Small & Medium Business segment.

Your Restaurant Needs a Mobile Site.

Phil Vlach!November 12, 2013!ca.linkedin.com/in/philvlach

Mobile data users: 4X growth

Source: Ericcson Mobility Report, November 2013

Smartphone data use: 10X growth

Source: Ericcson Mobility Report, November 2013

North America: Smartphones outpaceIn North America:!

❖ Smartphone data traffic already outpaces data traffic generated by other mobile devices (PC, tablet, router).!

❖ By 2019 this trend will only become more pronounced.

Source: Ericcson Mobility Report, November 2013

Smartphone traffic: social networking❖ Social networking

apps are used more on smartphones than on tablet and mobile PC combined (Facebook, Twitter, Instagram, etc).

Source: Ericcson Mobility Report, November 2013

What does this mean for your

business?

Restaurants: Facts & Figures❖ 95 %of restaurants DO NOT

have a mobile site.!

❖ 62% of consumers are less likely to choose a restaurant if they can’t read your menu on their device.!

❖ Click-to-Call feature – The easiest way for customers to instantly contact you.!

❖ Mobile Maps instantly bring nearby customers right to your door, with directions.

Source: dudamobile Blog, Top 10 Reasons Why Your Restaurant Needs a Mobile Site, September 17, 2013

Standard web site !displayed on a smartphone

Smartphone optimized !mobile site

Is your Restaurant Smartphone friendly?

❖ Which of the platforms below have you built for your restaurant business?!✓ Web site!

✓ Facebook page!

✓ Twitter page!

✓ Mobile site optimized for Smartphones!

✓ Mobile app!

❖ Common answers: !❖ YES to 2 of the first 3 choices, and NO to #4 and #5.

Build your Strategy: benefits❖ Build a mobile site to realize these benefits:!

❖ attract new customers!❖ retain existing customers!❖ reach a wider audience more effectively!❖ increase your social networking relevance!❖ increase your revenue $.!

❖ Key elements of your mobile site:!❖ Clean, easy to navigate, right sized content and action buttons.!❖ Simple click-through for key decision point items like Menus, Call me,

get Directions, make Reservations, Gallery, About, and customer reviews.

Building your mobile site❖ Good News!!! If you already have a web site, or a Facebook page, you are well on

your way to building your optimized mobile site since you have Content!!

❖ There are 3 easy ways to build your mobile site:!

1. Your current web site designer optimizes your web page for Smartphones!➡ This can be tricky as it may not display exactly as intended on a all devices.!

2. Use a cloud based service to build your mobile site from your existing web site, Facebook page, or using a template (e.g. dudamobile.com)!➡ This is a good option for DIY that provides autonomy and flexibility, though it requires a

learning investment to use the site builder software and to optimize the design.!

3. Hire a mobile site designer!➡ This provides maximum flexibility - the designer can import content from your existing web

site or Facebook page, or build your mobile site from scratch.

Building your mobile site

Approach Benefits Challenges Cost

Optimize current !web site

• Continuity of design with web designer.!

• Reuse existing web site content.

• Site may not display same way on all devices.!

• Web designer skill set for mobile site design. !

$$

Build using cloud based service

•Great for DIY-ers with time to learn.!• Provides autonomy and flexibility

for changes.

• Learning curve to master site builder software.!

• Skill set may be lacking.$

Hire a mobile !site designer

• Maximum flexibility: !• Reuse, or start new.!• Skill set suited to task.!• Integration of content with existing

sites.

• Need to source vendor. $$

Summary❖ Smartphone data traffic in North America already surpasses all

other mobile generated data traffic.!

❖ Smartphone use is expected to quadruple (4X).!

❖ Only 5% of restaurants have a mobile site, optimized for Smartphones.!

❖ 62% of consumers are less likely to be your customer if they can’t read the menu on their Smartphone. !

❖ Getting a mobile site built that meets your needs is doable.!

➡ Isn’t it time to build your mobile site?