Your Teacher Wants

…and complete tasks during the

lesson.

STOP talking and LISTEN when the

teacher is speaking….

INCREASE YOUR SHARE VALUE

To get a good grade

In your GCSE!

Learning Objectives: to revise…

MARKET RESEARCHWHAT IT IS

WHY PERFORM IT

TYPES OF RESEARCH

SEGMENTATION

SAMPLING

MARKET RESEARCHWHAT

?Research involves COLLECTING and

ANALYSING data in order to gather relevant

information.

It can be expensive and time-consuming

DESK RESEARCH

FIELD RESEARCH

MARKET RESEARCH

For businesses to perform effectively

they need information about customer wants

and needs, market demand, competitors, distribution channels

and so on…

WHY?

http://www.dubble.co.uk/stockthechoc/action_askit.shtml

DESK RESEARCHIS…

Working with existing data; it is also known

as…

SECONDARY RESEARCH

“collectingand analysing competitor’s published accounts”

FIELD RESEARCHIS…

Collecting and analysing data gained first hand; it

is also known as…

PRIMARYRESEARCH

“conducting interviewsand

surveys”

Market Segments:

Businesses divide customersinto groups according to

different characteristics……this helps themto identify a TARGET AUDIENCE for advertising and to REFINE PRODUCTS and SERVICES.

AGEGENDER

CULTUREINCOME

LIFESTYLE

ACTIVITY TIME!Log on to the computers, access the

following documents in:

RM Shared; Business Studies; READ; Dovecotes Resources

Follow the instructions given…

Your Teacher Wants

…and complete tasks during the

lesson.

STOP talking and LISTEN when the

teacher is speaking….

INCREASE YOUR SHARE VALUE

To get a good grade

In your GCSE!