Soccerex Transfer Review 2014-15 by Prime Time Sport Liga BBVA Edition

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Barcelona/ Manchester September 8 th 2014 LIGA BBVA EDITION

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Transcript of Soccerex Transfer Review 2014-15 by Prime Time Sport Liga BBVA Edition

Page 1: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

Barcelona/ManchesterSeptember 8th 2014

LIGA BBVA

EDITION

Page 2: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

SOCCEREX TRANSFER REVIEW 2015

2

1. Technical sheet

2. Summer transfers window 2014/15

3. Squads review La Liga

4. FC Barcelona & Real Madrid face to face

5. Conclusions

6. Annexes

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CONTENT

MISSION

Soccerex Transfer Review by Prime Time Sport provides since 2009 (originally established as Football Transfer Review) relevant data and insightful and independent analysis on the variables that influence squad designs and player transfers at main European Clubs

• 2 releases published every year, related to Summer and Winter transfer windows

• The objective is to combine the available data in a way that helps to come-up with insightful analysis, rather than the publication of the information itself

• Addressed to both football industry professionals and those that follow it with special interest

ABOUT SOCCEREX TRANSFER REVIEW

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SPECIFICATIONS

TEAM

• Data included refer to main division of English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga and French Ligue 1

• Transfer figures include guaranteed amounts only• It includes player transfers that took place until September 1nd 2014• Player loans with purchase obligation are accounted as a transfer at the time of

effective player exit• Transfer figures are gross of agent fees or revenue share with other stakeholders• It is considered that teams where players are landing have paid for transfer fees,

regardless of the participation of other investors• Loan fees not included unless really relevant (ie Falcao to Manchester United)• Neymar transfer has been updated to 65 mio€ (added 8mio€ described as first

option on other Santos players)• Squads review includes only players registered as first team members• Sign-up means new player arrivals (not total number of registered players) and

Exit means players leaving a team (either on loan or on contract expiration)

• Director: Esteve Calzada• Head of content: Bruno Batlle• Coordinator: Aleix Piqué• Analyst: Jordi Ratera

TECHNICAL SHEET

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SOCCEREX TRANSFER REVIEW 2015

1. Technical sheet

2. Summer transfers window 2014/15

3. Squads review La Liga

4. FC Barcelona & Real Madrid face to face

5. Conclusions

6. Annexes

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1. Background

2. European football

3. La Liga

SOCCEREX TRANSFER REVIEW 2015

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UEFA’s Financial Fair Play completed first 3 year analysis cycle and resulted in sanctions to a number of teams. PSG and Manchester City reached an agreement with UEFA and accepted a series of penalties

Some leagues have implemented additional and even more strict financial control on the teams. At Spanish La Liga, for example, all sides have to submit and get approved their expenses budget and all player deals

This summer transfer window has been significantly influenced by the squad renovation of 2 European giants: Manchester United and FC Barcelona

In addition to sporting needs, FC Barcelona had to anticipate new player signings as a result of FIFA ban for the next 3 transfer windows

Second year of lucrative TV contracts at English Premier League which increased purchasing capacity of its sides by more than 50% vs previous 3 year cycle

Debate in place on role and regulation of investment funds and 3rd party player rights ownership (forbidden in certain high profile leagues such as English Premier League)

Great Britain pound increased its value vs Euro in 8% compared to last year’s summer transfer window

BACKGROUND

Page 8: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

1. Background

2. European football

3. La Liga

SOCCEREX TRANSFER REVIEW 2015

8

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Mio€

PLAYER ACQUISITION SPENDING-TOP 5 EUROPEAN LEAGUES

Combined investment of top 5 European Leagues at summer transferwindow reached 2,2bio€, in line with record high levels of lastyear and as a result of diverse trends in different countries

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

1,838

1,3211,723

1,544

2,162 2,238

+3,5%

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Mio€

PLAYER ACQUISITION SPENDING-TOP 5 EUROPEAN LEAGUES

435

262327

157 140

553

360

465

151194

617

128

335

238 226

731

396 402

258

375

1028

500

302 274

134

2010/11 2011/12 2012/13 2013/14 2014/15

Premier League has become the driving force of European football by surpassing 1bio€ in players spending, +41% vs last year and record high ever. La Liga is back to top 2 with 500mio€ spent.

Also Bundesliga reached record high figures. Financial Fair Play and difficulty to generate income severely hits Serie A and Ligue 1

+41%

+26%

-25% +6%-64%

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% OF TOTAL INVESTMENT BY TOP 4 IN EACH LEAGUE

Series1

88.5%

76.2%

58.0% 53.3%45.0%

Mio€

FC BarcelonaReal Madrid

At.MadridValencia

AS RomaJuventus

TorinoUdinese

B. DormundB. Munich

B.LeverkusenHamburgo

Investment was led by teams with high revenue generation potential and significant income from selling the best players. 7 European teams invested more than 100mio€ and accounted for 42% of total

investment in Europe. La Liga stays as most monopolized European league with 4 teams accounting for 88,5% of total investment

PSGAS MónacoO.Marsella

Stade Rennais

M.UnitedLiverpoolChelseaArsenal

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PLAYER SALES-TOP 5 EUROPEAN LEAGUES

187

287269

176141

336

290

438

152128

299

183

365

164135

261

480

410

228200

563

512

272

221192

2010/11 2010/12 2012/13 2013/14 2014/15Mio€

Premier League lead the sales ranking for the first time cashing-in more than half bio€ (563), its highest level ever and doubling last year’s. La Liga confirms its

selling profile and also reaches record amount (512mio€)

+215%

-34%

+7%

-3% -4%

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NET SPENDING-TOP 5 EUROPEAN LEAGUES

248

1658

-24 -36

217

23 2770

42

318

103

-30-55

62

470

58

-8

-84

147

465

82

30

-12

-87

2010/11 2011/12 2012/13 2013/14 2014/15Mio€

Premier League dominance becomes even stronger when deducting income from player sales,with a net investment of still 462mio€, more than 6 times than runners-up Bundesliga (82mio€). La

Liga had negative investment for 3rd consecutive season and Ligue1 became again a selling league

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Nº. of players

245

120 143 12092

79

68 2915

29

Loans

Signings

324

188172

121135

# OF PLAYER SIGNINGS-TOP 5 EUROPEAN LEAGUES

940 players were signed at summer transfer window, with Italian Serie A showing again the highest number. Loan format continued to gain popularity

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Nº. of players

258 207136 139 123

385

117

70 40 49

Loans

Signings

643

324

206172179

# OF PLAYER EXITS-TOP 5 EUROPEAN LEAGUES

15

# of exits confirms Serie A as the league with highest players circulation.Premier League reaches highest number ever of players on loan

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NET # SIGNINGS VS EXITS-TOP 5 EUROPEAN LEAGUES

Nº.of players

-285

-75-94

-54-38

-250

-115

-54 -56 -59

-247

-113

-56 -54 -55

-242

-115

-66-50 -48

-319

-152

-58

-18-37

2010/11 2011/12 2012/13 2013/14 2014/15

For the 5th consecutive season all leagues experimented a net players reduction as teams continue to optimize squad wages costs

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Manchester United spent more than ever (196mio€) to top European ranking on determination to improve pitch performance. FC Barcelona, Liverpool, Atlético, Chelsea and Arsenal also reached a

spending record high in their history. 7 of top 10 spending sides sold players for 60mio€ or more

Mio€

196

157 149120

105 104 10273 66 60

M.United FC Barcelona Liverpool R.Madrid At.Madrid Chelsea Arsenal Southampton M.City Valencia

TOP 10 SPENDING RANKING

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TOP 10 SPENDING RANKING 2013/14

18

183 166

122 111 107 87 78 67 67 66

R.Madrid AS Monaco Tottenham PSG M.City Napoli Chelsea D.Moscow Shakhtar D. AS Roma

Mio€

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TOP EUROPEAN TEAMS SPENDING RANKING

65

33 30

100

4364 70

147

52

244334

65

183

78

45

107

62

111

32 26 29

196

157

120104 102

6650 50

3412 10

2012/13 2013/14 2014/15

Mio€

ManU led the spending ranking after 2 years of quiet activity.FC Barcelona gets back to the top after major squad renovation.

PSG not in the top positions for the first time since sold to Qatari Royal family

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09/10 14/15 13/14 01/02 03/04 14/15 04/05 12/13 01/02 10/11

265

196183 177

158 157 150 147 146 145

Mio€

EUROPEAN ELITE HISTORICAL SPENDING RANKING

ManU investment becomes second largest in football history.2 of top 10 highest investments ever took place this summer

*Winter window transfers not included

Page 21: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

TOP 5 SPENDING CLUBS IN EACH LEAGUE

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Manchester United 196,0

Liverpool 149,4

Chelsea 103,7

Arsenal 101,7

Southampton 73,2

FC Barcelona 157,3

Real Madrid 120,0

At.Madrid 105,1

Valencia CF 60,0

Sevilla FC 21,0

AS Roma 49,8

Juventus 34,3

Torino 26,0

Udinese 25,7

Hellas Verona 22,4

Borussia Dormund 54,1

Bayern Munich 50,1

Bayern Leverkusen 28,1

Hamburgo 26,5

Hoffenheim 19,2

PSG 49,5

AS Mónaco 24,0

O.Marsella 20,5

Stade Rennais 8,2

Lorient 5,0

Mio€

Page 22: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

ACCUMULATED 6 YEAR SPENDING OF TOP TEAMS

22

731

615

500435 420 406

308 288 277207

153

Mio€

Real Madrid continues to be the team with highest accumulated investment during last 6 years. FC Barcelona (500mio€) joins top 3 after major squad renovation

*Winter window transfers not included

Page 23: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

TOP 10 TEAMS IN PLAYER SALES INCOME

23

Mio€

Southampton was the shocking European leader in player sales income with 120mio€, 3rd highest in football history. Financial Fair Play forces top teams to sell high profile players and thus teams like Real Madrid (113mio€), Chelsea (94), Liverpool (92), FC Barcelona (79) & Atlético (77) and Manchester City

(62) all achieved historical record high income from player sales

120 11397 94 92

80 79 77 7362

Southampton R.Madrid AS Monaco Chelsea Liverpool Porto FC Barcelona At. Madrid Benfica M.City

Page 24: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

TOP 10 TEAMS IN PLAYER SALES INCOME 2013/14

24

Mio€

140 128

105 104

82 78 74 71 68

45

Anzhi Tottenham Roma R.Madrid Sevilla At.Madrid Porto Napoli Shakhtar D. Lille

Page 25: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

TOP EUROPEAN TEAMS PLAYER SALES RANKING

25

39

10 0

24

0 11

69

17

56

35

3

104

3

28

9

41

0

16

37

12 7

29

113

94

79

62

49 39

29 22

16 6 2

2012/13 2013/14 2014/15

Mio€

Real Madrid repeated as the team with highest income from player salesamong the top ones. Chelsea and FC Barcelona complete the top 3

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01/02 14/15 13/14 09/10 02/03 14/15 09/10 09/10 06/07 14/15

136

113104 103 100

94 89 84 84 79

Mio€

EUROPEAN ELITE HISTORICAL SALES RANKING

For second year R.Madrid leads the players sales ranking reaching the 2nd position. Chelsea and FC Barcelona sales this summer allow them a position in the Top-10 ever

*Winter window transfers not included

Page 27: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

TOP EUROPEAN TEAMS PLAYER SALES RANKING

27

Southampton 119,5

Chelsea 94,1

Liverpool 91,7

Manchester City 62,2

Manchester United 39,2

Real Madrid 112,5

FC Barcelona 79,4

Atlético Madrid 77,0

Sevilla FC 50,6

Valencia CF 47,3

Torino 35,6

AS Roma 28,9

Milan 28,5

Hellas Verona 26,7

Juventus 22,3

Bayern Munich 49,4

Hamburgo 24,2

Freiburg 18,6

Bayern Leverkusen 18,1

Herta Berlin 18,0

AS Mónaco 89,5

Stade Rennais 20,5

O.Marsella 16,5

Montpellier 15,9

Lille 14,4

Mio€

Page 28: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

ACCUMULATED 6 YEAR PLAYER SALES OF TOP TEAMS

28

373

229 222 218 209

181 176

152138 130

39

Mio€

Real Madrid gets reconfirmed as the most active team in the market,toping 6 year both accumulated investment and player sales

*Winter window transfers not included

Page 29: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

TOP EUROPEAN TEAMS NET INVESTMENT RANKING

29

54

-13

33

144

36

90

-9

840

70

-45

34 33 3782

-5

75 79

22

98

21 10

157

86 7848

12 10 7 4 4 1

-17

2012/13 2013/14 2014/15

Mio€

Manchester United also tops European ranking of net investment (157mio€ afterdeducting income from sales), followed by Arsenal (86) and FC Barcelona (78).

Italian teams continue to lose investment power

Page 30: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

ACCUMULATED 6 YEAR NET INVESTMENT OF TOP TEAMS

30

439381 358

283 278225

170 170 147

-11-76

Mio€

*Winter window transfers not included

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Players

Parma Hellas Verona

Chievo Verona

Cesena Rayo Juventus Udinese Torino Genoa Empoli

35

25 25 24

20 19 18 18 17 17

EUROPEAN CLUBS RANKING IN # OF SIGNINGS

Italian clubs remain most active sides in terms of players circulation (number of player arrivals and exits)

Page 32: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

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Players

Parma Inter Juventus Chievo Verona

Atalanta AC Milan Udinese Sampdoria Hellas Verona

Napoli

115

42 41 40 38 34 33 33 32 30

EUROPEAN CLUB RANKING IN # OF EXITS

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L.Suárez James Di María D.Luiz A.Sánchez Mangala D.Costa Shaw A.Herrera Lukaku

81 8075

5043 40 38 38 36 35

Mio€

TOP 10 MOST EXPENSIVE PLAYERS 2014/15

Luis Suárez signing by FC Barcelona for 81mio€ was the most expensive of the summer, followed by James (80) and Di Maria (75). Di Maria signing for ManU established a new Premier League record.

All most expensive moves involved La Liga or Premier League clubs either selling or buying

Page 34: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

TOP 10 MOST EXPENSIVE PLAYERS 2013/14

34

101

65 65 60

45 45 40 39 38 37

Bale Neymar Cavani Falcao Özil James Fernandinho Illarramendi Willian HiguaínGötze

Mio€

*Winter window transfers not included

Page 35: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

TOP 5 MOST EXPENSIVE PLAYERS IN EACH LEAGUE

35

Di María 75

Alexis Sánchez 43

Mangala 40

Diego Costa 38

Shaw 38

Luis Suárez 81

James 80

Kroos 30

Griezmann 30

Negredo 29

Iturbe 22

Morata 20

Iturbe 15

Manolas 13

Stefan de Vrij 9

Benatia 26

Immobile 19

Calhanoglu 15

X.Alonso/Ginter/Bernat 10

Adrián Ramos 9

David Luiz 50

Abdennour 13

Bakayoko 8

Batshuayi 6

Alessandrini/Dória 5

Mio€

Page 36: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

RANKING MOST EXPENSIVE TRANSFERS EVER

36

101 94

81 80 75 72 66 65 65 65

Bale C.Ronaldo L.Suárez James Di María Zidane Ibrahimovic Kaka Cavani Neymar

Mio€

Half of the top 10 most expensive transfers ever have been made by Real Madrid and 3 by FC Barcelona.

3 of the top 10 transfers took place this summer (L.Suárez, James and Di Maria)

Page 37: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

1. Background

2. European football

3. La Liga

SOCCEREX TRANSFER REVIEW 2015

37

Page 38: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

TOTAL PLAYER ACQUISITION SPENDING- LA LIGA

38

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

270

470

262

360

128

396

500

Mio€

La Liga BBVA spent 500mio€, up 26% vs previous summer. Reinvestment after highest sales ever and major squad changes at FC Barcelona, Real Madrid,

Atlético (that joins the elite), among key reasons

+26%

Page 39: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

PLAYER ACQUISITION SPENDING- LA LIGA

39

Total Liga Liga excl. FCB & RM

470

94

262

111

360

245

128

65

396

148

500

223

2009/102010/112011/122012/132013/142014/15

Mio€

Signings by FC Barcelona and Real Madrid account for 55% of La Liga total, down from 62% in 2013/14. Atlético irruption (21% of total), the main reason

Page 40: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

NEW PLAYERS SPENDING BY TEAM

40

FC Bar

celon

a

R.Mad

rid

At.Mad

rid

Valenc

ia

Sevilla

Villarre

al

Real S

ocied

ad

Grana

daCelt

a

Espan

yol

At.Bilb

ao

Mála

ga

Leva

nte

Rayo

Eibar

Getaf

e

Córdo

ba

Almer

iaElch

e

Depor

tivo

33 30

1

2313

4 6 3 3 1 6

65

183

33

14

34

163 6 5 1

153 1

157

120105

60

2112 12

4 3 2 1 1 1 1

2012/13

2013/14

2014/15

Mio€

FC Barcelona, Real Madrid, Atlético and also Valencia account for 88% of La Liga investment. 5 teams did not spend any money and 12 spent 3mio€ or less

*Data not included for seasons in which team not at Liga BBVA

Page 41: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

TOP 10 ON 6 YEAR ACCUMULATED INVESTMENT

41

Mio€

Real Madrid tops the ranking of total La Liga players investment of the last 6 years. Real Madrid and FC Barcelona account for 58% of total investment

731

500

241 163 117 80 69 31 31 23

Real Madrid FC Barcelona Atletico Valencia Sevilla Malaga Villarreal Athletic Getafe Granada

Page 42: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

TOP 10 MOST EXPENSIVE PLAYERS 2014/15

42

L.Suárez and James signings joined top 10 of most expensive signings ever. 9 of top 10signings in Spain were made by Real Madrid, FC Barcelona or Atlético de Madrid

81 80

30 30 29 20 18 18 16 16

L.Suárez James Kroos Griezmann Negredo Mathieu Mandzukic Rakitic Cerci Oblak

Mio€

Page 43: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

TOP 10 MOST EXPENSIVE PLAYERS 2013/14

43

101

65

39 30

10 8 8 8 7 7

Bale Neymar Illarramendi Isco Guilavogui Beñat Pabón Gameiro Bacca AlderweireldBaptistao

Mio€

Page 44: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

TOTAL VALUE OF PLAYER SALES- LA LIGA

44

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

245286 290

183

480512

Mio€ +7%

La Liga reaches a record high income from players sales,surpassing half bio€ and growing 7% to 512mio€

Page 45: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

PLAYER SALES BY TEAM

45

R. Mad

rid

FC Bar

celon

a

At.Mad

rid

Sevilla

Valenc

ia

R. Soc

iedad

At.Bilb

ao

Grana

da

Leva

nte

Villarre

al

Mála

gaElch

e

Espan

yol

Getaf

e

Almer

íaCelt

a

Depor

tivo

Rayo

Córdo

baEiba

r

39

18

30

1

40

2 4

29

1

104

28

7882

42 39

4 6 6

37

12 13

18 7

113

79 77

5147 45

36

21

10 8 7 6 5 3 3 2

2012/13

2013/14

2014/15

Mio€

*Data not included for seasons in which team not at Liga BBVA

Top teams forced to sell some of their best players to spend on new top players.As a result, FC Barcelona, Real Madrid and Atlético hit record players income numbers.

Sevilla, Valencia and Real Sociedad sold again their marquee players.

Page 46: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

TOP 10 ON 6 YEAR ACCUMULATED PLAYER SALES

46

Real Madrid also tops combined player sales ranking of the last 6 summers.FC Barcelona still out of player sales top 3 despite their record amount this summer.

Atlético and Valencia become usual suspects

375

300 262

225

173

101 84 76 74 69

Real Madrid At.Madrid Valencia FC Barcelona Sevilla Villarreal R.Sociedad At.Bilbao Málaga Getafe

Mio€

Page 47: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

PLAYERS TRADING ATLÉTICO 2004-2015

0.0 3.3 7.0

51.5

3.5 9.921.5

81.9

19.0

78.084.5

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

Atlético de Madrid has sold players for 300mio€ during last 6 years, well ahead the majority of top teams. Considering investment in new players (241mio€), it has participated

in transfer for more than half bio€ in the last 6 years

11.326.5

54.1

81.5

25.08.3

22.8

75.0

1.0

33.0

105.1

SIGNINGS

SALES

47

Mio€

Page 48: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

PLAYERS TRADING ATLÉTICO SUMMER 2014

Atlético is pioneer and proactive in of players trading with support of 3rd party investors. Mandzukic and Cerci where both bought 50/50 with other investors and net Diego Costa income was 17mio€, as rest (21mio€) was recuperated on significant profit by investors

48

Signings Sales

3038

1817

1611

15 6

10.5

5

1032.6

Griezmann

Manduzkic

Oblak

Cerci

Jiménez

SiqueiraMoyà

Velázquez

Diego Costa

Filipe Luis

Adrián

Asenjo

Loan fees for 6mio€:Guilavogui 4Toby 2Manquillo 1

Shared at 50%

17mio€ net for club.Rest (55%) to investors

Atlético pays 9mio€ for 50%. Rest shared with investors

Atlético pays 7,5mio€ for 50%. Rest shared with investors

Roberto

105Mio€

77

Page 49: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

SALES ABROAD OF NATIONAL PLAYERS

49

2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

5747

17

74 79

115

139

166

Spanish players exports grew for 5th consecutive season (19% to 166mio€),the highest amount ever. La Liga sides have become “producers” of players for other leagues

Mio€

*It includes sales from la Liga BBVA and Liga Adelante

Page 50: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

TOTAL NET SPENDING- LA LIGA

50

€Mio

225

-24

70

-55-84

-12

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

The highest ever sales at La Liga resulted in a negative net investment of 12mio€,La Liga is confirmed as a “selling” type of league

Page 51: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

NET PLAYERS SPENDING BY TEAM

51

€Mio

77.9

25.1

12.77.5 4.5

1.0 0.5 0.2 0.0 0.0

-3.0 -3.1 -3.3 -6.0 -6.0 -9.2-16.7

-29.6-33.2 -35.0

FC Barcelona clearly lead net investment ranking after its squad renovation. 12 of 20 teams could not reinvest their income from players sales

Page 52: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

NET PLAYERS SPENDING BY TEAM 2013/14

52

€Mio

Real M

adrid

FC Bar

celon

a

At.Bilb

ao

Villarre

al

Grana

da

Vallad

olid

Elche

Osasu

na

Almer

iaCelt

aBet

is

Leva

nte

Rayo

Espan

yol

Getaf

e

Valenc

ia

Mála

ga

R.Soc

iedad

At.Mad

rid

Sevilla

79.0

37.0

15.310.0

2.8 0.2 0.0

-0.9 -1.0 -3.0 -4.0 -6.1 -7.0-11.7 -12.8

-27.3-33.5 -36.0

-45.0 -48.0

Page 53: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

# OF SIGNINGS- LA LIGA

53

Nº of players

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

95

5334

58 48

31

28 36

37

58 68

3758

63

3972

Loans

Signings

126122

57

147Signings 0€ 134

The number of new players was the highest of last 6 years.The percentage of loans and signings at 0 cost increased vs last season (74% vs 63%)

155

188

Page 54: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

# OF EXITS- LA LIGA

54

Nº of players

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

133 126146 133

155136

46 50

5855

5170

Loans

Signings

176

204

179188

The number of exits stays the same, the highest in recent years.In average, every team released 10 players

206 206

Page 55: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

NET # OF SIGNINGS VS EXITS- LA LIGA

55

Nº of players

-53 -54 -57 -54 -51

-18

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

Reduction of players in squad was down 65% to just 18, which confirms stabilization and good results of La Liga’s and Spanish Government finances control regulations

Page 56: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

# OF SIGNINGS BY TEAM- TOP 10

56

Nº of players

Rayo Eibar Granada Córdoba Sevilla Deportivo At. Madrid Almeria Valencia Villarreal

12 12

64

7

13 1314

8 86

8

20

1615 15

1311 11

10 108

2012/13

2013/14

2014/15

*Data not included for seasons in which team not at Liga BBVA

Rayo has conducted the biggest squad turnaround of la Liga by bringing 20 new players. FC Barcelona, traditionally amongst the less active teams, signed 7 new players

On the other side, Athletic only signed one new player

Page 57: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

# OF SIGNINGS BY TEAM- BOTTOM 10

57

Nº of players

Málaga Getafe Elche Espanyol FC Barcelona

Levante Celta R. Sociedad Real Madrid Athletic

4

67

2

12

6

4

23

8

5

13

7

1

9

5

3

5 5

8 87 7 7

6 65

4

1

2012/13

2013/14

2014/15

*Data not included for seasons in which team not at Liga BBVA

Page 58: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

# OF SIGNINGS BY TEAM AND CATEGORY

58

Rayo

Eibar

Grana

da

Córdo

ba

Sevilla

Depor

tivo

At. M

adrid

Almer

ia

Valenc

ia

Villarre

al

Mála

ga

Getaf

eElch

e

Espan

yol

FC Bar

celon

a

Leva

nte

Celta

R. Soc

iedad

Real M

adrid

Athlet

ic

12 2

8 8

43

12

7

2 2 23

1

95

49

3

7

1

4

6

3

3 54

21

10

99

6 2

42

6 23

34 2

4 2

Signings 0€ Loans

Signings

Nº of players

Page 59: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

# OF EXITS BY TEAM- TOP 10

59

Nº of players

Granada Valencia Atletico Sevilla Rayo FC Barcelona

Eibar R. Sociedad Córdoba Levante

22

1210

1110

35

8

22

7

14

19

11

64

10

2018

1715

14 1413

10 109

2012/13

2013/14

2014/15

*Data not included for seasons in which team not at Liga BBVA

Granada released the highest number of players (20) for 3rd consecutive year.FC Barcelona , traditionally not that active, saw 14 players leaving the squad this summer

Málaga released the lowest number (3)

Page 60: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

# OF EXITS BY TEAM- BOTTOM 10

60

Nº of players

Getafe At. Bilbao Elche R. Madrid Almeria Deportivo Espanyol Villarreal Celta Malaga

910

910

5

12

9

1110

87

11 11

7

11

98 8 8

76 6 6

5

3

2012/13

2013/14

2014/15

*Data not included for seasons in which team not at Liga BBVA

Page 61: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

NETS # OF SIGNINGS VS EXITS

61

Nº. of players

Rayo

Depor

tivo

Córdo

ba

Mala

ga

Almer

iaEiba

r

Villarre

al

Celta

Espan

yol

Elche

Getaf

e

Sevilla

Leva

nte

Real M

adrid

R.Soc

iedad

Grana

da

At.Mad

rid

FC Bar

celon

a

At. Bilb

ao

Valenc

ia

65 5 5

3 32

1 1

-1 -1-2

-3-4

-5 -5-6

-7 -7-8

Valencia is the team with highest reduction of players in the squad.11 out of 20 teams have now less players in the pay roll

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SOCCEREX TRANSFER REVIEW 2015

62

1. Technical sheet

2. Summer transfers window 2014/15

3. Squads review La Liga

4. FC Barcelona & Real Madrid face to face

5. Conclusions

6. Annexes

Page 63: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

% OF NON NATIONAL PLAYERS BY LEAGUE

63

63%

45%50%

40%38%

63%

47% 49%

39% 39%

64%

52%49%

41%37%

70%

54%

46% 45%40%

67%

53%

47% 45%

39%

2010/11

2011/12

2012/13

2013/14

2014/15

Non-national players

La Liga is still the league that has the highest % of national players (61%), while English Premier League sides continue to struggle to grab more national players

Page 64: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

AVERAGE AGE OF PLAYERS IN SQUAD

64

Age

*Average age as of September 2014

27,6 27,5 27,2 26,7 26,5 26,5 26,4 26,4 26,3 26,3 26,3 26,2 26,0 25,8 25,7 25,7 25,5

25,1 24,7

23,7

Page 65: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

HOME GROWN PLAYERS BY SQUAD

65

20

13 12

9 9 8

7 6 6

5 4 4 4 4 4

2 2 1 1

Players

* Players having participated in any youth teams of the club, including reserves (B teams)

Athletic Bilbao clearly leads the ranking increasing the number of home grown players (17 last season),

FC Barcelona has decreased by 5 its home grown players in the squad

Page 66: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

AVERAGE STABILITY OF SQUAD- TOP 10

66

R.Sociedad FC Barcelona Real Madrid At.Bilbao Deportivo Villarreal At.Madrid Celta Espanyol Málaga

3.1

3.8

2.4

3.2

2.0

1.2 1.2 1.1

3.53.7

3.03.3

2.4

1.1

1.7

1.31.6

4.2 4.3

2.7 2.8

1.4 1.41.7

2.3

1.7

4.2

3.43.3 3.2

1.9 1.81.7 1.6 1.5 1.5

2011/12 2012/13 2013/14 2014/15

Real Sociedad is now the team with most consolidated squad. For the first timein 4 years, FC Barcelona is not at the top as a result of squad renovation

Years*

* Average time of stay in the club

Page 67: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

AVARAGE STABILITY OF SQUAD- BOTTOM 10

67

Years*

Levante Getafe Eibar Almería Valencia Elche Sevilla Granada Rayo Córdoba

1.0

1.3

1.6

2.0

0.81.01.1

1.61.8

2.0

1.3

0.80.9

1.7

1.21.4

0.91.1

1.2

0.8

1.41.3

1.21.0 1.0 1.0 0.9 0.9 0.8

0.7

2011/12 2012/13 2013/14 2014/15

* Average time of stay in the club

Cordoba and Rayo Vallecano -with 15 and 20 signings respectively-are the teams with the newest squad

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SOCCEREX TRANSFER REVIEW 2015

68

1. Technical sheet

2. Summer transfers window 2014/15

3. Squads review La Liga

4. FC Barcelona & Real Madrid face to face

5. Conclusions

6. Annexes

Page 69: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

NEW PLAYERS INVESTMENT R. MADRID VS FC BARCELONA

69

Series1

265

11278 73

55 6030 33

183

65

120157

2009/102010/112011/122012/132013/142014/15

Mio€

FC Barcelona spent more than ever (157mio€) to renovate squad on determination to improve pitch results and ahead of FIFA ban for next 3 transfer windows.

Real Madrid invested heavily after winning Champions League and traded high profile players in & out

Page 70: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

PLAYERS MOVEMENT

70

2013/14 2014/15 2013/14 2014/15

Revenues* (mio€) 530 N/A 604 N/A

Profit/Loss* (mio€) 41 N/A 39 N/A

Signings investment (mio€) 65 157 183 120

Player sales (mio€) 28 79 104 113

Net signings investment (mio€) 37 78 79 7

# of signings 1 7 5 3

# of exits 7 14 8 8

Average cost per new player 65 22 37 40

Continuity players signedlast season 2/2 1/1 2/2 4/5

Most expensive signing (mio€) Neymar (65) L.Suárez (81) Bale (101) James (80)

Page 71: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

PLAYERS MOVEMENT- ACCUMULATED 6 YEARS

71

2009/15 2009/15

Signings investment (mio€) 500 731

Player sales (mio€) 222 373

Net signings investment (mio€) 278 358

Most expensive signing (mio€) Luis Suárez (81) Bale (101)

Most important sale (mio€) A. Sánchez (43) Di María (75)

* Seasons 2009/10, 2010/11, 2011/12, 2012/13 , 2013/14 & 2014/15

Page 72: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

SQUAD REVIEW

72

2014/15 2014/15

Nº players in First team 23 22

Average age 26,5 25,7

Average stability of squad (Average time of stay in the

club)3,4 3,3

% Foreign players 56% 59%

Nº Nationalities 9 10

Home grown players by squad 12 6

New home grown players by squad 2 1

U21 Players 1 2

Page 73: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

# OF SIGNINGS- FC BARCELONA

73

2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 20010/11 2011/12 2012/13 2013/14 2014/15

Van Bronckhorst

Larsson

Belletti

Edmilson

Giuly

Deco

Eto’o

Van Bommel

Ezquerro

Thuram

Gudjohnsen

Zambrotta

Y.Touré

Abidal

Milito

Henry

Pinto

Piqué

Henrique

Keita

Cáceres

Hleb

D.Alves

Maxwell

Keirrison

Chygrynskiy

Ibrahimovic

Adriano

Mascherano

Villa

A.Sánchez

Cesc

J.Alba

Song

Neymar

Sylvinho

L.Suárez

Mathieu

Ter Stegen

Bravo

Vermaelen

Douglas

Rakitic

Page 74: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

HOMEGROWN PLAYER SALES FC BARCELONA 2004-2015

74

8,8

1,5 7,0

2,2

9,5

0,0 0,0

20,8

0,0

26,0

36,9

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

Luis García (8,75)

Sergio Garcia (1,5)

Gabri (0) Motta (2)G. dos Santos

(6)Jorquera (0) V.Sánchez (0) Thiago (25) Cesc (33)

Santamaría (0)

Ros (0) Damià (1)ToniCalvo

(0,2)Oleguer (3) O.Romeu(5) Fontàs (1)

J. dos Santos (1,5)

Tortolero (0)Fernando

Navarro (6)Crosas (0,5) Jeffren (3.75) Bojan (1,8)

Bojan (12) Rodri (0,6)

V.Valdés (0)

Oier (0)

Cuenca (0)

Mio€

Page 75: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

75

FC BARCELONA ACTIVITY AT A GLANCE

El FC Barcelona ha tenido el mercado más movido de su historia® 2º equipo con mayor inversión de Europa (157mio€). También es la

mayor inversion de su historia® Mayor cifra de ventas de su historia (79mio€)® Fichaje más caro: Luis Suárez (81mio€)® Venta más cara: Alexis (42,5mio€). A excepción del abono de la cláusula

por Luis Figo® Mayor cifra por traspaso de canterano: Cesc (33mio€)® Mayor inversión por un portero: Ter Stegen (12mio€) y Bravo (12mio€)

Tras la remodelación de plantilla® Reduce el número de canteranos de 17 a 12® Por primera vez en 4 años no tiene la plantilla más estable (pasa de 4,3

a 3,4 años de media)

Page 76: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

76

REAL MADRID ACTIVITY AT A GLANCE

® Mayor cifra de ventas de la historia de la Liga BBVA (113mio€). También son las mayores ventas de su historia

® Venta más cara de su historia: Di Maria (75mio€)® Mayor cifra por traspaso de canterano: Morata (20mio€)® Mayor inversión por un portero: Keylor Navas (10mio€) ® 2º fichaje más caro de la temporada en Europa: James (80)

Page 77: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

SOCCEREX TRANSFER REVIEW 2015

77

1. Technical sheet

2. Summer transfers window 2014/15

3. Squads review La Liga

4. Barça vs Real Madrid

5. Conclusions

6. Annexes

Page 78: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

78

CONCLUSIONS STR 2015 (1 OF 5)

El total de la inversión en fichajes de las 5 grandes ligas europeas alcanzó los 2,2bio€, en línea con el récord de la temporada pasada, y como consecuencia de tendencias desiguales en los distintos países

La Premier League ha liderado la inversión superando el billón de Euros por primera vez, tras crecer un 41% vs la temporada pasada y establecer un nuevo récord histórico. La Liga BBVA vuelve a la 2ª posición tras alcanzar un gasto de 500mio€. Además, la Bundesliga supero su anterior récord. El Financial Fair Play de la UEFA y la dificultad de generar nuevos ingresos han golpeado a la inversión de la Serie A y la Ligue1

La inversión fue liderada por equipos con gran potencial de generación de ingresos y que consiguieron importantes ingresos vendiendo a sus mejores jugadores. 7 equipos europeos han invertido más de 100mio€ y representan un 42% de la inversión en Europa. La Liga se mantiene como la liga con mayor polarización, 4 equipos acumulan el 88% de la inversión

La Premier League lidera el ranking de ventas por primera vez tras alcanzar una cifra superior al medio billón de Euros (563mio€) doblando el importe del pasado año y estableciendo un nuevo récord a nivel europeo. La Liga BBVA se confirma como una liga vendedora y alcanza un nuevo récord de ingresos por ventas de jugadores (512mio€)

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79

CONCLUSIONS STR 2015 (2 OF 5)

La Premier League lidera también el ranking de inversión neta, una vez deducido el ingreso por ventas, alcanzando la cifra de 465mio€. Esta cifra es 6 veces superior a la del segundo en el ranking, la Bundesliga (82mio€). La Liga obtiene una inversión neta negativa (-12mio€) por tercer año consecutivo y la Ligue 1 recupera su tradición vendedora

Un total de 914 jugadores fueron adquiridos y 1524 traspasados por las 5 grandes ligas europeas, resultando en un balance negativo por 5ª temporada consecutiva. El formato de cesión sigue gozando de gran popularidad, especialmente en la Premier League, donde los equipos cedieron 117 jugadores, la cifra más alta hasta el momento

El Manchester United realizó la mayor inversión de su historia (196mio€, 2ª mayor de la historia del fútbol), liderando el ranking europeo por el objetivo de mejorar sus resultados en el terreno de juego. FC Barcelona, Liverpool, Atlético, Chelsea y Arsenal también han establecido su propio récord de inversión. 7 de los 10 equipos con mayor inversión vendieron jugadores por 60mio€ o más. Por primera vez desde la adquisición por parte de la familia real Qatarí el PSG no se encuentra en las primeras posiciones del ranking de inversión.

El Southampton es el sorprendente líder europeo en ingresos, al obtener 120mio€, la 3ª cifra más alta en la historia del fútbol. El Financial Fair Play obliga a los principales equipos a vender jugadores importantes, por lo que grandes equipos como el Real Madrid (113mio€), Chelsea (94), Liverpool (92), FC Barcelona (79), Atlético (77) and Manchester City (62,2) alcanzan su propio record histórico de ventas.

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80

CONCLUSIONS STR 2015 (3 OF 5)

El Real Madrid se mantiene como el protagonista indiscutible del mercado Europeo de fichajes de los últimos 6 años, siendo el club con una mayor inversión acumulada (731mio€) y un mayor ingreso agregado por venta de jugadores (373mio€). El Manchester City es el club con mayor inversión neta (439mio€).

Manchester United (157mio€), Arsenal (86) y FC Barcelona (78) son los equipos con una mayor inversión neta (tras deducir las ventas de la inversión) en este mercado de verano. El Real Madrid también tienen una inversión neta positiva de 7mio€.

El fichaje de Luis Suárez (81mio€) es el más caro del verano y el 3º de la historia del fútbol. Le siguen el fichaje de James por parte del Real Madrid (80), y el de Di Maria por el Manchester United (75). El fichaje de Di Maria es también el más caro de la historia de la Premier League. Los 3 fichajes se sitúan en el top 5 del ranking de los 10 fichajes más caros de la historia del fútbol

La Liga BBVA gasta 500mio€ en fichajes, un 26% más que la pasada temporada. Además de los habituales FC Barcelona y Real Madrid, Atlético y Valencia (por proyecto nuevo propietario) se unen a los grandes y entre los 4 monopolizaron el 88% de la inversión. La mayor parte de la inversión se ha financiado con ventas de jugadores

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81

CONCLUSIONS STR 2015 (4 OF 5)

Hasta 5 equipos de la liga no realizaron ningún gasto en fichajes y 12 ficharon por valor igual o inferior a 3mio€.

La Liga BBVA ha vendido jugadores por valor de 512mio€ en esta ventana de verano, lo que supone también la cantidad más alta de su historia. Todos los equipos, incluidos Real Madrid y FC Barcelona, se ven obligados a vender a algunos de sus mejores jugadores para afrontar nuevos fichajes y cumplir así con el control financiero de la LFP, aún más estricto que el Financial Fair Play de la UEFA

Real Madrid (113mio€), FC Barcelona (79mio€) y Atletico de Madrid (77mio€) también copan el top 3 de la Liga de ventas de jugadores. Otros 4 equipos más también venden por encima de 30mio€: Sevilla (51), Valencia (47), Real Sociedad (45), Athletic (36)

La venta de jugadores españoles a ligas extranjeras ha crecido por 5º año consecutivo, hasta 166mio€, la cifra más alta de la historia, lo que confirma la fuga de talento español a otras ligas. Asimismo, la inversión de la Liga en jugadores españoles se ha visto reducida a 22mio€ (vs 124mio€ la temporada pasada)

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82

CONCLUSIONS STR 2015 (5 OF 5)

La cifra más alta de ventas de la historia de la Liga (512mio€) se ha traducido en una inversión neta negativa de 12mio€. Por tercer año consecutivo la liga es una liga “vendedora”, ingresando más por ventas de lo que invierte en fichajes, por la necesidad de los equipos de apretarse el cinturón y reducir su abultada deuda. 12 de los 20 equipos de La Liga han vendido más de lo que han invertido en fichajes

La Liga BBVA sigue siendo la que tiene el mayor % de jugadores nacionales en las plantillas (61%). En el otro extremo se sitúa la Premier League, con tan solo un 33% de jugadores nacidos en Inglaterra

El Rayo es el club con mayor número de incorporaciones a su plantilla (20) . En el otro extremo se encuentra el Athletic con una sola incorporación. El FC Barcelona, que llevaba 2 siendo el equipo con menos movimiento, incorpora 7 nuevos jugadores (por uno el verano anteror)

El Athletic es nuevamente el equipo con mayor número de canteranos en su plantilla (20), seguido por la Real Sociedad (13). El equipo donostiarra es también el equipo con mayor estabilidad de plantilla (4,2 años de media), desbancando al FC Barcelona

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SOCCEREX TRANSFER REVIEW 2015

83

1. Technical sheet

2. Summer transfers window 2014/15

3. Squads review La Liga

4. FC Barcelona & Real Madrid face to face

5. Conclusions

6. Annexes

Page 84: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

REVENUE TREND TOP EUROPEAN LEAGUES

84

Big five leagues have experimented revenue growth for the 4th consecutive year, except Ligue1 in 2010/11. Revenue ranking remains unchanged and clearly led by Premier League, followed by

Bundesliga and La Liga.

Series1

2,326

1,575 1,501 1,494

1,048

2,479

1,664 1,6221,532

1,072

2,500

1,746 1,7181,553

1,040

2,917

1,8721,765

1,570

1,136

2,9462,800

1,8591,682

1,297

2008/09 2009/10 2010/11 2011/12 2012/13

Source Deloitte Annual Review of Football Finance, June 2014

Mio€

Page 85: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

CLUB EUROPEAN RANKING BY REVENUES

85Source: Deloitte Football Money League 2014

While we wait for all teams publishing their 2012/13 results, season 2011/12 saw the same teams in top 6 positions in a ranking lead once again by Real Madrid followed by FC Barcelona

Real Madrid FCBarcelona B.Munich Man.United Man.City Chelsea Arsenal Juventus AC Milan Inter

401

366

290

327

102

245263

203197 197

439

398

323350

153

259274

205

244 225

480451

321

367

170

253 251

154

235

211

513483

368396

286

323

290

195

257

186

519

483

431 424

316303

284 272264

169

2008/09

2009/10

2010/11

2011/12

2012/13

Mio€

Page 86: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

6 YEAR ACCUMULATED INVESTMENT TOP 5 LEAGUES

3.850

2.231 2.092

1.314 1.308

* Winter window transfers not included 86

Mio€

Page 87: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

AVERAGE VALUE TOP 10 EUROPEAN SIGNINGS LAST 6 YEARS

87

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

44

26

32

38

52 52

Mio€

Average value of top 10 signings in 2014/15 is 52mio€, samefigure as last year record

*Winter window transfers not included

Page 88: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

77% 76% 70% 67%

63% 60% 59% 51% 49%

41% 41%

James Fernandinho Higuaín Cavani Özil Bale Gotze Neymar Willian Illarramendi Falcao

%Minutes

USAGE TOP 10 EUROPEAN SIGNINGS 2013/14

88

James was the most profitable signing last season (number of minutes) followed by Fernandinho

*Winter window transfers not included. Calculated on domestic league minutes

Page 89: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

89

Mio€

SIGNINGS* OF NATIONAL PLAYERS AVERAGE COST

2.72.9

4.0

1.0

2.2

0.4

Premier league La Liga

2012/13 2013/14 2014/15

EPL sides hunt of English talent resulted in average cost of homeborn players climbing to 4mio€ (compared with La Liga’s 0,4)

*Loans not included

Page 90: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

ARRIVALS & EXITS LA LIGA 2014/2015

90

Team Arrivals €Mio Exits €Mio

Ter StegenRakiticBravo Luis SuárezMathieuVermaelenDouglas

Total

1218128120104

-157

Victor ValdésCesc J.Dos SantosCuencaAlexis SánchezOierTelloKeirrisonKrkicPinto AfellayDeulofeu SongRodri

Total

0331,50

42,50

Loan0

1,80

LoanLoanLoan0,6

79,4

JamesKroosKeylor NavasChicharito

Total

803010

Loan

-120

SahinCheryshevMorataCasemiroJ.FernándezDiego LópezDi MaríaXabi Alonso

Total

7Loan

20Loan

0,50

7510

112,5

Team Arrivals €Mio Exits €Mio

MoyàSiqueiraMandzukicOblakGriezmanJiménezAnsaldiGámezMoreiraVelázquezCerci

Total

310181630

10,5Loan

00

2,615

-105,1

InsúaVillaRobertoAsenjoÓliver TorresDiego CostaR.PérezAranzubiaDiegoAdriánFilipe LuisThomasBaptistaoManquilloGuilavoguiVelázquezAlderweireld

Total

Loan065

Loan38

Loan001117

LoanLoanLoanLoanLoanLoan

77

Borja Viguera

Total

1

-1

Ander HerreraR. FernándezIñigo PérezRamalhoUnaiEkizaIkerIñigo

Total

3600

LoanLoan

0LoanLoan

36

Page 91: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

ARRIVALS & EXITS LA LIGA 2014/2015

91

Team Arrivals €Mio Exits €Mio

ArribasDenis SuárezAleix VidalCariçoNico ParejaBarbosaIago AspasKrychowiakMbiaDeulofeuÉver BanegaTrémouliansKolodziejczak

Total

0Loan

31,82,50,2

Loan5,50

Loan2,52,53

-21

GuarenteJuliánRakiticPerottiHervásBotíaAlberto MorenoManu del MoralVarasFazioStevanovicJairoRabelloRusescuBabá

Total

00

180,4

Loan2

18Loan

0100

2,2LoanLoanLoan

50,6

EspinosaAsenjoCheryshevRukavinaJ. Dos SantosViettoVíctor RuízAlexis Pérez

Total

05

Loan0

1,55,5

LoanLoan

-12

PerbetIñiguezDe GuzmánPanticJ.PereiraAquino

Total

1,5Loan

6LoanLoanLoan

7,5

Team Arrivals €Mio Exits €Mio

FinnbogasonRaúl NavasUrkizuRulliGranero

Total

800

Loan4

-12

BravoAbaroaRaúl NavasJavi RosUrkizuGriezmanÓscar VegaIfránSeferovicCadamuro

Total

120

Loan0

Loan300

Loan3,2

Loan

45,2

De PaulAndré GomesRodrigoYoelMustafiOrbánJoao CanceloZuculiniFilipe AugustoNegredo

Total

4,815

LoanLoan

83,5

LoanLoanLoan28,7

-60

KeitaSenderosBernatFedeRamiPabónRicardo CostaMathieuMíchelGuaitaCissokhoVíctor RuízÉver BanegaViníciusGuardadoJ. Viera Hélder PostigaJonas

Total

00

10Loan4,360

20Loan

02,5

Loan2,5

LoanLoan

200

47,3

Page 92: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

ARRIVALS & EXITS LA LIGA 2014/2015

92

Team Arrivals €Mio Exits €Mio

MauroQuiqueDangdaRubénJuliánXimoHemedWellingtonThomasThievy

Total

00

Loan0000

LoanLoanLoan

0

RafitaEstebanTébarAleix VidalOscar DíazRaúl GarcíaMarcelo Silva

Total

0003000

3

PlanasCabralP. HernándezSergi GómezLarriveyRadoja

Total

00

1,600

0,9

-2,5

BustosJonathan VilaSamuelYoelJota

Total

00

LoanLoan1,5

1,5

ArbillaSalva SevillaCaicedoMontañésÁlvaroLucasCañas

Total

000

1,11,1

Loan0

-2,2

TejeraCapdevilaC.GómezThievyD. LópezC.Alfonso

Total

Loan0

LoanLoan5,3

Loan

5,3

Team Arrivals €Mio Exits €Mio

CanellaCuencaLucasJoséFariñaCavaleiroMendujaninHélder PostigaJuanfranSidneiDiakité

Total

Loan0

LoanLoanLoanLoan

00

LoanLoan

0

0

ArizmendiNúñezMarchenaL. FernándezRudyBastón

Total

000

Loan0

Loan

0

HinestrozaYodaJonathan LópezMíchelGuaitaVelázquezNaldoBabá

Total

Loan0

LoanLoan

0LoanLoanLoan

0

MaricaMoyàGavilánMosqueraBorjaJulio CésarMíchelAdriánRafa

Total

030000000

3

Page 93: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

ARRIVALS & EXITS LA LIGA 2014/2015

93

Team Arrivals €Mio Exits €Mio

Álex MorenoInsúaAmayaBoatengQuiniAguirreManuchoJozabedMorcilloPozueloMojicaBaLicáKakutaBaptistaoPereiraAquinoC.ÁlvarezToñoFatau

Total

0Loan

00000000

0,5LoanLoanLoanLoanLoanLoanLoan

0Loan

-0,5

PereraGálvezArbillaRubénRatAdriánLarriveyJosé CarlosNery CastilloMojicaSebasBoatengAguirreGaleano

Total

000000000

Loan000

Loan

0

Víctor PérezGavilánMartinsJesúsMariñoToño

Total

Loan00

0,5Loan0,3

-0,8

RogerPallardóSergioPedro RiosNagoreKeylor NavasÁngelJaviNong

Total

Loan0000

100

Loan0

10

Team Arrivals €Mio Exits €Mio

JaimeJavi LaraDani GarcíaRaúl NavasÁngelDani NietoEkizaOzkoidiDídac VilàAbrahamManu del MoralPivoccariBoatengTejerinaSaúl BerjónLekic

Total

000

Loan0

0,200

LoanLoanLoanLoan

0000

-0,2

D. JiménezDiego RivasRaúl NavasIbañezMainzUrko VeraAitor ArregiAsenjoOzkoidiKijeraTejerinaIriarte

Total

000000

LoanLoanLoan

0LoanLoan

0

BokaLuis AlbertoOchoaRosalesHortaCousillasMiguel TorresAmrabat

Total

0Loan

00

0,8Loan

0Loan

-0,8

Willy CaballeroEliseuJesús GámezAnderson

Total

5,810

Loan

6,8

Page 94: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

ARRIVALS & EXITS LA LIGA 2014/2015

94

Team Arrivals €Mio Exits €Mio

SissokoBabinFoulquierLarssonJ. MarquésWagueCarlos PérezOierParedesJosanRochinaCórdobaNounkeuMartinsEddy

Total

Loan0

2,5000

Loan0000

1,83Loan

0Loan

-4,33

SiqueiraKitokoAnguloAllanZapataFerreiroTotiJonaParedesBrahimiGarridoWagueJosanD. BenítezBelkalemAssulinB. GómezYebdaBuonanotteOrtiz

Total

10Loan1,53000

Loan0

6,50

LoanLoan

000

Loan0

Loan0

21

Team Arrivals €Mio Exits €Mio

V. RodríguezA. GonzálezMosqueraTytonJonathasPasalicRoco

Total

000

LoanLoanLoanLoan

0

RivasFidelMantecónPelayoI’AnsonC. SánchezSapunaruFloresToño

Total

0Loan

0LoanLoan

6000

6

DeividHavenaarFidelF. CartabiaL. GaraiJ. CarlosEkengMatosRossiPanticI.LópezB. GarcíaCrespoGhilasF. Vico

Total

00

LoanLoan

000

LoanLoanLoan

0LoanLoanLoanLoan

0

A. RodríguezAstrainBernardoCruzCabezasObioraPedroSamuR. BravoNietoJoseluJuanlu

Total

Loan0

LoanLoanLoan

00

Loan0000

0

Page 95: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

HOMEGROWN PLAYERS BY TEAM

95

Club Canteranos

Masip, Piqué, Bartra, Alba, Montoya, Busquets, Iniesta, S.Roberto, Xavi, Rafinha, Pedro, Messi

Casillas, Fernando, Nacho, Carvajal, Arbeloa, Jesé,

Saúl Ñíguez, Koke, Mario Suárez, Gabi

Gayà, Robert Ibañez, Carles Gil, Alcácer

Reyes

Zubikarai, I.Martínez, M.González, Ansotegi, C.Martínez, Zaldua, Estrada, Bergara, Elustondo, R.Pardo, Zurutuza, Xabi Prieto, Aguirretxe

Iraizoz, Herrerin, Kepa, Laporte, San José, Gurpegi, Etxeita, Aurtenetxe, Iraola, Bustinaza, Iturraspe, Morán, Beñat, Unai López, Aketxe, Ibai, Susaeta, Muniain, Aduritz,

Guillermo

Fabri, Insúa, Laure, Seoane, Bergantiños, Juan Domínguez, Juan Carlos, Remeseiro

-

Kiko Casilla, G.Parreño, Pau López, R.Rodríguez, V.Álvarez, Clerc, J.López,

Page 96: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

HOMEGROWN PLAYERS BY TEAM

96

Club Canteranos

Juan Carlos, Aitor Fernández, Jaume Costa, Gaspar, Bruno Soriano, Trigueros, Moisés, Nahuel, Gerard Moreno

Recio, Portillo, Juanmi, Samu

Álex Pérez, Arroyo

S.Álvarez, Rubén Blanco, David Costas, Hugo Mallo, J.Castro, B.Oubiña, Álex López, Madinda, Santi Mina

X.Irureta, Ander Capa

José Ángel, Anaba, Álvaro Giménez,Cristian Herrera

Hector Rodas, Juanfran, Camarasa, Iván López, Rubén, Morales

Amaya, Nacho Martínez, Lass Bangoura, Leo Baptistao

Fede Vico

Angel Trujillo, Fran Vélez, Zongo, Azeez, Edgar Méndez

Page 97: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

PLAYERS SIGNINGS AT. MADRID 2004-2015

97

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

L. Franco (0) Kezman (9) Pernía (4)D. Costa

(1,5)Heitinga (10)

L. Cabrera (1,5)

D. Costa (1) Miranda (0) Emre (0)J. Giménez

(0,9)Moyà (3)

P. Ibáñez (3)M. Rodríguez

(5)Zé Castro (0)

R. García (13)

Ujfalusi (0) Juanito (0) F. Mérida (0) Sílvio (7)C. Rodríguez

(0)Demichelis (0) Siqueira (10)

P. Luccin (5) J. Valera (0) Seitaridis (6) Abbiati (loan)Sinama-

Pongolle (10)Asenjo (5,5)

M. Suárez (1,8)

Gabi (3) Cata Díaz (1)L. Baptistao

(7)Mandzukic (18)

A. López (0) Galletti (2,5)Kun Agüero

(21,7)Forlán (21) Coupet (2)

Roberto (1,25)

F. Luís (12) Adrián (0) D. Cisma (0) Villa (2,1) Oblak (16)

J. Velasco (0) Petrov (10) Costinha (6) L. García (4) Assunçao (3) Godín (8) R. Micael (5) Roberto (6) Griezmann (30)

Sosa (0) Mista (4)C. Santana

(8)Banega (loan)

Courtois (loan)

Aranzubia (0)R. Jiménez

(10,5)

Perea (3,3)De las

Cuevas (0,4)Simao (20) Falcao (47)

Alderweireld (7)

Ansaldi (loan)

Colsa (0) Jurado (3) Reyes (12)Pacheco

(loan)Guilavogui

(10)J. Gámez (0)

S. Ballesta (loan)

Maniche (9) Motta (2) Pizzi (loan) Moreira (0)

Diego (loan)E. Velázquez

(2,6)

A. Turan (13) Cerci (15)

11.326.5

54.1

81.5

25.08.3

22.8

75.0

1.0

33.0

105.1

Page 98: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

PLAYERS EXITS AT. MADRID 2004-2015

0.0 3.3 7.0

51.5

3.5 9.921.5

81.9

19.0

78.084.5

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

Lequi (0) Pinola (Loan 0,3) Del Moral (0) Pinola (1,2) Jurado (Loan) Zé Castro (2) P. Ibáñez (0) Baldé (1) Perea (0) Falcao (60) Insúa (Loan)

Juanma (0) R. Núñez (0) García Calvo (0) Gabi (0) Cuéllar (0) Maniche (0) Roberto (8,5) Ujfalusi (2) A. López (0) Silvio (Loan) Villa (0)

Movilla (0) Denia (0) Sosa (Loan) Galletti (2,1) Eller (0) Bernabé (0) Baldé (Loan) De Gea (20) Domínguez (8) Cisma (0) Roberto (6)

Ortiz (Loan) Nano (0) Sicilia (0) Torres (38) Falcón (0) De las Cuevas (0,3) Pernía (0) Kun Agüero (45) Pizzi (Loan) Micael (3) Asenjo (5)

Gálvez (0) Larena (Loan) Toché Loan) Petrov (7) Mista (0) Leo Franco (0)R. Pérez (Loan) Valera (0) Assunçao (0) Robles (4) O. Torres (Loan)

Toché (Loan) Grönkjaer (3) Musampa (0) Bravo (0) M. Suárez (0,8) Coupet (0,8) Cabrera (Loan) R. García (Loan) Pérez (Loan) Pérez (Loan) Costa (38)

D. Rivas (0) Sosa (Loan) Ibagaza (0) Toché (0) Zé Castro (Loan) D. Costa (0)Salvio

(Loan 2)Micael (Loan) Micael (Loan) Pulido (0) R. Pérez (Loan 0,5)

Gabi (Loan) Toché (Loan) Aragoneses (0) Roberto (Loan) Roberto (0) L. García (0) Jurado (11) Pacheco (Loan) Salvio (11) Díaz (0) Aranzubia (0)

Arizmendi (Loan) Novo (0) Colsa (0) Cuéllar (Loan) Motta (0) Seitaridis (0) Mérida (Loan) Cabrera (Loan) Asenjo (Loan) Diego (0)

Fabri (0) Contra (0) Larena (0) Costinha (0)Reyes

(Loan 2,65)Heitinga (6,8) Elias (8,85) Mérida (0) Pizzi (6) Adrián (11)

Contra (Loan) J. Moreno (0) Ortiz (0) M.Suárez (Loan) Costa (Loan) Forlán (5) Bastón (Loan) Roberto (Loan) F. Luís (17)S. Sánchez (0) Medina (Loan) Kezman (7) D. Costa (Loan) Santana (Loan) Bastón (Loan) Saúl (Loan) Thomas (Loan)

Romero (Loan) Paunovic (0) M.Suárez (Loan) Braulio (0) Valera (Loan) Cabrera (Loan) Demichellis (5) Baptistao (Loan)

Munteanu (0) Romero (0) Medina (0) Luccin (2,8) Pérez (Loan) Manquillo (Loan 1)

Guilavogui (Loan 4)

Velázquez (Loan)

Toby (Loan 2)

Page 99: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

PLAYERS EXITS R. MADRID 2004-2015

99

9,3 45,0

15,2 30,8 66,0

87,5

11,0 16,5 38,5

103,5 112,5

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15Morientes

(9,3)Figo (0) Zidane (-) Helguera (0) A. Gonález (-) Heinze (1,5) Metzelder (0) Garay (5) Altintop (3,5) Ozil (45) Sahin (7)

Owen (25) Portillo (0) Pavón (0) Cassano (0) Parejo (3) Guti (0)Pedro León

(5)Canales

(7,5)Higuaín (37) Morata (20)

Celades (0) Cobeño (0) Mejía (0) Balboa (4) García (7) Raúl (0) Sarabia (3) Gago (3,5) Albiol (12) Jesús (0,5)

Solari (2) Sánchez (0) Bravo (2,3) García (0) Codina (0)Van der Vaart

(11)Juan Carlos

(2.5)Granero (8) Callejón (9,5) D.López (0)

Samuel (18) Arbeloa (1,3) Diogo (4,5) Granero (3) Saviola (5) Fran Rico (1) Diarra (5) Carvalho (0) Di María (75)

César (0) Borja (-) Beckham (0) Soldado (6)Cannavaro

(0)Drenthe (-) Kaká (0) X.Alonso (10)

Juanfran (0,4) R. Carlos (0) Baptista (10)Huntelaar

(15)Carvajal (5) Adán (0)

Gravesen (3) D.López (7) Robinho (43) Negredo (15) Joselu (6)

Jurado (3) Cicinho (9) De la Red (-) Sneijder (15)

González (-) De la Red (3) Robben (24)

Ronaldo (7,5) Émerson (5) Torres (2)

Salgado (0)Van

Nistelrooy (0)

Page 100: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

PLAYERS EXITS FC BARCELONA 2004-2015

100

14,8 10,0 13,0 14,0

55,0

22,0

69,0

23,8

0,0

28,1

79,4

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

Cocu (0)Rochemback

(1,5)Larsson (0)

Van Bronckhorts

(0)Edmílson (0) Eto’o (20) Touré (30)

V.Sánchez (0)

Keita (0) Thiago (25) Cesc (33)

Santemaría (0)

Ros (0) Gabri (0) Saviola (0) Oleguer (3)Gudjohnsen

(2)Chygrynskiy

(15)Milito (0) Henrique (0) Fontàs (1)

A.Sánchez (42,5)

Luis García (8,75)

Albertini (-) Damià (1) Giuly (4,5)Ronaldinho

(25)Jorquera (0)

R. Márquez (0)

Jeffren (3.75) Villa (2,1)J. dos

Santos (1,5)

Overmars (0) Riquelme (7) Recber (0)Máxi lópez

(2)Ezquerro (0) Sylvinho (0) Henry (0) Bojan (12) Abidal (0) Bojan (1,8)

Kluivert (0) Gérard (0) López (0) Belletti (5,5) Deco (10)Ibrahimovic

(24)Cáceres (3) Rodri (0,6)

Quaresma (6) García (1,5) Navarro (6) Motta (2) Thuram (-) O.Romeu(5) Keirrison (0)

Dani (0) Rodri (0)G. dos

Santos (6)Luis Enrique

(0)Mark van

Bommel (6)Zambrotta

(10,5)

Reiziger (0) Crosas (0,54)

Tortolero (0)

Enke (-)

Page 101: Soccerex Transfer Review 2014-15 by Prime Time Sport  Liga BBVA Edition

101

> Sponsors recruiting> Media relationships> Social networks> Brand & positioning

development

> Player representation> International player transfers> Academies development> Friendly games

PLAYER IMAGE RIGHTS FOOTBALL

CONTENT & CONFERENCESSTRATEGIC CONSULTANCY

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> Sports business newspaper reports and articles

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102

CONTACT DETAILS

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[email protected]: www.estevecalzada.com twitter: @estevecalzada

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