"Speak Easier: 20 Tips, Tricks & Techniques To Become A Compelling Public Speaker" – By Michelle...

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20 Ways To Become A Compelling PUBLIC SPEAKER By Michelle Villalobos 1

description

Learn how to craft and deliver a great presentation... and get over the fear of delivering it! Presented by Michelle Villalobos, personal branding strategist & professional speaker.

Transcript of "Speak Easier: 20 Tips, Tricks & Techniques To Become A Compelling Public Speaker" – By Michelle...

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20 Ways To Become A

Compelling

PUBLIC SPEAKER

By Michelle Villalobos

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What do you struggle with most?

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What do you struggle with most?

Fear

AnxietyContent Development

Delivery Forgetting stuff

Lack of honest feedback

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Focus on 1 or 2 main issues. Are they EMOTION-based

or SKILLS-based?

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Share

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1. Identify The Outcome You Seek

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Coping With

Anxiety & Fear

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Are you focused on a negative outcome?

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Learn The Skills & Practice Them!

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2. Know Your Audience

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What’s In It For Me?

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What’s their ?

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How can you help?

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3. Plan Content

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TraditionalOutline

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Mindmapsallow the brain to work non-linearly, which is great for the first stages of planning

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getting exposure for corporate brands using

gifts, gimmicks, and giveaways

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choosing products

designing products

pricing products

planning & timing

the printing process

things to watch out

for

the printing process

getting exposure for corporate brands using

gifts, gimmicks, and giveaways

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choosing products

designing products

pricing products

planning & timing

the printing process

things to watch out

for

the printing process

getting exposure for corporate brands using

gifts, gimmicks, and giveaways

internet scams

shipping charges

rush fees

setup charges

bait & switch

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Now, put it in order.

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1. Objectives Setting (10 minutes)A.Why are you here?B.What do you hope to have by the end of the day?C.Where are you stuck?D.What have you tried?

2. Strategy (1 hour)A.Business ModelB.Sales Funnel

i. Chez Badeaux as an exampleii. Come up with each of their sales funnels

3. Identify Profitable Target (& How To Reach Them) (30 minutes)A.Where to find them?B.Idenitfy organizationsC.Where do they congregate?D.How can you get in there?E.What’s their PAIN? What can you teach them?

opening with WHY is usually the

best way to go - then get into

WHAT, and finally HOW (but don’t give it ALL away!)

...and so on.

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1.WHY• Position why it’s important • What do they stand to LOSE vs. what they can GAIN

2.WHAT• What you’re offering / teaching, the overview -

introduce any “mental shifts” here (i.e., “you’ll have to change the way you think about talent”)

• Position with respect to VALUE and OUTCOMES not process

3.HOW• Teach what you’re going to teach

4.RECAP • Highlights (VERY QUICKLY)

Easy Breezy Basic Structure

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4. Understand The Human Brain

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Rightvs.

Left Brain

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StorySelling for Financial Advisors: How Top Producers Sell (Scott West & Mitch Anthony)

“...If you focus on logic, numbers, reasons and rationale when you sell, you’re putting half your

[audience’s] brain to sleep...” [the half that makes decisions]

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“Communication is the transfer of emotion.”

– Seth Godin

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5. Get into your audience’s “right brain.”

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Stories, Metaphors, HumorAnalogies & Visuals

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example:“Survival Of The Fittest, blah, blah, blah, [long explanation....]”

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Google Image Search

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YouTube Search

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6. Interact

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Confucious say...

“I hear, I forget. I see, I remember. I do, I understand.”

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Interaction

use popular references people connect with

(Star Trek is a personal fave)

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Interview your audience

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On PowerPoint

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7. Delivery

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Make Eye Contact

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Engage Your Audience

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Passion trumps Perfection

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“Mirror Neurons”

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Microphones are Good

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8. Look Like A Million Bucks

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Your brand is most readily conveyed by

what you wear (& how you

wear it). Make sure it’s aligned with your brand when you are in public, especially

when you’re speaking!

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By the way... that doesn’t

mean BORING. In fact, having some “flair” will make you

memorable AND approachable.

Just make sure it’s aligned with who you are

and what your target needs.

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Remember, not everyone needs to love your

brand...

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Inflection

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Use Your Whole Body

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Practice Gesturing

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try:

“um”“you know”

“ahhh”“like”

...pausing...rhetorical question

...dramatic pause

...drop altogether

instead of:

Eliminate Verbal Filler

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onlyjust

you knowreally

in my opinionsort ofkind of

apparentlyI’m not an expert, but

I may not be qualified, butbut

maybeI guess

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There’s an app for that!

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7. Tricks

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Interview your audience

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1. "Without Socrates, we wouldn't have the Socratic Method, the

greatest way of teaching things known to man (apart from juggling

chain saws.)"

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Practice over the phonefirst

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Mirror, mirror on the wall, who’s the

best presenter of them all?

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Practice. Practice. Practice.

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Exercise

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Public Speaking IntensiveSaturday, February 12th, 2011

Need more?

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