"Its Not Who You Know... Its Who Knows You!" – By Michelle Villalobos
"You: The (Online) Brand" Presentation by Michelle Villalobos, Personal Branding Strategist &...
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Transcript of "You: The (Online) Brand" Presentation by Michelle Villalobos, Personal Branding Strategist &...
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
YOU: The Online Brandcreate an online presence that represents you well & reinforces your personal brand
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
Consider the difference
between this:
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
and this:
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
In the first, the guy is pushy & “salesy,” in the second, people are fighting each other
to get to you. Which would you rather be? It’s a lot more effective if people are looking for you and WANT to work with you, and that’s the benefit of creating a
strong brand online, and letting opportunity come to you.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
what’s the difference?
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
between this
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
and this?
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
Both of these women experienced a scandal, but only Martha Stewart came through it relatively unscathed and still
successful. Why? Because she had a strong, established brand going in, whereas Monica Lewinsky was an unknown entity before her scandal. Lesson: developing a strong brand will help you weather any business challenge
more effectively.
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over 76,184,000 views (and that’s just ONE video)
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
• internet = leverage • unlimited• pull (vs. push)• widen sphere of influence• charge higher prices• gain credibility (easier sales process)• increase perceived value• earn praise and recognition
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
so how do you do it?
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
start with a strong brand
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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i. your name
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
pick your name
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• Can you own your actual name?
• Is your name very common?
• Can you add a middle initial or middle name?
• What about a descriptor or a pseudonym?
• Consider your brand.
• Coin a term/phrase.
• Is geography a consideration?
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
name difficulties
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
name difficulties?
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ii. define your brand(yes, now)
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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•3 - 5 words you want associated with your name•what do you want to be top of mind for?•keep in mind location, target audience•what are people looking for you looking for? •get into their heads•ask your clients/friends/outside perspective• try Google keyword tool (type in your URL)
to do (right now)
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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(short & sweet)
(BPS, USP, BIS, blah-blah-blah)
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
who am I?why am I here?what do I believe in?
for whom?what value do I offer?
= YOU: the brand
how am I unique?
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Tracee RothschildLife Coach & NLP Practitioner
The Whole Person Center
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Tracee RothschildThe Couchless Therapist
Fast solutions to life’s problems... without all the couch talk.
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Tracee Rothschild “The Couchless Therapist”
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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iii. now just put it everywhere
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
monitor
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http://www.google.com/alerts
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
monitor
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http://www.google.com/alerts
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
monitor
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
start with the easy stuff
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
get interviewed
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
upload a media kit/bio
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• photo• background - short paragraphs• images/samples - lots!• artist’s statement (?)
• be real• align with your brand
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
for anything visual
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Google maps
http://maps.google.com/ click put your business on Google maps then add a listing
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http://en.wikipedia.org/wiki/Wikipedia:Your_first_article
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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put your name on everything you put onto the internet.
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be creative &stand out!
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
find ways to deliver value
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
find ways to deliver value
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value
screensavers
entertainment
free music downloads
how-tos
eventstime-lapse video
slideshows
engage with you
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
write down ONE thing you could do
– tomorrow
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need content?
http://www.google.com/reader43
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
write articles
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
don’t like writing?
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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what makes something “go viral?”
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• appeals to your target audience• entertains• informs• educates• inspires• short (usually)
i. worth spreading
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• record it• post where anyone can see it• use existing networks (brown bags?)• easy to forward/share• place it where people already are
ii. spreadable
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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have a home base
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have a home base
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have a home base
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have a home base
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blogs are super easy
blogger or wordpress?
http://pulsed.blogspot.com/2007/07/blogger-wordpress-chart.html
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links to your site are essential
• ask friends• ask fans• find partners - preferably with big traffic!
• get creative (i.e., testimonials)
• reciprocate• only choose if aligns with your brand• get listed (i.e., directories)
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don’t forget the http://
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
your home base
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
website evolutioncase study
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
website basics
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• useful trumps cool• “The Power of One” • design = identity.• type• simple, clean• consistent theme • no auto-play music• update often
• check links: www.linkalarm.com
• titles matter• 3-clicks• objective?• show your face• have a personality• video is awesome
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exposure vs. leads
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how Marie Forleo got me• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish2
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email marketing
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
relationship models:
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
ideal online model
communicatefeedback
one-to-one
audience becomes
leads
clients become
fans
extend 2
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Copyright 2008, Michelle E. Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
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influence theINFLUENCERS
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
list growth
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Start List Size
Growth Rate Week 4 Week 10 Week 20 Week 52 Total
Growth
1005001000
1005001000
1005001000
4 10 20 52
1% 104 110 122 168 65%
1% 520 552 610 839 65%
1% 1,041 1,105 1,220 1,678 65%
2% 108 122 149 280 166%
2% 541 609 743 1,400 166%
2% 1,082 1,219 1,486 2,800 166%
5% 122 163 265 1,264 958%
5% 608 814 1,327 6,321 958%
5% 1,216 1,629 2,653 12,643 958%
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 87
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
what could you send out on a regular basis
that wouldn’t be spam?
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social is the new business
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don’t hide
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Be a person
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be a person
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Tracey Hagen Photography
Before
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“I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of fine art to hang on your wall.Art Photography for the people who matter most!”
Tracey Hagen (photographed by Little’s Classic American Portraits)
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Gina NordqvistNordqvist Creative Agency
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Marla AcostaMakeup Artist For Film & Photography
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Jessica SuitoNiso, Corp. Accounting &
Controller Services for Small Business
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Cristina Maria LloydOutta Space, Professional Organizing for Home Offices & Closets
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
facebook tips
• be a person
• use a great image – more personal
• create lists to separate
• be conversational, not promotional
• import your blog, link to your site
• be reachable
• groups? name is everything.
• pay attention, listen, respond, post.
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By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact [email protected].
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact [email protected].
listen
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By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact [email protected].
follow people in your industry, people you admire,
people you like
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By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact [email protected].
deliver value: educate, inform, entertain, or
ask, relate.
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By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact [email protected].
1 to 10 “promo-to-value ratio”
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By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact [email protected].
no one cares if you're: sitting in traffic, just
woke up, going to bed, tired, hungry, happy or
sad... unless you’re hilarious (or famous)
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By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact [email protected].
for more in-depth ideas/info, download Twittorial & Top 10 Tips for New Tweeps
from Slideshare: http://www.slideshare.net/
michellevillalobos
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
combine online & offline efforts
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By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact [email protected].
to do
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
so how do you do it?• start with a strong brand & reveal yourself• be findable & ensure what’s there is aligned • capture fans - the ones who love you best• create a process to grow your online audience• gather them in one place (at least) - i.e., email• deliver value to their lives regularly in some way• think exposure vs. leads• provide an easy way for them to forward you• no spam!
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
where to start1. establish your name & key words2. fill out key profiles using the above (checklist)3. set google alerts (it feels good)4. profile picture5. establish a home base - even if it’s a blog6. capture people with an offer (value piece)7. email marketing (i.e., Constant Contact)8. pick one way to deliver value (regularly)9. be patient
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thank you!!
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educational programs to develop communications, sales & marketing skills
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
want more?* in-house workshops* one-on-one* headshot workshop
www.MichelleVillalobos.com
Call Jessica Lurie (888) 531-3830
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