Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas And Recommendations
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Transcript of Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas And Recommendations
Getting People To Take Action On Your Digital Marketing Ideas And
Recommendations
https://unsplash.com/@ferventjan
We really need to make sure that we have thought this through. I need you to put
together a full spec…
Well, we could but then you'll think of 250 new things that you need at the last minute. I'll end up working late and you'll think I'm shit at my
job…
-Stuff doesn’t get done-
-We don’t see results-
-Stakeholders aren’t as happy as they should be-
-We lose at the game we call internet-
Designers conversations go a bit like this don't they?
I'd love to design this logo for you. Could you fill in this
questionnaire for me please? It will help guide the design
process…
Designers conversations go a bit like this don't they?
Erm… I'll try and get round to it. You're just drawing pretty
pictures aren't you?
Designers conversations go a bit like this don't they?
Well. Yeah. But getting a good idea of who you are, who your customers are, and where you
are heading will result in a logo that's true to your brand.
Designers conversations go a bit like this don't they?
I'll see if I can get one of my colleagues to call John to tell the
intern manager to get the intern to send them over. The logo will be
ready next week won't it?
-Stuff doesn’t get done-
-We don’t see results-
-Stakeholders aren’t as happy as they should be-
-We lose at the game we call internet-
Well since the 2nd Panda update Google has been using AI and
machine learning based on real data from real users that grades the internet on a page by page
level...
-Stuff doesn’t get done-
-We don’t see results-
-Stakeholders aren’t as happy as they should be-
-We lose at the game we call internet-
-We don't question them-
-We have a leak-
-The leak needs fixing-
-We let them fix it-
-We pay them-
-Break it down, we use Trello-
-The right people get the right tasks-
-Jobs are bite-sized-
-Fear is removed-
-Action happens-
-Use examples of what you have done before-
-Have data ready-
-Have real £££ numbers ready-
-Pre-empt-
-Know your shit-
-They are working to the same goals-
-Understand their risk – we are paid to take calculated risks, they aren’t-
-Who do they report to?-
-Humans like to give back – social obligation-
-Think of the mints-
-Can be used in link building as well-
-If you can’t have it, then you want it-
-Remember the chocolate pudding-
-Should you do it? Well….-
Takeaway: Get Your Yes By Framing Things In A Way That People Can’t
Object To
https://unsplash.com/@jamessutton_photography
-People follow and listen to knowledgeable people-
-Doctor’s walls-
-Remember the real estate guys-
-Never assume people know how flippin’ great you are-
-Humans don’t like to break their own consistency-
-Remember the drive safely signs-
-Ask for smaller and go for bigger: this can be reversed too-
-People like to think they think for themselves but they don’t-
-Think of what we put on our websites and put that in our emails and pitches-
Takeaway: Get Your Yes By Quoting Experts and Showing Stats From
Known Sources
https://unsplash.com/@igorovsyannykov
Use The Word Because
Because Studies Have Shown That It Works Even If The Reason
Isn’t A Real Reason
Use Smiley Faces
Trust Me. A Hand-Written Note With A Smiley Face On It Has Never
Resulted In A No For Me
Request – But Give ‘Em A Way Out
If People Think That They Have A Way Out Of Something They Are More Likely To Agree With You