Your Mom Has an iPad

Your Mom Has an iPadDesigning for Boomers

Monday, March 21, 2011

© 2011 EffectiveUI, Inc.

John McReeLead User Experience ArchitectE!ectiveUI

@johnmcree



My mom doesn’t have an iPad :(



My big mouth



Back in the day when...



Boomers ! technology



That sure is a clean kitchen!



Wrong!



Uh....



46%

27%

26%

Wii: $85 millionXbox: $50 millionPS3: $48 million

Worldwide game console sales



49%

31%19%

Wii: $30 millionXbox: $19 millionPS3: $12 million

US game console sales



Boomers comprise more than a third of the online

population.

-Forrester Research



Self-perception of savvy

0%

20%

40%

60%

80%

100%

71% 66%

19%21%

6%7%

4%6%

Super Net VetsNet VetsIntermediatesNewbies

Boomers Non-Boomers-Jupiter Research



47%

26%

Social networking

47% of internet users ages 50-54 are using social networking sites.

26% of internet users aged 65+ are using social networking sites.

-Flowtown.com



-Flowtown.com

0

20

40

60

80

100

09/05 05/05 11/08 04/09 12/09 05/105 7

4

13

2226

711

16

25

36

47

12

25

36

48

5861

16

67

7376

8386

18-2930-4950-6465+

Percentage using social networking by age



-Flowtown.com

88%

100%

13%

27%33%

% growth of adults who update their status 2009-2010

All adults 18-29 30-49 50-64 65+



There’s $ in this



Boomers spend the MOST

on tech

-AdAge.com



Close to 80 million Americans controlling 50 percent of the

country’s discretionaryspending.

-Forrester Research



Boomer women spendmore money in all channels than women from all other

generations.

-Forrester Research



Outspent younger adults by $1 trillion in 2010

-Forrester Research



So, who are Boomers anyway?



The oldest members of the Baby Boom generation turn 65

this year.



Too young to have any personal memory of World War II, but old enough to remember the postwar American High.

-Strauss and Howe



79 million Baby Boomers26% of the population

-US Census Bureau



How to design for Boomers?



Don’t



Design for goals and behaviors, aptitude and

attitude,not generation



There are patterns to consider...



Boomers...

• Like to learn new technologies and share their knowledge• Want technology to be safer • Want technology to be easier to use• See technology as a tool• Expect technology to adapt to them

An Extended ConversationBoomers and Technology



Boomers like to learn new technologies and share their

knowledge.



The Kickass Curve

Passion Threshold

Suck Threshold

Time

Bad

Good

Abili

ty

“I’m kicking ass!”

“I don’t suck.”

-http://headrush.typepad.com/

Like to learn new technologies and share their knowledge



Obvious and e"cient

Like to learn new technologies and share their knowledge



Boomers want technology to be safer.



Vs. ...

Feedback

Want technology to be safer



Vs. ...

Vs.

Only press Submit once.Submit

Feedback





Retraceable steps

! " # $ % & '

! " # $ %&&& &&& "'()*+,-./ 0*12

!"#$ !"#$ !"#$ !"#$%&'()*#(+#*#(,

Pagination

Breadcrumbs




Strong visual design



Boomers want technology to be easier to use.



!"#$%&

!"#$%&

'(%)

'(%)

'(%)

'(%)

'(%)

!"#$%&

!"#$%&

!"#$%&

!"#$%&

!"#$%&

!"#$%&'"(

!"#$%&'"(

!"#$%&'"(

)#*+'&,"

-+'&,"

)#*+'&,"

)#*+'&,"

)#*+'&,"

!"#$%&'(!"#$%&'( !"#$%&'( !"#$%&'()$%&'(

!"#$%&'(!"#$%&'( !"#$%&'( !"#$%&'( !"#$%&'( !"#$%&'(

Consistent navigation and behavior

Want technology to be easier to use



!"#$%&

'(

)*

+,-

./01,2

3/14

5"%&

67%&

Consistent nomenclature




Choose your horse




Boomers see technology as a tool.



Boomers expect technology to adapt to them.



Augmented reality...

Expect technology to adapt to them



Has to be useful

Expect technology to adapt to them



Accessibility



20%

Workforce with signi#cant disability: 18-65

Accessibility

-US Census Bureau



42%

Workforce with signi#cant disability: Nearing Retirement

Accessibility

-US Census Bureau



60%

Workforce bene#ting from accessibility tech

Accessibility

-Forrester Research



“Disability” is a HUGE turn-o!



!"##$%&'(%) !"

Limit on-click events

Accessibility



External labels on forms

Accessibility

!"#$ %#"&'

Do this:

Not this:

!"#$ %#"&'



Meaningful links

Accessibility

!"#$"%&'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23)".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/)$'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,)2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6!"#$%&'($"

!"#$"%&'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23)".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/)$'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,)2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6!"#$%&'($"

!"#$"%&'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23)".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/)$'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,)2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6!"#$%&'($"

!"#$"%&'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23)".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/)$'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,)2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6!"#$%&'($"



Watch contrast

Accessibility

!"#$%&'()$



Boomers ! technology



Boomers want to learn and share safe, easy to use

technology...



...as long as they see it as a tool that’s that will

enhance their life.



Design for goals and behaviors, aptitude and

attitude,not generation



John McReeLead User Experience ArchitectE!ectiveUI

@johnmcree


Your Mom Has an iPad

Design

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