Yodel Mobile - Mobile Marketing Retail Summit - Jan 2017

Yodel MobileMick Rigby: CEO

App Success – getting the basics right

27%ofPeoplefindAppsthroughsearchEngines**GoogleMay2015

47%ofPeoplefindnewAppsbysearchingtheappstore*

*Tune2015

50,000,000,000VoicesearchesamonthonMobilephones**Mindmeld,March2016

420,000,000AdBlockingusersglobally*

*Pagefair,May2016

TheAverageAppshowsthat77%ofUserswilldropoffafterthefirst3days*

*Apptentive 2016

23%ofApps

areonlyopenedonce*

*Localytics 2016

51,000Appsaredownloadedeveryminute*

*Domo(2016)

SoWhatdoYoudo?

Discoverability Retention

imageofconsumers

Reallyunderstandyourusers

UnderstandthemarketplaceUnderstandtheMarketplace

Therightanalyticsandsupporttools

Mob

ileSearchability

InappOnboarding

Securethebestreviewsyoucan

SocialSharing

TheBig secrettomobilesuccess

TheMarketingFunnel

TheMobileFunnelFocus10.

Marketing