[Young Marketers Elite Program] Assignment 20.1-Hoang Thach - Huynh Phong
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Transcript of [Young Marketers Elite Program] Assignment 20.1-Hoang Thach - Huynh Phong
[ TVC production process]
Lê Hoàng Thạch- Lê Huỳnh Phong
TVC production development mapping
Client
Advertising Agency
Supplier
Media
Step 1: Brief and Re-brief Step 2: Developing Innovative idea
Step 3: Production Process
Step 4: Publishing
Step 1: Briefing
Client
Agency
Brief Re-brief
Client Brief is about Strategy: Marketing background, TA, Marketing and Business Objective, Consumer Insight, Big Idea, Production requirement… Agency Re-brief is about Execution: Options for Innovative ideas, Draft of Storyline, Key visual…
Step 2: Develop innovative ideas
Account Executive and Creative Director
The Client
Account Executive and Creative Director
Art Director
Copy Writer
Artist
Brief
Idea Presentation (Story lines, story board) Approve a story board
Creative Team
The final idea is usually chosen by a result of research or checking
Step 3: Production Process
1. Pre Production
The 1st Meeting Between Client, Agency, Supplier and Animator (If involved)
The 2nd Meeting Between Client, Agency, Supplier and Animator (If involved)
The Final Meeting Between Client, Agency, Supplier and Animator (If involved)
Discuss about the big idea and the whole requirement
Discuss about the suggestions, talent, contract…
Confirmed and Finalize the mentioned suggestion
Step 3: Production Process
2. Production - Shooting
Step 3: Production Process
3. Post Production
Offline Editing Computer graphic
Focus
group
checking
Final Mix: Voice
record, music
Final approval and Legal check
Step 4: Publishing
TV station
Outdoor advertising
Social media
Release the result to the media network and leave the work for the rest