Yinka Raimi PINBOARD• Iconic works • Whoa! work

OH YES!! YOUR WIFE & IGNIS One of my proudest work, that

(more than a decade later) still is the campaign thrust of the IGNIS

brand in Nigeria.

COKE & FOOTBALL Ingenious materials at that time that effectively utilised local parlance- trend setting!

DOING GOOD, DID GOOD Grassroots football development campaign that not only discovered new stars but also created and effective brand extension campaign that has been variously copied. It was more of CSR thing in my

view and it worked

120 YEARS OF YOU & THE FIRST Celebrating 120years, a unique celebratory calendar piece was created. The idea involved a social media campaign that collected pictures of customers which was used to form the calendar visuals. Traditional and new media collaboration,loved it. Did it!

ALL IN A DAY’S WORK Workers day ad that was just a

work of creative genius.

Yinka Raimi PINBOARD

“these ideas didn’t get out but they made good (pitch winning) impressions”

• Iconic works • Whoa! work

“yep. its cowbell”

“these got FirstBank thinking in a whole new

direction”

“unique outdoor media planned for deployment at

Heathrow”