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FUERA DE RUTA EN

+ Milla Jovovich pasado, presente y futuro

Sabor de aventura dulce y salado en Tepic

Los secretos mejor guardados de MEXICALI

GUATEMALA FASCINANTE Y SEDUCTORA

VOL_1701_COVER_Guatemala.indd 1 12/15/16 1:49 PM

WINNER OF2017 G.D. USA

AWARD OF EXCELLENCE AUGUST 2016 ISSUE

YOUR TICKET TO ADVERTISING SUCCESSvolarismagazine.com

Captive Audience Within the confines of an airplane, passengers only have

access to a few distractions, making V de Volaris their main

source of entertainment and point of focus.

Guaranteed Readership Figures With more than 15,000,000 passengers flying with Volaris

Airlines in 2017, the dynamic readership of V de Volaris is

guaranteed to outshine those of other publications, providing

advertisers with a steady stream of potential consumers.

Quality EditorialV de Volaris is a world-class award-winning magazine — well

researched and edited to the highest order — that enables

advertisers to position themselves next to engaging content

that affluent readers enjoy.

Brand Alignment Advertising with a globally recognized and trusted brand like

Volaris Airlines raises a company’s profile and reputation.

Award WinnerSince its inception, V de Volaris has won 19 editorial and

design awards, the most recent being Graphic Design USA's

Award of Excellence for the August 2016 issue.

WHY ADVERTISE WITH V DE VOLARIS?

volarismagazine.com2

Volaris on Social Media

3,300,000

1,900,000

138,000

21,800

ROUTE MAP

Did you know...?Volaris has the

youngest fleet in

Mexico, with an

average age of

4.6 years.

Did you know...?Volaris has received the

prestigious ESR Award

for Social Corporate

Responsibility for seven

consecutive years.

volarismagazine.com3

5 destinations

in Central America

23 destinations

in the U.S.

40 destinations

in Mexico

DESTINATION AIRPORT

Acapulco, MX ACA

Aguascalientes, MX AGU

Austin, TX AUS

Cancún, MX CUN

Chetumal, MX CTM

Ciudad Juárez, MX CJS

Ciudad de México, MX MEX

Ciudad Obregón, MX CEN

Chicago, IL MDW

Chicago, IL ORD

Chihuahua, MX CUU

Colima, MX CLQ

Cozumel, MX CZM

Culiacán, MX CUL

Dallas, TX DFW

Denver, CO DEN

Durango, MX DGO

Fresno, CA FAT

Guadalajara, MX GDL

Guatemala City, GT GUA

Hermosillo, MX HMO

Huatulco, MX HUX

Houston, TX IAH

DESTINATION AIRPORT

Ixtapa/Zihuatanejo, MX ZIH

La Paz, MX LAP

Las Vegas, NV LAS

León, MX BJX

Los Angeles, CA LAX

Los Mochis, MX LMM

Managua, NI MGA

Mazatlán, MX MZT

Mérida, MX MID

Mexicali, MX MXL

Miami, FL MIA

Milwaukee, WI MKE

Monterrey, MX MTY

Morelia, MX MLM

New York, NY JFK

Oakland, CA OAK

Oaxaca, MX OAX

Ontario, CA ONT

Orlando, FL MCO

Puebla, MX PBC

Portland, OR PDX

Phoenix, AZ PHX

Puerto Vallarta, MX PVR

DESTINATION AIRPORT

Querétaro, MX QRO

Reno, NV RNO

Sacramento, CA SMF

San Antonio, TX SAT

San Francisco, CA SFO

San Jose, CA SJC

San José Del Cabo, MX SJD

San José, CR SJO

San Salvador, SV SAL

San Luis Potosí, MX SLP

Seattle, WA SEA

Tapachula, MX TAP

Tuxtla Gutiérrez, MX TGZ

Tijuana, MX TIJ

Toluca, MX TLC

Tepic, MX TPQ

Torreón, MX TRC

Uruapan, MX UPN

Veracruz, MX VER

Villahermosa, MX VSA

Zacatecas, MX ZCL

15,786,323

DESTINATIONS

volarismagazine.com4

WHO ARE OUR PASSENGERS?

Passengers in 2017

15,786,323

% Passengers by age

17%

24%19%

16%

24%

21-30Avg. age

2-20Avg. age

51-80 Avg. age

41-50Avg. age

31-40Avg. age

Sex

Women 47%

Men 53%

Passengers by market

Market International Domestic

Business 34% 15%

Pleasure 30% 14%

VFR 36% 71%

Total passengers per market in 2017

International 3,257,345

Domestic 12,528,998

Nationality

Passengers in 2017

Mexico 12,944,784 82%

United States 2,367,948 15%

Other 473,590 3%

5

Each monthly edition of V de Volaris offers interesting and unique information with spectacular

photographs and dynamic and modern graphic elements on the airline's main destinations, sporting

events, music, celebrities, the latest in fashion and trends, technology, social media, health and lifestyle.

Travel & DestinationsAventura

Crónica

En el radar

Fuera de ruta

Aquí o allí

Plan de vuelo

En mi brújula

Permiso para aterrizar en...

GastronomyA la carta

SportsEn movimiento

EntertainmentCómo la ves

Entrevista

Decibeles

TechnologyEntre líneas

Innovaciones

Eco-friendlyVida Verde

Style & Trends¡Justo lo que faltaba!

Health & Lifestyle Zona de control

Pista de aprendizaje

Foto cortesía de Airbus

EDITORIAL CONTENT

6

SOME OF OUR VALUED ADVERTISERS

volarismagazine.com7

Administración Portuaria de Ensenada

Ayuntamiento de Tijuana

Banco de Santander S.A.

Bovinos

Casino Winland

Chihuahua Capital

Cincilingua

Cirque de Soleil

Citizen

Comite de Turismo y Convenciones

de Mexicali

Cooper Tire

Cumbre Towers

Evolucione

Expo Forestal

Facmail

Farmacos Continentales

Fideicomiso Público para la

Promoción de Ensenada

Gama Master Brokers

Gobierno del Estado de Chihuahua

Gobierno del Estado de Oaxaca

Gobierno del Estado de Puebla

Grand Hotel Tijuana

Grupo Sadasi

Grupo Xcaret

Hard Rock Hotel

Hospital Almater

Hotel Coral & Marina

Hotel Marriott Puerto Vallarta

Hotel Palladium

Hotel Quinta Inn

Hoteles Barceló

Hoteles Best Day

Hoteles RIU

HPC Polo

Hyatt Hotels

Iberostar Punta Mita

Inguat

Izzi

JTM Desarrolladoras

K1 Speed Inc

Life Fitness

Maz Mexico de Nuevo Leon

Microsoft

Mini Cooper

National Car Rental

Novo Cancún

Oftálmica Internacional

OHL Classic Mayakoba

Palace Resorts

Palma Real

Paquete Express

Prodecon

Río Secreto

Riverline

Sadasi

Samsonite

Secretaría de Comunicaciones

y Transportes

Sport Fitness

Tequilla Don Nacho

Tijuana Eye Center

Toppik

Trip Advisor

Univa

Vía Montejo

Vilebrequin

Vivioptal Vitaminas y Minerales

Xense

Yucatán Maz México

“We started advertising with V de Volaris a couple

of years ago, and we have received many visitors

who have discovered all the magic of our destination reading

this magazine’s interesting content”.

Lic. Francisco Moreno Villafuerte,

Director Fideicomiso de Turismo de Chihuahua,

¡Ah Chihuahua!

“At some point during the flight, every passenger picks up the

inflight magazine and reads it. That is why we advertise with

V de Volaris. Many of our customers have said they discovered

our business when they saw our ad in the magazine” .

Jose Luis Cantu Mendoza ,

Director General/Ceo Bomuca, S. A. de C. V .

WHAT OUR ADVERTISERS ARE SAYING...

DELIVERY DATES

Issue Closing Dates Materials Due By

January 2018 November 8 December 1

February 2018 December 15 January 5

March 2018 January 15 February 2

April 2018 February 15 March 2

May 2018 March 8 April 6

June 2018 April 13 May 4

July 2018 May 15 June 1

August 2018 June 8 July 6

September 2018 July 13 August 3

October 2018 August 15 September 3

November 2018 September 7 October 5

December 2018 October 15 November 2

volarismagazine.com9

SPECIFICATIONS AND CONTACTS

10

Inquiries and space reservationsCristiana Glassford

Inflight Publication Sales Director

Tel: 305-376-5252

E-mail: cglassford@hcpmedia.com

Payments

Checks should be made payable to:

Herald Custom Publishing of

México S de RL de CV

Encino Grande

Telelpan V. Álvaro Obregón

México D.F. 01700

FTP instructionsftp://custompub@mhpcftp.herald.com

Password: pubcustom

or

mhpcftp.herald.com

User ID: custompub

Password: pubcustom

Size Inches Centimeters

Full page (trim) 8 3/8” x 10 7/8” 21.2725 x 27.6225

Full page (bleed) 8 5/8” x 11 1/8” 21.91 x 28.26

Double page (bleed) 17 1/4” x 11 1/8” 43.815 x 28.2575

(1/8” gutter)

Full page (live area) 7.625” x 10.125” 19.37 x 25.72

1/2 page horizontal 7 1/4” x 4 3/4” 18.42 x 12.07

1/2 page vertical 3 1/2” x 9 7/8” 8.89 x 25.08

Ad material requirements

01. Electronic files are to be sent in Macintosh format only. Accepted

programs

include Adobe Photoshop, Adobe Illustrator and Adobe InDesign.

Include all

postscript and screen fonts. Include all images as EPS, JPEG or TIFF in

high

resolution (at least 300 dpi at 100 percent) in CMYK format. We will not

accept

files in RGB format. High-resolution PDF files are preferred.

02. A color proof must accompany ad for all formats; otherwise, HCP/

Media

Publishing will not accept liability for files that do not print correctly.*

03. Live material not intended to bleed must be kept at least 3/8” (0.95

cm) from all sides to allow for trim.

04. Double-page spreads: Perfect alignment of type or design across

gutter

of two facing pages is not guaranteed. Live matter in facing page subject

cannot be closer than 1/4” to gutter.

* If a high-quality color proof / Matchprint such as Kodak Approvals or Epson (or

similar analog proofs with a color control bar) is not provided, then we cannot

guarantee color. Please note that all proofs must be made according to SWOP

standards. Proofs that do not meet these criteria cannot be used for color matching.

All ad materials may be sent via e-mail to (dagudelo@hcpmedia.com),

uploaded to our FTP, sent via our wetransfer.com channel (hcpaboard.

wetransfer.com) or mail to our office.

Send ad materials toHCP Media

ATTN: Srta. Dayan S. Agudelo

3511 NW 91 Avenue, Miami, FL 33172

Tel: 305-376-5041

Fax: 305-995-8108

dagudelo@hcpmedia.com

www.hcpmedia.com

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VERTICAL

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HORIZONTAL