Your customer wants to be mvno v2

11th Executive BrainstormNovember 2010, London

Your M2M customer wants to be MVNORudolf van der [email protected] 2010

© Logica Business Consulting 2010. All rights reserved

Logica has no formal opinion on the matters discussed here. We deliver our services to all players in the M2M market, be they telco or customer, in a variety of roles. Each customer receiving the best service possible. This means we also come across and give advice on competing opinions.

No. 3

Disclaimer


The M2M deployer needs to be independent of the telco to solve it’s business problems.

Independent through own HLR and IMSI’s

No. 4

Why an MVNO?


Procurement law required a semi-public customer to change mobile operators for their 10,000 devices, but they couldn’t

€1 million+ swap for project and logistics, taking 6-24 months, reaching mobile, hard to reach and restricted access devices

No. 5

The M2M reality


Dutch Ministry of Economic Affairs asked for research into switching costs of large scale M2M deployers

Our advice: to liberalize access to IMSI-numbers (Mobile Network Codes) so that private users can be free of their telco

No. 6

Logica’s research on M2M


Lifecycle of an M2M device is 30 years and has problems starting at manufacturing and everywhere throughout lifecycle

M2M is large scale, millions of devices on all continents

No. 7

M2M is different


It’s impossible to negotiate good global roaming deals. Telco’s are local

Roaming is Sudoku multivariate analysis. Different numbers same result

No. 8

4 problems: Roaming (1/4)


Coverage for static use is horrible and changes constantly

Every network has gaps that fortunately don’t overlap between networks. National roaming needed

No. 9

4 problems: Coverage (2/4)


Switching operators is impossible

Not just renegotiating contracts, also mergers, acquistions or divestments

No. 10

4 problems: Switching (3/4)


No innovation by the operators

It is not in their interest to save their customers money, if it will cost them money. Ie wifi offload.

No. 11

4 problems: Innovation (4/4)


Uses it’s own IMSI number, with own operator code (MCC+MNC)

Regulator needs to open up IMSI-ranges and possibly cartels

No. 12

M2M user needs to be MVNO


OTA was researched by 3GPP and banned by the GSMA

OTA doesn’t remove dependence of deployer on M(V)NO for roaming, IMSI’s, switching and innovation

No. 13

Over the Air updates


Be the best enabler to your M2M customers, giving them full freedom and satisfaction

If you need lock-in for your business, you’re not someone that companies should do business with

No. 14

The scary challenge


Rudolf’s blog:

http://internetthought.blogspot.com with articles on M2M, the Telecom Cool Wall, Common Error’s of Telecom CEO’s, FTTH, Why all telecom marketing and product management is wrong, The best ISP in the world

The report (in Dutch):

http://www.rijksoverheid.nl/bestanden/documenten-en-publicaties/rapporten/2010/09/06/onderzoek-flexibel-gebruik-mnc-s/mnc-s-versie-2-5-final.pdf

The management summary (in English):

http://www.slideshare.net/Raindeer/management-summary-of-onderzoek-flexibel-gebruik-van-mncs

No. 15

Want to know more?

http://internetthought.blogspot.com/






Logica Business Consulting is the consulting division of the Logica group, a leading IT and business services company, employing 40,000 people. It provides business consulting, system integration, and IT and business process outsourcing services. Logica Business Consulting has a network of 3,500 consultants located throughout Europe. Our consultants help drive the success of clients’ transformation projects. They stand apart through their European culture, ability to work closely with clients, and unique blend of sector-based, functional and technological expertise. More information is available at www.logica.com/consulting

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Your customer wants to be mvno v2

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