Yin & Yang of Enterprise Mobility: Gartner Mobile & Wireless 2008

© 2008 Antenna Software – Proprietary

Jim SomersVP, Marketing

Yin & Yang of

Enterprise Mobility

Gregg PlekanSVP, Product Management


3 billion mobile phone subs in 2007

(The world's population is over 6 billion)

* Source: The Mobile World


1.1 billion mobile handsets sold in 2007

* Source: Gartner


25% of mobile phones shipped in 2011

will cost under $20

* Source: ABI Research


This all sounds very consumer-oriented – not

enterprise-like?

Enterprise Mobility =


That’s the point!

Business

Things are getting blurry.

Consumer


* Source: Rysavy Research

70% adopting wireless technologies

Reality Check

Only 17% have company-wide initiatives


Complexity

What’s the Hold-up?

Devices

Connectivity

Platforms Policy

Management

Support

Middleware

Applications

Security


Gorillas in our MidstAdding Fuel to the Fire

Why do they care about mobile?(Hint: There are more mobile devices than PCs.)


Carriers Going Bananas TooData Plans Ripe for the Picking

Why do they care about mobile apps?(Hint: Want to repeat the success of mobile email.)


Finding the Right Balance

Productivity

Usability

Efficiency

Grow Business

Security

Flexibility

End User IT

Manageability

Extensibility


Carriers

Who do I turn to?

ISV

Device SI

Cap Gemini

IBM

CSC

Nokia

Motorola

RIM

Samsung

AT&T

Verizon

Sprint

AllTel

Sony/Ericsson

LG

HTC

HP

Oracle

Siebel

SAP

Remedy

HP

Accenture

Bearing Point

Microsoft

Netsuite

Amdocs

Salesforce.com

T-Mobile

Orange

Vodafone

02


Carriers

Protect core revenue & grow services.

ISV

Device SI

Cap Gemini

IBM

CSC

Nokia

Motorola

RIM

Samsung

AT&T

Verizon

Sprint

AllTel

Sony/Ericsson

LG

HTC

HP

Oracle

Siebel

SAP

Remedy

HP

Accenture

Bearing Point

Microsoft

Netsuite

Amdocs

Salesforce.com

T-Mobile

Orange

Vodafone

02


Carriers ISV

Device SI

Cap Gemini

IBM

CSC

Nokia

Motorola

RIM

Samsung

AT&T

Verizon

Sprint

AllTel

Sony/Ericsson

LG

HTC

HP

Oracle

Siebel

SAP

Remedy

HP

Accenture

Bearing Point

Microsoft

Netsuite

Amdocs

Salesforce.com

T-Mobile

Orange

Vodafone

02

Increase user adoption & stickiness.


Carriers ISV

Device SI

Cap Gemini

IBM

CSC

Nokia

Motorola

RIM

Samsung

AT&T

Verizon

Sprint

AllTel

Sony/Ericsson

LG

HTC

HP

Oracle

Siebel

SAP

Remedy

HP

Accenture

Bearing Point

Microsoft

Netsuite

Amdocs

Salesforce.com

T-Mobile

Orange

Vodafone

02

Sell more units … and O/S too.


Carriers ISV

Device SI

Cap Gemini

IBM

CSC

Nokia

Motorola

RIM

Samsung

AT&T

Verizon

Sprint

AllTel

Sony/Ericsson

LG

HTC

HP

Oracle

Siebel

SAP

Remedy

HP

Accenture

Bearing Point

Microsoft

Netsuite

Amdocs

Salesforce.com

T-Mobile

Orange

Vodafone

02

Establish & grow mobility practices.


Carriers

Pure Plays

ISV

Device SI

Cap Gemini

IBM

CSC

Oracle

Siebel

SAP

Salesforce.com

HP

Accenture

Bearing Point

Microsoft

Netsuite

Amdocs

Remedy

Nokia

Motorola

RIM

Samsung

Sony/Ericsson

LG

HTC

HP

AT&T

Verizon

Sprint

AllTel

T-Mobile

Orange

Vodafone

02


Pure Plays: Lead and help define the market.

WHAT YOU SHOULD KNOW

› Market is shaking out

› Consolidation likely to occur

› Handful of market leaders will remain

› Gartner tracks 16 MAG specialists on their MQ.

WHAT THEY WILL SAY

› Mobility specialists

› Single platform: Write once, deploy everywhere

› Device and systems agnostic

› Mobile applications experts


Who are the pioneers?

1 Pitney Bowes

2 Heineken

3 AT&T


Pitney Bowes:

› Ahead of the curve

› Pragmatic approach

› Service first

GOALS

› Real-time capture & access of customer data

› Minimize downtime

› Improve inventory management; increase customer satisfaction

› Start small and expand thru organization

SOLUTION

› AMPower SERVICE on BlackBerry & Windows Mobile devices:

3,000 global field service reps

Siebel, SAP, legacy integration

RESULTS

› Cost reduction/Increased service revenue

› Improved parts & inventory management

› Increased service rep productivity

› Faster response times/Improved first-time fix rates


Heineken:

› Driven by IT

› Started with one business unit need

› Applied success to other groups

GOALS

› Improve business efficiency

› Enhance customer relationships

› Increase information available to mobile employees

SOLUTIONS

› AMPower SERVICE & SALES:

80 field service techs throughout Ireland

20 merchandisers performing retail audits

BlackBerry smart-phones

Siebel CRM & Field Service systems

RESULTS

ROI: 3-year payback

Reduced reporting cycles – days to hours

Better operational visibility for management

Closer monitoring of SLAs, resulting in better service


AT&T:

› Design, build and deploy own apps

› High return-on-interest

GOALS

› Provide leading mobile CRM solution to customers

› Use the solution themselves so they can effectively sell it to their customers

SOLUTION

› AMPower SALES on BlackBerry, Palm & Windows Mobile devices

1,500+ sales reps

Sophisticated Siebel implementation

Customer develops and maintains the mobile application

RESULTS

› Re-systemized Siebel system

› Realigned business processes

› Roll out complete


What Did They Learn?

1. Find: Audited users to identify areas of opportunity

2. Focus: Picked a manageable part of their business & went after it

3. Fresh: Added new features and capabilities incrementally


Find Business “Sweet Spot”

Mobility Solution

Questions to Ask:• Where can real time access to info provide the greatest impact?• How can mobility improve customer satisfaction? • What paper-based processes can be mobilized?• What field operations require greater visibility?


Have a Platform Mindset

Mobility Solution

Mobility Platform

Questions to Ask:• How do I utilize or extend my existing resources and skills into the

world of mobility?• How do we support our existing enterprise systems & tech?• How can we extend and grow our mobility solutions as the business

needs change?


Mobility Solution

Then Build it Out

Sales

Service

Mobility Platform

Support


It’s When – Not If …

A platform is critical to

ensure mobility is strategic

to the business

Mobility is here (to stay)

Innovation & change being driven by consumers

True acceptance of open source applications within enterprise IT departments

Companies will be expected to raise the bar on all facets of the user experience

Market is complex and fragmented

But many companies are doing it right – today!


Antenna SnapshotCompany Name Antenna Software

Venture-backed: Polaris, North Bridge & Commonwealth

Year Founded 1998

Location Headquartered in Jersey City, NJ - USA

With offices in London & Bangalore

Product & Services Antenna Mobility Platform (AMP)

AMPower™ Mobile Business Solutions

Key Customers AT&T, Pitney Bowes, Xerox, DIRECTV, Heineken,

GE, EMC, Siemens, Toshiba

Partners Largest ecosystem of carrier, ISV, SI & device partners

Oracle | Siebel, RIM, AT&T + hundreds more


Thank You for

Your Time

Yin & Yang of Enterprise Mobility: Gartner Mobile & Wireless 2008

Technology

Transcript of Yin & Yang of Enterprise Mobility: Gartner Mobile & Wireless 2008