1. 1. Before We Get Started
2. 2. Thanks In Advance
3. 3. https://unsplash.com/@felix_plakolb
4. 4. So
5. 5. So You Wanna Do This?
6. 6. Yes. Yes. Yes.
7. 7. Aspirations Of Becoming The Plumber
8. 8. Getting People To Take Action On Your Digital Marketing Ideas And Recommendations https://unsplash.com/@ferventjan
9. 9. Different Folks https://unsplash.com/@theunsteady5
10. 10. Okay, We Will Call Them The Stakeholder
11. 11. So, Developers In The Room..
12. 12. How Often Have You Had This Conversation?
13. 13. We really need to make sure that we have thought this through. I need you to put together a full spec
14. 14. Er, is this necessary? I'm very busy. Can't you get started? We can look at it then
15. 15. Well, we could but then you'll think of 250 new things that you need at the last minute. I'll end up working late and you'll think I'm shit at my job
16. 16. No I won't. Get on with it!
17. 17. We Know How That Story Ends https://unsplash.com/@rachel_lees
18. 18. -Stuff doesnt get done- -We dont see results- -Stakeholders arent as happy as they should be- -We lose at the game we call internet-
19. 19. Designers Conversations Go A Bit Like This Don't They?
20. 20. Designers conversations go a bit like this don't they? I'd love to design this logo for you. Could you fill in this questionnaire for me please? It will help guide the design process
21. 21. Designers conversations go a bit like this don't they? Erm I'll try and get round to it. You're just drawing pretty pictures aren't you?
22. 22. Designers conversations go a bit like this don't they? Well. Yeah. But getting a good idea of who you are, who your customers are, and where you are heading will result in a logo that's true to your brand.
23. 23. Designers conversations go a bit like this don't they? Erm Okay.
24. 24. Designers conversations go a bit like this don't they? I'll need the brand guidelines as well...
25. 25. Designers conversations go a bit like this don't they? I'll see if I can get one of my colleagues to call John to tell the intern manager to get the intern to send them over. The logo will be ready next week won't it?
26. 26. We don't know what we want but we'll know when we see it
27. 27. We Know How That Story Ends https://unsplash.com/@rachel_lees
28. 28. -Stuff doesnt get done- -We dont see results- -Stakeholders arent as happy as they should be- -We lose at the game we call internet-
29. 29. We dont know what we want but we'll know when we see it
30. 30. SEO Conversations Go A Bit Like This...
31. 31. We need to add more content to the site
32. 32. Why? How many more melons and partridges will it help me sell?
33. 33. Well since the 2nd Panda update Google has been using AI and machine learning based on real data from real users that grades the internet on a page by page level...
34. 34. z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z
35. 35. Er, wake up!
36. 36. Have you SEO'd the site yet? Do I rank number 1 for "partridges?
37. 37. We Know How That Story Ends https://unsplash.com/@rachel_lees
38. 38. We know how this story ends
39. 39. -Stuff doesnt get done- -We dont see results- -Stakeholders arent as happy as they should be- -We lose at the game we call internet-
40. 40. We Got Any Plumbers In The House??
41. 41. -We don't question them- -We have a leak- -The leak needs fixing- -We let them fix it- -We pay them-
42. 42. So here are some tips on how to get closer to being a plumber
43. 43. So Here Are Some Tips On How To Get Closer To Being A Plumber
44. 44. Reduce Friction
45. 45. Example: Audits
46. 46. NOTHING HAPPENS
47. 47. -Break it down, we use Trello- -The right people get the right tasks- -Jobs are bite-sized- -Fear is removed- -Action happens-
48. 48. Introduce Clarity
49. 49. Example: Meetings
50. 50. -Use examples of what you have done before- -Have data ready- -Have real numbers ready- -Pre-empt- -Know your shit-
51. 51. Know Their Role
52. 52. Example: New Stakeholder
53. 53. -They are working to the same goals- -Understand their risk we are paid to take calculated risks, they arent- -Who do they report to?-
54. 54. Learn Cialdinis Principles of Influence
55. 55. Reciprocity
56. 56. -Humans like to give back social obligation- -Think of the mints- -Can be used in link building as well-
57. 57. Takeaway: Get Your Yes By Getting In There First https://unsplash.com/@deiscribe
58. 58. Scarcity
59. 59. -If you cant have it, then you want it- -Remember the chocolate pudding- -Should you do it? Well.-
60. 60. Takeaway: Get Your Yes By Framing Things In A Way That People Cant Object To https://unsplash.com/@jamessutton_photography
61. 61. Authority
62. 62. -People follow and listen to knowledgeable people- -Doctors walls- -Remember the real estate guys- -Never assume people know how flippin great you are-
63. 63. Takeaway: Get The Yes By Pre- Earning Peoples Trust https://unsplash.com/@emsmith
64. 64. Consistency
65. 65. -Humans dont like to break their own consistency- -Remember the drive safely signs- -Ask for smaller and go for bigger: this can be reversed too-
66. 66. Takeaway: Get Your Yes By Changing How You Ask For Things https://unsplash.com/@alisaanton
67. 67. Liking
68. 68. Takeaway: Get Your Yes By Not Being a Dick https://unsplash.com/@tigerrulezzz
69. 69. Consensus
70. 70. -People like to think they think for themselves but they dont- -Think of what we put on our websites and put that in our emails and pitches-
71. 71. Takeaway: Get Your Yes By Quoting Experts and Showing Stats From Known Sources https://unsplash.com/@igorovsyannykov
72. 72. Then Sweat The Small Stuff
73. 73. It Can Be Introduced Without People Knowing. This Isnt Nefarious, I Promise Ill show you.
74. 74. Compliment People
75. 75. Compliment People But Dont Go Over The Top
76. 76. Bring Gifts
77. 77. Bring Gifts But Dont Go Over The Top
78. 78. Use The Word Because
79. 79. Use The Word Because Because Studies Have Shown That It Works Even If The Reason Isnt A Real Reason
80. 80. Use Smiley Faces
81. 81. Use Smiley Faces Trust Me. A Hand-Written Note With A Smiley Face On It Has Never Resulted In A No For Me
82. 82. https://unsplash.com/@felix_plakolb
83. 83. Request But Give Em A Way Out
84. 84. Request But Give Em A Way Out If People Think That They Have A Way Out Of Something They Are More Likely To Agree With You
85. 85. Yes = Action
86. 86. Yes = Action Action = Success
87. 87. Yes = Action Action = Success Success = Happy Stakeholders
88. 88. Right, Time For FREE Pizza https://unsplash.com/@uncled
89. 89. Thanks!!