‘12’ Report• Liverpool Report 2009• Manchester ‘12’ Report• Rugbywise ‘12’ Report• Youth Charter Issue Document 2003• Youth Charter South Africa Report• Youth Charter 5 Year Report• Sport as a Contributor to Social Regeneration• Youth Charter UN Quadrennial Report

This report is copyright under the Berne Convention. All rights are reserved. Apart from any fair dealing for the purposes of private study, research, criticism or review as permitted under the Copyright, Designs and Patents Act 1988.

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, electrical, chemical, mechanical, optical, photocopying, recording or otherwise, without the prior written permission of the copyright owner. Enquiries should be addressed to Youth Charter.

The Youth Charter is a UK registered charity and United Nations Non Governmental Organisation.

Registered Charity No. 1065861Copyright: Youth Charter 2015

Honorary Life president

The late Dame Mary Glen Haig DBE

Vice Presidents

Lord Ouseley, Sir Rodney Walker, Clive Lloyd CBE, Sir Steve Red-grave CBE, Sir Bobby Charlton CBE, Sir Alex Ferguson CBE, Judge Gabrielle Kirk McDonald, Judge Goldstone, Dame Sarah Storey DBE

Executive Chairman

Geoff Thompson MBE FRSA DL

Chair of Trustees

David Allen OBE

Trustees:

Richard Callicott OBEPearly GatesBarbara Stevenson CACIAndrew Emmerson LLBGouy Hamilton-Fisher

Report Design: Rik Cheetham

Youth CharterAnchorage 2Anchorage QuaySalford QuaysSalfordManchesterM50 3YW

www.youthcharter.co.uk Tel: +44 (0) 161 877 8405youthcharter@btinternet.com

Find The Youth Charter On...

Over the past 22 years, the Youth Charter message has been inspired through teams and sporting ambassadors who have signed the Youth Charter Scroll in support of its work. These include:

5.0 YOUTH CHARTER AMBASSADORS

Marcus AdamNeil Adams MBEKriss Akabusi MBESir Ben Ainslie CBECarlos AlbertoRob Andrew MBEMike Atherton OBELord ArcherOssie ArdilesChris Baillieu MBEJeremy BatesJamie BaulchBill Beaumont OBEDavid Beckham OBEFranz BeckenbauerChris Boardman MBELorna BootheToby BoxJulia Bracewell OBENicky ButtKevin CadleDarren Campbell MBEPat CashGill Clark MBEBen ChallengerSir Bobby Charlton CBELinford Christie OBEDavid Coleman OBE*Gary ConnollySir Henry Cooper MBE*Lord Cowdrey*John CrawleyMark Croasdale

David DaviesSharron Davies MBEAnita DeFrantzPhil De GlanvilleRob DenmarkLisa DermottKaren DixonTony DobbinSandra DouglasTony Doyle MBEPaula DunnThomas Richard DunwoodyTracy Edwards MBEMike EnglandFarokh EngineerChris EubankNicola FairbrotherSir Nick Faldo MBEJohn FashanuSir Alex Ferguson CBE Janice FrancisRichard Fox MBEKristina GiffordRyan Giggs OBEEugene GilkesDame Mary Glen Haig DBE*Duncan Goodhew MBESally Gunnell MBEJane HallSusan Hampshire OBEGary HardingesEddie HemmingsTim Henman CBE

Kate Hoey MPDame Kelly HolmesRobert HowleyNorman HunterPaul InceColin Jackson CBEDavid JohnsonMichael JohnsonSimon Jackson MBEMary KingJürgen KlinsmannSir Robin Knox JohnstonSir Eddie Kulukundis OBESonia LawrenceJason LeeRob LeeDenise Lewis OBELennox Lewis CM, CBEClive Lloyd CBELisa LomasHelen LonsdaleDevon MalcolmGary Mason*Dianne ModahlAdrian Moorhouse MBENathan MorganDewi MorrisFiona MurtaghAlly McCoist MBEMark McCoyJohn McEnroeMike McFarlane OBEBarry McGuigan MBE

Steve McMahonMick McManus*Phil NevillePrince Naseem MBEMartin Offiah MBEWayne Otto OBEJohn Parrot MBEAlan Pascoe MBELenny PaulMichel PlatiniStuart PearceDame Mary Peters CH, DBETerry PhelanKaren Pickering MBESir Matthew Pinsent CBENicky PiperPaul ReaneySir Steven Redgrave CBEDerek RedmondAnnika ReederSir Craig Reedie CBECyrille Regis MBEPeter ReidSir Dave RichardsMark RowlandLouis SahaTessa Sanderson OBEGreg Searle MBEJon Searle MBETeddy Sheringham MBE3Judy Simpson OBELynn SimpsonJane Sixsmith MBE

Phyllis SmithSarah Springman CBEIan StarkRay StevensAthole StillDame Sarah Storey DBEMike SummerbeeIwan Thomas MBENeil Thomas MBEBaroness Grey Thompson DBEDennis TueartTerry VenablesMaurice WatkinsLee WestwoodFatima Whitbread MBEDavid Wilkie MBEJames WilliamsPaul Zetter CBEDutch Soccer SquadEngland Rugby Squad England Soccer Squad Ghanaian Under 17 Soccer SquadSouth African Soccer SquadSouth African Rugby Squad Lancashire County Cricket ClubManchester United Football Club

*DeceasedN.B. Ambassador’s honours correct at date of publishing.

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