YOUR BRAND, YOUR FUTURE

CREATE A BRAND WORTH BUYINGBY: DR. JOSH FUNK

WHO AM I?• DR. JOSH FUNK• FORMER POOLESVILLE GRADUATE• ACADEMIC & ATHLETIC SCHOLARSHIP TO OHIO STATE• PLAYED PROFESSIONAL SPORT• EARNED THE TITLE OF DOCTOR• RUN 2 BUSINESSES THAT GENERATE OVER $1 MILLION IN REVENUE. EMPLOY 5

FULL TIME EMPLOYEES AND OVER 20 PART TIME EMPLOYEES. • IN A POSITION OF INFLUENCE AT THE AGE OF 30

PERSONAL BRANDING

• Personal branding- “The practice of people marketing themselves and their

careers as brands. The personal-branding concept suggests instead that success comes from self-packaging.”

TODAY’S SITUATION• TENDENCY TO CREATE UNIFORMITY• UNFORTUNATE BEHAVIOR ON SOCIAL MEDIA• GENERATIONAL REALITIES• CURRENT EDUCATIONAL STRUCTURE• LACK OF PROGRESSIVE THOUGHT• LACK OF APPRECIATION FOR THE INDIVIDUAL

WHAT IS MY BRAND?• WHAT DO PEOPLE THINK ABOUT YOU WHEN THEY HEAR YOUR NAME?• WHAT IMPRESSIONS HAVE YOU MADE?• WHAT MAKES YOU UNIQUE?• DO PEOPLE WANT TO ASSOCIATE OR INTERACT WITH YOUR BRAND?• IS YOUR BRAND VALUABLE?

HOW BRANDING HELPS YOU• PEERS• TEACHERS• COACHES• PARENTS• YOURSELF

MY BRAND• ENTREPRENEUR• HEALTH & WELLNESS• LACROSSE• EXPERTISE• TRAVELING

• RELENTLESS WORK ETHIC• CONSISTENT• LOYAL• DETAIL ORIENTED• AUTHENTIC• PURPOSEFUL• ASSOCIATE WITH OTHER POWERFUL

BRANDS

MY QUOTE FOR YOU

• “THE AGGREGATION OF MARGINAL GAINS”• 1% BETTER EVERYDAY • LAY 1 BRICK EVERYDAY

5 RECOMMENDATIONS• THINK OF YOURSELF AS A BRAND• FIND A PASSION, OR 2, OR 3• DON’T LET ANYONE OUTWORK YOU• BE CONSISTENT• USE SOCIAL MEDIA FOR YOUR BENEFIT