You have to see it, to see it. - SHARP Direct

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You have to see it, to see it.

Transcript of You have to see it, to see it. - SHARP Direct

You have to see it, to see it.

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Leading-edge Technology for the Beauty of Nature and the Beauty of Art

4-Primary Colour Technology System and X-Gen Panel Technology

The newly developed 4-primary colour system and X-Gen panel are Sharp's unique leading-edge technologies that dramatically improve colour expressiveness and picture quality to an unprecedented degree. The 4-colour system adds yellow reproduction to the conventional primary colours of red, green, and blue (RGB plus Y). This markedly enhanced yellow reproduction provides an unprecedented wide range in gradations to deliver colours just as they are in nature. Compared with the conventional 3-primary colour panel’s 6.2 million dots, the more than 8 million dots of the 4-primary colour system deliver greater precision with unprecedented colour expression through the addition of yellow.

Improved Colour ReproductionThe addition of yellow pixels enables the reproduction of colours which displays were previously unable to accurately depict. The 4-colour system creates a vast array of colours and improves expressiveness.

Energy SavingsThe high transmissivity of the new 4-primary colour filter in Quattron enables lower power consumption by using the LED backlight more efficiently than does a conventional panel. Using the yellow colour component improves efficiency for higher brightness.

1,920 X 1,080 X 3 (RGB) = 6,220,800 dots 1,920 X 1,080 X 4 (RGBY) = 8,294,400 dots

X-Gen/RGB X-Gen/RGBY

Emerald Green

Sparkling Gold

Bright Yellow

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Colour reproduction areaof HDTV standard (EBU100% )

Colour reproduction areaof Quattron

X-Gen Panel

The next-generation LCD panels are

produced using Sharp’s uniquely developed

UV2A* photo-alignment technology.

Together with fast response, this technology achieves a

higher contrast ratio by enhancing light efficiency and

eliminating backlight leakage to deliver the deepest

black as well as the brightest white.

* Ultraviolet-induced multi-domain vertical alignment (UV2A) is a manufacturing method in which UV light is used for precision control of liquid crystal molecules to ensure uniform alignment in specific directions.

High-efficiency LED Backlight

Using LEDs as the light source in AQUOS enables precise

brightness control and high-speed response. With LED

light diffusion technology, the entire screen is lit with

high efficiency and consistency in brightness.

Combined with the next-generation X-Gen panel,

AQUOS achieves a higher contrast ratio and delivers

vibrant red colours with deeper black for high-precision

detail in dark scenes.

Enabling Higher Brightness with Less Power and Expressing Vivid Intermediate Colours

Why yellow? Conventional RGB displays need excessive

lighting to produce vivid intermediate colours, such as

yellow, cyan and magenta, and high brightness from

all light sources to deliver a bright picture.

Yellow is the solution to enable both a wider colour

gamut and brighter picture with less power.

RR

YY

GG

BBBB

RRGG

4-Primary Colour Display, RGBY3-Primary Colour Display, RGB

AQUOS Delivers Impressively Advanced Picture Quality

Home Network - DLNA® (Digital Living Network Alliance®)

The digitalization of audio-visual equipment has

improved compatibility to handle digital image, video,

and audio files using a computer. A home network with

LAN connection enables an AV system in which content

can be enjoyed regardless of where it is stored.

With the DLNA functionality of the AQUOS LE820 series,

you can easily use the large screen in the living room or

bedroom to enjoy photos and music stored on a

computer in another room.

• DLNA®, the DLNA Logo and DLNA CERTIFIED® are trade marks, service marks, or certification marks of the Digital Living Network Alliance.

• DLNA supports only display of still photos. It does not support playing video.

USB Multimedia

USB memory enables greater group entertainment.

View photos on the large crystal-clear AQUOS screen

or listen to music with high-quality audio from USB.

You can even view video by simply plugging in the USB

memory. No complimented connection to a computer

or other devices is required. With USB memory,

you can also easily exchange media files with friends

to expand entertainment possibilities.

Codec File extension

Image JPEG jpg

Audio MP3 mp3

Video DivX avi, mkv, asf

XviD avi, mkv, asf, mp4, mov

MPEG 1/2 mpg, mpeg

MPEG 4 avi, mkv, asf, mp4, mov

Motion Jpeg avi

H.264 avi, mkv, asf, mp4, mov

VC-1 asf, wmv

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Sophisticated Design for Advanced LifestylesThin and Seamless Full Flat DesignContinuing Sharp’s history of innovation and originality, the new AQUOS LED LCD TVs offer a stunning new contemporary design that pushes the envelope for flat-screen television artistry. At only 39mm thick, the full flat front glass (on the LE820 series) extends to meet the slim border for a subtle edge that benefits the elegance of a modern home theatre.

1 4-Primary Colour TechnologyIn addition to the three primary colours red, green and blue, the brilliant yellow subpixels enable efficient backlight operation with reproduction in higher quality. Less power is needed to reproduce the same level of yellow output than with conventional panels.

2 LED

Sharp’s LED system enables precise brightness control and high-speed response. This reduces the light required to view the same picture and decreases power consumption.

3 X-Gen Panel

Compared to the conventional Advanced Super View panel, the new X-Gen panel has a wider aperture ratio, allowing easy light transmission through the panel. This greatly helps to achieve a high contrast ratio with less power.

4 Eco Picture Control

Analyzing the picture signal to optimally control the backlight brightness and picture quality produces a high-quality picture with low power consumption.

5 Energy Save Mode

The LE820 Series represents the latest in energy-saving design with a dedicated Eco button on the remote control that allows the user to choose between two levels of energy saving: standard and advanced. Setting the power-saving level can result in decreased overall power consumption.

6 Optical Picture Control (OPC)

OPC automatically adjusts the screen brightness according to the ambient room brightness. This is not only eco-friendly, since it leads to greater conservation of energy, but also easy on the eyes.

7 No-Signal Off / No-Operation Off

The TV automatically switches into standby mode to reduce power consumption if there is no signal for 15 minutes or no operation for three hours.

Eco button

Brilliant light output in energy-saving design

Brilliance Black reproduction

High-precision, high-efficiencybrightness control

High-precision andhigh-efficiency lighting control

Efficient backlight operation

BacklightPrevious

LCD panel

X-Gen panel

High-efficiency light usage(light transmission technology)

Making a Tangible Contribution to Environmetal ProtectionMany manufacturers today make good products, but few produce “green products”. Sharp wants to be committed to the protection of the natural resources on which our lives and based. So to make a reduction of CO2 emissions worldwide, Sharp products are equipped with various energy-saving eco-features that make our TVs true energy savers.

New Generation of Environmental the brilliant yellow subpixels.Ecological Features

To really become an environmentally advanced company, Sharp has further strengthened its efforts towards making the new LE series. To achieve that goal, seven superior ecological features and additional ecological features are built in the LE820 series.

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Green is the answer.

With plants for leading-edge LCD panels and thin-film solar cells, the new Green Front Sakai factory complex will ensure the most efficient manufacturing processes and consumption of energy.

*1 Based on publicly available information as of June 2010.

New Manufacturing Complex – Green Front Sakai

Portions indicated by dotted lines and rooftop solar cell panels are an artist’s concept of the completed appearance.

NEW

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52”

LC-52/46/40LE820X

LC-52LE820X

LC-46LE820X

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40”

New Quattron system picture quality• The additional yellow sub-pixels in the new

Quattron panel reproduce a full expression of colours and enable an unprecedented level of colour reproduction

• Full-HD panel (1,920 x 1,080 pixels)

• Brightness control with ultra-brilliant LED and high transmission

• The X-Gen panel produces Mega Contrast delivering pure black and brilliant white

• 100/120 Hz technology reduces motion blur to produce clear images.

• Eco picture control enables automatic adjustment to the best picture settings

• 10-bit signal processing for smooth picture

• 1080/24P signal input for film frames just like in theatres

Stylishly simple and advanced design to match any interior• Full flat and seamless design

• Touch-sensor keys

Environmentally conscious design

• The new Quattron system provides high environmental performance

• Environmental design with mercury-free LED backlight

• Ultra-low power consumption

• Eco picture control can create the same image quality with lower power consumption

• Energy save mode

• Optical picture control (OPC)

• No-signal off and no-operation off

• Compliant with RoHS

High-fidelity sound• SRS TruSurround HD™ and bass enhancer for

various scenes• Audio output: 10 W x 2 + 15 W subwoofer

More TV entertainment and greater ease of use

• Enhanced TV viewing enjoyment using USB for movies (DivX HD supported), music, and photos

• Connect to a computer over a network to view photos and listen to music on the large-screen LCD TV

• AQUOS LINK enables easy operation of a Sharp Blu-ray Disc Player using the AQUOS remote control

• Instaport enables quick switching of HDMI inputs

• Quick start mode• PC input (15-pin mini D-sub)• Swivel tabletop stand• RGBCMY 6-colour Management System• HDMI with ARC

LC-52LE820X

• Product design may be subject to change without prior notice.

Twin passive speakers

DSP

Port

Amplifier

Sound above 200 Hz

Sound above 200 Hz

(LC-40L55M)(LC-40L55M/L50M) (LC-40L55M/L50M)(LC-40L55M/L50M) (LC-32/22L50M)

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Revolutionary Dynamic Sound System (RDSS)Large-screen LCD TVs have been plagued by vibration noise due to resonance frequencies while reproducing high-volume deep bass. Sharp solves this problem by creating a compact but large-volume speaker system that reproduces dynamic bass with the Revolutionary Dynamic Sound System (RDSS). The system uses an active (powered) speaker and twin passive (unpowered) speakers.

A Variety of Functions for Enhanced TV Enjoyment

Other Features

• Built-in Antenna Booster

The built-in antenna booster enables reception of weak signals with superior picture and sound quality.

(LC-32L50M-BK/RD/WH, LC-22L50M-BK/RD)

Sound below 200 Hz is canceled to avoid interference with sound over 200 Hz. As a result, the output limit is approximately 200 Hz.

The digital filter performs modification for smooth sound below 200 Hz, enabling clear output down to 40 Hz.

Sharp’s RDSS enables high-volume sound and output of low bass while reducing TV vibration.

The digital filter in Sharp’s RDSS adjusts the sound wave frequency distortion that occurs in small speakers, enabling output of low-frequency sound beyond the usual limit.

• Mobile Player Input Terminal

Using this input terminal, you can play music from a mobile player in dynamic sound with connection to the L50M series. (LC-32L50M-BK/RD/WH, LC-22L50M-BK/RD)

Crystal-clear LCD Picture Quality

• Full-HD panel (1,920 x 1,080 pixels) (LC-40L55M/L50M)

• Wide XGA LCD panel (1,366 x 768 pixels)

(LC-32L50M-BK/RD/WH, LC-22L50M-BK/RD)

PC Input

• D-sub 15-pin terminal for PC and analogue RGB signals

(auto on/off)

More TV Entertainment and Greater Ease of Use

• 100 Hz/120 Hz Fine Motion Advanced (LC-40L55M)

• HDMI terminals for simple digital connection with AV equipment

• 100-channel memory and CATV hyperband ready (LC-32L50M-BK/RD/WH, LC-22L50M-BK/RD)

• Selectable multilingual on-screen display

• Child lock

• Slim and compact design with piano finish

Current systemwith bass-reflex woofer boxCurrent system New RDSS

New RDSS

• Enhanced bass with resonance port

Sound from 40 to 200 Hz

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4 Colour RevolutionQuattron Debut

For 50 years, television relied on the three primary colours of red, green, and blue toproduce a varied colour palette. This limited system of three primary colours, however,

cannot depict such shades as shining gold, vivid yellow, or clear blue.Sharp's revolutionary 4-primary colour technology adds yellow to the original primary

colours to deliver a picture with unprecedented beauty and contrast. Having progressed from black-and-white through three primary colours over half a century,

with the system of four primary colours in Quattron, we are about toencounter an exciting new era in audio-visual entertainment.

Innovation is in our DNA

LC-52LE820X

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Technical Information

52”

46”

40”

• HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC. • Dolby and the double-D symbol are registered trademarks of Dolby Laboratories.• and are trademarks of SRS Labs, Inc. • DivX®, DivX Certified® and associated logos are registered trademarks of DivX, Inc. and are used under license.• DLNA®, the DLNA logo and DLNA CERTIFIED® are trademarks, service marks, or certification marks of the Digital Living Network Alliance. • DTS and DTS Digital Out are registered trademarks of DTS, Inc.• Java is a trademark of Sun Microsystems, Inc. • BONUSVIEW, BD-LIVE and Blu-ray Disc are trademarks of the Blu-ray Disc Association.

Model Name LC40LE820X LC46LE820X LC52LE820X

Video

Screen size 40 inch - 102 cm 46 inch - 117 cm 52 inch - 132 cm

LCD Panel X-Gen

Pixel Colour RGBY ( Quattron )

Resolution 1920 x 1080

Viewing Angle (H/V) 176°/176°

100Hz/120Hz Fine Motion Advanced Yes

Tuner

TV Tuner DVB-T HD Digital (+ Analogue)

Audio

Audio output 10W + 10W + 15W (Woofer)

Speakers 8.5 cm x 1.5 cm 2 pcs

Woofer 9.5 cm

Stereo system NICAM / A2

Surround SRS TruSurround HD, Dolby Digital

Bass Enhancer Yes

Convenience Functions

OSD language English / Simplified Chinese / Arabic

EPG 7 days EPG

USB playback Movie, Photo & Music

DLNA network Photo & Music

1080/24P Yes

Teletext Yes

OPC (Optical Picture Control) Yes

AQUOS Link Yes

TV stand Swivel

Terminals

HDMI 4

AV in 1

Component in 1

15-pin mini D-sub 1

USB Terminal 1

RS-232C 1

Headphone out 1

Digital Audio out 1

Ethernet (LAN) 1

Power supply

Power Consumption (approx.) 126 W 137 W 148 W

Standby Power Consumption (approx.) 0.3 W 0.3 W 0.3 W

Energy Star Rating ??? ??? ???

Dimension (W x H x D) mm

Without stand 993 x659 x 39 1127 x 734 x 39 1260 x 811 x 39

With stand 993 x 707 x 275 1127 x 785 x 340 1260 x 861 x 340

Wall mounting bracket (Hole spacing) 300 x 300 400 x 400 400 x 400

Net Weight (Kg) approx.

Without stand 20 25 29

With stand 23.5 30.5 34.5

• HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC. • Dolby®, Pro Logic and the double-D symbol are registered trademarks of Dolby Laboratories.• and are trademarks of SRS Labs, Inc. • SRS TruSurround HD™ creates an immersive, feature-rich surround sound experience from two speakers, complete with rich bass, high-frequency detail and clear dialog.• TruSurround XT® creates a truly immersive surround sound experience with rich bass and clear dialog from only two speakers. • Depending on the disc maintenance condition, recording method, and recording equipment, it may not be possible to play some discs. • Design and specifications are current as of June 2010, but are subject to change without prior notice.

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Glossary

Dolby DigitalDolby Digital surround is commonly used with Blu-ray and DVD players. It is compatible with 5.1-channel surround sound and provides life-like dynamic sound playback.

DTS 2.0 + Digital OutDTS 2.0 + Digital Out is commonly used with BD and DVD players. Compatible with 5.1-channel surround, it can reproduce high-quality, dynamic sound with realism.

Java PoweredA device or application with this logo has passed Sun Microsystems tests. Java-powered home entertainment audio devices can simplify sharing computer music files between connected home computers and audio systems.

TeletextTeletext information is broadcast in the vertical blanking interval between image frames in a broadcast television signal.

Bass Enhancer Powered by SRS Labs, Inc.The Bass enhancer system creates powerful bass at low frequencies befitting a large display by using an advanced digital system.

SRS TruSurround XT®/SRS TruSurround HD™TruSurround XT® creates a truly immersive surround sound experience with rich bass and clear dialog from only two speakers.SRS TruSurround HD™ creates an immersive, feature-rich surround sound experience from two speakers, complete with rich bass, high frequency detail and clear dialog.

Optical Picture Control (OPC)Power consumption during operation is automatically reduced by controlling the backlight brightness according to the room lighting conditions.

High-Definition Multimedia InterfaceHDMI is an interface for digital audio/video signals. HDMI is compatible with the HDCP copy protection standard.

AQUOS LCD TVQuattronQuattron is Sharp’s unique 4-primary colour system that integrates an X-Gen panel and an LED backlight to deliver unprecedented reality in natural colour gradations for a high-precision picture with low power consumption.

Full-HD 1080PFull HDTV resolution in progressive format

AQUOS LEDThe AQUOS LED system enables ultra-high contrast, higher colour purity, high brightness and a wide viewing angle.

MEGA ContrastSharp’s proprietary LED backlight technology enables amazing contrast and vivid colours.

DivX HDCodec for playback from USB memory of DivX HD video on devices certified for DivX HD to deliver high-quality content on a large TV screen.

DLNA®

DLNA (Digital Living Network Alliance) is a standard that enables audio-visual equipment and PCs to communicate with each other on a home network.

100Hz/120Hz Fine Motion AdvancedThe full-HD panel uses a newly developed 100Hz/120Hz Fine Motion Advanced technology that recreates images with twice the number of frames as conventional systems, resulting in a high response speed for moving scenes.

24P Cinema InputThe 24p format is the native rate used for movie source material shot at 24 frames per second. With 24p material input from a Blu-ray player, the AQUOS can produce the unaltered cinema image just as it was intended.

AQUOS LINKBy connecting an AQUOS unit and a Sharp Blu-ray Disc player using an HDMI cable, the player can be easily operated using the AQUOS remote control.

52”

LC-52LE820X

LC-46LE820X

LC-40LE820X

46”

40”

SHARP CORPORATION, AUSTRALIAWWW.SHARP.NET.AUABN 40 003 039 405