Assignment 14.1 - Corporate Public RelationsHoàng Thạch

Basic Statements

A joint collectively common company or a group.Corporate

Public Relations

Reputation

The professional creation and maintenance of a favorable public image of a organization, brand, person by a dedicated organization.

The result of what you do, what you say and keeping track of what others say about you.

DEFINITION

Corporate public relation is a factor for every company to implement public relations practise within established organisation through effective internal corporate communication, experience and the expertise to protect and promote corporate reputation of an organisation across a wide range of sectors.

ELEMENTS OF CORPORATE PR

DEFINITION

"HÃY LÀM TRÁI ĐẤT MỈM CƯỜI"CSR Campaign

Started from 2007 by Ajinomoto Vietnam, with 3 main activities: Clean the environment, recycle the rubbish and anti food-wasting.

DEFINITION

"LIFEBUOY - VÌ MỘT VIỆT NAM KHỎE MẠNH HƠN"CSR Campaign

Started from 2013, this campaign want to create good feeling and respect the company as a protector to community health.

DEFINITION

"JETSTAR CAM KẾT GIÁ RẺ NHẤT"Product Campaign

Jetstar Airlines have a campaign to promote the cheapest priceof it by guaranteeing to pay back 15% lower price than the lowest price that customer can find.

DEFINITION

"VÌ MỘT TRIỆU NGƯỜI VIỆT NAM HẠNH PHÚC VÀ THÀNH CÔNG HƠN"

Vision Campaign

From the day it was found, TGM has continuously claimed thisvision as the declaration for the commitment in training.

DEFINITION

"TOP 100 WORKPLACE LIST"Anphabe