Yellowfin Location Intelligence Best Practices Webinar
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Transcript of Yellowfin Location Intelligence Best Practices Webinar
Location Intelligence Best Practices
Location IntelligenceWhere it’s at…
| Last Year
Yellowfin CEO, Glen Rabie
Yellowfin Strategic Alliances Manager, Daniel Shaw-Dennis
Your presenters
| Last YearWhat is Location Intelligence?
| Functional DeliveryTechnical Jargon
11%Only 11% of IT managers are familiar with the term “Location intelligence”
Tech Target Survey 2012
| Functional DeliveryIt all starts with data
80%Of all data has a location element
| Last YearWhat does this include?
Being able to map your data is important
•90% of marketing managers from across the transport, finance, retail and public sectors plan on implementing enterprise mapping and geospatial technology in 2012 (Vanson Bourne)•Organizations like yours listed “geographic-intelligence functions” as the standout new analytics product requirement for 2012 (Gartner’s 2012 BI Magic Quadrant survey)
• Customers Address
• Store Address
• Supplier Location
• Events
• Government Regions
• Sales Territories
| Last YearSpatial data is used to determine:
• How big is my market area?
• What is my share of the market area?
• Which market areas offer the greatest potential for growth?
• What is the spending potential for my product in this market?
• How many stores can this market support?
| Last YearBenefits of Mapping in BI
• Used where traditional tables/grids, graphs and other analysis tools fall short
• Shows where data is NOT located in addition to where it is located
• Set you maps in motion to see changes over time
Case StudiesHow its used
| Last YearCholera Map of 1854
| Last YearMore recent examples
Visualization StylesHow to put your data on the map
| Mobile device v PCRasta Maps
| Smart Phone ConversionPolygons
| Internet Access GrowthHeatMaps
• Heat maps should only be used for high density data
| Tablets & PCsPoint Data
| Tablets & PCsTime Animations
Best PracticeMakes perfect..
Best Practice #1
Geocode your data (mapify it!)
| What do they do?Getting the spatial level right
Geocoding is linking your data to a geographic / spatial place
•Point
•Zip Code
•County
•State
What’s the right level for your data
| What do they do?Where can I get it
• Map Providers
• Govt. Web Sites
• Manually… from Google
Best Practice #2
Use multiple layers for better insight
| Mobile BI for consumersWhy Stack it on
Layers provide the ability to mix and match various metrics to find correlations and patterns
Best Practice #3
Background maps provide context to your spatial data points or
polygons
| Mobile BI for consumersServices
Google Maps, WMS Layers – see terrain, cities, streets, population in the context of your data
Best Practice #4
Think beyond traditional maps and geography
| Mobile BI for consumersLocation is not just traditional maps
Use images to provide alternative mapping options:
•Campus map and student numbers
•Human body for injury analytics
•Warehouse floor plan for stock levels
Best Practice #5
Combine mapping with other visualizations for a deeper understanding
| Mobile BI for consumersGreater level of analysis
Combine Location analysis with traditional data analysis & visualization:
•Filtering
•Analytic Dashboards
Best Practice #6
Let your location data drive you to the
information you need.
| Mobile BI for consumersDrill down to the depths
Slice and Dice, Drill through and Drill down to see the why behind the where
Best Practice #7
Look for opportunities where no data exists
| Mobile BI for consumersWhere thing’s aren’t
Seeing what’s not there is the big opportunity:
•Where could I put new stores
•Should I change my marketing target areas and channels
•What is my target demographic
ConclusionQuestions
| Last Year
@YellowfinBI
More Information
Yellowfin www.yellowfinbi.com
Feedback & [email protected]
Yellowfin LinkedIn User Group