Your Business Magazine - · PDF fileSource: Your Business Magazine Readership Survey 2006 Look...
Transcript of Your Business Magazine - · PDF fileSource: Your Business Magazine Readership Survey 2006 Look...
Your Business Magazine
Essential Reading for Entrepreneurs
Essent ia l Reading for Entrepreneurs
October / November 2008Natalie du Toit on courage, dreaming big and what’s next…Your Business Magazine draws on the experience of this elite athlete to explore the tenacity and courage needed to start out as an entrepreneur…
Start-up guide: The 12 commandments of small business marketing
Management: Tricks and tips for trade show success
Franchising:Pros and cons of going the franchise route
Technology: Expert tips for outsourcing technology
Special feature: Man-in-a-van opportunities
Sector focus: Vending industry
December / January 2009Social entrepreneurship Making money while doing good isn’t easy, but more companies are proving it can be done. Here are some successful strategies…
Start-up guide: Searching for the best staff for a small business
Management: Revitalise your business plan
Management: Effective collections calls
Management: Insurance - what to get and when
Technology: Security for small business
In each issue: ■BizNews: News, views and tools for small •businesses and franchises
Two-minute mentor: First-person lessons •from the trenches
TechUpdate: Technology and gadgets for •small business owners
Your Business Magazine editorial schedule 2008
*Articles and features are subject to change without notice
www.yourbusinessmagazine.co.za www.bizmag.co.za
Overview ■
Established in 1994, Your Business Magazine
(YBM) is a homegrown publication aimed
at investors seeking franchise and business
opportunities, as well as small- to medium-
sized business owners looking for advice on
expanding and improving their operations.
Your Business Magazine aims to empower
entrepreneurs and be a catalyst for growth in
the SME arena.
Editorial focus ■
YBM covers every aspect of running a
business, from idea conceptualisation to
securing finance and marketing. The magazine
strives to remain topical, covering issues such
as the state of the economy, new legislation
and technologies. YBM also includes analysis
and profiles of the companies and people
shaping the local business landscape.
Target market ■
Investors seeking business and franchise •opportunities
Potential owners of small- or medium-sized •enterprises
Employees looking to earn a second income•Business owners who want to expand their •businesses … They are decision-makers
Where we stand ■
At least 4 people read a single copy•75% of readers keep the magazine for •reference and 25% circulate it to friends
82% of readers are male and over the age •of 25.
25% are based in Gauteng, 18% KZN, 17% •Western Cape, 9% Limpopo and 9% E Cape followed by a split of 22% for the remaining provinces and neighbouring countries.
Source: Your Business Magazine Readership Survey 2006
Look and feel ■
Full colour, high gloss•Contemporary in look and appeal•Average of 112 pages per issue•
Circulation ■
Audited Bureau of Circulation figures released
in January – June 2008 reflect a figure of
12 124 copies sold per issue.
Success Stories | Franchises
Volume 13 No.5
11 ways to fi nd customersp16
Fixing badbusiness habits
Sleeping withthe bossHusband-and-wife teams tell us how they make it work p68
How to: Get into the big retailers Franchise your business
Retrench sta�
Smart tax moves
p24
Building a
businesswebsite
p100
Use your marketing
rands effectively
August / September 2008South Africa R21.95 (incl. VAT)Other Countries R19.25 (excl. VAT)www.bizmag.co.za
Build your Dream
OPPORTUNITIES ADVICE PROFILES MARKETING
ANNUAL AUTO FEATUREOpportunities Petrol vs Diesel? Vehicle f inance New releases
BUSINESS-TO-BUSINESS FOCUSWIN a trip for 2 to MAURITIUS
worth R30 000Print-run 20 000 copies •Frequency Bi-monthly (6 issues per year)•Cover Price R21.95•
Distribution ■
Nationwide through outlets which include:
C N A, PNA, Exclusive Books, Airport
kiosks, Spar, Shoprite and other leading
retail outlets. The magazine even reaches
Namibia, Botswana, Kenya, Lesotho and other
neighbouring countries.
On sale dates ■
February/March 11 February
April/May 7 April
June/July 10 June
August/September 11 August
October/November 13 October
December/January 8 December
Corporate clients ■
Absa, Business Partners, City Property, Engen,
Exhibition Organisers, Fiat, FNB Commercial
Banking, IDC, Liberty Life Health, MediCover,
Medshield, MTN, Nedbank, Numatic, Old
Mutual, Outsurance, Standard Bank, Telkom,
Toyota, VIP Payroll, Vodacom, Volkswagen
Mission statement ■
YBM is the leading publication for small-
to medium-sized business owners and
entrepreneurs. Topical and informative
content and a wide range of advertised
business opportunities make it the
entrepreneur’s FIRST CHOICE.
Strategy: Key to our success ■
The SME market is a dynamic arena.
Government and other industry players have
recognised the need to foster this sector
to encourage job creation and alleviate
poverty. Your Business Magazine aims to be a
springboard for growth in this area.
Advertisers have shown their confidence
in Your Business Magazine with 70% being
repeat advertisers. The publication works for
advertisers selling franchises and prospective
investors looking for business opportunities.
ABC figures support this view.
Business Opportunities | Support Services
April / May 2008South Africa R21.95 (incl. VAT)Other Countries R19.25 (excl. VAT)www.bizmag.co.za
Volume 13 No.3
Recipes for restaurant successp28
From evolution to revolution
Tips for growingyour businessp86
From soap star to entrepreneurSuccess smells sweetfor Generations star
How to: Find the right suppliers Retain your customers Keep IT costs down
How to:
®
Riding out the
economic slowdown
p70
7 Steps for
choosing the right
franchise
Great service
Go on... impress them
WIN!A UPS valued at over R4500
p99
A-Z FOOD OPPORTUNITIES34-page special DIRECTORY ADVICE TRENDS
Volume 13 No.5
11 ways to fi nd customersp16
Fixing badbusiness habits
Sleeping withthe bossHusband-and-wife teams tell us how they make it work p68
How to: Get into the big retailers Franchise your business
Retrench sta�
Smart tax moves
p24
Building a
businesswebsite
p100
Use your marketing
rands effectively
August / September 2008South Africa R21.95 (incl. VAT)Other Countries R19.25 (excl. VAT)www.bizmag.co.za
Build your Dream
OPPORTUNITIES ADVICE PROFILES MARKETING
ANNUAL AUTO FEATUREOpportunities Petrol vs Diesel? Vehicle f inance New releases
BUSINESS-TO-BUSINESS FOCUSWIN a trip for 2 to MAURITIUS
worth R30 000
June / July 2008South Africa R21.95 (incl. VAT)Other Countries R19.25 (excl. VAT)www.bizmag.co.za
Volume 13 No.4
Talent hunt Motivate and retain key staffp32
Will you pass the
franchisor’stest? p74
Fatalbusiness planmistakes
How to: Choose a good business name Secure the best retail space Pro� t from marketing
How to:
Tips to improve
your pricing
Michael Mol presents his time management
toolsp56
A - Z OPPORTUNITIES UNDER R200K Franchises L icences Agencies Dis t r ibutorships
RETAIL FOCUS20-page special Advice Profi les Trends
FRANCHISEFOCUS
December 2007 / January 2008South Africa R21.95 (incl. VAT)Other Countries R19.25 (excl. VAT)www.bizmag.co.za
What it takes to be successful in property
Turning retirement into a businessYou’re never too old to launch a start-up p20
BEE:What to look for in prospective partners p68
How to: Patent your invention Achieve business growth Buy a 2nd-hand franchise
Choose a laptop
41-page special OPPORTUNITIES ADVICE TRENDSTHE ESSENTIAL ONE-STOP GUIDE FOR ASPIRING FRANCHISEESVolume 13 No.1
- growing niche brands
WINa Smartphone from AxizSee p109
Your Business Magazine is published by Infocus Publishing cc6th Floor, 125 Buitengracht Centre, Buitengracht Street, Cape Town, 8000
PO Box 977, Green Point, 8051 | Tel: 021 409 7939 | Fax: 021 409 7940
w w w.bizmag.co.za