[Your Name] [Your Auction URL]

[Organization / Sponsor Name / Logo

Making a Difference…Together

[Your Organization’s Logo]

Our Challenge…

• To [OUTLINE CAUSE / FUNDRAISING GOAL]

• To broaden the reach to the largest possible # of

donors

• Seek more efficient ways to raise more money

• To identify partners who share our concern for [CAUSE]

and want to participate in a very unique fundraising event.

Our Solution…

•The [AUCTION NAME] Online Auction

Auction Runs from [DATE] to [DATE]

• [CAUSE]

• [THEME]

• An exciting new approach to fundraising!

• The fun and excitement of a regular auction, but

everyone can participate because it is on online.

• An easy-to-use online auction site built in

partnership with cMarket, Inc.

Why Online Auction vs. Silent/Gaveled Auction?

• Traditional, in-person Auctions Are Inefficient• Attendance is much less than total community.• Lower bidding value (due to small bidding pool)• Labor intensive, not ‘automated’ (especially silent auctions)

• The Benefits of Being Online• Broad audience: Market to everyone in our community,

quickly, easily and with greater frequency• Reach out to new supporters • Supplement live/silent auction activity• Increase auction revenues by boosting participation rates

Pass-along…“Refer a Friend” button promotes word of mouth!

• New & Valuable Sponsorship Opportunities …• Winning Bid Boost feature allows winners to boost their winning

bid in the name of philanthropy.

Friends & Family

Community

Event Audience

What Does It Mean To Be A Sponsor?

Align Your Organization with a Worthy Cause:

• Get direct access, through email messages over several weeks, to an active and engaged community of over [X] members … (that’s not even counting the number who join as word is passed along to friends and family).

• A great tool for brand recognition and cause marketing!

How [SPONSOR] Benefits:

• Valuable publicity and promotional opportunities • Ideal for product intro/trial/promotion• Interactive, low-cost marketing

[AUCTION NAME] Online Auction … just a ‘click away’ from your auction website!

Value for [SPONSOR NAME]

• Interactive communications

• Corporate logo and active web link• Constituency can reach your web site, in just one click

• “Personal” marketing

• Repeat auction communications over several weeks, directly into constituency’s email inboxes

• Link/Logo is seen in email whether or not recipient chooses to click into auction!• Positive cause marketing association

• Extend reach to a larger community

Number of Member emails 15000Number of other source emails 0

Total emails to be sent 15000Number of Weeks the Auction is Open 4Number of times email sent per week 1Pre-announce 1Last Chance 1Thank You email 1

Total email communications 9Number of Impressions for Sponsor within email Campaign 135,000

Number of Member emails 15000Number of other source emails 0

Total emails to be sent 15000Number of Weeks the Auction is Open 4Number of times email sent per week 1Pre-announce 1Last Chance 1Thank You email 1

Total email communications 9Number of Impressions for Sponsor within email Campaign 135,000

Planned Impressions

Email Communications

• Directly delivered into the inboxes of the constituency

• Event and Organization’s Messaging

• Featured Auction Items

• Highlight Sponsor with link and logo

Auction Homepage

[ORGANIZATION]’s logo and direct link to the web page of your choice will be featured on the auction’s front page.

Sample Communications Calendar

•Throughout the course of the auction, [ORGANIZATION] will be sending weekly emails along with a variety of other marketing and publicity to to increase participation and drive traffic to the site. As a sponsor, you will have the opportunity to participate and be featured.

Announcement Email - "Tell Your Friends" & Donation Solicitation day-month-year

"Auction Open In 7 Days" Email day-month-year

"Auction Now Open" Email day-month-year

Auction Update Email day-month-year

Auction Update Email day-month-year

Auction Update Email day-month-year

"Last Chance" Notice Email day-month-year

Auction Closes day-month-year

Auction Thank You Email day-month-year

• Web-based application – accessible 24/7/365

• Easy to use template-driven system allowing [org name] to create and manage the entire online auction

• Built-in communication system to create, send, and manage emails and email lists

• Real-time reporting

• Nominal, annual setup fee & a percentage of the proceeds for the items placed with the online auctions

• The cMarket Auction Platform has been used by hundreds of both small and large local and national organizations.

About Our Auction Platform, cMarket, Inc.

http://www.cmarket.com

An Inside Opportunity

• When you donate a major item to the auction, your name and logo can also be inside the auction catalog, as well as the homepage and emails!

• We can even assist in securing interesting items for you to donate through cMarket Place™, our online consignment store…

[Auction Name]Online Auction[open date] – [close date]

[Auction URL]

The Right Opportunity for [SPONSOR]!