Young Entrepreneur Network

Creating a Level Digital Playing Field for Economic Development in Small Towns

Homestead Interprises“Hometown e-Commerce in a Distributive Work Network

Built by Youth”

©

Distributive Work: A New Ballgame in a New Economy

Distributive work is a tech-enabled pattern of work, requiring new skills, new tools and new ways to function

Work is distributed in a hub-and-spoke system to small towns and farms

Training of e-workers is web-based and creates a seamless process –- E@rn-Le@rn-Le@d -- in their hometowns

Principles of Distributive Work Create new entrepreneurial work with

good pay on performance Grow rural retainable talent Develop a hi-tech way to distribute

work to small towns or farmsteads Outsourced contracts bring work here Compete by quality of person-&-place

Qualities of New Work Home-centered Web-based Flexible schedules Scalable in flow Paid on performance Skill-based earnings Team networks Own your work

Entrepreneurship Outsourced work Independent

contractors network Gain competitive

skilled workforce Niche markets for

specialized skills 24/7 global services

New e.Media Field of Play Builds “Experience Economy”

Positions have new names & functions Principles of on-line team play and interactive

marketing are similar to the field of play on a baseball diamond: Challenge is know the competition at bat, pitch to

keep ahead and to practice a team response to each possible play

Action starts from the pitcher’s mound and team score is played out at home base

Consumer is “catcher” who calls for the pitch Outfield players back-up each play and take their

turn at bat

Town Homepage

Town FM RadioRegional AM Radio

Portal Website

E-Networks

AffinitiesCustomers

Tourists

Youth

Entrepreneurs

Coaches

Trainee Consumers

Radio-Tech Specialist

Radio ProductionMentors

Web Marketing

Content Specialist

Hospitality Specialists

Support Center Ops Media Specialist

Human Resource & Tech Specialists

New Game Strategy Places Youth on the Pitcher’s Mound Youth are a driving force on Internet Youth have the tools in hand to

participate in the digital world Web-based e-commerce can be done

in North Dakota as well as anywhere If pay is good, ND e-workers can

compete – even dominate -- a distributive work system nationally

Town’s Homepage is Home Base in e-Commerce Town’s homepage is a business card The quality of the homepage shows

the “league” you play in Presence of a homepage is a start but

how one markets it is what counts On-line mentors coaching high school

youth in web-based marketing and convergent media are the tools to tap the “experience economy” markets

Town’s FM Radio Hosts a Community Voice to Tourists FM unlicensed radio station costs less

than $1000, can be computer generated and operated by youth 24/7

Programming can unite a small town and reach tourists when they are close-by

Radio in RVs, cars, near the coffee pot, opens imagination for timely marketing

Youth and city services can use radio/web to inform a community, to entertain, to train and to protect assets

Portal Website Profiles DakotaTalentscape.com A collection of web pages as a portal is

being developed by youth for state-wide talent in six divisions and 90 categories: Home e-Business Tech Tutoring Ag-eBiz Communications Tourism Artisans

DakotaTalentscape.com is a GNDA New Economy Initiative built by youth

Partner with Regional AM Radio Enables Web-Casts

Regional marketing through AM radio broadens the reach for tourism and trade in the area and many stations offer web-casting to coastal/global markets

Convergence of Internet phone-web-radio and wireless is the future … today

Time-slotted web-casts can promote regional stories/events to distant markets

E-Networks Support the In-Field: Youth-Women-Mentors Women entrepreneurs operate about

60% of main street storefronts in small towns in North Dakota

Women generally represent the “social capital” in rural communities

Collective on-line e-networks of women, youth & mentors build strength, depth & critical mass in ND

Customers are Central in the Field of Play of e-Commerce Customer as a “player” is central to

e-commerce – personalized/inclusive Customer Relationship Management

is key to attracting and retaining sales

Friendly, quality services are in demand in web-based support service

In tourism, these “host” qualities are essential to promote quality people-to-people “net-guide” experiences

Affinities are Extended “Family” with Roots in Place

Affinity marketing is based on some bond as a group, such as kinship, former classmates

Heritage or family roots are “warmest” market potential for a hometown networks

Pre-retirement and young family age-groups (25-35) are best for recruiting people to return

Affinities can also produce mentors, ongoing customers or investors who sponsor youth

Funded by Green Thumb Rural Revitalization Project

Training Coaches & Reserves Stand-by to Guide, Relieve

Coaching, not supervision, is required for independent contractor status for entrepreneurs in a rural co-op culture

Training* includes skill-building for positions and for team-play

Reserves need to be ready to step in, if needed, to revitalize the team spirit

A Digital Scoreboard Posts the Score and Highlights

The scoreboard is where team performance becomes visible

Computers display statistics, data, time, results and even replays

Internet enables web-cam conferencing for training and management meetings

Web-based work frees individual to fulfill service and to relate to the customer

The Vital Role of Tech Centers to a Community Tech Centers are crucial to local growth

thru resources, training and synergy Tech Centers benefit from mutual

interchange of ideas and innovations As a network, Tech Centers offers

critical mass as hubs for distributive work and for sharing resources, such as training, expertise, or lessons learned

Three Examples of Incubating New e-Business Maddock Tech Center generated 50 jobs

with payroll of $983,000 in community last year

AgrImages grew a national market FM radio concept developed for Centennial Village Vision Network incubated 3 e-Biz:

oowebdesign (a youth business) Homestead Interprises (home-based network) DakotaTalentscape.com is being built by

Young Entrepreneur Network (GNDA initiative)

Maddock, Stanton, Mayville

Three Tech Centers* as a Network grew 3 Enterprises National Tech Support Center

A training program for distributive work HomeLand Services

Distributive work through outsourced contract with California company for background checks

An evolving project – called RADAR Rural America Development And Revitalization

project – identifying and supporting emerging new e-business and tracking enterprises on a virtual “radar screen”

Counterbalance Out-Migration by Highlighting In-Migration Spotlight new workers who move here Re-direct out-migration of investor

money to in-state opportunities Treat each tourist as a future

customer, an envoy and a potential investor

Market quality of people-and-place Build long-term customer relationships

Dovetail with GNDA ‘Smart Prairie Strategy’ & ‘Maddock Model’ Measure against 6 GNDA strategies:

Attract and grow new companies Build an innovative work force Stimulate entrepreneurship Improve access to capital Enhance quality of place Build connective infrastructure

Maddock Model is partnering between EDC- entrepreneurial enterprise-workforce groups

Coined by East Central Technology Corridor

Out-of-the-Box Marketing and Networking a Positive Image “Homelands” image is powerful – a quality

lifestyle, “Way America is Supposed to be”* Create exchanges – internships in marketing,

“iCorps” – affinity of ND-hosted international students as future market leaders

Open “Homeland Services” office in Silicon Valley with outsourcing counterpart in ND for quality workforce, safe data-storage, and a smart way to expand a service business

Summary of Key Points Tech Centers are nucleus for growth Distributive work includes small towns Youth participation early-on is vital Quality services grow competitive edge Good pay-on-performance develops pros Radio gives breadth to towns and

tourism Le@rn-E@rn-Le@d creates healthy future

For more Info, contact us Maddock Business &

Technology Center Bruce Terpining,

president, EDC Laura Every,

IT coordinator (701) 438-2283 E-mail:

LauraEvery@hotmail.com

Homestead Interprises Dr. Larrie Wanberg homestead@ndak.net 1-888-870-0899

HomeLand Services Carl Jungberg Maddock Site Manager (701) 438-2700

HomeLand Services Mike Lang, Stanton Site Manager Sakakawea Tech Center(701) 745-3200