Intro• The problem with L&D? No marketing department. No one dedicated

to keeping brand awareness upfront and personal to people. • We are the ones responsible for showing the world who we are.

We seem to be missing a Marketing Department

Tell the world who you are.

No one else will.

Why is branding important? • Your brand is your key differentiator in your business. • It’s what makes you special• It’s what makes you unique• It makes you an active part of the business

Makes You Unique, Memorable

Key to the Organization

My Department as Brand? • Bond, James Bond• If a movie can be a brand, so can Learning and Development

Search

Digital Editing

Tissues?

Sticky Paper

Brand versus marketing

I sayThey

Say

Marketing

Branding

For Good For Evil

Don’t Exist

Perception versus realityPerception versus Reality

Your Team is Your Brand

Your Team Adding Value

What do we

do?

Who do we do it

for?

How are WE

unique?

What’s the plan?• Bond! A powerful brand with an even more powerful marketing

machine behind it. • So can you.

ActionDesireInterest

Awareness

3 channels

3 InternalDirectInternet

Create contentSmart

CleverUnique

HighlyAddictiveContent

Build internal awareness

Internalawareness

Get seen!Get Seen!

It’s not a department! It’s a business!

Create a communityBuilding community

Word of mouth champions!

Teams of people to build the brand

Target audience

Directtarget

Just say NO to the corporate newslette

r

Boy, can’t wait for this.

Say YES to

creating targeted

excitement!

Austin Kleon

Say YES to Short!

Easy!Fun!

I created this in one morning!

Internet of things

Internet Of Things

Short In Demand Fun Short In

Demand Fun Short In Demand Fun

FreshIn DemandContent

Blogging• Wordpress• Blogger• Tumbler

Video• YouTube• Vimeo• PowerPoint

Social• Facebook• Pinterest• LinkedIn

Website• LMS Home

Page• Intranet

page

TipsReviews

Interviews

What if I write and no one comes?

Writing is hard!ACK!

THIS!

Brand Development Brand Communication

Credit: Falk Harrison

Because you are going to ROCK this!

http://learningrebels.com/brand-you-brand-your-department/

One Year of UMU!