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Why does brand consistency build trust?
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You build the brand.
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The customer responds to your cues.
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What is it that makes Starbucks Starbucks?
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Our mission: to inspire and nurture the human spirit – one person, one
cup and one neighborhood at a time.
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Trust.
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“I got the coffee I ordered!”
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Where to start?
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Collaboration is required.
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You need fast two-way communication.
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How will your tools integrate with that
communication?
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But I don’t trust my stores!
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Start coaching.
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Get everyone involved.
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Show, don’t tell.
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Convert the holdouts.
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