Your customers + clk clk new sales
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Why Clk Clk? Clk Clk Harnesses the Power of WordofMouth Through Social Media How good is the solu=on? Clk Clk was the recipient of the 2012 FTA Hospitality Industry Award for best new technology!
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Transcript of Your customers + clk clk new sales
Why Clk Clk? Clk Clk Harnesses the Power of Word-‐of-‐Mouth Through Social Media
How good is the solu=on? Clk Clk was the recipient of the 2012 FTA Hospitality Industry Award for best new technology!
How do I increase sales?
How do I acquire new customers?
How do I increase repeat customers?
How do I do all these things without raising marke=ng costs?
Ask Yourself…
Everything you need to market to your customers in ONE applica=on.
A customizable Customer Rela=onship Management System.
Email and mobile technologies.
CuRng edge loyalty programs that are integrated with social media.
Customer Loyalty
Brand Advocacy Reputa=on Management
Social Amplifica=on Customer Acquisi=on
The process repeats itself!
By simply using exis=ng card numbers, clk clk is the perfect compliment to wrap around exis=ng loyalty programs to make them social.
Step 1
• First, a customer joins a business’ loyalty program. (It works as a card or card-‐less solu=on with any mobile phone.)
• Then the customer makes a transac=on and both the customer and the merchant immediately receive an email receipt.
• The customer also earns merchant loyalty dollars for spending cash!
• This program can wrap around a current loyalty program and make it social.
Step 2
• The customer is incen=vized in the email to review his/her purchase and invite their friends, thus becoming a brand ambassador.
• Customers earn rewards by ra=ng their experience overall and based on five criteria. They are also able to make comments.
• Then customers can also earn rewards for referring their friends via email.
Step 3
• The merchant immediately receives all the reviews, and the posi=ve reviews can be automa=cally posted to the business’ social media pages.
• The merchant can respond privately to the reviews and work to retain any dissa=sfied customers.
• Merchants can see how long the customer has been a member, their life=me spend, and the cashier/clerk/server, in addi=on to the ra=ngs and comments.
Step 4
• The customer is incented even more loyalty dollars for becoming a brand ambassador by simply invi=ng their friends on Facebook and TwiJer.
• They can also Tweet or Like individual products, thus amplifying their sa=sfac=on to all of their friends and followers via social media.
Step 5
• Those referral friends receive a promo=onal voucher, which drives them to visit the merchant and make a purchase.
• When a voucher is redeemed, the referrer gets even more rewards!
• The process is 100% trackable, which gives businesses a way to measure the program’s ROI.
Mimis Cafe credits drive the marke=ng engine of our new social based loyalty program.
Transac=ons E-‐Enrollment 10 Credits* E-‐Receipt 1 Credit* E-‐Review 10 Credits* E-‐Referral 10 Credits* E-‐Voucher 10 Credits*
Tools 5 Emails 1 Credit* 1 Mobile SMS 1 Credit*
* 1 Credit = $0.05
Customer starts registra=on.
Customer enters in details.
Customer can refer friends.
Customer registra=on is complete.
Customer and Mimis Cafe receives confirma=on email.
E-‐Enrollment: 10 Credits
Customer makes purchase and receives an emailed receipt.
E-‐Receipt : 1 Credit
Customer can view upcoming events and invite friends.
E-‐Receipt : 1 Credit
Customer reviews their experience at Mimis Cafe
E-‐Review : 10 Credits
Customer can refer friends and share their experiences through social media.
E-‐Review : 10 Credits
Management reviews customer’s comments and may choose to respond.
E-‐Review : 10 Credits
Referral receives invita=on with op=onal voucher a\ached to redeem at Mimis Cafe loca=on.
E-‐Referral : 10 Credits E-‐Voucher : 10 Credits
Customer becomes a Mimis Cafe brand advocate and shares with his/her friends and followers on mul=ple social networks.
Sample Facebook Posts
* Case Study from a high volume mul=ple loca=on merchant.
You can expect results out of your loyalty program.
$10 Average Customer Transac=on 1,000 eReceipts = $10,000 Loyalty Revenue 310 Vouchers Redeemed = $ 3,100 Loyalty Revenue 340 Referrals = $ 3,400 Loyalty Revenue Total $16,500 Loyalty Revenue clk clk price= $ 430 Loyalty Cost Profit $16,070 Loyalty Profit
• You’ll connect with 110 more customers through instant feedback reviews that will help you improve opera=ons and automa=cally post to your own social media sites. • You’ll increase sales by selling more food through 310 vouchers generated by customer loyalty. • You’ll increase your customer base by 340 from your current customers’ referrals. • A $430 monthly investment will increase your traffic, move more product, increase your goodwill, improve your reputa=on, and reduce current marke=ng efforts and costs. Clk clk runs 24/7. That’s about 59 cents per hour!
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