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Switzerland Yodel. (78182en)
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Switzerland Yodel. Sales Companion for Travel Professionals.MySwitzerland.com
Evelyn Lafone
Director Canada
2 Switzerland Yodel. Welcome.
Credits
Addresses
Switzerland Tourism
608 Fifth Avenue, Suite 603
New York, NY 10020
USA
480 University Avenue, Suite 1500
Toronto, ON M5G 1V2
Canada
Cover
Alp Flix, Graubünden
Produced by
Switzerland Tourism
Printed in the United States
Print run
80,000 copies
Published
February 2016
Contents
Why Switzerland 3
Travel trends 4
Good to know 8
Agent education 9
Top events 2016/17 10
Destinations 15
Swiss Travel System 26
Hotels 28
Information and advice 43
Tour operators 44
Contacts 46
Alex Herrmann
Director Americas
Welcome. First of all, is the cliché true, are all
Swiss people bankers and do they
own a cuckoo clock?
Alex Herrmann: Switzerland’s economic
success is based on several industries,
with banking and watchmaking being two
of the most important ones. Tourism is the
fourth-most important export industry,
and Swiss hospitality has a long tradition.
However, cuckoo clocks are not Swiss,
they’re originally from the Black Forest.
Evelyn Lafone: That’s right. We do have
banks but the majority of Swiss people
work in a mix of different industries and
services. Switzerland was in fact a farming
country up to the 19th century. This means
that many of our mountain villages are un-
spoiled and original, giving visitors a truely
authentic nature experience.
What are your secret tips to fall
#INLOVEWITHSWITZERLAND along
the Grand Tour of Switzerland?
AH: Here are just three out of a million
ways to fall in love with Switzerland:
discover the Swiss Alps - hike on a
beautiful fall day in the Bernese Ober-
land, or ski on a mild March day with an
extended lunch break above St. Moritz.
explore the Italian-speaking part of Swit-
zerland and enjoy an espresso in a café
on the Piazza Grande in Locarno.
experience the culinary and art scenes
in Zurich and Basel.
EL: Have an open mind. Be prepared to
explore. Take the time to visit old historic
towns. Enjoy day trips to lesser-known ar-
eas. I hail from Winterthur which is only 25
minutes from Zurich. It is a beautiful town
with some world class private art collec-
tions, many bars and two castles, sur-
rounded by vineyards, with restaurants
serving local organic food.
What are the main differences
between Canadian and U.S. travelers,
Evelyn?
EL: Canadian travelers seem to still have a
strong tie to Europe, which also comes
from Canada being a bilingual country.
Canadians also seem fairly resilient when
it comes to domestic and world happen-
ings with travel remaining a big priority for
many.
3Why fall #INLOVEWITHSWITZERLAND. Switzerland Yodel.
1. Perfect locationSwitzerland is located in the heart of Europe with
over 15 daily flights from many North American cit-
ies to Zurich or Geneva and access to the Europe-
an high-speed rail network.
2. Public transportationPerfectly coordinated and working like a Swiss
watch – Switzerland has a travel system to rely on!
Trains, buses and boats bring you all over the
country.
3. Nature & adventureDiscover unspoiled nature and breathtaking scen-
ery in the center of the Alps. Enjoy Switzerland, its
mountains, lakes and rivers the active way, with all
imaginable summer and winter sports.
4. Cities & shoppingEmbedded between nearby Alpine peaks and
along rivers and lakes, the Swiss cities are stylish
and diverse. A wealth of museums, shopping and
entertainment can conveniently be reached within
walking distance.
Why fall #INLOVEWITHSWITZERLAND?
5. Food & wineSwitzerland is not just about cheese & chocolate;
the different regions invite to delve into a culinary
journey, from haute cuisine to local specialties ac-
companied by the finest Swiss wines from across
the country.
6. Culture & traditionsFour official languages and four distinctive cultures
result in an experience unlike anywhere else. Im-
pressive architecture from times of the Romans,
contemporary art and internationally renowned
events round out every trip.
7. Hotels & hospitalitySwitzerland‘s legendary hospitality – from one
star to five stars – can be enjoyed in Belle Époque
palaces or brand-new properties with world-class
spas. Guests also discover vacation homes and
guest houses as family-friendly alternatives.
* The World Happiness Report 2015 examined 158 coun-
tries and is produced by the Sustainable Development
Solutions Network, an initiative by the United Nations.
Sampling culinary treats in the Ticino Region
Enjoying a summer day on Lake Zurich
Did you know?
Switzerland was ranked
the happiest country in
the world.*
River CruisesSwitzerland is a very popular destination to visit
after or before cruises on the Rhine, Rhône and
Danube rivers or in the Mediterranean.
Travel trends.
#INLOVEWITHSWITZERLAND
Richard Krieger, President, Isram, EuropeToo
“Don’t judge a book by its cover? In the case of
Switzerland, I was guilty of that. What I thought: Lovely,
quiet, pastoral, finance. What I found: Exciting, thriving,
young, trendy, elegant, world class, and much more. I
fell in love with this amazing country and encourage
you to visit it.
”
Travel like a local
Mihaela Lala Weaver, Product Manager Europe,
Tauck
“One cannot help but fall in love with Switzerland.
Every corner of the country has something different to
offer such as intact medieval towns, castles, lakes and
waterfalls. But the best kept secret of the Swiss is their
wine, nothing gets exported, everything is consumed
by the locals and the tourists, the savvy ones.
”
Soft adventure
Andy Levine, President/Founder, DuVine Cycling +
Adventure Co.
“I remember riding my bike on mountain roads past
green fields with cows and hearing the sound of their
bells. I was above the clouds and looked down on
charming villages. Life and beauty do not get better
than that. You know you are at a magical place. That
place is called Switzerland.
”
Foodies
Reesa Avelino, Product Manager, Air Canada
Vacations
“Indulge in dishes such as ‘fondue’ and ‘raclette’
(slow-cooked melted cheese served with potatoes,
pickles and onions) and you’ll taste the freshness of the
Swiss Alps melting in your mouth! Swiss chocolate is
great on its own, with an espresso, a Cognac or on any
conceivable occasion – it’s a must in Switzerland.
”
4 Switzerland Yodel. Travel trends.
Watch tours Have fun while learning about watchmaking or
finding your favorite time piece.
Grand Train Tour of
Switzerland
Peter Rahaman, Vice President Sales, Rail
Europe, Inc.
“You will fall in love with Switzerland when you
arrive in Zermatt by the Glacier Express and see
the Matterhorn. Did you know that you have the
opportunity to travel even further up to 10,132 feet
on the world’s first electrified rack railroad, the
Gornergratbahn, for one of the most rewarding
mountain train adventures?
”
Multi-generational travel
James Shillinglaw, veteran travel journalist and
two-time winner of the American Society of Travel
Agents' travel journalist of the year award
“Switzerland is a great destination for multi-genera-
tional family groups. Each member can engage in a
different form of travel - from active vacations like
skiing and hiking to less strenuous train and gondola
rides, while everyone can enjoy the spectacular Alpine
scenery.
”
Winter magic
Pete Kovacevic, Director of International Opera-
tions, Alpine Adventures
“Winter vacation in Switzerland... it's like being in a
fairy tale! Why? Superb location in Europe, genuine
hospitality with attention to small details, family-owned
properties with long tradition, unspoiled nature,
endless skiing areas across the country, and high
altitude ski resorts with guaranteed snow.
”
Christmas Markets
Markus Bill, Part-Owner of Prime Travel
“Switzerland’s very popular Christmas Market season
starts at the end of November and continues until the
end of December. Find original gifts for Christmas and
try the traditional Gluehwein. Basel, Bern and Montreux
have large Christmas markets along with many other
towns all across Switzerland.
”
Faith-based travel Celebrate 500 years of the Reformation in Europe
in 2016/2017.
5Travel trends. Switzerland Yodel.
6 Switzerland Yodel. Swiss art.
A paradise for art aficionados
Christian Brändle, President of ‘Art Museums of
Switzerland’
“Switzerland is located in the heart of Europe. Four
official languages and four distinctive cultures result in
a unique experience in this melting pot. Switzerland
ranks among the countries with the most museums per
capita. Get inspired by contemporary art, impressive
architecture and state of the art design.
”
MySwitzerland.com/artmuseums
Fondation Beyeler, Basel
Discover the arts in Swiss cities.
Eleven leading art museums give visitors the chance to
experience the joy of art at its best. And there is even
more to do than to discover the exciting collections
and exhibitions. In the immediate vicinity, there are also
the charms of the Swiss cities to be savored.
Strong Growth in the U.S. and
Canada
Urs Eberhard, Executive Vice President, Head of
Markets, Switzerland Tourism, Zurich
“From a global perspective, North America is a key
market for us. Switzerland is very popular in the U.S.
and Canada with a growth of more than 20%
overnights from the U.S. in the last five years and
another record year in terms of arrivals from Cana-
da.
”
West Coast
Mirko Capodanno, Trade Manager Western USA
and responsible for consortia marketing
“We are happy to work even closer with the travel
industry from our office on the west coast and value
the close collaboration. Working in the luxury travel
segment and with consortia is a main focus for us as
the number of Virtuoso and Signature member
properties in Switzerland has increased over the past
few years.
”
7Interview. Switzerland Yodel.
Interview.
Paul Montgomery,
owner of Skiis and Biikes. What was your first experience of
Switzerland?
My parents took the whole family to Switzerland
when I was 8 and again when I was 10. We rented
a VW Beetle and drove the whole country. It was
magical. When I was 11, I dragged my dad to ski in
Davos. We were not good skiers at all and so we
took lessons in the morning and skied in the high
Alps in the afternoon. Even at 11, I remember the
spectacular beauty and the fantastic food. Being in
another country with a different language and cus-
toms really opened my eyes to how big and diverse
the world is.
You have also introduced your three children
to Switzerland. What are their favorite experi-
ences either in the winter or summer?
All three of my kids went to school for grade 12 in
Neuchâtel, Western Switzerland. I would say that is
their favorite experience as they were privileged
with experiencing the whole country, winter and
summer. They really don't have a winter or summer
favorite. Their favorite experiences seem to be the
hospitality of the local people. They loved them.
How did Skiis and Biikes start out? It seems
the perfect combination of winter and summer
products?
In 1978 while still in school, I decided to open a
small ski store at the Caledon Ski Club so that I
could learn how to operate a business. It grew! I
grew with it and now we have 6 stores in Ontario,
Vancouver and Whistler. We added the bikes in the
'80s as we were all enthusiastic cyclist so it just
made sense.
What hidden gem would you recommend for
the Canadian traveler in Switzerland?
Mürren is my secret favorite. In summer you can
hike the Schilthorn and look at the Jungfrau. In the
winter, the skiing is unparalleled. Mürren is the cut-
est little village hung part way up the mountain on
the edge of a cliff with no cars in town. It is simply
breathtaking.
Skiis & Biikes was started in 1978 in Ontario. It be-
gan as a Pro shop with ski service and rentals,
which has become very popular across Canada.
skiisandbiikes.ca
Old town of
Neuchâtel
Paul skiing in Switzerland
Switzerland Yodel. Good to know.8
Affordable Switzerland Switzerland is well-known for its high quality stan-
dards and outstanding service culture. Prices might
seem rather high at first glance, but the value for
money is excellent, and with the following tips in
mind more than competitive.
Breakfast includedBreakfast is included in the room price in most
hotels in Switzerland.
Free admissionSwiss Travel Pass holders enjoy free admission to
more than 490 museums.
TippingA service charge is normally included in hotel and
restaurant bills as well as taxi fares. An extra tip is
therefore not expected but appreciated.
Value-added taxThe VAT on purchased goods is already included
in the sales price. Visitors with residence outside
Switzerland are entitled to reclaim the VAT.
For more money-saving tips, visit:
MySwitzerland.com/affordableswitzerland
Passport & visa regulations
No visa is required for Canadian and U.S. passport holders
if the stay is shorter than three months; the only require-
ment is a passport, valid for three months beyond the date
of return from Switzerland or any other Schengen country.
Passports must have been issued within the last 10 years.
Switzerland is part of the Schengen area. For more
information on visas, permanent residence and work
permits, please contact the Swiss Consulate General
located nearest you: www.swissemb.org
Currency
Switzerland’s currency is the Swiss franc (CHF). Merchants
may accept euros but are not obliged to do so. Change
given back to the client will most likely be in Swiss francs.
Climate
From January to February the daytime temperature range
is –2 to 7°C (28 to 45°F) and from July to August the range
is 18 to 28°C (65 to 82°F). In spring and fall the daytime
temperature range is 8 to 15°C (46 to 59°F).
2016 Public holidays
New Year January 1
Good Friday March 25
Easter Monday March 28
Ascension Day May 5
Whit Monday May 16
National Day August 1
Christmas Day December 25
Boxing Day December 26
Regional and local holidays, such as January 2, May 1
(Labor Day), May 26 (Corpus Christi), are observed in many
parts of the country.
Good to know.
International train connections*
Frankfurt Milan Munich Paris
Basel 2 h 45 4 h 35 5 h 15 3 h 05
Bern 4 h 05 3 h 05 6 h 05 4 h 05
Geneva 5 h 30 3 h 55 8 h 00 3 h 10
Lugano 6 h 40 1 h 10 8 h 30 7 h 30
Zurich 3 h 50 4 h 00 4 h 10 4 h 00
Timetable for domestic trainsIf you are looking for train and bus connections for your clients, we recommend the following website:
www.sbb.ch/en
*times subject to change
9Agent education. Switzerland Yodel.
Pascal Prinz, Trade Manager East Coast and
responsible for agent training in North America
“Training should be both, educational and fun. This is
how we learn and sell best.
”
Agent education.
Webinars 2016, Thursdays 12 p.m. noon EST
Date Partner
February 18 Avanti**
February 25 Europe Express**
March 10 Zurich
March 24 Ticino
April 7 Lake Geneva & Matterhorn Region
April 14 Sorell Hotels Switzerland
April 21 Swiss Travel System/Rail Europe
May 5 Travel Bound
May 19 Lake Lucerne Region/Mt. Pilatus
May 26 Jungfrau Railways
June 9 Interlaken
June 23 Engadin St. Moritz
July 7 Bern
August 4 Globus Family of Brands
August 18 Switzerland Travel Centre
September 1 Alpine Adventures
September 15 Gstaad
September 29 Schilthorn
October 13 Basel
October 27 Lucerne
November 10 Ski.com
November 17 Engadin St. Moritz
December 1 Jungfrau Region
AGENT TIP:
Join our webinars
and learn more about
Switzerland.
**subject to change
How can agents get training on Switzerland? I recommend two easy steps. Start off with our
e-learning to become a certified Switzerland Advisor.
Then, participate in our webinars and pick our
brains. I call them radio shows “live from Switzer-
land”. We show you how to travel like a local, you
get insider tips on the best rooftop bars, places to
dine or where to find the best looking cows.
What else? Join our Goldflower Club Switzerland Tourism on
LinkedIn to get our latest news. Agents and opera-
tors seem to also love our trainings combined with
chocolate tastings or raclette cheese parties.
Why should agents take the e-learning program? Our program shows you how to sell authentic and
convenient experiences in Switzerland. It will boost
your sales, you will get more leads, receive conti-
nuing education units and benefit from additional
sales support. Like in the Coldplay song "A Sky Full
of Stars", we reveal to you a million reasons to fall
#INLOVEWITHSWITZERLAND.
How does Switzerland Tourism support agents? Call or write us when you have a lead. We give you
access to hidden gems. We advise you for free and
send you a video of a region, which you can imme-
diately share to convince your client.
MySwitzerland.com/trade
10 Switzerland Yodel. Top events.
2016*
April 2 Kleine Scheidegg 19th SnowpenAir Jungfrau Region
May 1 - 31 Schaffhausen Gourmet-Festival
May 7 - 8 Geneva Geneva Marathon
May 13 - 16 Ascona International Street Artists Festival
May 20 - 22 Solothurn Bike Days 2016
May 28 Nyon Spring Market
June 21 - Sep 10 Interlaken William Tell Open-Air Theater
June 11 - Sep 18 Zurich The European Biennial of Contemporary Art
June 16 - 19 Basel Art Basel
June 23 - July 2 Ascona JazzAscona, music festival
June 24 - 26 Winterthur Albani Fest, local festival
July 1 - 3 Zurich Züri Fäscht, street festival and fireworks
July 1 - 16 Montreux Montreux Jazz Festival
July 7 - 17 Locarno Moon and Stars, music festival
July 7 - Aug 7 St. Moritz Festival da Jazz
July 16 - 24 Gstaad Swiss Open Gstaad, international tennis tournament
July 19 - 24 Nyon Paléo Festival, music festival
July 22 - 30 Lucerne Blue Balls Festival, music festival
Aug 1 Nationwide Swiss National Day, parades and fireworks
Aug 3 - 13 Locarno Film Festival Locarno
Aug 7 Grindelwald Alphorn meeting at the Männlichen
Aug 13 Zurich Street Parade – The World's Largest Techno Party
Aug 12 - 14 Zermatt Swiss Food Festival
Aug 12 - Sep 11 Lucerne Lucerne Festival in Summer
Sep 1 Zurich Weltklasse Zürich, track and field championship
Sep 1 - 4 Crans-Montana Omega European Masters, international golf tournament
Oct 22 - 30 Basel Swiss Indoors, international tennis tournament
Nov 3 - 17 Zurich Expovina, wine fair
Nov 28 Bern Zibelemärit, traditional market in the capital city
Dec 16 - Feb 17 Bern Ice rink on Parliament Square
2017*
Feb 6 - 19 St. Moritz Alpine World Ski Championships 2017
Feb 12 - 26 St. Moritz White Turf St. Moritz
Feb 23 Lucerne Lucerne Carnival
March 6 - 8 Basel Basel Carnival
March 23 - 30 Basel Baselworld, world watch and jewelry show
Top events 2016/2017.
*Dates subject to change
11Top events. Switzerland Yodel.
Sechseläuten, Zurich Following the parade, the climax of this Zurich
spring custom holiday is the bow out of Winter in
effigy – symbolized by a figure in form of a snow-
man. Visit one of the many guild houses for local
specialties. April 18, 2016
Alpine World Ski Champion-
ships 2017, St. MoritzSt. Moritz is more than a holiday resort. It was also
the birthplace of Alpine winter holidays. For the fifth
time, the Alpine World Ski Championships will take
place in the most glamorous Alpine destination in
the world. February 6-19, 2017
Swiss National Day Happy Birthday Switzerland! The Federal holiday
celebrations take place across Switzerland. Cele-
brate authenticity with Swiss cuisine, folklore music
and our traditional festive activities. Don’t
miss the fireworks.
August 1, 2016
Omega European
Masters, Crans-
Montana The Omega European Masters is
one of the most prestigious golf com-
petitions in Europe. Located in Crans-Mon-
tana in the heart of the Swiss Alps, it is indisputably
the most spectacular course on the European Tour
schedule. September 1-4, 2016
Moon and Stars, Locarno The largest festival in the southern Alps is also the
most atmospheric. It includes around ten concerts
featuring top stars from the music world, surround-
ed by thousands of people on the Piazza Grande.
July 7-17, 2016
Moon and Stars, Locarno
MySwitzerland.com/events
Swiss National
Day
Alpine skiing above St. Moritz
Baselworld, BaselAs the world's leading trade fair, ‘Basel World’ has
the imperative to give positive impetus to the in-
dustry. Discover the latest trends and creations
from the watch and jewelry universe.
March 23-30, 2017
Montreux Jazz FestivalSteeped in a rich heritage, the Montreux Jazz Festi-
val is being lovingly polished like a treasured LP. On
the A-side: three paying venues with their own spe-
cific personalities. On the B-side: a selection of free
events. July 1-16, 2016
International Street Artists
Festival, Ascona Lose yourself in over 100 shows performed by
artists from all over the world. The festival stretches
across the lake promenade to the streets and alleys
of Ascona and is free.
May 13-16, 2016
12
Hospitality as legendary as our landscape.It’s easy to fall in love with Switzerland – before you even catch a glimpse of the Alps. The combination of personal service, award-winning cuisine, and fully at beds in SWISS Business allow you to arrive relaxed. For information or reservations for nonstop ights from North America to Switzerland, contact your travel agent or visit us on swiss.com
13Easy to get to. Switzerland Yodel.
Tampa
Las Vegas
Switzerland
Swiss International Air Lines
SWISS operated by Edelweiss Air
Vancouver
Other Airlines
/
Toronto
Atlanta
Washington D.C.Philadelphia
Calgary
Flughafen Zurich AG
Phone +41 (0)43 816 22 11
www.zurich-airport.com
Easy to get to. Switzerland is much closer than you think! Did you know, there are over 15 daily direct flights from North America
to Switzerland? SWISS, Edelweiss and numerous other airlines offer
great connections from all major North American hubs directly to
Zurich and Geneva.
Zurich Airport.
Gateway to the Alps Located in the heart of Europe and at the foot of the Alps, Zurich Air-
port is an award-winning hub in a network of more than 190 destina-
tions throughout the world. More than 100 flights – in 12 gateways –
connect North America with Zurich every week.
With its close proximity to the city of Zurich and major centers of tour-
ism and industry in Switzerland, Germany and Austria, Zurich Airport
is also an important surface transport link with direct access to a road
and rail network that is second to none. More than 480 national and
international trains stop at Zurich Airport each day. With its duty-free
status, Zurich Airport is a unique shopping paradise in Europe, offer-
ing 190 shops, bars and restaurants, even open on Sundays.
Zurich Airport, Zurich Region
Lavaux, UNESCO World Heritage, Lake Geneva Region
14 Switzerland Yodel. Grand Tour of Switzerland.
Help your clients experience
this journey!
This route combines 1,000 miles of pure joy,
four language regions, five Alpine passes, elev-
en UNESCO World Heritage Sites as well as 22
lakes.
The tour can be done by car or by train, visiting
the best of Switzerland and hidden gems on
one single route. We recommend at least 3
days to enjoy parts of it and up to around 10
days for the whole tour.
Plan the perfect trip for your clients with our
map on page 24 and read more on the Grand
Train Tour on page 26.
Offers: MySwitzerland.com/agent
Book the Grand Tour of Switzerland.
15Destinations. Switzerland Yodel.
STC Switzerland Travel Centre AG
Binzstrasse 38
CH-8045 Zurich
Phone +41 (0)43 210 55 94
www.stc.ch
Basel Tourism
Phone +41 (0)61 268 68 68
www.basel.com
Basel Tourism Incoming Services
www.basel.com
Highlights
Fondation Beyeler: an impressive collection of
200 masterpieces from the 20th century.
The enchanting Christmas Market offers a
tempting variety from local handcrafters.
World-renowned fairs: the Art Basel and Basel-
world make headlines across the world.
The state-of-the-art St. Johann boat terminal is
just a 10-minute walk from the city center.
No one else gives you more Switzerland!Board the STC Switzerland Travel Centre train for an exciting Swiss
journey and let them be your chauffeur, your engineer, your hotelier,
your chef and your personal guide – YOUR partner for Switzerland.
STC offers a wide range of services: FIT & group packages, scenic rail
journeys, a B2B booking engine and the Grand Tour of Switzerland
are only a few examples of what they do to create a memorable Swit-
zerland stay for your clients. Their new booking system SPOT (STC
Product Online Tool) offers plenty of great new features.
One of their new products is the Swiss Coupon Pass. Your travelers
will experience the diversity of Switzerland and benefit from “2 for 1”
deals and other great discounts in 11 destinations.
STC Switzerland Travel Centre is a Swiss DMC, owned by the Swiss
Hotel Association “hotelleriesuisse’, Switzerland Tourism, the Swiss
Federal Railways SBB and private regional railways.
STC Switzerland Travel Centre.
Basel. Art and culture unlimitedNestled where three countries meet, the city of culture offers nearly
40 museums and many high-caliber events. Art is to be found all
over Basel, and exciting contrasts are created by classical patrician
houses side by side with modern buildings designed by architects
such as Basel-based Herzog & de Meuron or Renzo Piano.
Matterhorn,
Zermatt, Valais
City of Basel, Basel Region
16 Switzerland Yodel. Destinations.
Interlaken.Pure Switzerland Interlaken is situated in the heart of Switzerland between the lakes of
Thun and Brienz and below the world-famous mountain trio, “Eiger,
Mönch & Jungfrau”. The small town is the touristic center of the re-
gion and a meeting place for guests from all over the world.
Schilthorn Cableway.Highlights
Schilthorn: Revolving restaurant, new interactive BOND
WORLD 007, PIZ GLORIA VIEW platform and 007 WALK
OF FAME.
Mürren – Schilthorn: Highest winter experience for free-
riders, skiers and non-skiers.
Birg: New SKYLINE WALK platform situated over a vertical
precipice, offering stunning and exhilarating panoramic
views.
Allmendhubel: Panorama Restaurant, SKYLINE CHILL,
flower trail and new children’s adventure playground
FLOWER PARK.
Highlights
Interlaken is famous far beyond the country’s borders as a
top destination for adventure sports.
Splendid castles set in beautiful parkland are characteris-
tic of the Lake Thun region.
Brienz - The romantic waterfront village is world renowned
for its wood carving.
The Ballenberg Open-Air Museum awards an insight into
the rich cultural heritage of Switzerland.
Unrivaled 360-degree panoramic viewsThe Schilthorn region offers the ultimate mountain experience. Visitors
to the Schilthorn summit enjoy unparalleled panoramic views of a high
Alpine landscape and the UNESCO World Heritage site with the Eiger,
Mönch and Jungfrau peaks – making it the perfect destination for a
memorable excursion!
Interlaken Tourism
Phone +41 (0)33 826 53 00
www.interlaken.ch
Schilthorn Cableway Ltd.
Phone +41 (0)33 826 00 07
www.schilthorn.ch
Schilthorn - Piz Gloria,
Bernese Oberland
Paragliding above Interlaken, Bernese Oberland
17Destinations. Switzerland Yodel.
Jungfrau Railways
Phone +41 (0)33 828 72 33
www.jungfrau.ch
Jungfrau Railways.Jungfraujoch – Top of EuropeThe visitors gain access to the high-alpine wonderland of ice, snow
and rock all year round. On the Sphinx terrace the great 360-degree
views overlooking the Aletsch Glacier in the UNESCO World Heritage
are stunning. The train runs up to Europe’s highest railway station at
11,330 feet altitude.
Jungfrau Region.
Highlights
Mürren & Wengen: soak up the silence and pure moun-
tain air in the car free mountain villages.
Grindelwald: Mountains, close enough to touch.
Lauterbrunnen: The valley of the 72 waterfalls. Dozens
of streams plunge in a free fall over vertical cliffs.
Haslital: The perfect place for families seeking relaxation
and adventure.
Highlights
Jungfraujoch – Top of Europe: Ice Palace, Lindt Swiss
Chocolate Heaven, Snow Fun Park for sledging and ski-
ing and Alpine Sensation, an interactive connection tal-
king about the history.
Harder Kulm – Top of Interlaken: The journey to Harder
Kulm takes ten minutes by cable car. The restaurant
looks like a small castle and is open also during eve-
nings from April until October.
First – Top of Adventure: An adrenaline rush and speed
thrills are guaranteed on the First Flyer, trottibike scoo-
ters or bikes. In 2015 the new First Cliff Walk was inau-
gurated.
Schynige Platte – Top of Swissness: Up to a popular hik-
ing region with unparalleled views of the Eiger, Mönch &
Jungfrau with the nostalgic cogwheel railway operating
since 1893.
Eiger, Mönch & JungfrauThe natural wonders in the Jungfrau Region are embedded in a pic-
turesque mountain landscape that invites you to do a variety of activi-
ties. The mountain villages of Grindelwald, Wengen, Mürren, Lauter-
brunnen and the Haslital make scenic bases for a memorable stay.
They offer more than 3,000 charming holiday apartments and over
120 hotels from cozy family accommodations to 5-star properties.
Jungfrau Region Tourism
Phone +41 (0)33 854 12 50
www.jungfrauregion.ch
Jungfraujoch, Bernese Oberland
Jungfrau Region,
Bernese Oberland
18 Switzerland Yodel. Destinations.
Bern Tourism
Phone +41 (0)31 328 12 12
www.bern.com
Bern. Capital impressions Alongside its medieval buildings, the Swiss capital Bern is home to
modern architecture and design. The Old Town — a UNESCO World
Heritage Site — boasts the longest covered shopping promenade
in Europe. And in the nearby Emmental valley, visitors are introduced
to a true regional secret, the Emmental cheese.
Gstaad.
Highlights
Lama Trekking, visit or overnight at a local farm.
Experience: Glacier 3000 – Mountain peak with snow
year-round, 4.5 mile toboggan run (only a 20 minute
drive from Gstaad).
Unwind: at smooth Lake Lauenen with an easy hike or
horse-carriage ride.
Enjoy cycling all year round, in summer mountain biking
or e-biking, in winter fat biking on snow.
Highlights
Clock Tower: mechanical figures come to life every
full hour.
Bear Park: home to Bern’s heraldic animals – beautifully
embedded into the Old Town.
Einstein Museum: largest exhibition devoted to the great
physicist who once lived in Bern.
Paul Klee Center: the magnificent structure houses
4,000 works by the Bern-native artist.
Come up, slow down Beautifully nestled in the mountains of the Bernese Oberland and in
the vicinity of Lake Geneva, this all-chalet village is accessible by car,
coach and the popular Golden Pass panoramic train. With its farming
tradition, the destination stands for an authentic Swiss experience
with lots of summer and winter activities. The fairytale-like country-
side allows guests to come up and slow down. Gstaad caters to all
budgets, from a youth hostel to 5-star superior hotels.
Gstaad Saanenland Tourism
Phone +41 (0)33 748 81 81
Info-Line: +41 (0)33 748 82 82
www.gstaad.ch
City of Bern, Bern Region
Aerial view of
Gstaad
19Destinations. Switzerland Yodel.
St. Moritz.The original in winter tourism since 1864 St. Moritz lies in the high, sun-blessed valley of the Engadin, enchant-
ing visitors with the pristine natural beauty and its sparkling and
invigorating climate referred to as the famous “Champagne climate”.
Breathtaking views, a valley of wide-open spaces, thrilling contrasts,
exceptional light: all these attributes make the destination a holiday
paradise for summer and winter, offering a remarkable array of sports
and leisure activities.
St. Moritz is the pioneer among Swiss winter sports resorts. This is
where winter sports were invented in 1864, and to this day, nowhere
else are they celebrated in such style. It is no surprise, then, that after
staging four Alpine World Ski Championships and two Winter Olympic
Games (1928 and 1948), St. Moritz will host the Alpine World Ski
Championships in 2017.
Highlights
Hotel and Ski Pass 2015/16: Stay more
than one night at any participating hotel
and you can purchase a ski pass for
CHF 35.- per person/day for the duration
of your stay.
Panoramic train excursions: It is an un-
forgettable ride on the Rhaetian Railway-
along the Albula/Bernina line, which is
part of UNESCO World Heritage.
A winter wonderland: 220 miles of su-
perbly prepared slopes, 57 ski lifts and
34 mountain restaurants with inspiring
sun terraces.
Mountain railways included: Stay more
than one night at any of more than 100
participating hotels, and travel is in-
cluded on up to 13 cable cars, funiculars
and chairlifts.
Engadin St. Moritz
Phone +41 (0)81 830 08 15
www.engadin.stmoritz.ch/en
St. Moritz,
Graubünden
Corviglia ski area with view over St. Moritz, Graubünden
20 Switzerland Yodel. Destinations.
Luzern Tourismus AG
Phone +41 (0)41 227 17 17
www.luzern.com
Lucerne.The essence of Switzerland With its picturesque lakeside setting against an
impressive mountain backdrop, the Lake Lucerne
Region is frequently referred to as “the essence
of Switzerland.” Lucerne offers a wealth of
top-quality museums, theaters and festivals, and
is home to architectural gem KKL Luzern (Culture
and Convention Center Lucerne) designed by
avant-garde architect Jean Nouvel.
Mt. Pilatus - Lucerne.
Highlights
GOLDEN ROUND TRIP: Combines a scenic lake cruise,
a ride with the world’s steepest cogwheel railway, aerial
cableway Dragon Ride and panorama Gondolas.
PILATUS ACTIVE: At the Fräkmüntegg station you find all
you need if you look for some fun: Switzerland’s longest
summer toboggan run, the Pilatus Rope Park and in win-
ter all kind of winter fun snow toys.
SLEEP UNDER THE STARS: Spend the night in the totally
refurbished historical mountain Hotel Pilatus Kulm – star-
gazing included.
DRAGON RIDE: Don’t miss a ride in our spectacular ae-
rial cableway Dragon Ride, which opened April 2015.
Enjoy a breathtaking 360° panoramic view around Swit-
zerland from the summit of Mt. Pilatus.
Mt. Pilatus-Railways
Phone +41 (0)41 329 11 11
www.pilatus.ch
Highlights
Chapel Bridge: built in the 14th century — the most
photographed monument in Switzerland.
KKL Luzern: the architecture is breathtaking and the in-
terior offers culture that is a class of its own.
Lake Lucerne: experience Lake Lucerne on one of the
five Belle-Époque paddle steamers.
7,000 magic moments above
sealevel Lucerne’s landmark mountain and the closest
mountain excursion from Lucerne, Mt. Pilatus
(7,000 ft) is the perfect peak. With its wide variety
of attractions, it offers a unique Alpine experience,
where history and the future meet.
New aerial cableway,
Dragon Ride
Chapel Bridge, Lucerne
21Destinations. Switzerland Yodel.
TITLIS Glacier Mountain
Phone +41 (0)41 639 50 50
www.titlis.ch
Mt. Titlis.Trip to the impressive glacier worldCome and visit our year-round winter wonderland. Titlis is the jewel in
Central Switzerland’s crown and the only publicly accessible glacier in
the area. Explore the world of eternal ice. Feel like an eagle and hover
over glacier crevasses. Have fun snow tubing with your family and en-
joy a walk over Europe’s highest suspension bridge, the Titlis Cliff
Walk. Cast your gaze over the surrounding mountains and valleys,
and enjoy the stunning panoramic views.
Ticino Region.Highlights
Monte Tamaro: the spectacular ridge walk offers
sights that are unrivaled.
Piazza Grande, Locarno: the charming old town
gets international attention during the Film Festival.
Three Castles of Bellinzona: Bellinzona’s impressive
UNESCO World Heritage.
Valle Verzasca: an emerald-green river winds its
way through the wild valley past historic villages.
Ticino Tourism
Phone +41 (0)91 825 70 56
www.ticino.ch
www.trade.ticino.ch
www.elearning.ticino.ch
Highlights
Titlis Cliff Walk: Enjoy the breathtaking view across
snow-covered mountains and green valleys on the hig-
hest suspension bridge in Europe.
Titlis Rotair: ascent to 10,000 feet by the world’s
first revolving cable car.
Ice Flyer Chairlift: glide safely over stunning glacier
crevasses.
Titlis Glacier Park: slide down the hill on a snow
tube or a sledge.
Titlis Xpress: From Engelberg to the summit of Mt. Titlis
in only 25 minutes!
Lugano, Ascona-Locarno, BellinzonaTicino occupies the southernmost corner of Switzerland. Here the
climate is mild, people sing in Italian, eat well and embrace the sunny
side of life. Visitors can admire a great diversity: picturesque lakes,
charming towns full of music, unspoiled valleys, and an extensive
network of magnificent walking trails.
Suspension bridge on
Mt. Titlis
Mt. San Salvatore, Ticino
22 Switzerland Yodel. Destinations.
Lake Geneva & Matterhorn Region.Highlights
Château de Chillon: the historic landmark close to the
picturesque resort of Montreux.
Olympic Museum in Lausanne and new in 2016: Chap-
lin’s World in Vevey.
Old Town of Geneva: art galleries, antique dealers, bou-
tiques and bistros enlighten the alleys of the Old Town.
Wine and gastronomy: eating and drinking in a diverse
and authentic setting is a way of life in the Lake Geneva
& Matterhorn Region, a true heaven for wine and gas-
tronomy connoisseurs.
Winter paradise: exclusive resorts like Zermatt,
Saas-Fee, Leukerbad, Verbier and Crans-
Montana stand for a magical winter experience.Jet d'Eau, Lake Geneva
Where the Lake meets the AlpsNot to be missed are Geneva’s famous fountain, the “Jet d’Eau”, the
UNESCO World Heritage Sites of the terraced vineyards of Lavaux
(located between Lausanne, the Olympic capital, and the Montreux
Riviera), the great Aletsch Glacier and the eternal ice on top of the
world-famous Matterhorn. With the highest density of Michelin-star
restaurants in Switzerland, the destination’s local fare and unrivaled
wines also reward the senses.
Lake Geneva & Matterhorn Region
www.lgmr.ch
www.lake-geneva-region.ch
www.geneva-tourism.ch
www.matterhornregion.ch
23Destinations. Switzerland Yodel.
Zurich Tourism
Phone +41 (0)44 215 40 10
www.zuerich.com
www.zuerich.com/trade
Visit Zurich. Discover Switzerland.Zurich is the ideal base to explore Switzerland. The Swiss Alps are
within easy traveling distance of Zurich – for example, on a day trip to
Mount Titlis in central Switzerland or to the famous Jungfraujoch in
the Bernese Oberland. The imposing Rhine Falls, Europe’s most pow-
erful waterfall, is no more than an hour away.
Highlights
The charming beautifully preserved Old Town dates
back more than 2,000 years.
Over 50 museums and 100 galleries, e.g. the Kunsthaus
Zurich with an impressive collection of paintings and
sculptures from the Middle Ages to the present day.
Historic guild houses: great place to enjoy exquisite
meals such as Zurich Geschnetzeltes.
The elegant Fraumünster church was founded in 853.
Its special treasures are the famous stained glass win-
dows by Marc Chagall.
Zurich-West, the district that once witnessed the indus-
trial revolution, is today a focal point for gastronomy,
art, design, culture, shopping and architecture.
1916 - 2016. Anniversary of 100 years Dada art move-
ment, which began in the Cabaret Voltaire in Zurich.
Zurich.
Zurich’s Old Town with River Limmat, Zurich Region
The Switzerland Convention & Incentive Bureau.
At your service for all meeting, incentive &
conference requests above 10 pax. We offer the following assistance in the planning of any type of event
with no obligation or costs on your part:
research of appropriate destinations and venues
assistance with site inspections
tailor-made webinars
access to online pictures & videos library
introduction to local suppliers
case-by-case support
Plan your next event in Switzerland and be assured that your
attendees will fall in love with our country thanks to its efficiency,
variety in cultures, languages and gastronomy as well as its top-notch
facilities. We are looking forward to hearing from you!
Switzerland Convention & Incentive Bureau
608 Fifth Avenue, Suite 603
New York, NY 10020
Phone 212 757 5944 x 236
MySwitzerland.com/meetings
MySwitzerland.com/LinkedIn-scib
@scib_na
24 Switzerland Yodel. Map.
Zürich
Lucerne
Bern
Biel
Basel
Lausanne
Genève AsconaBellinzona
Appenzell
Schaffhausen
Montreux
Neuchâtel
Zermatt
Brig
Freiburg
Gstaad
ThunBrienz
InterlakenAndermatt
Chur Davos
St. Moritz
2042Rochers-de-Naye
1677La Dôle
La Chaux-de-Fonds
Neuchâtel
Murten
Fribourg
Yverdon-les-Bains
Montreux
Verbier
Sion
Gstaad
Delémont
St-Ursanne
BERN
LAUSANNE
BASEL
GENEVA
Car Tour
Train Tour
Jungfraujoch: Top of Europe
Bern: Swiss capital
Geneva: Jet d’eau
La Chaux-de-Fonds: Birthplace of watch industry
Creux du Van: Magnifi cent natural wonder
Lavaux: Delicious wine and food
Gruyères: Home of chocolate-making
Emmental: Origin of cheese production
Rhein Falls: Spectacular water falls
St. Gallen: Historic Abbey District
Appenzell: Living traditions
Maienfeld: Family-friendly Heidi Village
Bellinzona: Enchanting castles
1
2
3
4
5
6
7
8
9
10
Basel: Amazing art and river crui
1
2
3
4
— 3-day tour
From Lucerne via Interlaken to Zermatt: the journey begins
at Lake Lucerne and takes you across the Jungfrau Region
to the Matterhorn.
— 5-day tour
From West to East: starting at Lake Geneva, the tour leads
via the Jungfrau Region and the Matterhorn to St. Moritz
and ends in sunny Ticino.
— 10-day tour
See all the famous sites, including some secret tips: dis-
cover diverse landscapes and several cities on this com-
prehensive Switzerland tour.
Discover Switzerland
(popular itineraries).
1 Glacier Express: Zermatt–Brig–Andermatt–Disentis–Chur–St. Moritz
2 Bernina Express: Chur–St. Moritz–Bernina Pass–Tirano. The section Tirano-Lugano is by bus, operated only in summer
3 GoldenPass Line: Montreux–Zweisimmen–Interlaken–Brünig Pass–Lucerne
4 Wilhelm Tell Express: Lucerne–Flüelen (by boat)–St. Gotthard–Bellinzona–Locarno/Lugano
5 Palm Express: St. Moritz–Maloja Pass–Chiavenna–Lugano (by bus)
6 Pre-Alpine Express: Lucerne–Rapperswil–St. Gallen–Romanshorn
Scenic train routes.
France
3
Grand Tour of Switzerland (by car)
Grand Train Tour of Switzerland (by train)
Excursion Ideas:
25Map. Switzerland Yodel.
0 20 40 80 km
0 10 20 40 Miles4478Matterhorn
2502Säntis
2844Pizol
3312Piz Buin
2119Pilatus
1798 Rigi
2362Niesen
2350Brienzer Rothorn
Eiger 3970Mönch 4107
4158Jungfrau
2834Weissfluh
2973Diavolezza
3090Gornergrat
Schaffhausen
Zug
Interlaken
Zermatt
Thun
GrindelwaldAndermatt
Ascona
Locarno Bellinzona
St. Moritz
DavosArosa
Lenzerheide
ChurFlims
Appenzell
Brienz
Glarus
Bad Ragaz
Herisau
Pontresina
Brig
Burgdorf
Entlebuch
Soglio
BeverSt.Maria
Maienfeld
Stein am Rhein
Vaduz
Schwyz
Altdorf
Täsch
ZÜRICH
LUGANO
LUZERN
ST.GALLEN
www.swisstravelcenter.ch
M
arch - O
ctober W
inter Fri
/ Sat
/ S
un
Glacier Express: Scenic train ride
Lucerne: Chapel Bridge
Zermatt: The Matterhorn
Zürich: Grossmünster cathedral
St. Moritz: Views
from Muottas Muragl
Ascona: Mediterranean fl air
ises
5
6
7
8
9
10
Germany
Principality of
Liechtenstein
Austria
Italy
1
2
4
5
6
26 Switzerland Yodel. Swiss Travel System.
Grand Train Tour of Switzerland.
Grand Train Tour of Switzerland, Bernina Express
Exclusively SwissThe Grand Train Tour of Switzerland is a suggested itinerary. It can
be started from any point and there is no single travel direction. It
combines the most beautiful panoramic rail routes in one unique
travel experience. The tour covers some 745 captivating miles, high-
lighting the best of the nation’s public transport system. It can be
traveled at any time throughout the year and requires just one ticket
– the Swiss Travel Pass. Check out the map of the Grand Train Tour
of Switzerland on page 24.
Pricing as of 2016*
Basic Package 1st Class = USD 1'596/CAD 2'081
Basic Package 2nd Class = USD 1'461/CAD 1'905
* Prices subject to change.
** Travelers taking the Wilhelm Tell Express will have to
pay supplement to upgrade to 1st
class rail for this portion
of the trip.
8-day / 7-night package itinerary:
1st day: Swiss Airport/Border station – Zurich City
2nd day: Zurich City – Lucerne – Interlaken
3rd day: Interlaken – Jungfraujoch – Interlaken – Montreux
4th day: Montreux – Zermatt
5th day: Zermatt – Glacier Express – St. Moritz
6th day: St. Moritz – Bernina Express - Lugano
7th day: Lugano – Bellinzona – Wilhelm Tell Express ** –
Flüelen - Lucerne
8th day: Lucerne – Zurich Airport or any other Swiss
Airport/Border Station
Prearranged train and hotel package
If your customers prefer a package, the following vacation
has been developed by RailEurope and is available for
booking on agent.raileurope.com. This itinerary will let
your customers experience the best of Switzerland, and
the package is complete with train travel and hotel stays.
This amazing package includes:
Special Transfer Ticket Combi for 8 days of travel
7 nights of accommodation in 3-star hotels
Excursion to Jungfraujoch - The Top of Europe
Package details:
Price is per person sharing a double room
Additional hotel nights, and upgrade to 4-star hotel ac-
commodations are available at an extra cost
27Swiss Travel System. Switzerland Yodel.
For sales manual, pictures and videos, please visit
SwissTravelSystem.com/trade
Swiss Travel System.Travel by train, bus and boat Anyone who has ever visited Switzerland will tell
you that its public transportation service, known as
the Swiss Travel System, is one of the world’s fin-
est. Fast and efficient trains, buses, boats and ur-
ban transport systems create a dense network,
carrying visitors and locals anywhere they wish to
go. Enjoy breathtaking views of lakes and moun-
tains from panoramic windows of the famous sce-
nic trains such as the Glacier Express and the
GoldenPass Line.
One ticket – one country
Swiss Travel Passes have been streamlined, they
are simpler and more attractive. The Swiss Travel
Pass remains the best choice to travel through
Switzerland. Benefits include: unlimited travel on
the network of trains, buses, boats, urban transport
systems and also on most of Switzerland’s scenic
train routes. In addition, Swiss Travel Pass holders
enjoy free entrance to 490 museums in Switzerland
and are entitled to a 50% discount on most moun-
tain top rides by cable car or cogwheel train. Chil-
dren under 16 years of age travel for free if accom-
panied by at least one parent1.
Become a Switzer-
land Rail Expert with
Rail Europe, Inc.
Gain in-depth product
knowledge needed to
confidently sell rail in Swit-
zerland. Earn continuing educa-
tion credits from The Travel
Institute or ACTA upon successful
completion as well!
Baggage products for Switzerland
Swiss Travel System offers various baggage prod-
ucts. It’s possible to ship baggage from one station
to another or directly to a hotel. Even services in
combination with a flight to and from Switzerland
are available. For more information visit
SwissTravelSystem.com/trade
Travel agents, please visit agent.raileurope.com for
additional information and to book your Swiss Travel Passes.
Free mountain excursion
on Mt. Rigi (Central
Switzerland) with the
Swiss Travel Pass
Customer Need Right Pass Price2
Extensive travel through Switzerland
Swiss Travel Pass - 3, 4, 8 or 15 days (consecutive) from $358 USD / $467 CAD
Flexible travel during one month
Swiss Travel Pass Flex - 3, 4, 8 or 15 days (freely selectable within 1 month
from $407 USD / $531 CAD
Ideal for ski vacation Swiss Transfer Ticket - 2 transfers within 1 month from $241 USD / $315 CAD
Shorter distance travel Swiss Half Fare Card (1 month) – the card allows you to purchase additional STS tickets with a 50% discount
from $128 USD / $167 CAD
Added flexibility to the passes
Swiss Half Fare Card Combi – add-on card to Swiss Transfer Ticket or Swiss Travel Pass Flex to buy Point-to-point Tickets with 50% discount
from $305 USD / $398 CAD
Family travel1 Swiss Family Card - Free travel for children under the age of 16 if accompanied by at least one parent who is in possession of a valid Swiss Travel System ticket/pass
Free
The right Pass for every client
The Swiss Travel System offer is extensive and can be adapted to individual customer needs.
2Prices subject to change based on currency fluctuation. Visit agent.raileurope.com for schedules and fares.
28 Switzerland Yodel. Hotels.
The Swiss have been looking after their
guests for centuries and know how to ca-
ter to every taste. In Switzerland, stars
are used as symbols for classification
purposes. You find hotels from different
star categories in each theme hotel group
– recommended by Switzerland Tourism.
Design & Lifestyle HotelsWhether they are cutting-edge oases of tranquility
in city centers or inspirational gems set in unspoilt
mountain landscapes, every Design & Lifestyle Ho-
tel is unique: All the hotels focus on the aesthetics,
interior design and service quality.
Swiss Deluxe Hotels Timeless elegance, a natural grandeur and state-
of-the-art comfort in a luxurious setting: the Swiss
Deluxe Hotels have always formed the pinnacle
of the hotel industry.
Swiss Historic Hotels Travel back in time: each Swiss Historic Hotel
building is over 50 years old and has an architec-
turally historic importance. Even the furniture and
atmosphere are based on historic originals. Each
hotel is a jewel and a timeless event on its own.
Typically Swiss Hotels From chic modern hideaways in city centers to
historic palace hotels on lakeshores and cozy
mountain inns. Each hotel offers an experience that
is typically Swiss – thanks to the scenery, history
and the personal touch of your local hotelier.
Wellness Hotels Whether you’re looking for a sensuous spa, mystic
bathing temple or medicinal herb garden, Switzer-
land’s Wellness Hotels offer a bit of heaven on
earth. All the hotels have at least three stars,
experienced spa personnel, a balanced range of
wellness menus and free fitness deals.
Hotels for every taste.
Hotel Villa Honegg, Ennetbürgen, Lake Lucerne Region
Find the perfect hotels for your clients on pages 30 - 41
and MySwitzerland.com/besthotels
Did you know?
Due to the high
demand, Switzerland has
launched the new
category of
Bike Hotels.
29Hotels. Switzerland Yodel.
Prix Bienvenu.
Most welcoming hotels Switzerland Tourism has awarded the Prix Bienvenu annually since
2013 to the most welcoming hotels of Switzerland. This prize is
awarded to 100 hotels in five categories that impress guests by their
friendliness, based on the feedback received on numerous internet
hotel rating platforms.
Last year's winners are the Schlosshotel Chastè in Tarasp, the Hotel
Ascovilla in Ascona, the Hotel Giacometti in Locarno, the Bellevue
Palace in Bern and the Hotel Villa Honegg in Ennetbürgen.
Find out morewww.myswitzerland.com/bienvenu
The award’s five categories are small leisure hotels,
large leisure hotels, luxury hotels, luxury city hotels
and city hotels.
Sorell Hotels Switzerland
Susanne Staiger, Sales Director
CH-8047 Zurich
Phone +41 (0)44 388 35 35
www.sorellhotels.com
17 times unique and individualSorell Hotels is the largest hotel group in Swiss ownership. The city
and holiday hotels with three to four stars are located in 8 different
destinations in Switzerland. They all enjoy a very central location and
are easily accessible by public transport and by car.
Each property has its own individual atmosphere and is personally
managed by a welcoming host. Yet something binds all the Sorell Ho-
tels Switzerland: the exceptionally high standards of service and
quality.
Sorell Hotels Switzerland.
Sorell Hotel Zurichberg,
Zurich Region
30 Switzerland Yodel. Hotels.
40 Hotels for you. We proudly present a selection of 40 hotels throughout Switzerland.
Pullman Basel Europe Õ Basel
Pullman Basel Europe stands for bright
rooms featuring contemporary design
twinned with a range of exciting fea-
tures. Pullman’s first Swiss hotel offers
connectivity panels that bring the world
onto the room’s HD monitor, a roof gar-
den and superb cuisine.
Design&Lifestyle Hotel
Pullman Basel Europe Õ
Basel
Phone +41 61 690 80 80
www.pullman-basel-europe.com
The River House Boutique Hotel Ô AndermattThe ancient paneling, beams and walls
were retained when this 280-year-old
building was modernized. In every other
way the River House, with its unique al-
pine style and charming bar, is a gem of
originality.
Typically Swiss Hotel
The River House Boutique Hotel Ô
Andermatt
Phone +41 41 877 00 25
www.theriverhouse.ch
1
1
2
2
3
4
5
6
7 8
910
11
12
13
14
15 16
17
18
19
20
21
22
23
29
28
27
26
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Hotels. Switzerland Yodel. 31
Kurhaus Cademario Hotel & Spa À Cademario/Lugano
After total renovation, the Kurhaus
Cademario is more stylish and enchant-
ing than ever. The extensive DOT.Spa
features three spectacular pools, sau-
nas and steam baths. The views over
Lake Lugano and the foothills of the
Alps are simply sublime.
Wellness Hotel
Kurhaus Cademario Hotel &
Spa À
Cademario/Lugano
Phone +41 91 610 51 11
www.kurhauscademario.com
Hotel Chesa Salis à Bever
Time seems to stand still at this "His-
toric Hotel of the Year 2015". First doc-
umented in 1590, the Chesa Salis de-
lights guests with its romantic rooms,
cosy dining rooms – and 14 GaultMillau
points.
Swiss Historic Hotel
Hotel Chesa Salis Ã
Bever
Phone +41 81 851 16 16
www.chesa-salis.ch
Hotel Cresta Palace À Celerina
In the midst of the Engadin mountains,
Cresta Palace has the advantage of be-
ing placid and in close proximity of the
village of St. Moritz. Guests are invited
to enjoy the coziness in an Art Nouveau
winter garden, comfortable reading
rooms and the sunny panoramic ter-
race.
Swiss Bike Hotel
Hotel Cresta Palace À
Celerina
Phone +41 81 836 56 56
www.crestapalace.ch
Hotel Bellevue Palace Ä Bern
Bellevue Palace, the Swiss Confedera-
tion’s official state guesthouse, located
in the Old Town offers breathtaking Al-
pine views. It remains loyal to its hotel
traditions by offering the highest quality
of service and accommodation.
Swiss Deluxe Hotel
Hotel Bellevue Palace Ä
Bern
Phone +41 31 320 45 45
www.bellevue-palace.ch
3
4
5
6
32 Switzerland Yodel. Hotels.
Gstaad Palace Ä Gstaad
One of Europe's most celebrated vaca-
tion hotels with an unchallenged reputa-
tion for discretely refined hospitality.
First opened in 1913, this extraordinary
property allows guests to relax com-
pletely immersed in nature and total pri-
vacy.
Wellness Hotel
Gstaad Palace Ä
Gstaad
Phone +41 33 748 50 00
www.palace.ch
Hotel Kreuz und Post Õ Grindelwald
Small and welcoming with a sense of
tradition: this hotel in the heart of the
resort stands for typical Swiss values.
Cozy restaurants serve regional favor-
ites, wellness-area, convivial bar, disco
and lounge.
Typically Swiss Hotel
Hotel Kreuz und Post Õ
Grindelwald
Phone +41 33 854 54 92
www.kreuz-post.ch
Grand Hôtel Park Ä Gstaad
Alpine chic, contemporary interiors and
quality service are hallmarks of this
5-star hotel. Dreams become reality in
the exclusive "My Gstaad Chalet" Pent-
house Suite with butler and private spa,
the excellent cuisine in four restaurants
and the 10,760 ft2 wellness complex.
Swiss Deluxe Hotel
Grand Hôtel Park Ä
Gstaad
Phone +41 33 748 98 00
www.grandhotelpark.ch
Hôtel Le Baron Tavernier à Chexbres
Le Baron Tavernier with its formidable
panorama on the Alps, Lake Geneva
and surrounded by vineyards and the
scenic Lavaux wine region was de-
signed like a homage to the explorer of
the XVIIe century: Jean-Baptiste Taver-
nier.
Typically Swiss Hotel
Hôtel Le Baron Tavernier Ã
Chexbres
Phone +41 21 926 60 00
www.barontavernier.ch
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8
9
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Hotels. Switzerland Yodel. 33
This unique Grand Hotel is embedded
in the picturesque mountain setting of
the Bernese Oberland. The 60,000 ft2
Victoria-Jungfrau spa is one of the most
beautiful facilities of its kind in Switzer-
land.
Swiss Deluxe Hotel
Victoria-Jungfrau Grand Hotel &
Spa Ä
Interlaken
Phone +41 33 828 28 28
www.victoria-jungfrau.ch
Carlton-Europe Hotel à Interlaken
The Carlton-Europe occupies a historic
building on Interlaken’s famous Höhe-
weg, just 650 feet from the station.
Three restaurants cater to all tastes:
the Ruedihus, Johnny’s Pub & Grill and
Shalimar.
Typically Swiss Hotel
Carlton-Europe Hotel Ã
Interlaken
Phone +41 33 826 01 60
www.carltoneurope.ch
Romantik Seehotel Sonne À Küsnacht
A stay at the Sonne, hung with originals
by artists from Giacometti to Warhol,
feels like a private gallery visit. This is a
place of sophisticated delights right at
Lake Zurich, from the gourmet restau-
rant to the tower bar.
Typically Swiss Hotel
Romantik Seehotel Sonne À
Küsnacht
Phone +41 44 914 18 18
www.sonne.ch
Hotel Krebs Õ Interlaken
This historic boutique hotel in the heart
of the town is the embodiment of
Swissness. On the large hotel terrace,
guests enjoy classics of Swiss cuisine –
along with superb views of the sur-
rounding peaks.
Typically Swiss Hotel
Hotel Krebs Õ
Interlaken
Phone +41 33 826 03 30
www.krebshotel.ch
Victoria-Jungfrau Grand Hotel & Spa Ä Interlaken
10
10
10
11
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35Hotels. Switzerland Yodel.
The View Lugano Ä Lugano
Overlooking the lake of Lugano and the
beautiful Alps beyond, this glamorous
boutique hotel, its panoramic terraces,
exclusive spa, top lifestyle services and
gourmet restaurant offers a unique and
extraordinary experience.
Design&Lifestyle Hotel
The View Lugano Ä
Lugano
Phone +41 91 210 00 00
www.theviewlugano.com
Grand Hotel Villa Castagnola Ä Lugano
Set among lush subtropical gardens on
Lake Lugano, this magnificent hotel
furnished with antiques and works of
art promises fabulous views, every
comfort and superb cuisine in two top-
class restaurants.
Typically Swiss Hotel
Grand Hotel Villa Castagnola Ä
Lugano
Phone +41 91 973 25 55
www.villacastagnola.com
Hotel Schweizerhof Luzern Ö Lucerne
Lakeside splendor: this fifth generation
festival hotel is a seamless mix of tradi-
tion and innovation. The new themed
rooms are named after past famous
guests. First-rate cuisine, bar with live
music.
Design&Lifestyle Hotel
Hotel Schweizerhof Luzern Ö
Lucerne
Phone +41 41 410 04 10
www.schweizerhof-luzern.ch
Hotel Belvedere Locarno À Locarno
The hotel, with its modern spa and
trendy bar and restaurant, is quietly lo-
cated directly above the old town with
view on Lake Maggiore and the sur-
rounding mountains. It is only a 7-min-
ute walk away from Piazza Grande, the
train station and the lakeside.
Inspiring Meeting Hotel
Hotel Belvedere Locarno À
Locarno
Phone +41 91 751 03 63
www.belvedere-locarno.com
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13
13
14
36 Switzerland Yodel. Hotels.
A holiday oasis between grandezza,
design and architecture surrounded by
its own hotel park with art objects. This
family-run 4-star superior hotel boasts
a dreamlike Art Nouveau dining room
and original Raclette enjoyment in the
vaults.
Swiss Historic Hotel
Hotel Saratz À
Pontresina
Phone +41 81 839 40 00
www.saratz.ch
Hotel Eiger Õ Mürren
The views of the iconic peaks of the
Bernese Oberland are mesmerizing.
Guests also enjoy them from the indoor
pool and jacuzzi – and from the restau-
rant, over hearty breakfasts and gour-
met dinners.
Typically Swiss Hotel
Hotel Eiger Õ
Mürren
Phone +41 33 856 54 54
www.hoteleiger.com
Hôtel de Rougemont À Rougemont
The Hôtel de Rougemont has reinvent-
ed the tradition of the chalet to create
the feel of a village. The jewel of the
Pays-d’Enhaut region combines dis-
creet luxury, total comfort and Alpine
hospitality.
Typically Swiss Hotel
Hôtel de Rougemont À
Rougemont
Phone +41 26 921 01 01
www.hotelderougemont.com
Palace Luzern Ä Lucerne
Imbued with tradition, this five-star ho-
tel lies directly alongside the lake and
offers vistas of the mountains and Lu-
cerne. It features individually-designed,
luxuriously-appointed rooms and
suites, one highly-regarded restaurant
and the Palace Spa.
Swiss Deluxe Hotel
Palace Luzern Ä
Lucerne
Phone +41 41 416 16 16
www.palace-luzern.ch
Hotel Saratz À Pontresina
14
15
16
17
37Hotels. Switzerland Yodel.
Hotel Chesa Randolina à Sils-Baselgia
A heavenly location, pine-furnished
rooms, natural “Goût Mieux” cuisine
and more than 200 wines from 150-
plus winemakers to choose from: no
wonder guests return time and again to
this charming hotel.
Typically Swiss Hotel
Hotel Chesa Randolina Ã
Sils-Baselgia
Phone +41 81 838 54 54
www.randolina.ch
Domaine de Châteauvieux Õ Geneva
Peace and luxury: this exquisite hotel
on a hillock above Lake Geneva offers
time and space to enjoy both. High-
lights include charming rooms, deli-
cious cuisine, a private beach and spa-
cious grounds.
Typically Swiss Hotel
Domaine de Châteauvieux Õ
Geneva
Phone +41 22 753 15 11
www.chateauvieux.ch
Hotel Waldhaus Ö Sils-Maria
Art and pleasure: more than 100 years
old, this legendary address impresses
with its prestigious salons, superb lo-
cation and views of the Upper Engadin.
The family-run hotel is also known for
its cultural and culinary activities
program.
Swiss Historic Hotel
Hotel Waldhaus Ö
Sils-Maria
Phone +41 81 838 51 00
www.waldhaus-sils.ch
Hotel Krone Sarnen Õ Sarnen
Colorful rooms, a modern, light and re-
gional cuisine with market-fresh ingredi-
ents and a large selection of local wines
confirm the fact: stay at the Hotel Krone
and you’ll enjoy the best of
Switzerland.
Swiss Bike Hotel
Hotel Krone Sarnen Õ
Sarnen
Phone +41 41 666 09 09
www.krone-sarnen.ch
18
19
20
20
38 Switzerland Guide. Hotels.
Seminar- und Wellnesshotel Stoos Õ Stoos
In the middle of the skiing and hiking
area with a magnificent view on Lake
Lucerne and the Alps, this harmoniously
set-out wellness complex on 11,800 ft2
offers various saunas, steam baths and
pools revealing extensive use of natural
stone, steel and wood.
Wellness Hotel
Seminar- und Wellnesshotel
Stoos Õ
Stoos
Phone +41 41 817 44 44
www.hotel-stoos.ch
Hotel Schweizerhof À St. Moritz
Centrally located and family-owned,
the Schweizerhof is an exceptionally
welcoming and relaxing hotel – from its
varied bars and restaurants to the
bright and modern rooms and the pan-
oramic rooftop spa.
Swiss Bike Hotel
Hotel Schweizerhof À
St. Moritz
Phone +41 81 837 07 07
www.schweizerhofstmoritz.ch
Congress Hotel Seepark À Thun
Framed by sweeping lawns and an-
cient trees, the hotel looks across the
water to the peaks of the Bernese
Oberland. A refreshing, modern decor,
bright and elegant rooms, an exquisite
spa and a gourmet restaurant ensure a
stylish and relaxing stay.
Design&Lifestyle Hotel
Congress Hotel Seepark À
Thun
Phone +41 33 226 12 12
www.seepark.ch
Carlton Hotel St. Moritz Ä St. Moritz
This boutique hotel emphasizes its su-
periority with effortless and newly de-
fined luxury. This gem with its invigorat-
ing 13,000 ft2 Carlton Spa offers
spectacular views over the lake and the
Engadin mountains.
Wellness Hotel
Carlton Hotel St. Moritz Ä
St. Moritz
Phone +41 81 836 70 00
www.carlton-stmoritz.ch
21
21
22
23
39Hotels. Switzerland Guide.
The mixture of traditional elegance and
modern panache that characterizes the
Park Weggis also captivates visitors to
the spa. This offers a wide range of ex-
otic treatments using natural ingredi-
ants. Highlights are the six private spa
cottages.
Wellness Hotel
Park Weggis Ä
Weggis/Lucerne
Phone +41 41 392 05 05
www.parkweggis.ch
Park Hotel Vitznau Ä Vitznau
The residences, suites and junior
suites, all overlooking the lake or the
mountain are all individually furnished
with different themes. The hotel is offer-
ing the best possible privacy and secu-
rity, directly located at the Lake
Lucerne.
Swiss Deluxe Hotel
Park Hotel Vitznau Ä
Vitznau
Phone +41 41 399 60 60
www.parkhotel-vitznau.ch
Hotel Silberhorn Õ Wengen
Spa area, gym, sports shop, hairdress-
er, jeweler’s and restaurant: everything
is under one roof at the Silberhorn. The
hotel stands in the heart of the village,
by the Jungfrau railway and cable car
stations.
Typically Swiss Hotel
Hotel Silberhorn Õ
Wengen
Phone +41 33 856 51 31
www.silberhorn.ch
La Campagnola Ô Vairano
49 rooms and apartments, fun play-
grounds and a heated pool: La Cam-
pagnola has family appeal. Kids can
keep themselves amused in the Cam-
pi-Club or Indian teepee, and look for-
ward to the children’s cinema and mini
disco time.
Swiss Family Hotel
La Campagnola Ô
Vairano
Phone +41 91 785 25 00
www.campagnola.ch
Park Weggis Ä Weggis/Lucerne
24
25
26
27
40 Switzerland Guide. Hotels.
The Omnia Mountain Lodge Ö Zermatt
A tunnel and elevator lead to this cut-
ting-edge interpretation of a chalet. It is
perched on a cliff high above the vil-
lage. The hotel bar is embedded in
granite and the spa offers wellness with
Matterhorn views.
Design&Lifestyle Hotel
The Omnia Mountain Lodge Ö
Zermatt
Phone +41 27 966 71 71
www.the-omnia.com
Mont Cervin Palace Ä Zermatt
Leading in hospitality since 1852 and
located in the heart of Zermatt. 150 ap-
pointed rooms and suites with magnifi-
cent views, 14 restaurants to choose
from and an exquisite spa. Red horse-
drawn carriage is available for arrivals
and departures.
Swiss Deluxe Hotel
Mont Cervin Palace Ä
Zermatt
Phone +41 27 966 88 88
www.montcervinpalace.ch
28
28
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41Hotels. Switzerland Guide.
Hotel Eden au Lac Ö Zurich
Situated right on the shore of Lake Zu-
rich, the hotel is just steps away from
the shopping district. Its individually
designed rooms and suites include
connecting rooms for families. Two
restaurants and the Sky bar entice with
their spectacular views of the Alps and
Lake Zurich.
Swiss Deluxe Hotel
Hotel Eden au Lac Ö
Zurich
Phone +41 44 266 25 25
www.edenaulac.ch
Small Luxury Hotel Ambassador à l'Opéra Õ Zurich
This boutique hotel with roof terrace in
a palatial building dating from 1898
stands just a few steps from the opera
house and lake. The restaurant with 13
GaultMillau points is known for its su-
perb fish.
Typically Swiss Hotel
Small Luxury Hotel Ambassador à
l'Opéra Õ
Zurich
Phone +41 44 258 98 98
www.ambassadorhotel.ch
29
29
Built in 1928 and refurbished in 2013 in
art deco style, this is the only
four-star-superior hotel on Zurich’s ele-
gant lakefront promenade. It offers
wonderful views of the lake, wooded
hills and the city.
Typically Swiss Hotel
Steigenberger Bellerive au
Lac À
Zurich
Phone +41 44 254 40 00
www.zuerich.steigenberger.ch
Hotel City Zurich à Zurich
A new gem with charm, this fami-
ly-owned hotel was subject to com-
plete remodeling in 2014. It is designed
with elegant interiors and exclusive fur-
niture in the style of past epochs.
Guests can dine in the urban-style
Restaurant Löweneck.
Design&Lifestyle Hotel
Hotel City Zurich Ã
Zurich
Phone +41 44 217 17 17
www.hotelcity.ch
Steigenberger Bellerive au Lac À Zurich29
29
Experience Switzerland the way that’s right for you... Switzerland: Europe’s Crown Jewel takes you from the dramatic
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plus Italy’s fashionable lake district with a private boat ride to Isola Bella. Enjoy a Tauck Exclusive reception at the Ice
Palace at Jungfraujoch, a train trip with Matterhorn views, a Glacier Express ride in a private domed-window car, and
much more... Alpine Adventure, a fun Tauck Bridges family adventure in summer and winter, brings the generations
together with the world’s steepest train ride, Swiss sports and games, a visit to an Alpine cheesemaker – plus the
Austrian Alps and a carriage ride to a castle... And The Rhine, Swiss Alps & Amsterdam gives you a day in medieval
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43Information and advice. Switzerland Guide.
Information and advice.
We’re here to help you.
Free advice for the trip planning of your clients
Call us free of charge at 1-800-794-7795* or send us an email to
Download our free apps to your
smartphone & iPad.
Served up on the tablet
The MySwitzerland apps and free e-brochures turn the search
for great experiences into an experience in itself:
MySwitzerland.com / ipad
Images
Our online image library provides you with a selection of
pictures to be used for printed publications that promote travel
to Switzerland. For access send an email to
Order our latest vacation magazine
and brochures.
The most beautiful images of Switzerland
Conveniently peruse our brochures online, download them to your
computer or order your own hardcopy to plan and book your clients'
Swiss vacation.
MySwitzerland.com/brochures
Switzerland Tourism winter
and summer vacation
magazines
Adventure and hotel
brochures
* Local charges may apply.
44 Switzerland Guide. Tour Operators.
Are you looking for local operators to assist you in
setting up a group tour or accommodating a special
request from a client? Swiss incoming tour and bus
operators will be delighted to support you.
Incoming operators.
STC Switzerland Travel Centre
Your online travel shop
Phone +41 (0)43 210 55 00
www.stc.ch
Bucher Travel Inc.
Virtuoso, Signature, Ensemble
Exclusive and tailor-made
Phone +41 (0)41 418 55 44
www.buchertravel.ch
SM Travel Ltd.
A leading DMC in Switzerland
Phone +41 (0)22 731 65 20
www.smtravel.com
Baumeler Travel
Unique walking and
cycling tours
Phone +41 (0)41 418 65 65
www.baumeler-travel.com
Swiss Trails GmbH
Experts in adventure and
experiences tourism
Phone +41 (0)44 450 24 34
www.swisstrails.ch
Kuoni Tours USA
Tailor-made group travel
logistics services
Phone +1 800 475 38 48
www.kuoni-dmc.com
Café de Tour
Specialist for cultural packages
P: +41 (0)21 963 17 55
www.cafedetour.ch
Best of Switzerland Tours
Official Partner of Zurich Tourism
P: +41 (0)44 710 50 50
www.switzerland-tours.ch
Gerra, small harbor town on Lake Maggiore, Ticino
For a complete list of incoming operators,
please visit MySwitzerland.com/trade
45Tour Operators. Switzerland Guide.
Tour operators in North America.Selected tour operators offering tours to Switzerland
ACIS www.acis.com
Adventures by Disney www.adventuresbydisney.com
AHI Travel www.ahitravel.com
Air Canada Vacations www.aircanadavacations.com
Alpenwild www.alpenwild.com
Alpine Adventures www.alpineadventures.net
AmaWaterways www.amawaterways.com
Artisans of Leisure www.artisansofleisure.com
Avanti Destinations www.avantidestinations.com
Collette Vacations www.collettevacations.com
Country Bred www.countrybred.com
Cox and Kings www.coxandkingsusa.com
Delta Vacations www.deltavacations.com
DuVine Adventures www.duvine.com
EF / Go Ahead Tours www.ef.com/www.goaheadtours.com
Europe Express www.europeexpress.com
Globus Family of Brands (Avalon Waterways, Globus, Cosmos, Monograms)
www.globusandcosmos.comwww.globusandcosmos.com/canada.htm
Holidaze Ski Tours www.holidaze.com
Isram World/Europe Too www.europetoo.com
MagicSwitzerland www.magicswitzerland.com
Mountain Travel Sobek www.mtsobek.com
Prime Travel www.prime-travel.com
Rail Europe, Inc. agent.raileurope.com
Ryder-Walker Alpine Adventures www.ryderwalker.com
Scenic Tours www.scenictours.com
Simply Swiss / The Vacation Station www.thevacationstation.com
ski.com www.ski.com
Snow Tours www.snowtours.com
Solar Tours www.solartours.com
Tauck www.tauck.com/www.tauckbridges.com
Transat Holidays www.transatholidays.com
Travel Bound www.booktravelbound.com
The Travel Corporation (Brendan Vacations, Contiki, Insight Vacations, Trafalgar, Grand Europea)
www.thetravelcorporation.com
Tumlare Corporation www.tumlare.com
Untours www.untours.com
Wanderweg Holidays www.wanderwegholidays.com
Wilderness Travel www.wildernesstravel.com
World on Skis www.worldonskis.com
For a complete list of tour operators, please visit MySwitzerland.com/trade
46 Switzerland Guide. Contacts.
Your contacts in
North America.General Trade Support
Phone 800-794-7795
MySwitzerland.com/trade
Canada & Central USA
Evelyn Lafone
Trade Manager Central USA & Canada
480 University Avenue, Suite 1500
Toronto, ON M5G 1V2
Phone 416-695-3375
East Coast
Pascal Prinz
Trade Manager East Coast
608 Fifth Ave, Suite 603
New York, NY 10020
Phone 212-757-5944 ext. 230
West Coast
Mirko Capodanno
Trade Manager Western USA
501 Santa Monica Blvd., Suite 607
Santa Monica, CA 90401
Phone 310-260-2421 ext. 2
Bicycling along Lake Lucerne.
47XY. Switzerland Guide.
Contact your travel professional or call 844.512.8687 for details.www.gocollette.com
switzerlandadventure
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