You Have Power to Thrive in 2009nwstylist.com/pdf_archives/2009/0109/0109_tx.pdf · 2010. 11....

2 | JANUARY 2009 | TEXAS STYLIST & SALON

TEXAS STYLIST & SALON is mailed free of charge to licensed salons, barbershops, beauty schools, distributors and manufacturers in Texas. Circulation is restricted to members of the beauty and barber profes-sion, its suppliers and students.CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrange-ments are made in writing in advance with the editor/ publisher.ALL MATERIAL COPYRIGHT 2009 by Holland Graphics, Inc. and/or the bylined authors or photogra-phers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. Texas Stylist & Salon as-sumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due Texas Stylist & Salon shall be entitled to recover attorney fees and costs incurred.ADDITIONAL OR OUT-OF-STATE SUBSCRIP-TIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOL-LAND GRAPHICS, INC. to Subscriptions, Texas Stylist, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.

Texas Stylist & SalonVolume 3, Number 6, Issue 30

January 2009

Published monthly by Holland Graphics, Inc.

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Publisher Linda Holland Managing Editor Lisa Kind Copy Editor James Giddings Production Manager Joel Holland Advertising Director Marcy Avenson Art Director Erica Gibson Classified Sales Kelly Smith

Contributing Writers: Judy Culp, Jerry Tyler, Shannon Wells,

Neil Ducoff, Gordon Miller, Sam Leyvas

Texas Department of Licensing and Regulation

Susan Stanford, Public Information Officer

In this issue...

On the cover...

Leaders Optimistic for 2009 . . . 4

Blue Highways . . . . . . . . . . . 6

Beauty Business Buzz . . . . . . . 7

Esthetic Endeavors . . . . . . . . 8

Better Business . . . . . . . . . . 13

Retail Matters . . . . . . . . . . . 14

Political Changes. . . . . . . . . 14

Texas TDLR News. . . . . . . . . 15

Classi� eds . . . . . . . . . . . 16-17

Calendar . . . . . . . . . . . . . . 18

What’s New in the Market . . . 19

From the EditorLisa Kind

You Have Power to Thrive in 2009

OK, maybe “power” is overstating it, but you do have influence over this new year.

We all own 2009. We aren’t deaf to the news about economic difficulties, we aren’t unaffected, but we can all choose not to let difficulties own us. We own 2009. We own the economy. We own the talents we bring to our businesses.

So how can you go about taking control? How can you help change the world? I bet you are already doing it, and reading this issue of the Stylist will make you even better at it.

To set the mood, on page 6, Jerry Tyler’s article “True Success is a Matter of Choice” re-minds us of what change each member of the industry can bring to people looking for relief. You may not have equated your role in the salon as being similar to a movie star, but his insights into how the movie industry helped during the Great Depression just might help you see the reason you can.

You’ll find another famous media reference in Judith Culp’s article “Esthetiticans are Caught Between the Best and Worst of Times,” found on page 8. She reminds estheticians how great the times are now, with unparalleled opportuni-ties and technologies. Although the economy dampens the enthusiasm of many, she’ll point out simple and practical ways you can hone your practice to survive the worst of times.

Following along the theme of staying posi-tive about 2009, look at “Beauty Industry Leaders Remain Optimistic in 2009” on pages 4 and 5. You will enjoy the upbeat message you will find in the interviews found there.

One specific source of revenue, and thereby survivability, can be found in an article from the NCA page 14. It explains how “Retail Matters,” highlighting reasons retail is good and can help you survive in these tough economic times. It also highlights a new campaign NCA is undertaking to help the industry pull through until the economy equalizes.

There are a few things you should be aware of with the upcoming political changes. “PBA Tracks Political Changes” will take you through several legal and financial changes that might take place soon. You will be glad to know all but one are potentially positive changes. Look and see what you think of these possible upcoming changes on page 14.

Setting goals should be your first step to empower yourself to thrive in 2009. On page 7 in Shannon Wells article “Top New Year’s Resolutions that Will Create a Powerful Business,” she offers five top resolutions to consider implementing that can be a powerful dynamic in creating a successful year for your business.

Although the economy is suffering, the beauty industry remains steadfast. A positive attitude and optimistic outlook does wonders for your clients, imagine what it can do for you! Never feel powerless. You have power and influence. I invite you to use them in 2009 to make yourself – and your industry – thrive.

6

8

Beauty Business BuzzBusiness consultant Shannon Wells o� ers � ve top New Year’s resolutions to consider imple-menting in your business that will help you create a powerful, unforgettable new year.

Blue HighwaysJerry Tyler explains how it is that in these challenging times, which to some seem insur-mountable in there depth and scope, we can stand with such longing and assured faith that we, as an industry, can not only survive these times but can actually thrive.

Esthetic EndeavorsThe current economy may represent the worst of times, but it also is full of valuable lessons. Judy Culp explains that it is also the best of times to be an esthetician. The opportunities are expanding, the � eld is grow-ing and even more education is available.

7

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Beauty Industry Leaders Remain Optimistic for 2009Industry leaders suggest ways for salons, spas, manufacturers, distributors and clients to work together and weather the storm in these tough economic times

Luz Segovia, Pres., Cosmetologists Chicago: “Clients are more conservative when it

comes to spending, especially during our holiday season. As for 2009, I believe clients will spend more money to treat themselves to an inexpensive luxury service instead of an expensive vacation. The ‘little’ luxury of go-ing to the salon and spa is a great way to make them feel better, and look amazing. This is what we are focusing on with our marketing.”

Penni Jones, Executive Director, Inde-pendent Cosmetic Manufacturers and Distributors Association:

“Essentially, I am optimistic that we shall recover. Yes, we are seeing a downturn in attendance at trade shows worldwide, but if you look at it in a positive light, the Euro is better for Americans than it has been in years.

“At Cosmoprof Asia in Hong Kong, most people I talked with noted that it is credit that needs to be loosened or things will not improve.

“These are important issues that salon owners and corporations alike are facing. Close work and a good relationship with your bank and other creditors is required in times like these.”

Larry Silvestri, Mario Tricoci Salons and Day Spas Chicago, Illinois:

“I feel parts of the industry have panicked by discounting their brands too far. For ex-ample, I have noticed popular brands in our industry giving away free haircuts with any color service or giving 50 percent off services. I feel this is a huge mistake. This behavior lessens the credibility of the brand and the services that they perform.

“The key is to not get as many guests as possible, rather to attract the right type of guest for you to build your business.

“Rather than discounting, salon profes-sionals should work with their guests who express price concerns and move them into other services that meet their beauty needs at a lower cost.

“Salon owners also need to educate staff about the importance of rebooking and other business drivers rather than discounting.

“Owners need to reduce payroll and other expenses while keeping it invisible to the guest. In other words, continue to paint

and freshen up your salon, but control other expense items.

“As salon owners are forced to run their businesses more cost effectively, they will be positioned perfectly when the economy improves.”

Marcia Teixeria, Brazilian Keratin Treatment, Delray Beach, Fla.:

“Even in this depressed economy, clients with special hair needs – such as too curly or frizzy hair – will want salon services that help them achieve the results they’ve always dreamed about. If your salon business is slow, this is the perfect time to investigate new ser-vices … and … to [advance your] education.

“Talk about your newly learned skills with your current clients. There is no one more excited than a hair stylist who has learned something new.

“Your clients want your help to keep their hair looking smooth and high-styled. Be ready to answer their needs with the ap-propriate services and you will have them as a client for life.”

Philip Palmeri, Director, Cosmetologists Chicago, also of Trio Salon, Chicago, Illinois:

“We remain positive … we see the busi-ness is there. At the same time, our retail numbers are down slightly, while service numbers are up just slightly over last year in which we saw record growth.

“The economy has affected our guests – some losing their jobs, yet most remaining positive while mentioning there are certain things one cannot give up. Having their hair done is one. We are able to add services for our new clients that allow us to generate more service dollar revenue.

“Education is also a key to our success. We have an ongoing program that keeps us sharp. Overall, we remain positive that the economy will get better, though it will take some time.”

Cindy Trawinski, Director of Marketing, Fromm International:

“Stay positive with your customers. They come to the salon to feel good, look better and get some personal pampering. Don’t drag them down with talk of the bad economy. If the conversation drifts to more gloomy top-ics, try sharing stories that inspire a sense of community and compassion.

“Cash is king. During hard times, having cold, hard cash on hand is considered one of the best strategies for handling emergencies. Set aside a percentage of your tips in an inter-est-bearing savings account. Be sure to set up a separate account for this emergency fund, if you do not already have one.

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“[Do] ‘credit card crunches,’ they are the best exercise for fiscal responsibility. Use funds you can spare to pay down high interest credit cards first. Make minimum payments on lower interest cards until you reach a zero balance on your highest interest card. Then focus your efforts on the card with next high-est interest rate. Continue this process until all cards are at zero balance.

“Be frugal on luxuries and indulgences and spend against essentials – especially salon tools that will keep your clients satisfied and coming back to you.

“Network, ride share and clothing swap. Find ways to save and cut costs by connect-ing people you know who share interests or needs so they can brainstorm on solutions or combine resources. Swaps are always fun – set up a spot in your salon where stylists and clients can swap new or barely used clothes, jewelry and accessories. Post a simple sign that reads: ‘If you take one, leave one. Unused or barely used items only.’ ”

Kathy Jager, Pro’s Salon, Oak Forest, Illinois:“I think that the current state of our

industry is steady. While we are not breaking records, we are not a dying industry. There may not be an abundance of growth, but we still can stay in the game with creative, inexpensive marketing and exceptional ser-vice that clients can tell their friends about. Our business is the one luxury people will continue to try to maintain as we offer much more than a beauty service.”

Paul Dykstra, CEO Cosmetologists Chicago and America’s Beauty Show

“There is no question that the economic downturn has affected salons both large and small, which also affects distributors and manufacturers.

“We believe that education is what will make the difference between getting through these tough times and not making it.”

Ken Angermeir, VP, Global Marketing and Customer Service, Pivot Point Intl., Inc.

“The most important action a salon owner can take when business is slow is to provide employees, both full and part time, with education on new styles, new techniques and new tools. Owners must also make sure that every new stylist they hire has had the formal beauty education that allows them to see, think, create and adapt as a designer.

“For hairstylists, the best thing to do is to seek opportunities to learn and grow. Constant-ly challenge yourself, sharpen your technical skills and don’t be afraid to use a mannequin to practice – even in the salon between appoint-ments. Keeping your skills up-to-date increases your value to your clients and prepares you for future growth as a professional.”


Blue HighwaysJerry Tyler

True Success is a Matter of Choice

In these pivotal days, there is so much soul searching and unanswered questions regarding our industry and its future.

After enduring an almost three-year elec-tion cycle, there is new promise and hope for change, which has been given resounding approval by the most diverse electorate in decades. We are faced with a new frontier and the challenge to grow and prosper in the most uncertain times since the great depression.

How is it that in these challenging times, which to some seem insurmountable in there depth and scope, we can stand with such longing and assured faith that we, as an industry, can not only survive these times but can actually thrive? It’s happening every day as we speak. It has many faces and scenarios.

Can we do it? Yes, we can.In September, traveling through Moreno

Valley in the Inland Empire of Southern Cali-fornia to teach a class for Marinello schools, I was struck with the ultimate contradiction.

This area was one of the most devastated by the subprime loan crises. Along Aleson-dra Boulevard, on every two to three houses there was a foreclosure sale sign. Some homes were even boarded up. I felt like Tom Joad re-turning home to the ravages of the dustbowl in John Steinbeck’s “The Grapes of Wrath.”

Pondering the uncertain future for the children who once occupied those homes, I entered the school to find a night class with close to 75 students and in the next room orientation for 35 new starting cosmetology students who had enrolled within the last 30 days. With the financial world failing them, these future industry professionals, through the eyes of faith, saw promise in a career that would serve them in good and bad times in our industry. The beauty industry is now their safe haven.

Many of these students have graduated and have told me they have salons to work in while other business aren’t hiring and are closing. Can we provide promise to a new generation of industry stakeholders in these times? Yes, we can.

A friend who is a celebrity stylist is cur-rently opening not one but two new salons in high-end destination resorts. His state-ment so appropriate for these times, was, “I refuse to participate in this recession.” In an economic downturn, can we grow our existing businesses and expand our financial abundance? Yes, we can.

In reality, our mindset will guide us down whichever path we choose to take. Whether we think we can have financial abundance in these times or we feel we are doomed and tied to a sinking economy, either way we are right and will reap the results of whichever path to which you give attention. In good times and bad, true success is always a matter of choice rather than chance. Can we actually choose abundance in a time of scarcity? Yes, we can.

Another friend has a great saying, “Out of adversity comes opportunity.” With the slowdown in consumer sales in retail, many malls and shopping centers are looking to

our industry because of its recession-proof track re-cord through the last three recessions. Many malls are offering reduced rents to new salons.

The idea of expansion-ism in a shrinking market-place might, on the surface, seem reckless. But industry trade publications are con-

tinually launching new haircolor lines, pro-fessional haircare and hardware lines. Many of these are by new entrepreneurial industry leaders not bound to the big corporate com-panies. That means they are not tied to the stock market. Can we have new salon brands, colors and professional products launched at a time when corporations are firing their employees by the thousands and closing their plants and factories? Yes, we can.

The affect we have on people’s lives is similar to what the movie industry did for the country during the 1930s. While the films usually mirrored the reality of daily challenges America was facing those days, they always showed the promise and potential that existed. Sometimes this played out as fantasy as in the “Gold Digger” films of Busby Berkley and sometimes as a longed for reality as in the great films of Frank Capra such as “Meet John Doe.”

Our ability to make people feel good by making them look good can be a vital part of turning this thing around… one great haircut or facial at a time. If we focus on what’s right and not what’s wrong… with us and the world around us, then the promise and potential to all of our industry shareholders will be made manifest and we can reap untold new rewards.

Do I believe we can do it? Yes, we can.

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sas-soon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.

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Top New Year’s Resolutions that Will Create a Powerful Business

The word “resolution” strikes fear in the hearts of many this time of year.

Whether it’s because you’ve made a million resolutions before and never accomplished any of them, or you’re fearful of the time, effort and money that go into accomplishing most resolutions, unbelievably, there is still good reason to make new resolutions for 2009.

The fact is, if you never set goals, there is nothing out there for you to accomplish. And if you approach New Year’s resolutions as goals, rather than promises you’ll probably break, they can be a powerful dynamic in cre-ating a successful year for your business.

That said, here are five top New Year’s resolutions to consider implementing in your business that will help you create a powerful, unforgettable new year.

Make Business Education MandatorySalons and spas recognize the importance of

sending themselves and their staff to hair shows to learn the latest cutting and technical trends. Some businesses, however, overlook the simple

fact it’s not the cuts, colors and facials they are struggling with, it’s making more money and successfully growing their business.

Business education comes in all shapes and sizes. Making sure owners and staff alike are partaking in some sort of education designed to develop their business skills is mandatory in today’s economy. From books to private busi-ness consulting, make it a point to schedule and participate in the business education you need this year.

Enter a Contest or Award CompetitionThere’s nothing more motivating than

healthy competition. It highlights what works in your business and is a great way to get not only recognition, but to make sure you are at peak performance.

The beauty industry offers countless contests and awards to exemplary salons and spas. Find a program you could qualify for by doing some research online or using industry magazines. It’s a great, fun way to push your-self and your staff into performing at the top of your game.

Clean it Up and Throw it OutVow to hit the ground running by making

sure you have a fresh, clutter-free business to start the new year.

Take advantage of the typically slow month of January to get your entire team involved in freshening up the business. Make a hit list you can accomplish by January 31. Make sure to include the retail area, front desk, back break areas, office space and individual stations. Any-thing from a fresh coat of paint to new wall décor can really make a difference and build an environment geared towards new success.

Make New FriendsMany businesses are finding themselves

in similar situations with the economic slow down. Now is a great opportunity to seek out and develop mutually beneficial relationships with businesses that have similar clientele and want to drive new business.

Make a list of the businesses in your community that service your ideal clientele. Consider businesses that are naturally generat-ing more business during this time of year. Fitness gyms are a great resource this time of year because January is typically their biggest client influx.

Most companies welcome opportunities to enhance the value of their memberships with “free” promotions. Perhaps offer a free cut with a paid color and style service. Don’t be afraid to walk right in, meet with the manager and strike up a partnership.

Devote Time to Your First PriorityThis last resolution may sound a bit vague,

but it’s really a chance to examine what is most important in your life and to carve out special time to dedicate to it. How?

First, have your team make a list of the top 10 things you and they most want to accom-plish in 2009. Then, look at the first two items on the list and cross off the less important item. Repeat this step with the new top two items until just one remains.

Have each person write on their calendar the time each week to devote to the task. Since everyone does this, it will create camaraderie and team spirit, as well as assuring you accom-plish the task.

And there you have it, a list of not so scary resolutions that you can implement in your business to create a dynamic 2009. Remem-ber, resolution by definition is the resolve to accomplish something. No matter what’s on your list, relate to each item as a goal and guideline to keep yourself moving forward in your life and your business.

Shannon Wells is a consultant for Your Beauty Network, a beauty industry ongoing business support service. YBN off ers a membership based business support resource used by over 700 salon and spa owners. For more informa-tion, visit www.ybn.com, call 866-364-4926 or e-mail [email protected].

Beauty Business BuzzShannon Wells

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Esthetic Endeavors Judith Culp

Estheticians are Caught Between the Best and Worst of Times

“It was the best of times; it was the worst of times.” These opening lines from Charles Dickens’ book, “The Tale of Two Cities,” cer-tainly still have it right.

We too are caught in the best of times and the worst of times. The popularity of esthetic services has increased dramatically in the past few years and the need for well-trained technicians continues to rise.

Whether it is medi-spas, holistic spas or any other aspect of esthetics, the field is so much better than it was 10 or 20 years ago.

In years past, estheticians could only dream of working with medical profession-als. Only a very fortunate few were able to achieve this goal.

Then plastic surgeons started to embrace the benefits estheticians could offer their clients. This was a great breakthrough, but there was still not a good dialogue with dermatologists.

Today this has changed. It is the best of times to be an esthetician. The opportuni-ties are expanding, the field is growing and even more education is available. Reference sources have exploded with choices. There are more books, more DVDs, more internet sites that are truly educational in nature. Whether it is the products we have available, the technology advancement or our educa-

tional resources, we are in the best of times and looking forward to keep improving.

The field of esthetics is in the midst of the most popular word of the day: change. New technologies are emerging daily and technicians are hard pressed to keep up with the innovations; then there is the time and research it takes to determine the reality and validity of their purported usefulness. States are starting to revisit estheticians’ practices and evaluating whether their education is in line with the services they render, in order to assure public safety. This too is a positive in today’s world.

The current economy may represent the worst of times, but it also is full of valuable lessons. The big three carmakers and huge financial institutions have demonstrated that you have to run a tight ship and your product must be competitive and up-to-date. All the “dinosaurs” need to be weeded out. No one is going to offer bailout money to small esthetic practices. We have to make sure our finances are in order and that we eliminate waste – be it in money management, non-profitable services or inventory that doesn’t move.

The beginning of a new year is an excel-lent time to reevaluate our menus, our ser-vices and our businesses. Are the services we offer still all popular? If not, why not?

In tough times, clients will still spend money but they want results. They want to feel they are getting the best return on their investment. Do the services you offer really do this? If not, what improvements could you make? Is there a need for a piece of equipment or more effective products? Also, think about your retail items. Do they meet the needs of your clients? Do they help them reach their goals? Do they have issues or problems? Can these issues be resolved or should you replace those items?

It is a good time to do serious reevalua-tion of all services and products. How can we improve? Are we knowledgeable of current technologies or are we, like those big three automakers, behind in our retooling efforts and financially not as solid as our competi-tors. If we are behind in any of these areas, it is time to take stock and correct the problem.

One weakness that still plagues our industry is education. Most estheticians start practicing with minimal training, designed to get them into an entry-level position. In the limited number of hours required for these programs, there isn’t enough time to expand on or develop advanced skills like full body waxing, acid treatments, microdermabrasion or any other advanced technology.

Hope is on the horizon as schools offer more advanced classes today than ever before. But we have to be careful shoppers as we peruse our educational choices. It may be the least expensive route to purchase a training

video, or have someone teach you how to do a service via the internet, but what do you know about the educator and about the accu-racy of the material they present? Do you get the same expertise as you would if you could learn under direct supervision? Since reces-sion is a time of change and improvement, it is a great time to enhance your education.

A good example of the need for change and improvement is with waxing. Technicians in wax videos and on trade show floors and classrooms often abandon techniques for the prevention of cross contamination and adher-ence to OSHA guidelines. The proponents of glove-free waxing and double dipping need to take an OSHA blood borne pathogens class.

Standard precautions state that we consid-er all body fluids except sweat to be contami-nated and we must use preventative measures to prevent cross-contamination. OSHA and the CDC require these precautions. All states must adhere to or have standards that meet or exceed OSHA and CDC guidelines. There is no longer any excuse for waxing without gloves, to do so puts both the technician and the client at risk.

In one recent video I saw, the “educa-tor” said the only time you need to change wax sticks is if you see blood and that a bare fingernail is the best device to flick loose wax when doing Brazilians. Others say they can’t wax with gloves. I’m sure these people have no wish to harm others; they must be ignorant of the methods of transmission of infection.

You don’t have to see blood for there to be other potentially infectious material. Since we keep wax at just over 100 degrees F, it is a perfect breeding ground for bacteria. It is an incubator, not an autoclave. We as an industry must eradicate waxing misinformation. As individuals, if we see or read something that doesn’t mesh with the nationally set standards we need to follow our knowledge and adhere to risk management practices.

Our vendors and suppliers may or may not be esthetic specialists. If you see some-thing in their training material that needs to be updated to standards of the 21st century, bring it to their attention. In this way, we can work to improve the industry and protect each other.

Let’s work together to make 2009 the year of change and clean up techniques and infor-mation to protect our clients and ourselves. It can be the best of times or the worst of times. Let’s work to make it the best it can be.

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980. A CPCP permanent makeup technician for over 18 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Profession-als, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more information visit www.estheticsnw.com.

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Each 32 oz. bottle of Keratin Complex Smoothing Therapy can generate over $5000 in revenue for your salon.

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The Altieri BrothersSan Antonio, TX - Sun, March 22

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Better BusinessNeil Ducoff

Accountability – No Compromise

Greetings fellow entrepreneurs. Did you receive your government bailout check yet?

I’m talking about the bailout check that will cover all those questionable and utterly bad business decisions you’ve made. And you even get to use some of that money to take a “business trip” to a fine resort spa to decom-press from all that stress you’ve been under – just like the executives at AIG.

What is compromise? Compromise is a mode of thinking and behavior. It’s when leaders see and even acknowledge that a prob-lem exists, but fail to engage, or at best, take the easier path of self-interest.

Today, the American people are paying the price of leadership compromise by our elected officials up to and including the Oval Office. We’re paying the price of leadership compromise in our banking institutions, big business, oil companies, the Big Three auto-makers and Wall Street. It is compromise that stole Christmas.

With the current economic freefall put-ting hundreds of thousands out of work,

decimating Americans’ retirement savings and forcing American businesses – many of them decades old – to severely downsize if not declare bankruptcy, the state of the U.S. economy is at the very forefront of Ameri-cans’ concerns. It is one of the most impor-tant issues at stake as we move forward with the Presidential transition. It is, in fact, the major news story of the day, with no sign of letting up any time soon.

Moreover, there has not been one word about direct or indirect responsibility or accountability by any of the people who propelled this disaster. They include the bankers and finance companies who gave out sub-prime mortgages like penny candy. Then we have the Big Three automakers who went begging to Washington for bailouts while swooping in on their multi-million dollar corporate jets. Also included are the leaders of Lehman Brothers, AIG, Citibank and others.

Their multi-billion dollar golden para-chutes were long-stashed away, while the millions of senior adults on fixed incomes are watching their retirement savings crash and burn. Now they have to face the likelihood of ending their lives in true poverty.

Worst of all, the American government itself – from the president on down – have

been sidestepping their own responsibil-ity and have been literally throwing money – taxpayer money – at the very players who engineered this crisis.

Am I angry? You bet I am. I’m angry because the leaders of our banking system, major corporations and especially our leaders in Washington, D.C. don’t get it. They don’t get what accountability and no compromise is all about. They don’t get that doing what’s right is often the toughest part of leadership, that respect for people and doing the right thing come before profit.

Not only is the bailout not working, it’s putting billions of dollars back into the very hands of those that compromised and created this economic nightmare, and without any demand for reparation. Most of all, it doesn’t fix the fundamental issue: that compromise created this mess. Instead, it actually forgives it and enables compromise to continue. That’s not only wrong, it’s bordering on criminal.

I don’t know about you, but if I, or anyone I know, or for that matter any Joe the Plumber even attempted to do what those corporate leaders have done, they’d be fired, arrested for embezzlement, or at the very least forced to pay back what was stolen. So why are they getting handouts without being forced to do penance?

America can no longer afford to be

compromised by greed and hubris. And the American people need – and deserve – to see a measure of penalty doled out. Think about our priorities, we prosecute and send Martha Stewart to jail for one instance of insider trad-ing, yet the only person she hurt was herself. The unethical and immoral behavior of the group of business leaders who brought down our entire financial system – hurting millions in the process – don’t even get a slap on the wrist. There’s something wrong with that picture.

In my new book, “No-Compromise Leader-ship,” I wrote, “When leaders compromise … it’s the equivalent of a captain drilling holes in the bottom of a ship.” Now is the time for all leaders to practice accountability and to live the no-compromise mantra.

Salons and spas touch and communicate with millions of people every day. Let’s show America and the world what no-compromise leadership looks like. Let’s spread the word that no compromise and accountability is non-negotiable in business and government. By doing so, we can all emerge from this mess as strong and vibrant businesses.

Neil Ducoff is the founder and CEO of Strategies, a business training and coaching company specializing in the salon and spa industry. During his 38 years as a business trainer, coach, keynote speaker and author, Ducoff has gained respect as an expert of team-based compensation. For more information, visit www.strategies.com or e-mail [email protected].

1� | JANUARY 2009 | TEXAS STYLIST & SALON

PBA Tracks Political ChangesBy Sam Leyvas

It is imperative to understand some of key issues facing the beauty industry and to un-derstand what they will mean for everyone’s bottom line.

The professional beauty industry can ex-pect politics to play an increasing role in how the industry conducts business and moves forward as a whole.

President-elect Obama is set to take office, there is a Democrat controlled congress and changes coming to many state legislatures.

As the voice of the professional beauty industry, the Professional Beauty Association (PBA) aims to keep its mem-bers and the entire beauty industry abreast of legislation that has the potential to affect their businesses, as well as provide a collective viewpoint to Congress and other govern-ment officials on the ramifica-tions legislation could have on the industry.

Negative Impact: It is important to understand the proposed “card check” law, known as the Employee Free Choice Act. This law could have a significant affect on the beauty industry and many other main street businesses. Card check would make it cost-effective for unions to go after such business-es as beauty and nail salons, spas, restaurants and other retail establishments, which have never experienced unionization before.

The law would eliminate the secret ballot process currently used for unionization in the workplace and replace it with a card check system. Once a union persuades more than half of workers to sign membership cards, simply having that percentage of signed cards would automatically certify the union.

Without the secret ballot process, card check would expose employees to intimida-tion and bullying tactics from union organiz-ers. Ultimately, it would deprive them of their right to vote in private. From large-scale beauty manufacturers to individual beauty professionals, this is a law that could have serious consequences for the beauty industry.

Positive Impact: On a happier note is the FICA Tax Credit for Salons and Spas. The PBA has actively supported this proposed legislation for the last several years. The bill’s principal sponsor, Rep. Shelley Berkeley of Nevada, has retained her seat in the U.S. House and has poised herself to keep this is-sue a priority. Additionally, 2009 and 2010 are likely to be years in which we will see a flurry of tax legislation in Congress – giving our industry newfound opportunities to advocate for a FICA tax credit.

The FICA Tax Credit would give salon and spa owners a dollar-for-dollar tax credit on the FICA taxes paid on employee’s tip-income – employers currently do not share that income but are taxed on it – putting the professional beauty industry on equal footing with the restaurant industry. This legislation would significantly help the industry to lower its tax liability and allow owners to further invest in their businesses.

Positive Impact: Credit card inter-change fees may be decreasing. For years, small businesses like salons, spas, restaurants and other merchants have been waging a quiet war with the credit card companies over

interchange fees – the hidden costs of processing credit and debit card transactions that can gobble up a store’s profits while earning banks a pretty penny. With a new Congress set to take power in January, we’re likely to see the resurrection of the Credit Card Fair Fee Act.

This federal legislation would require credit card companies with substantial market power to negotiate with merchants and retailers on terms for fees paid when

processing card transactions. Interchange is a percentage of each transaction that credit card companies collect from merchants on every purchase. The fee varies with type of card, size of merchant and other factors, but as much as $2 of every $100 consumers spend goes to card processors.

Positive Impact: Another nice change could be the License Mobility Petition. At the state level, the PBA is working on raising awareness with state legislatures about license mobility. Salon professionals can sometimes face state regulations that limit their ability to practice their craft and conduct business when moving across state lines. License mo-bility allows a licensed professional certified to be in good standing to qualify for licensure from one state to another without further examination.

To sign the petition and support other stylists across the nation, visit probeauty.org/licensemobility.

To learn more about other issues that have the potential to influence our industry or to get involved with the PBA’s government af-fairs efforts visit probeauty.org/advocacy.

Sam Leyvas is the director of government affairs for the Professional Beauty Association. He is responsible for tracking legislation and regulations at the federal and state level, keeping PBA’s membership informed of issues relevant to the beauty industry and informing members on how they can become active in government affairs issues. For more information, contact him at 800-468-2274 x3437 or [email protected].

The professional

beauty industry can

expect politics to

play an increasing

role in how the

industry conducts

business and moves

forward as a whole.

by Gordon Miller, Executive Director, National Cosmetology Association

As the saying goes, “Numbers don’t lie.” And with retail sales hovering at under seven percent of salon sales industry wide, the truth is that retail remains the great untapped profit stream for most salons.

Importantly, retail might hold the key to meeting the challenges of the very real economic crisis at hand.

Although there are many differences between successful salons and the rest, it’s hard to find a salon with a healthy bottom line that does not have a strong retail pro-gram. So what’s holding us back? Success is all about making the right choices. Here are ten reasons to choose retail:

Top Reasons to Be Serious About Retail1. Successful salons retail. Retail is one

of the big success drivers for leading salons.2. Clients like retail. A recent study

showed that 78 percent of clients would buy products recommended by their stylist.

3. High profit margins. With an average gross margin of 50 percent, a properly man-aged retail program can be highly profitable. At 240 days a year of operation, an increase of just $50 per day in retail sales translates into $12,000 in annual sales; $200 per day in new sales brings in $48,000.

4. Increased client retention. Retail creates another point of connection with clients and encourages client loyalty.

5. Employee benefits. Retail profits are often used to provide benefits such as vacation and sick pay, health insurance and bonuses for performance.

6. Staff training programs. A strong retail program brings high-quality manufacturer-supported education to your staff to keep them up with the latest trends and techniques.

7. Increased staff retention. It’s been proven repeatedly: Staff retention is higher in salons that offer employee benefits and education. Retail holds the key to both.

8. Better cash flow. A strong retail program adds cash to your bank account, which provides a financial cushion during challenging times.

9. Enhanced salon image. Leading brands bring with them the image they have created through marketing to consumers. That image rubs off on your salon in the mind of consumers.

10. Builds a winning culture. Success breeds success. The stronger your retail program, the stronger every part of your salon will be.

Experience tells us that building a suc-cessful retail program is all about choice. You can choose to lose the opportunity to grow your business by not focusing on retail or you can choose to succeed.

You can choose to be “diverted” by product diversion or you can focus on the power of retail to transform salons by creating both wealth and opportunity for increased education, staff retention, client loyalty and personal gain.

The National Cosmetology Association plans to launch an industry-wide campaign that will show how service and retail go together to help create a stronger, more professional industry. This new program will include:

• An industry-wide marketing campaign promoting the value of retail to salon owners and professionals, promoting economic em-powerment through increased profitability.

It will consist of a significant print and online presence focused on inspiring salons to use growth in retail as a key to beating the recession and building long-term success.

In addition, each month we will feature a case study, benchmarking information and step-by-step, easy-to-implement guidance on creating a simple yet successful long term retail program.

• A grassroots salon retailers network promoting role models to inspire success among their peers.

To do this, we must recognize levels of retail expertise and focus, so that salons, regardless of size or experience, can be part of a nationwide program with which they can relate and grow. Our goal is to support incremental growth in a way that serves the needs of salons and professionals at various levels of experience and commitment.

•A robust online repository of easy to use proven tools, benchmarks and best prac-tice systems to help build retail success.

Built with input from the best retailing minds the industry has to offer, we will use the internet to further push out a strong, ongoing message of economic empower-ment rooted in strong retails sales, inclusive of a variety of forums for engagement, feedback and support.

• A grassroots support system of educa-tion, inspiration and motivation using existing industry events to help create and sustain momentum.

Through a series of live workshops, panels and case studies directly connected to print and online resources, we’ll bring to life the power of retail profits to change salons for the better.

This spring, the NCA will launch this important initiative to help grow our indus-try. Stay tuned to this column for updates.

The National Cosmetology Association is the largest organization of salon professionals in the world. Its mission, since its inception in 1921, has been and continues to be to ensure that working salon professionals have the tools and resources available to create career success with integrity. For more information on the NCA, visit www.ncacares.org or call 312-527-6765.

Retail Matters


Barbers ..............................................12,880Barber manicurists ................................392Barber technicians ...................................20Barber hair braiding specialist ................41Barber shops .......................................5,340Barber manicure shops .........................125Barber hair braiding shops .......................2Barber hair weaving shops .......................2

Dual shop/salon ...................................234*Barber instructors ..................................148Students ..............................................1,574Schools .....................................................37Class A Barber booth rentals .............3,396Barber manicure booth rentals ..............70Barber hair braiding booth rentals ...........1* Dual shop/salon also listed in cosmetology statistics

Barber — Shear Numbers

Operators ........................................ 103,499Manicurists ....................................... 30,793Facial specialists ................................ 12,090Weavers ................................................. 177Braiders .................................................. 676Shampoo specialists............................... 157Wig specialists .......................................... 22Shampoo apprentices ....................... 11,116Operator instructors........................... 3,963Manicure instructors ............................... 45Facial instructors ..................................... 76

Wig instructors .......................................... 3Students ............................................ 21,739Schools ................................................... 386Salons ................................................ 20,909Manicure salons ................................. 1,366Facial salons ........................................... 541Facial/manicure salons ....................... 3,767Hair braiding/weaving salons ............... 132Wig salons ................................................ 35Independent contractors .................. 36,643Dual shop/salon .................................. 234*

Cosmetology — Shear Numbers

Barber Newsletter Hot Off the Press and In the MailIf You Haven’t Received Your Copy You May Need to Update Your Address

The Barber Newsletter was mailed to every licensed Texas barber in Novem-ber and hopefully you have your copy in hand. If not we may not have your cor-rect mailing address.

Remember, if you move and your mailing address changes, you need to file a change of address with TDLR within 30 days. Changing your ad-dress is free and will assure that you get your renewal notice and license in a timely manner.

There are several ways you may file a change of address with TDLR. You can email the information to [email protected]. You also may call (512) 463-6599, or fax your new information to (512) 475-3823. To change your address by mail, barbers should mail a note containing their new informa-tion to TDLR, Licensing Division, P.O. Box 12884, Austin, TX, 78711.

However you file your change of address, be sure to include your license number,

your new address, your email address, and your name as it appears on your license.

As a Texas barber $10 of your license fee is dedicated to the newsletter and we want you to receive it. If you know of a barber who didn’t receive his newsletter, please spread the word and ask him or her to notify TDLR of their address change.

Barber newsletter issues will be mailed March, June, September and December and we want to make sure your copy doesn’t get returned to us. Add TDLR to the list of people you notify of your change of address, please.

Schools Contribute To Tuition Protection AccountsTexas Occupations Code Sets Required Funds

All barber schools and private beauty culture schools will receive a letter from the Texas Department of Licensing and Regulation (TDLR) the first of January 2009, explaining the Tuition Protection assessment to school owners.

The Texas Occupations Code states bar-ber and private beauty culture schools must have a legislatively specified amount of funds in their tuition protection account. If the balance is below the minimum on January 1st of any year TDLR must assess the amount needed to reach the minimum. January 1,

2008, both the barber and private beauty cul-ture school accounts were below the required amount.

An annual review of the two accounts is made to determine whether sufficient funds are available for the purpose of refunding un-used pro-rated tuition to a student should the school the student attends cease operation before the course is completed.

Private beauty culture schools must maintain a tuition protection account balance of $200,000 and in order to bring the balance of that account back up a $220 assessment is required. Barber school owners are assessed $15 to bring their account balance in line with the Code.

Barba Shaving CosmetologistIt’s Against the Law!

Did you know the word barber is derived from the Latin word barba which means beard? To get a shave in a barber shop a client must be shaved by a Class A Barber. Barbers work hard as students to obtain the eighty (80) practical shaving hours, as well as the time required to complete the classroom curriculum.

Texas Barbering Law specifically addresses shaving in Section 1601.002 of the law. It states: barbering means treating a person’s mustache or beard by arranging, beautifying, coloring, processing, shaving, styling, or trimming.

Here is a scenario that took place in San Antonio. A licensed cosmetologist worked in a properly licensed barber shop. A customer asked for a shave and the cosmetologist performed the service. Was the cosmetologist allowed to perform the service on the client? The answer is a resounding NO!

Texas Law defines “cosmetology” and the word “shave” does not appear in that definition. Texas Cosmetology Law 1602.002(C)(5) states a cosmetologist can perform or offer to perform for compensa-

tion a treatment of a person’s mustache or beard by arranging, beautifying, coloring, processing, styling, or trimming. No where do you find the word “shave” in the cosme-tology law, therefore, a licensed cosmetologist may not perform shaving services.

Shaving is not an allowable service under the Texas Cosmetology Law. As a result, it is not in the curriculum in cosmetology schools and cosmetology students are not trained to shave.

Keeping knowledgeable of the laws and rules that govern your career is a prudent thing to do. It not only keeps your clients safe but it saves you the stress of being cited with a violation. If you are uncertain whether an action is allowed call or email the Texas Department of Licensing and Regulation. We are here to help you!

TDLR Customer Service 1-800-803-9202 | 512-463-6599

Cosmetologists email: [email protected]

Barbers email: [email protected]

Adelina Arellano, a member of the TDLR Financial Manage-

ment team, sorts through the returned barber newsletters.


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1� | JANUARY 2009 | TEXAS STYLIST & SALON

January 200919-20: Redken Symposium, Las Vegas www.redkensalon.com25-28: The Strategies Incubator, Austin, TX www.strategies.com31-Feb. 2: Long Beach International Salon and Spa Expo (ISSE),

Long Beach, CA www.probeauty.org/isse.

February 20098-9: Strategies presents High-Performance Front Desk Training,

Centerbrook, CT www.strategies.com18-21: SPATec North America, www.spatecna.com 954 942 8143

or [email protected]: 2009 Spa & Resort Expo and Conference, Los Angeles, CA

www.spaandresortexpo.com www.medaestheticsconference.com21 - 24: Bronner Bros. International Hair and Beauty Show,

Atlanta, GA www.bronnerbros.com22-23: The Makeup Show Miami, FL www.themakeupshow.com

212.242.1213 22-24: Strategies presents No-Compromise Leadership, Center-

brook, CT www.strategies.com

March 20091-3: Professional Beauty London, www.professionalbeauty.co.uk/london8-9: ABA Canada - Montreal, Canada www.abacanada.com8-10: Strategies presents Success for Today’s Salon/Spa

Manager , Centerbrook, CT www.strategies.com15: Beauty School Forum, Barristar Productions, Orlando, FL

www.barristar.com 800 SHOW-432 15-16: The Makeup Show Los Angeles, CA 212.242.1213

www.themakeupshow.com15-17: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com16-18: Strategies Mastery, Centerbrook, CT www.strategies.com20-22: Asia Spa and Wellness Festival, www.asiaspafestival.com22-23: International Congress of Esthetics and Spa, Dallas, TX

1-800-471-0229 or www.lneonline.com22-23: Spectrum International Beauty Expo, Los Angeles, CA

www.spectrumintlbeautyexpo.com 28-30: America’s Beauty Show, Chicago, IL call 1-800-648-2505

www.AmericasBeautyShow.com28-30: America’s Expo for Skin Care and Spa, Chicago, IL

www.AmericasExpo.com or call 1-800-648-2505.28-30: America’s Latino Beauty Congress, Chicago, IL call 1-800-

648-2505 or visit www.AmericascBeautyShow.com/Congreso.29-30: ABA Canada - Toronto, Canada www.abacanada.com29-30: Professional Barber & Beauty Show 2009, Ponce, Puerto

Rico www.sanjuanbeautyshow.net29-4/1: Strategies Incubator, Centerbrook, CT www.strategies.com

April 20095: Global Hair and Beauty Expo, Sacramento, CA 209-824-0041

or visit www.ghbexpo.com 5-6: Beauty School Forum, Barristar Productions, Anaheim, CA

www.barristar.com 800 SHOW-432 5-6: ABA Canada - Winnipeg, Canada www.abacanada.com19-20: Intercoiffure Spring Symposium, Las Vegas 800/442-3007

or intercoiffure.us19-20: Strategies presents High-Performance Front Desk Training,

Centerbrook, CT www.strategies.com25-27: Proud Lady Beauty Show, Chicago, IL 312-458-9862,

708-633-6328, www.proudlady.org26-27: ABA Canada - Vancouver, B.C. www.abacanada.com26-27: Cosmoprof Beauty presents Spring Style Show, San Jose

CA www.cosmoprofbeauty.com26-28: IBS NewYork, New York www.ibsnewyork.com26-28: International Esthetics, Cosmetics and Spa Conference,

Jacob Javits Convention Center, New York www.iecsc.com26-28: Strategies Business Series 4.0 - Session 1 of 4, Center-

brook, CT www.strategies.com26-27: Strategies presents High Performance Front Desk Training,

Austin, TX, 1-800-417-4848 www.strategies.com

May 20092-4: International Congress of Esthetics and Spa, South Beach, FL

1-800-471-0229 or www.lneonline.com3-4: JosDen International Beauty Expo, Oakland, CA, www.josden.

com or (909) 758-9333 – (866) 907-93333-4: ABA Canada - Edmonton, Canada www.abacanada.com3-4: Barnum Fashion Focus, Cleveland, OH www.victorybeauty-

systems.com8-10: Health and Beauty Expo, Vancouver, Canada www.jamexpo.ca17-18: Salon Vision 2009 Conference “Success/Style/Spirit”,

Austin, TX contact Steve Farrer 512 415 830017-18: Bronner Bros. International Hair and Beauty Show, Balti-

more, MD www.bronnerbros.com17-19: The Makeup Show New York www.themakeupshow.com

212.242.121317-19: Global Spa Summit, Switzerland, www.globalspasummit.org17-20: Strategies Incubator, Centerbrook, CT www.strategies.com18-20: The 14th China Beauty Expo, www.chinabeautyexpo.biz31 - June 2: International SalonSpa Business Network Annual

Conference, Amelia Island, FL, 1-866-444-4272 31-6/2: Strategies presents The New Rules of Staff Communica-

tion, Centerbrook, CT www.strategies.com

JANUARY4: SO.CAP.USA Hair Extensions presents Certification Class,

Arlington, TX 1-888-460-3031 www.socapusa.com5: K.M. Impressions presents Certified Airbrush Makeup Course I,

San Antonio, TX (210)655-4624 www.kmimpressions.com6: K.M. Impressions presents Certified Makeup Course I, San

Antonio, TX (210)655-4624 www.kmimpressions.com6: Skin for Life presents Vascular Removal, Austin, TX (512)944-

9780 www.skinforlife.com7: K.M. Impressions presents Certified Airbrush Tanning Work-

shop, San Antonio, TX (210)655-4624 www.kmimpressions.com10-11: Westmore Academy of Cosmetic Arts presents Eyebrows

Only, Burbank, CA 1-877-978-667311: SO.CAP.USA Hair Extensions presents Certification Class,

Houston, TX 1-888-460-3031 www.socapusa.com12: Salon Source presents Keratin Complex Hair Therapy, Ft. Worth,

TX (817)732-7979 ; Houston, TX (713)789-3211 www.salonsource.biz12: Skin for Life presents LED Light Therapy & Microdermabrasion

Fundamentals, Austin, TX (512)944-9780 www.skinforlife.com15: SO.CAP.USA Hair Extensions presents Certification Class,

Arlington, TX 1-888-460-3031 www.socapusa.com17-18: Westmore Academy of Cosmetic Arts presents Beauty

Airbrush, Burbank, CA 1-877-978-667318: SO.CAP.USA Hair Extensions presents Certification Class,

Arlington, TX 1-888-460-3031 www.socapusa.com19: K.M. Impressions presents Certified Bridal Makeup Class, San

Antonio, TX (210)655-4624 www.kmimpressions.com19: Novita Spa presents Chemical Peels, Georgetown, TX 1-888-

738-0701 www.novitaspa.com19: Skin for Life presents Aesthetic Boot Camp, Austin, TX

(512)944-9780 www.skinforlife.com23: Novita Spa presents LED Photo Facial & Microderm Class,

Georgetown, TX 1-888-738-0701 www.novitaspa.com24-25: Westmore Academy of Cosmetic Arts presents Hairstyling

Updo’s, Burbank, CA 1-877-978-6673

25-26: Grace Albert Aesthetics Brow Design and Waxing Academy presents Day of Brows - Day of Brazilians, Columbus, OH 1-888-688-2769 www.perfectbrow.com

25-28: The Strategies Incubator, Avenue Five Institute, Austin, TX, 1-800-417-4848 www.strategies.com

26: K.M. Impressions presents Certified Eyebrow Design Class, San Antonio, TX (210)655-4624 www.kmimpressions.com

26: Adrian the Dream Weaver presents Hair Extension Certification Course, Dallas, TX (972)387-5677 www.HairExtension.com

26: Salon Source presents Keratin Complex Hair Therapy, Austin, TX (512)454-9200; Dallas, TX (972)392-7575 www.salonsource.biz

26: Grace Albert Brow Design and Waxing Academy presents Day of Brows, Berkeley, CA 1-888-688-2769 www.perfectbrow.com

26: Skin for Life presents Body Contouring, Austin, TX (512)944-9780 www.skinforlife.com

FEBRUARY1: SO.CAP.USA Hair Extensions presents Certification Class,

Arlington, TX 1-888-460-3031 www.socapusa.com2: K.M. Impressions presents Certified Airbrush Makeup Course I,

San Antonio, TX (210)655-4624 www.kmimpressions.com3: K.M. Impressions presents Certified Makeup Course I, San

Antonio, TX (210)655-4624 www.kmimpressions.com4: K.M. Impressions presents Certified Airbrush Tanning Work-

shop, San Antonio, TX (210)655-4624 www.kmimpressions.com8: SO.CAP.USA Hair Extensions presents Certification Class, San

Antonio, TX 1-888-460-3031 www.socapusa.com8-9: Salon Source presents the Beverly Hills Cutting Academy

featuring Masaki, Houston, TX 1-800-789-3211 www.salonsource.biz8-9: Grace Albert Aesthetics Brow Design and Waxing Academy

presents Day of Brows - Day of Brazilians, San Diego, CA 1-888-688-2769 www.perfectbrow.com

8-10: Novita Spa presents Survival Skills for Estheticians - 3 Day Seminar, Georgetown, TX 1-888-738-0701 www.novitaspa.com

9: Skin for Life presents Microcurrent Analysis, Austin, TX (512)944-9780 www.skinforlife.com

It’s 2009 Spring Show SeasonInternational Salon & Spa Expo (ISSE) Long Beach, Calif. | Jan. 31 – Feb. 2, 2009

As the West Coast’s largest beauty event, The International Salon & Spa Expo (ISSE), promises to bring together the highest quality manufacturers, valuable educational opportu-nities and a professional atmosphere.

Held January 31 – February 2, 2009 in Long Beach, CA, ISSE offers beauty profes-sionals the opportunity to learn everything from styling techniques to how to run a profitable salon. With over 400 top quality exhibitors, ISSE 2009 guarantees another ac-tion packed event with industry leaders such as: Martin Parsons, Kim Vo, Orlando Pita & T3 Micro, Karg + Blackwell, Charlie Price, Bennie Pollard, Sassoon Academy and the first ever Hiroshi & Mogi combined class to name a few. Captivating and controversial, interna-tional hair stylist and TV star, Tabatha Coffey, will emcee the main stage/International Fash-ion Theater.

ISSE 2009 will continue to feature the International Fashion Theater, Technical The-ater, Hands-On Education and a brand new Latino Fashion Theater on the Arena show floor. For tickets and additional information on ISSE, please visit probeauty.org/isse.

International Congress of Esthetics & Spa Dallas, Texas | March 22-23, 2009

The International Congress of Esthetics and Spa, Dallas will take place at the Arlington Convention Center on March 22 and 23, 2009.

Don’t miss the newest information and developments in skin care, spa treatments and high-tech innovations. Attend valuable lectures and take part in hands-on dem-onstrations and networking events at the General Session, In-Depth Makeup Class and Advanced Salon/Spa Business Seminar led by recognized field experts. You will learn useful information that will enable you to advance your skills and knowledge to excel in the industry.

For more information call 1.800.471.0229 or visit www.LNEONLINE.com

America’s Beauty Show Chicago, Illinois | March 28-30, 2009

America’s Beauty Show (ABS) in down-town Chicago on March 28-30, 2009 will de-liver great events, education and convenience for all salon pros, exhibitors, headliners, style icons and top media maestros at McCormick Place West.

Hundreds of the world’s top manufac-turers and distributors will offer educational platforms and displays of the newest and most important products and services salon and spa owners need to expand their businesses. All educational classes and special events at McCormick Place West will be just steps from the spacious exhibition halls of the co-located

America’s Beauty Show and America’s Expo for Skin Care & Spa.

For information on America’s Beauty Show, visit www.AmericasBeautyShow.com/2009.

IBS New York April 26-28, 2009

IBS New York, in its 92nd year, draws more than 50,000 salon owners and beauty professionals and provides top-notch educa-tion, an impressive main stage and extensive exhibit floor to compare and shop the newest and most innovative products and tools.

The finalists from Bravo TV’s Shear Genius Season 2 will appear on the main stage along with renowned artists Nick Arrojo, Martin Parsons, Charlie Price and Kim Vo. Don’t miss these celebrity stylists’ tips, techniques and secrets to making clients look phenomenal.

More than 100 free classes are included with exhibit hall admission in haircutting, color, styling, makeup and nails. Additionally, motivating and inspiring business-enhancing classes are available.

Included in the ticket price is entrance to New York’s leading spa show, International Esthetics, Cosmetics and Spa Conference also held at the Jacob Javits Convention Center. For more information or to register visit www.IBSnewyork.com or call 800-427-2420.

Salon Vision 2009 Austin, Texas | May 17-18, 2009

Salon Vision 2009, May 17-18, 2009 held at the Austin Hilton Hotel in Austin, Texas, is a new conference event designed for pro-gressive and focused salon owners who are looking for the tools, products and services to grow their businesses and keep them at the forefront of the industry.

The conference will feature outstanding educators and organizations and will allow salon owners to gather information in a re-laxed and stylish setting so they can strength-en existing relationships and generate new long term business. The two day program will begin with keynote presentations and will address three critical areas facing salon owners who are determined to become or remain market leaders: SUCCESS – the tools and techniques to generate and retain new clients as well as information on managing costs. STYLE – the latest trends in the indus-try and how to incorporate them in the salon. SPIRIT – personal development and getting the motivation to become a better manager and business owner.

“This new conference meets a real need for salon owners who want to realize their ambitions and get to the very top of the in-dustry” said Steve Farrer, Executive Director of Salon Vision 2009. For information visit www.salonvision2009.com


WHAT’S NEW IN THE MARKET

Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.

1. Restore Hair’s Proteins and Enhance MoistureCelebrity hairstylist, Philip Pelusi created a revolutionary hair treatment that actually restores hair’s

proteins and enhances moisture by using heated styling tools, such as flat irons and blow dryers. It is excellent product for time-crunched people.

By using nanotechnology, Pelusi was able to boost the conditioning effects of heat to strengthen the hair shaft, making hair healthier and shinier. The product increases the hair’s essential proteins, such as wheat amino acids, to reinforce the building blocks of cell renewal.

This unique multi-task styling treatment’s unique formula and smart approach to hair maintenance gives great results. RepairHair, P2 by Philip Pelusi, is infused with organic herbs and is highly effective for thermal styling, which boost conditioning effects of enhancing proteins such as wheat amino acids and a cystine silicone complex that strengthen the hair shaft for fresh shining hair. Micro-emulsion technology helps these ingredients penetrate into the damaged keratin site in the hair, making hair liter-ally look brand new.

For more information, call 888-263-4720 ext. 218 or visit www.philippelusi.com.

2. Men Evolutionary Grooming from J Beverly HillsJ Beverly Hills Men introduces a select range of six products to evolved men looking for products

that offer an edge in performance, prestige and appeal:Moisturizing Shampoo is formulated with a combination of aloe and nettle botanical extracts that

provide moisture balance to the hair and scalp, while providing natural healing and gentle cleansing properties. Strong Hold Gel has the ability to lock in style, providing dependable long lasting hold for maximum all day control without buildup or flaking.

Texturizing Cream provides lightweight pliable hold for stylized looks. Its conditioning agents provide added moisture benefits. Light Hold Pomade boosts shine without greasy residue.

Molding Putty’s high tech formula is enhanced with styling resins that offer a lightweight strong hold sculpted second day look. Vitamin B5 thickens and moisturizes the hair, making any style possible.

For more information, call 800-980-0098 or visit www.jbeverlyhills.com

3. Jet-Setting StyleThe new Diane Jetz Mini Flat Iron is perfect for jet-setting style on the go. Create ultra smooth,

polished hair with super-hot 420-degree ceramic plates that stop static and seal in moisture. Ergonomic grip, mini size and extra-long cord make this a must have, take anywhere style tool.

Diane products are distributed by Fromm International, a leading designer and manufacturer of world class salon products. All Fromm products are made from the finest materials and workmanship, and carry warranty protection. For information, call 800-323-4252 or visit www.frommonline.com.

4. The Next Generation in Styling Tools As a provider of ceramic and nano tourmaline technology, HAI continues to offer hairstylists pre-

mier styling products with the launch of the brand new HAI Classic Pro line.HAI Classic Pro is the next generation of salon professional styling tools from HAI Classic with

new and improved technology and features. The new line has improved ergonomic designs with new non-slip finger grips and beautiful silver polyurethane outside coatings. The new tools are much lighter than the previous HAI Classic tools. Nano Tourmaline infused ceramic plates create gorgeous, glossy and smooth hair in just one pass.

The brand new line of HAI Classic Pro flat irons includes the 1 ¼-inch Convertible, the 2 ¼-inch HAI-2, the 3/8 inch Twig and the one-inch NuStik. Don’t forget about the re-designed HAI Classic Pro SST Ionic Hair Dryer, Iron Glove, Iron Tips and Ceramic Brushes.

For more information, call 877-212-8700 or visit www.haiclassicpro.com.

5. Affi nage Continues To Expand Indigo Styling LineBoost, designed to create lift at the root, and Polisher, a liquid shine serum, are the latest product

additions to Indigo, a line of styling products from Affinage. Designed to work in tandem or cocktailed with the line’s other offerings, Boost and Polisher are the perfect compliment to beautiful, shiny hair.

Boost adds incredible volume, body and control (hold factor 2) to any hairstyle while adding extra texture to all hair types. Polisher is a liquid shine serum that is used sparingly on dry hair.

Both Boost and Polisher will be available in salons February 2009. Each water-soluble product in the Indigo line features the stunning blue design, colored product categories and specific hold factors ranging from zero (hold-free shine), one (gentle), two (firm hold) and three (ultra-strong hold). Indigo products are designed to be cocktailed to achieve an endless variety of styles.

For more information, call 877-597-2929 or visit www.affinage.com.

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