MANGERIAL PROCESS AND ORGANISATIONAL BEHAVIOUR

PRESENTED BYMCA & MBA(GROUP 2)

SUBMITTED TOPAVAN MANDOWARA SIR

INTRODUCTION YES BANK is India's 4th largest private sector bank which offers

Corporate Banking, Investment Banking, and International Banking services.

Promoter & Founder-Mr. Rana Kapoor .

Initial capital of $45 million

Yes bank focus on 6 pillars: Growth Trust Technology Human Capital Transparency Responsible Banking

Banking in India in the modern sense originated in the last decades of the 18th century. The first banks were Bank of Hindustan

The largest bank, and the oldest still in existence, is the State Bank of India

In 1990s with the introduction of LPG Policies new private commercial banks and a number of foreign banks were established in India.

By 2013 the Indian Banking Industry employed 1,175,149 employees

INDUSTRY PROFILE

•Number of Commercial Banks in India as on 2013 is 151.

•Banking and insurance industry contributes 10% to GDP.

•Aggregate deposits as on 2013 are Rs. 67504.54 billion.

•Bank Deposits on 2013 are Rs. 52605 billion.

• Deposit as percentage to GNP (at factor cost) as on 2013 are 79%.

•The net profit of the banks operating in India was Rs. 1027.51 billion against a turnover of Rs. 9148.59 billion for the Financial Year 2012-13.

COMPANY PROFILEYES BANK has a widespread branch network of

* Over 572 branches across 375 cities* 1170+ ATMs * 2 National Operating Centers (Mumbai & Gurgaon)*8798 Employees working for it.

It was Establish in Bhilwara by 2007 with 6 Employees and the current employees are 13

Branch leader of Bhilwara : NEERAJ SHUKLA

SPECIAL FEAUTRES•It gives 7% Rate Of Interest on Saving’s A/C and 9.10% on F.D. which is highest.

•Because of the transparency nature of bank, The cabin of branch Manager is ,made of glass.

•It is Based on Technology, Focus is on Net banking.

• It provide 2 main Services *Green Tree *Money plant(imported)

•YES BANK has a vision to ‘Build the Best Quality Bank of the World in India‘ by 2020.

•They use the computer on Lease from IBM and it leads to Cross cutting upto 30%.

•On 5th of every month, there is a get together of all the customers for feedback.

PLANNING

Our focus is to drive greater penetration of our offering to

urban, semi-urban and rural areas.

They will establish the loan department

The are going to increase number of employees.

They are going to increase the target of opening current saving account from 13 to 25 per month

They are going to establish more bank in unbanked areas.

DECISION MAKING

Decision making is mostly done at the Head Office by the top level management And CEO (Mr. Rana Kapoor)

Still a Few decisions are taken by the Branch Business Leader locally:

Whose Accounts are to be opened.

What all activities are performed in the branch.

Who should be recruited in the Branch.

Who is going to perform what work.

How the Fixed Budget provided by the Head Office is utilized in the Branch.

Branch Business Leader

Sales

Manager(1) Sr. Officer(3)

Operations

Sr. Manager

Asst. Manager

Manager

Sr. Officer Executive

Officer

Roles and Responsibilities of Key Managers

Branch Business Leader: Mr Neeraj shuklaResponsibility: All the operations of branch is managed by him.

and the financial management of the branch

Sales Manager: Mr. Vijay SoniResponsibility: It manages all the promotional activities

performed by the branch and To Increase the clientele of the Branch.

Operational Manager: Mr. Lokesh VyasResponsibility: To manage all the other activities like opening

of Account, Cash Deposit, Cash Payments and all

CONTROLLING•Controlling in Yes Bank is mostly centralized i.e. most of the activities are controlled by the Regional Office and the Head Office although a few problems are solved at the local level.

•The Branch is provided with a limited budget with which they have to manage all the activities.

•Targets are delegated online by the Head Office to the Regional Office and then to the Branch Office.

•Controlling is done by the reporting done by the managers and officers. Reporting is mostly done online.

• At the Central Level an Audit Team has been made and the primary focus of the audit is on the key risk areas, which are of substantial interest to the bank.

• Yes Bank also subjects its operations to Concurrent Audit by reputable audit firms to complement its internal audit function.

•Yes Bank’s internal audit department performs independent and objective assessment to monitor adequacy, effectiveness adherence to internal controls, process procedures instituted by the management.

• The Concurrent Audit covers core activities such as Credit Portfolio, Financial Market, Operations, and Branches.

• All audit reports are circulated to the relevant management teams and Audit and Compliance Committee of the Board

ACHIVEMENTS IN 2014Awards & Accolades received by RANA KAPOORManaging Director & CEO, YES BANK

•Banker of the Year (Platinum)Skoch Financial Inclusion and Deepening Awards in 2014•'Excellence in Leadership' Award Mahratta •Best Banker of the Year 4th Rajiv Gandhi Excellence Awards in 2014

•Best Private Sector Bank (Asset Class) •Adjudged World Class Organization only Indian bank to win this prestigious global award Chicago, Illinois, USA in August• Transaction Banking Awards Payments Winner in Sept •The MasterCard Innovation Awards 2014

AWARDS received by BANK

Thank YouPRESENTED BY:poorvi sodaniKishor kumarPalash marooDeepali jainKhushboo triphatiJyoti jain(MCA)Antima sharma (MCA)