Year Round Farmers Market Feasibility Study Bay City2

YEAR ROUND

FARMERS MARKET

FEASIBILITY STUDY

BAY CITY, MI

Figure 1 (Webber, 2015)

Spring 2016 Year-Round Market Feasibility Study

Andrew Bennetts

Kevin Choi

Lauren McGuire

Sarah Wallace

Year Round Farmers Market Feasibility Study Bay City, MI

Page 1

Report By

Andrew Bennetts

Kevin Choi

Lauren McGuire

Sarah Wallace

Prepared by

School of Planning, Design, and Construction

Michigan State University

Human Ecology Building

552 West Circle Drive

East Lansing, Michigan 48824

Prepared for

Bay Area Chamber of Commerce

901 Saginaw Street

Bay City, Michigan 48708


Page 2

Table of Contents LIST OF FIGURES ................................................................................................... 4

LIST OF TABLES ..................................................................................................... 6

ACKNOWLEDGEMENTS ....................................................................................... 8

ABOUT MSU PLANNING PRACTICUM ................................................................. 8

ABOUT BAY AREA CHAMBER OF COMMERCE .................................................. 8

PROJECT GOAL STATEMENT ................................................................................ 8

EXECUTIVE SUMMARY ....................................................................................... 10

Recommendations ............................................. Error! Bookmark not defined.

WHAT MAKES A SUCCESSFUL YEAR-ROUND MARKET? ................................... 13

SOCIO ECONOMIC PROFILE ............................................................................ 15

Location .............................................................................................................. 15

History of Bay City .............................................................................................. 17

Agriculture in the Region .................................................................................. 18

Population .......................................................................................................... 19

Population and Housing ................................................................................. 20

Age and Gender ............................................................................................... 20

Racial Distribution .............................................................................................. 25

Educational Attainment ................................................................................... 28

Income ................................................................................................................ 29

Occupation ........................................................................................................ 30

Occupation by Industry ................................................................................... 31

Family Composition ........................................................................................... 34

Health Indicators ............................................................................................... 35

Summary ............................................................................................................. 36

EXISTING CONDITIONS OF MARKETS ............................................................... 38

Downtown Bay City Farmers Market .............................................................. 39

Bay County Farmers Market ............................................................................ 43

Transit to and from the farmers markets ........................................................ 45

CURRENT PRODUCE AVAILABILITY ................................................................... 48

SOCIAL IMPACT OF MARKETS .......................................................................... 51

How Markets Create a Sense of Community ............................................... 51

Public Markets Bring Together a Diverse Group of People ......................... 51


Page 3

Difficulties in Local Food Systems .................................................................... 52

HEALTH IMPACTS OF MARKETS ......................................................................... 54

Introduction ........................................................................................................ 54

Public Health and Nutrition Programs & Markets ......................................... 54

ECONOMIC IMPACTS OF MARKETS ................................................................. 56

Introduction ........................................................................................................ 56

Demands ............................................................................................................ 57

CASE STUDIES .................................................................................................... 59

Introduction ........................................................................................................ 59

Midland ............................................................................................................... 64

Saginaw .............................................................................................................. 67

Flint ....................................................................................................................... 69

Grand Rapids ..................................................................................................... 71

Kalamazoo ......................................................................................................... 73

Lansing City Market ........................................................................................... 75

Allen Street Farmer’s Market ............................................................................ 77

POTENTIAL SITE ASSESSMENT ............................................................................ 80

Assessment Criteria ........................................................................................... 80

Site 1 .................................................................................................................... 81

Current Bay County Farmers’ Market Structure and Adjacent Vacant Building 81

Site 2 .................................................................................................................... 83

1251 N. Water Street Potential Farmers’ Market Site ................................. 83

RECOMMENDATIONS ........................................................................................ 86

Summary ............................................................................................................. 86

1. Attracting Farmers ...................................................................................... 88

2. Involve the Community and Promote Market Pride ............................. 91

3. Set and Meet Vendors’ Financial Expectations .................................... 94

4. Help Small Growers Meet Food Demands ............................................. 96

5. Prevent Lack of Cash Sales ....................................................................... 97

6. A Steady Supply of Customers ................................................................. 98

7. Encourage Producer-Only Vendors ........................................................ 99

APPENDICES .................................................................................................... 102

Case Study Evaluation Criteria ...................................................................... 102

List of Vendors at Michigan Farmers Markets ............................................. 103

Midland ........................................................................................................... 103

Saginaw .......................................................................................................... 104


Page 4

Flint ................................................................................................................... 104

Grand Rapids ................................................................................................. 106

Kalamazoo ..................................................................................................... 107

Lansing City Market ...................................................................................... 112

Allen Street Farmers Market ......................................................................... 113

Bay County Markey Survey ............................................................................ 114

REFERENCES ..................................................................................................... 124

List of Figures Figure 1 (Webber, 2015) .............................................................................................................. 0

Figure 2 Map of Bay County within Michigan ....................................................................... 15

Figure 3 Map of Bay City within Bay County ......................................................................... 16

Figure 4 Scene on the boardwalk at Wenonah Beach around the turn of the century

(Dodson, 2015) ........................................................................................................................... 17

Figure 5 A topper from Schlicker Farms cuts the leaves off of the sugar beets to then be

harvested (Ray, 2014) ............................................................................................................... 18

Figure 6 Age and Gender Distribution in Bay County (United States Census Bureau,

2010) ............................................................................................................................................ 22

Figure 7 Age and Gender Distribution in Bay City (United States Census Bureau, 2010) 22

Figure 8 Age and Gender Distribution in the City of Midland (United States Census

Bureau, 2010) .............................................................................................................................. 23

Figure 9 Age and Gender Distribution in the City of Saginaw (United States Census

Bureau, 2010) .............................................................................................................................. 23

Figure 10 Age and Gender Distribution in the State of Michigan (United States Census

Bureau, 2010) .............................................................................................................................. 24

Figure 11 Bay City Racial Distribution (United States Census Bureau, 2010) ..................... 25

Figure 12 Midland Racial Distribution (United States Census Bureau, 2010) .................... 25

Figure 13 Saginaw Racial Distribution (United States Census Bureau, 2010) .................... 26

Figure 14 Bay County Racial Distribution (United States Census Bureau, 2010) .............. 26

Figure 15 State of Michigan Racial Distribution (United States Census Bureau, 2010) ... 27

Figure 16 Racial Distribution Comparison (United States Census Bureau, 2010) ............. 27

Figure 17 Educational Attainment in Bay City, Midland, Saginaw, Bay County, and the

State of Michigan (United States Census Bureau, 2010) ..................................................... 28

Figure 18 Bay City 2012 Zoning Map ....................................................................................... 38

Figure 19 Downtown Bay City Farmers Market Vendors ..................................................... 39

Figure 20 Downtown Bay City Farmers Market Logo ........................................................... 40

Figure 21 Aerial View of Downtown Bay City Farmers Market ........................................... 40


Page 5

Figure 22 Ground view of the parking lot used for the Downtown Bay City Farmers

Market ......................................................................................................................................... 42

Figure 23 Downtown Bay City Farmers Market during market hours ................................. 42

Figure 24 View from under the pavilion of the Bay County Farmers Market of the For

Sale/ Lease Building across the street and aerial view of the market site ....................... 43

Figure 25 Bay County Farmers Market Pavilion ..................................................................... 44

Figure 26 Route 3 of the Bay Metro Bus System (Bay Area Metro, 2016) .......................... 45

Figure 27 Photo of Bay Area Metro Bus at Route 11 Stop (Easter, 2014) .......................... 45

Figure 28 All routes of the Bay Metro Bus System (Bay Area Metro, 2016) ....................... 46

Figure 29 Tuthill Brothers Food Market, Bay City, Michigan (Wallace) .............................. 48

Figure 30 Grocery Stores with a 3 mile radius of Downtown Bay City, Michigan (Google

Maps, 2016) ................................................................................................................................ 48

Figure 31 Example of Farmers Market with Fitness Classes (Midtown Farmers' Market,

2012) ............................................................................................................................................ 51

Figure 32 W.K. Kellogg Foundation Community Members ................................................. 52

Figure 33 Dollars Spent on Groceries Per Household Per Year, Bay City, Michigan (US

Deparment of Labor, Bureau of Labor Statistics, 2008) ....................................................... 57

Figure 34 Map of Case Study Locations in Relation to Bay City, Michigan (Google

Maps, 2016) ................................................................................................................................ 60

Figure 35 Case Study Market Hours of Operation ................................................................ 62

Figure 36 Midland Area Farmers Market Shoppers (Michigan Market Maker) ................ 64

Figure 37 Map of Midland Vendors and their Proximity to Midland and Bay City Markets

(Google Maps, 2016) ................................................................................................................ 66

Figure 38 Midland Vendor Locations in Proximity to the Midland and Bay City Markets

(Google Maps, 2016) ................................................................................................................ 66

Figure 39 Downtown Saginaw Farmers Market During the Summer Season (Market) ... 67

Figure 40 Flint Farmers' Market (Reinvest Flint, n.d.) .............................................................. 69

Figure 41 Fulton Street Market, Grand Rapids (Furner) ........................................................ 71

Figure 42 Fulton Street Market Shoppers (Fulton Street Farmers Market, 2015) ............... 71

Figure 43 Kalamazoo Farmers Market (Aistars, 2010) ........................................................... 73

Figure 44 Vendor, Customer Sale at the Kalamazoo Farmers Market (Jessup, 2009) .... 73

Figure 45 The Lansing City Market's new location overlooks the Grand River in

downtown Lansing (Hedgecock) ........................................................................................... 75

Figure 46 Carrots at Allen Street Farmer's Market (Sanford, 2014) ..................................... 77

Figure 47 Indor Allen Street Farmer's Market (Sanford, 2014) ............................................. 77

Figure 48 Building Located Next to the Bay County Market (Wallace) ............................ 81

Figure 49 Aerial View of Bay County Farmers Market (Google Maps, 2016) ................... 82

Figure 50 Vacant Building adjacent to the Bay County Farmers Market Pavilion .......... 82

Figure 51 Bay County Farmers Market Pavilion ..................................................................... 82

Figure 52 Potential Year-Round Market Building at 1251 N. Water Street (Wallace) ...... 83


Page 6

Figure 53 Aerial View of 1210 N. Water Street (Google Maps, 2016) ................................ 84

Figure 54 Picture of Site 2 Potential Farmers Market Site (Wallace) .................................. 84

Figure 55 Vacant Building Located on Water Street (Wallace) ......................................... 84

Figure 56 Included in the Water Street site is an expansive parking lot and a historic,

rectangular building. (Wallace) .............................................................................................. 89

Figure 57 the BAFM Can Act as a Catalyst for Further Downtown Redevelopment

(Eastern Market, n.d.) ................................................................................................................ 90

Figure 58 the farmers market hours should be mindful of nearby markets to allow

vendors to attend a variety of markets ................................................................................. 90

Figure 59 Potential Market Logo Created by MSU Practicum Group (Wallace) ............ 91

Figure 60 Potential Facebook Layout for future Bay Area Farmers' Market ..................... 93

Figure 61 Michigan Farmers Market Association Logo (Michigan Farmers Market

Association , 2016 ) .................................................................................................................... 94

Figure 62 Cheese at a local market (Rough Guides, 2015) ................................................ 96

Figure 63 Potential Market Tokens designed by MSU Practicum Team ............................ 97

Figure 64 Food Assistance will contribute to the success of the market (John Hopkins

Center for a Livable Future, 2012) ........................................................................................... 98

Figure 65 Certified Local Produce Potential Logo Development by MSU Practicum

Team ............................................................................................................................................ 99

List of Tables Table 1 Top Crops: Bay County and Midland County, 2012 19

Table 2 Population; Bay City, Midland, Saginaw, Bay County, and the State of

Michigan in 1990, 2000, and 2010 19

Table 3 Age and Gender; Bay City, Midland, Saginaw, Bay County, and Michigan 21

Table 4 Income; Bay City, Midland, Saginaw, Bay County, and State of Michigan 2010

29

Table 5 Employment Data; Bay City, Midland, Saginaw, Bay County, and State of

Michigan 2010 30

Table 6 Occupation Data; Bay City, Midland, Saginaw, Bay County, and the State of

Michigan 2010 30

Table 7 Bay City, Midland, and Saginaw 31

Table 8 Industry in Bay City and Bay County 32

Table 9 Industry in Bay City and the State of Michigan 33

Table 10 Households in Bay City, Midland, Saginaw, Bay County, and the State of

Michigan 34

Table 11 Leading Causes of Death in Bay County (2014) 35


Page 7

Table 12 Obesity Rates in Bay County, Midland County, Saginaw County, and the

State of Michigan 36

Table 13 Produce Availability at Grocers in Bay City, Michigan (Google Maps, 2016) 49

Table 14 Bay City, Bay County, Midland, Flint, Saginaw, Kalamazoo, and Grand Rapids

Market Data 59

Table 15 Michigan Farmers Markets; Forms of Payment Accepted 60

Table 16 Michigan Markets Product Availability Data (United States Department of

Agriculture, 2009) 61

Table 17 Zoning, Parking, Size, and Ownership of Markets 63

Table 18 Site Assessment Criteria 80


Page 8

Acknowledgements The Michigan State University Student Practicum Team would like to thank the following people

and organizations for the assistance in the Bay City Market Study:

Dr. Zenia Kotval, Urban & Regional Planning, Michigan State University

Dr. Rex LaMore, Urban & Regional Planning, Michigan State University

Sirle Salmistu, Urban & Regional Planning, Michigan State University

Ryan Carley, Bay Area Chamber of Commerce

About MSU Planning Practicum The Michigan State University Planning Practicum course was designed as a means to

provide Urban and Regional Planning students with a real-world experience with the

potential to influence change in a community through planning. The course is student-

led faculty guided and aimed to help students transition from the university setting to a

career in planning.

About Bay Area Chamber of

Commerce The Bay Area Chamber of Commerce was established in 1882. The chamber acts as a

business leadership organization that services the Bay Area business community in the

Great Lakes Bay Region (Bay Area Chamber of Commerce, 2010).

Project Goal Statement To promote a stronger economic base by working with the Bay Area Chamber of

Commerce and other stakeholders to assist in the planning and development of a

year-round community market through inventory and analysis of local assets and

conditions and providing preliminary recommendations.


Page 9

Executive

Summary


Page 10

Executive Summary Urban and Regional Planning students from Michigan State University complied this

report to aid the Bay Area Chamber of Commerce and other stakeholders such as the

City of Bay City and Bay County, by formulating strategies for the revitalization of the

Bay Area Farmers Market.

There are currently two farmers markets located in Bay City. The purpose of this report

was to analyze data and lifestyle information, in conjunction with Michigan case

studies, to determine the feasibility of a year-round market in the Bay Area. Our

research supported the feasibility of a year-round market in Bay City, Michigan. We

researched the methods in which the Bay City Markets can create one successful

community market. We’ve provided a relevant context through evaluating the current

status of the Bay Area Markets, by studying other Michigan markets and their

applicable trends.

We assessed the social impact of markets from both state and national examples of

thriving year-round markets. Next, we researched the health impacts of markets by

examining components such as SNAP/WIC benefits and the availability of existing

produce in proximity to the existing markets. Third, the economic impact of markets

was assessed through looking at existing markets across the state of Michigan. This

includes the retail potential for local farmers and an evaluation of the existing

agriculture climate in the region. Additionally, a strengths, weaknesses, opportunities,

and threats (SWOT) analysis was conducted to understand the current condition of the

potential sites identified by our client, the Bay Area Chamber of Commerce.

Though our research and methods, we recommend that the Bay Area pursue the

establishment of a year-round market in their community. With careful execution of the

establishment, the future market could act as a catalyst to spur further revitalization in

Bay City. To capitalize on the social impact of markets, the future Bay Area Farmers

Market will work to create a friendly environment that will promote the health,

happiness, and well-being of customers. This can be done through a strong marketing

strategy and by employing resources from around the state that are provided by

organizations such as the Michigan Farmers Market Association. The farmers market will

accept Food Assistance benefits. Staff from local organizations that have been

previously invested in the culture and development of Bay City will assist in the

market’s everyday operations. Lastly, a dynamic and strategic location and structure

will amplify the effects of the markets on the Bay Area community for both locals and

tourists alike.


Page 11

Steps for Year-Round Market Implementation

Low Cost Moderate Cost High Cost

Short

Term

Create a social media

presence including a

website, Facebook, and

Instagram

Establish hours of the BAFM

Create a

Professional

Marketing and

Branding Plan

Hire Market Staff

Apply for

Membership with

the Michigan

Farmers Market

Association

Establish a strategy

for merging the

two markets via

community input

Moderate

Term

Utilize community input to

develop character and

mission of BAFM

Develop a straightforward

vendor application process

and market rules

Partner with

existing community

group for market

support

Establish a

management

strategy for the

future of the

market

Pursue funding

from community

stakeholders for

future longevity

Long

Term

Create and implement

BAFM Certified Local

program

Established token

system and

purchase market-

owned card

reader for EBT and

credit

Purchase both

parcels comprising

Site 2

Renovating Site 2

structure


Page 12

What makes a

successful

year-round

market?


Page 13

What makes a successful year-round

market? A year-round market is one that operates 12 months of the year and offers a variety of

produce and goods that align with current growing season. These year-round markets

have been created in many communities to help build community resiliency, a sense

of place, and promote economic growth (King, 2008).

The USDA conducted a study in 2009 to understand the average farmer’s market

visitor. Nearly 40% of customers who visit a farmer’s market report that they spend

more than $21 each visit (United States Department of Agriculture, 2009). They also

shopped at the market an average of 10 times during the season. 84% of customers

purchased either fruits or vegetables and 31% purchased ready-to-eat items. Slightly

more than 59% of farmers market customers are reported to be 51 years or older and

more than half of the farmers’ market customers have a household income of $50,000

or more (United States Department of Agriculture, 2009). A survey of 500 market goers

in New Jersey delved deeper into the demographics of customers and also found that

its customers were around 51 years of age as well. The study also states the average

household size of market goers was 2.72 and that 84 percent of survey respondents

were Caucasian (Ramu Govindasamy, 1998). It’s important to note that this does not

represent all markets in the United States, but can be used as an identifier of which

areas a year-round market would be more successful.

Michigan State University Extension conducted a study, “What makes a year-round

market successful in a four-season climate?” Julia Darnton, the author, explains that for

Michigan markets, it can be challenging to have the same amount and variety of

products to sell in the winter months as in the summer (Darnton, 2013). To combat this,

some farmers utilize the winter season for planning but other farmers have options for

winter growing and food storage. This includes passive solar greenhouses (hoop

houses) and selling products that aren’t impacted by the seasons such as baked

goods.


Page 14

Socio

Economic

Profile


Page 15

Socio Economic Profile This section of the study is compilation of community demographics from Bay City and

Bay County, Michigan. To understand the context of these demographics, data from

Midland, Saginaw, Bay County and the State of Michigan. These demographics will

reflect the data and trends pertaining to the population, age and gender, racial

distribution, educational attainment, income, occupation, industry, family

composition, health indicators, and obesity for the study areas. By gaining an

understanding of the economic and social factors within these areas, this socio-

economic profile will help provide a basis on which the community can evaluate its

capacity to support a year-round market.

Location Figure 2 Map of Bay County within Michigan

(Google Maps, 2016)


Page 16

Figure 3 Map of Bay City within Bay County

(Google Maps, 2016)

Bay City is located on the eastside of Michigan on the Saginaw Bay on Lake Huron.

Bay City is part of the Tri-Cities along with Saginaw, and Midland in the region of

Central Michigan also called the Great Lakes Bay Region. The city is divided by the

Saginaw River. Boats can travel along the river between the four drawbridges; Liberty

Bridge, Veterans Memorial Bridge, Independence Bridge, and Lafayette Avenue

Bridge.


Page 17

History of Bay City

Figure 4 Scene on the boardwalk at Wenonah Beach around the turn of the century (Dodson, 2015)

Bay City was established in 1865 as a lumbering town. In the late 1800s Bay City

merged with West Bay City to become Michigan’s third largest city of the time. By the

early 1900s Bay City saw an industry shift from lumbering to industrial. This was also the

time of World War I and a time of construction of many buildings that are still in use

today. During the mid-1970 the community was struck with tragedy when the Third

Street Bridge collapsed and the Wenonah Hotel burned and killed 10 residents. From

1990 to the present the city has developed significantly and is focused on the service

industry and embracing the riverfront as an attraction (Dodson, 2015). Pictured above

is Wenonah Beach Park during the early 1900s.


Page 18

Agriculture in the Region

Figure 5 A topper from Schlicker Farms cuts the leaves off of the sugar beets to then be harvested (Ray,

2014)

Though Bay County has historically health soil, farming does not pay a large role in the

history of Bay City and Bay County. Much of the population was focused on trapping,

logging, and fishing instead of agriculture (Bay County, Michigan, 2016). In the late

1800s after most of the land had been cleared of trees residents turned their attention

towards farming. The farming was first focused on grains and hay but in more recent

years it has evolved into sugar beets, gardening for the markets, and fruit growing. The

expense of farming cattle is lesser than in other regions and has become popular as

well in the Bay County area (Bay County, Michigan, 2016).

According to the 2012 US Census of Agriculture published by the United States

Department of Agriculture (USDA), the current crops in Bay County include dry beans,

oil seeds, dry peas, and grains. The table below demonstrates the “Top Crop Items” for

Bay County and Midland County. We have included Midland County to offer a

comparison between adjacent counties with existing markets.


Page 19

Table 1 Top Crops: Bay County and Midland County, 2012

Bay County Crop Quantity

(acres)

Midland County Crop

Quantity (acres)

Corn for grain 62,105 23,804

Soybeans for beans 41,929 21,008

Dry edible beans,

excluding lima

18,226 --

Sugar beets for sugar 15,163 --

Wheat for grain, all 13,894 4,231

(United States Department of Agriculture, 2012)

The second part of the socio economic profile includes US Census data from Bay City,

Midland, Saginaw, Bay County, and the State of Michigan. This includes data

surrounding population, age and gender, racial distribution, educational attainment,

income, occupation, industry, family composition, health indicators, and obesity data.

We thought it was important to include both Midland and Saginaw in our data

collection to offer a comparison to other major cities in the surrounding area. The Bay

City, Midland, and Saginaw relationship is also defined at the Tri-Cities which in 2010

had a total population of 391,569 people (United States Census Bureau, 2010).

Population By focusing on the population characteristics of Bay City, Midland, and Saginaw, as

well as the larger study areas of Bay County and the State of Michigan, we will be able

to understand the surrounding communities and the feasibility for a year-round market

in the City of Bay City. The table below includes data from 1990, 2000, and 2010.

Table 2 Population; Bay City, Midland, Saginaw, Bay County, and the State of Michigan in 1990, 2000,

and 2010

Bay City,

MI

Midland,

MI

Saginaw,

MI

Bay

County, MI

State of

Michigan

Total Population 1990 38,936 38,053 69,536 111,723 9,295,297

Change between

1990 and 2000

-5.70% 8.70% -12.90% -1.40% 6.50%


Change between

2000 and 2010

-5.40% 0.40% -19.7% -2.2% -0.60%


(United States Census Bureau, 2010)


Page 20

Population and Housing The population of both Bay City and Bay County have seen a decrease from 1990 to

2010. 32% of the population of Bay County in 2010 were Bay City residents. Bay City

has experienced almost an 11% decrease in population or 4,004 people since 1990

and Bay County has experienced a 5.9% increase in population since 1990. The City of

Saginaw saw the biggest change in population since 1990. The population in Saginaw

decreased by 32.6% from 1990 to 2010. This is a loss of 18,106 people from the City of

Saginaw (United States Census Bureau, 2010).

In comparison, Midland saw a 10% increase in population since 1990. From 1990 to

2010, the population of Midland increased by 3,810 people. The State of Michigan saw

an increase of 643,147 people from 1990 to 2000 but then saw a decrease of 54,804

from 2000 to 2010 (United States Census Bureau, 2010).

By reviewing this data we can see that there is a decreasing population in Bay City,

Bay County, and Saginaw. In all of these places, the population is decreasing by at

least 2% every ten years. The data also shows that the nearby City of Midland has

been experiencing an increase in population. This increase has been about 10% from

1990 to 2010 (United States Census Bureau, 2010).

Age and Gender Along with population data, the distribution of age and gender plays a large role in

determining the feasibility of a year-round market in Bay City. As stated before slightly

more than 59% of farmers’ market customers are reported to be 51 years or older

(United States Department of Agriculture, 2009). And according to a University of

Minnesota study 64% of farmers market shoppers are females (Marianne McGarry Wolf,

2005). This section consists of one table and four figures. The table below shows the

gender distribution in the study area and the compared communities. The data that

depicts age and gender in this section includes the median age as well as the age

groups per gender for each community.


Page 21

Table 3 Age and Gender; Bay City, Midland, Saginaw, Bay County, and Michigan

Bay City, MI Midland, MI Saginaw, MI Bay County, MI State of Michigan

Male Female Male Female Male Female Male Female Male Female

Total

Population

16,875 17,703 20,317 21,750 24,184 26,516 52,661 54,413 4,854,677 5,034,347

Median

Age

(years)

34.6 38.1 35.0 40.5 32.9 37.5 40.1 44.1 38.0 40.6

AGE

Under 5

years

7.7% 6.4% 6.3% 5.7% 7.0% 7.1% 5.8% 5.1% 6.1% 5.6%

5 to 29

years

35.4% 33.8% 38.2% 31.9% 37.3% 34.6% 31.9% 28.8% 34.5% 31.9%

30 to 54

years

35.6% 32.2% 31.4% 31.3% 31.5% 32.2% 33.0% 32.2% 33.2% 32.8%

55 to 79

years

19.3% 22.2% 20.0% 23.8% 20.8% 21.6% 26.3% 27.1% 23.2% 24.7%

80 and

over

2.1% 5.2% 4.0% 7.2% 3.5% 4.3% 3.1% 6.8% 3.0% 5.0%


The table above provides two important insights into the demographics of Bay City;

the first being that the median age of women is slightly older than the median age of

men for all communities of comparison. The median of age for women is between 44.1

year and 38.1 years old for all communities while the men’s median age spans from

40.5 to 34.6 years old in all compared communities. In Bay County the women have a

median age of 44.1 years while the men are a median age of 40.1. Similarly in Midland

the median age of women is 40.5 years while the men are 35. In Bay City the median

age of women is 38.1 years old while the median age for men is 34.6 years old.

Saginaw’s median age is about two years younger than Midland and Bay City (United

States Census Bureau, 2010).

The US Census also reflect that Bay County as a whole has a slightly higher median

age than Bay City, Midland and the State of Michigan. From this table we can infer

that there is an aging population trend in the tri-city area, especially women. The next

few figures show data from Table 3 separated by community. The charts display the

age groups from Table 3 separated by gender.


Page 22

Figure 6 Age and Gender Distribution in Bay County (United States Census Bureau, 2010)

Figure 7 Age and Gender Distribution in Bay City (United States Census Bureau, 2010)

The charts above indicate that the age groups for both Bay County and Bay City are

very similar. Overall, Bay County has a greater percentage of people in the age group

40% 30% 20% 10% 0% 10% 20% 30% 40%

Under 5 years

5 to 29 years

30 to 54 years

55 to 79 years

80 and over

Percent of Population in a Particular Age Group

Ag

e G

rou

pAge & Gender Distribution: Bay County, 2010

Male Female

40% 20% 0% 20% 40%

Under 5 years

5 to 29 years

30 to 54 years

55 to 79 years

80 and over


Ag

e G

rou

p

Age & Gender Distribution: Bay City, 2010

Male Female


Page 23

of 30 to 54. In comparison Bay City has around 20% of its population in the age range

of 55 to 79 years old (United States Census Bureau, 2010).

Figure 8 Age and Gender Distribution in the City of Midland (United States Census Bureau, 2010)

Figure 9 Age and Gender Distribution in the City of Saginaw (United States Census Bureau, 2010)

50% 40% 30% 20% 10% 0% 10% 20% 30% 40%

Under 5 years

5 to 29 years

30 to 54 years

55 to 79 years

80 and over


Ag

e G

rou

p

Age & Gender: Midland, 2010

Male Female

50% 40% 30% 20% 10% 0% 10% 20% 30% 40%

Under 5 years

5 to 29 years

30 to 54 years

55 to 79 years

80 and over

Percent of Popunation in a Perticular Age Group

Ag

e G

rou

p

Age & Gender Distribution: Saginaw, 2010

Male Female


Page 24

Bay City has a slightly younger population compared to Bay County, Midland, and the

State of Michigan. Besides seeing a younger population in Bay City, the distribution of

ages and genders is very similar across all five communities (United States Census

Bureau, 2010).

40% 30% 20% 10% 0% 10% 20% 30% 40%

Under 5 years

5 to 29 years

30 to 54 years

55 to 79 years

80 and over


Ag

e G

rou

p

Age & Gender Distribution: State of Michigan, 2010

Male Female

Figure 10 Age and Gender Distribution in the State of Michigan (United States Census Bureau, 2010)


Page 25

Racial Distribution The distribution of race within Bay City and Bay County is important to our year-round

market feasibility study because it can help us understand usual customers and also

SNAP/ EBT users. According to a Huffington Post article from 2015, 40.2% of SNAP

recipients were white and 25.7% were African American (Delaney, 2015).

Figure 11 Bay City Racial Distribution (United States Census Bureau, 2010)

Figure 12 Midland Racial Distribution (United States Census Bureau, 2010)

89.70%

3.50% 1.00%

Bay City Racial Distribution 2010

White Black or African American American Indian, Alaska Native, Other Pacific Islander

92.00%

2.00%3.70%

Midland Racial Distribution 2010

White

Black or African American

Asian, Native American, American Indian, Alaska Native, Other Pacific Islander


Page 26

Figure 13 Saginaw Racial Distribution (United States Census Bureau, 2010)

Figure 14 Bay County Racial Distribution (United States Census Bureau, 2010)

43.50%

46.10%

0.80%

Saginaw Racial Distribution 2010

White



94.10%

1.60% 1.00%

Bay County Racial Distribution 2010

White




Page 27

Figure 15 State of Michigan Racial Distribution (United States Census Bureau, 2010)

In 2010 Bay City was 89.7% white with the next largest group being Black or African

American at 3.5%. Similarly, Midland’s population was 92% white and 3.3% Asian,

Native American, American Indian, Alaska Native, and Other Pacific Islander.

However, it should be noted that the communities of Bay City and Midland are not

similar to the racial distribution of the State of Michigan, which is 79.2% white, 14%

Black or African American, and 3.2% Asian. Saginaw is the most diverse community we

evaluated with a population that is 46.1% Black or African American and 43.5% White.

The table below provides a comparison of racial distribution for all of the communities

studied in 2010 (United States Census Bureau, 2010).

Figure 16 Racial Distribution Comparison (United States Census Bureau, 2010)

78.90%

14.20%

3.00%

State of Michigan Racial Distribution 2010

White



0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Bay City Midland Saginaw Bay County State of Michigan

Racial Distribution Comparison, 2010

White




Page 28

According to US Census data, the racial distribution in most of these communities is

primarily White. Bay City, Midland, Bay County, and the State of Michigan all have a

higher percentage of White people, than any other race. While in Saginaw the Black

or African American population is the majority group. According to a University of

Missouri study 68% of market users identify as White (Seipel). This notion can be used as

an indicator for where a market could work best but does not give it security as there

are many other factors to consider.

Educational Attainment Another significant focus of this study is the educational attainment within Bay City,

Midland, Saginaw, Bay County, and the State of Michigan. According to the University

of Missouri study, 50% of market shoppers surveyed reported a 4 year college degree

or higher (Seipel). The chart below is used to compare the educational attainment of

Bay City, Midland, Saginaw, Bay County, and the State of Michigan.

Figure 17 Educational Attainment in Bay City, Midland, Saginaw, Bay County, and the State of Michigan


Bay City has one of the lowest educational attainment rates compared to the other

communities. Midland far exceeds Bay City, Bay County, and the State of Michigan in

high school graduate rate (93.8%) and secondary education rate (42.9%). Midland is

followed by the State of Michigan where 88% of people are high school graduates

and 25% have some secondary education. Bay County has a 93.8% high school

graduation rate and 18% of the population has some secondary education. Saginaw

has the lowest educational attainment with 78.7% of people graduating from high

school and 11.4% gaining some secondary education. To compare the tri-cities, Bay

84.50%

93.80%

78.70%

87.40% 88%

15.50%

42.90%

11.40%18%

25%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

Bay City, MI Midland, MI Saginaw, MI Bay County, MI State of Michigan

Pe

rce

nt

of

Po

pu

latio

n

Community

Educational Attainment 2010

High School Graduate Secondary Degree


Page 29

City is in the middle of Saginaw and Midland in educational attainment, and behind

at the county and state level (United States Census Bureau, 2010).

Income Another important factor is income in Bay City and the compared communities. By

considering factors of income we will be able to understand how income and the

economic opportunity is dispersed through Bay City and the compared communities.

By expanding the knowledge of these elements we will be able to make more

informed choices regarding the economic well-being of the community and the

people who live in it. It will also give us an idea of how many people in the community

would be potential consumers at a year-round market. The following table shows

median household income and the compared communities.

Table 4 Income; Bay City, Midland, Saginaw, Bay County, and State of Michigan 2010

Bay City, MI Midland, MI Saginaw, MI Bay County, MI State of

Michigan

Median

Income

(dollars)

$35,561 $48,843 $27,051 $44,659 $48,432


As shown above, the study areas of Bay City, Saginaw, and Bay County all fall short of

the state wide median income which is $48,432. Bay City is again between Midland

and Saginaw in median income (United States Census Bureau, 2010).


Page 30

Occupation By understanding what the major occupation groups are in the Bay City and

compared communities, we can have a better understanding of everyday life. The

table below shows all occupation categories for each community and the percent of

people in those occupations.

Table 5 Employment Data; Bay City, Midland, Saginaw, Bay County, and State of Michigan 2010

Bay City, MI Midland, MI Saginaw, MI Bay County,

MI

State of

Michigan

Population

16 years and

over in the

civilian labor

force

17,133 20,342 21,764 51,231 4,848,321

Employed 15,048 18,828 17,018 48,897 4,369,785

Unemployed 2,085 1,514 4,746 5,386 554,747


Table 6 Occupation Data; Bay City, Midland, Saginaw, Bay County, and the State of Michigan 2010

Bay

City,

MI

Midland,

MI

Saginaw,

MI

Bay

County,

MI

State of

Michigan

Management, business,

science, and arts

occupation

24.2% 46.2% 22.8% 28.4% 33.5%

Service occupations 23.5% 16.3% 30.1% 20.6% 17.9%

Sales and office

occupations

28.0% 23.0% 25.4% 25.9% 25.1%

Natural resources,

construction, and

maintenance occupation

8.2% 6.4% 5.7% 9.3% 8.2%

Production, transportation,

and material moving

occupation

15.7% 7.8% 15.9% 15.6% 15.0%


The “Management, business, science, and arts” along with the “Service occupations”

are important fields in Bay City. Comparatively speaking, Midland has a much strong

representation in the, “Management, business, science, and arts” field. This is

something that has a lot to do the Dow Chemical Company, a multinational chemical

company that created $48.78 billion dollars in revenue in 2015 (Dow Chemical

Company, 2016).


Page 31

Occupation by Industry By determining the current and past industry trends, the occupations that are the

driving forces behind each community can be observed. The three tables below

compare the industry sectors of Bay City with our other compared communities.

Table 7 Bay City, Midland, and Saginaw

Employment Sector Bay City,

Michigan

Midland,

Michigan

Saginaw,

Michigan

INDUSTRY 2000 2010 2000 2010 2000 2010

Agriculture, forestry, fishing

and hunting, and mining

0.50% 0.50% 0.20% 0.80% 0.91% 0.90%

Construction and

Manufacturing

22.40% 17.50% 32.20% 28.60% 26.15% 16.70%

Wholesale trade 3.70% 3.30% 2.20% 2.30% 2.91% 1.80%

Retail trade 16.10% 15.60% 9.50% 11.10% 14.33% 14.50%

Transportation and

warehousing, and utilities

4.80% 4.40% 2.10% 2.50% 3.42% 3%

Information, Finance,

insurance, real estate, and

rental and leasing

7.40% 6.00% 6.70% 6.70% 7.06% 6.70%

Professional, scientific,

management, administrative,

and waste management

services

5.40% 7.60% 7.20% 7.30% 5.78% 8.70%

Educational, health and social

services

20.80% 25.50% 24.10% 24.30% 22.49% 28.10%

Arts, entertainment, recreation,

accommodation and food

services

10.90% 10.60% 8.90% 9.30% 8.70% 12.20%

Other services (except public

administration)

5.10% 5.70% 4.40% 4.60% 4.97% 4.60%

Public administration 2.90% 3.40% 2.40% 2.40% 3.20% 2.90%



Page 32

The table above shows that the City of Midland has a slightly higher employment in

the sectors of “Agriculture and Forestry”, “Construction and Manufacturing”, and

“Information, Finance, Insurance”. Compared to Midland, Bay City saw a decrease in

the same sectors in the past ten years. Bay City also has a greater percentage of

employees than Midland in the sectors of “Wholesale and Retail Trade”,

“Transportation and Warehousing”, and “Arts, Entertainment, and Recreation” (United

States Census Bureau, 2010).

Table 8 Industry in Bay City and Bay County

Employment Sector Bay City, Michigan Bay County, Michigan

INDUSTRY 2000 2010 2000 2010

Agriculture, forestry, fishing and hunting,

and mining

0.5% 0.5% 1.1% 1.2%

Construction and Manufacturing 22.4% 17.5% 25.5% 21.1%

Wholesale trade 3.7% 3.3% 3.4% 2.8%

Retail trade 16.1% 15.6% 14.6% 14.1%

Transportation and warehousing, and

utilities

4.8% 4.4% 4.6% 5.0%

Information, Finance, insurance, real

estate, and rental and leasing

7.4% 6.0% 7.2% 6.5%

Professional, scientific, management,

administrative, and waste management

services

5.4% 7.6% 5.6% 6.7%

Educational, health and social services 20.8% 25.5% 21.4% 25.6%


accommodation and food services

10.9% 10.6% 8.4% 8.7%


administration)

5.1% 5.7% 5.0% 4.9%

Public administration 2.9% 3.4% 3.3% 3.6%


The table above shows the distribution of all sectors in both Bay City and Bay County.

The sectors in the city and county are separated very similarly. It should be noted that

there has been a decrease in the “Agriculture, Forestry, Fishing, and Hunting, and

Mining” sectors in Bay County in the last 20 years. The reasons for this decreases are


Page 33

not explained but could indicate a lack of industry support to a market based in the

sectors of agriculture and natural resources (United States Census Bureau, 2010).

Table 9 Industry in Bay City and the State of Michigan

Employment Sector Bay City, Michigan State of Michigan

INDUSTRY 2000 2010 2000 2010

Agriculture, forestry, fishing and

hunting, and mining

0.5% 0.5% 1.1% 1.3%

Construction and Manufacturing 22.4% 17.5% 28.5% 22.9%

Wholesale trade 3.7% 3.3% 3.3% 2.8%

Retail trade 16.1% 15.6% 11.9% 11.6%

Transportation and warehousing, and

utilities

4.8% 4.4% 4.1% 4.2%

Information, Finance, insurance, real

estate, and rental and leasing

7.4% 6.0% 7.4% 7.6%

Professional, scientific, management,

administrative, and waste

management services

5.4% 7.6% 8.0% 8.9%

Educational, health and social

services

20.8% 25.5% 19.9% 23.2%


accommodation and food services

10.9% 10.6% 7.6% 9.1%


administration)

5.1% 5.7% 4.6% 4.7%

Public administration 2.9% 3.4% 3.6% 3.8%


The table above compares the industry sectors of Bay City and the State of Michigan.

The distribution of all sectors for both areas are very similar. When comparing Bay City

and the State of Michigan the State of Michigan has higher percentages in agriculture

sectors. It’s just over double of what it is in Bay City. After understanding all of the

tables, we can see that Bay City has a more concentrated focus on industry sectors

such as “Wholesale and Retail Trade” and “Transportation and Warehousing, and

Utilities”. It is also seen a decrease in the amount of employment in agriculture for Bay

County (United States Census Bureau, 2010).


Page 34

Family Composition By understanding the composition of families for the study areas, the effect of a new

market on households in Bay City can be ascertained. Farmers markets can promote

healthy living and are a useful way to make the community healthier. The following

below table will show various family composition elements to give a better

understanding of current trends in Bay City, Bay County, Midland, and the state of

Michigan.

Table 10 Households in Bay City, Midland, Saginaw, Bay County, and the State of Michigan

Bay City,

Michigan

Midland,

Michigan

Saginaw,

Michigan

Bay County,

Michigan

State of

Michigan

Total households 14,607 17,597 19,799 44,345 3,843,997

Average

household size

2.39 2.29 2.52 2.41 2.53

Families

Total families 8,955 10,857 12,252 29,799 2,553,979

Average family

size

3.01 2.88 3.19 2.91 3.12

Households with

CHILDREN

Households with

children under 18

years

4,279 5,106 7,128 12,280 1,145,298

Under 6 years 22.1% 24.7% 1,319 20.2% 21.4%

Under 6 years

and 6 to 17 years

19.8% 16.0% 1,481 17.0% 19.2%

6 to 17 years 58.1% 59.3% 3,266 62.8% 59.4%


From the table we can understand the Bay City, Midland and Bay County is smaller

than the statewide averages for average household size and average family size. Bay

City also has a slightly lower number of children who are under 18 and living in a

household.


Page 35

Health Indicators Indicators for health are necessary in understanding the need for fresh local food in a

community. A better understanding of the current health situation in Bay County can

be obtained by looking at health indicators provided by the Bay County Health

Department. These health indicators can also be used to identify the existing lifestyles

in Bay County and if we need to be promoting more healthy food choices through the

market.

An annual health report put out by the Bay County Health Department shows that the

number one cause of death in 2011 was heart disease. Heart disease is an issue that

can be greatly reduced through adopting a health and well-balanced diet (National

Center for Chronic Disease Prevention and Health Promotion, Division for Heart Disease

and Stroke Prevention, 2016). The table below displays the leading causes of death in

Bay County in 2011 and the number of total deaths separated by cause. The second

table below includes obesity data for the focus counties of Bay, Midland, and

Saginaw as well as the State of Michigan.

Table 11 Leading Causes of Death in Bay County (2014)

Number of Deaths

Heart Disease 384

Cancer 257

Chronic Lower Respiratory Disease 81

Stroke 47

Alzheimer’s 23

Unintentional Injury 31

Diabetes 24

Kidney Disease 21

Suicide 16

Pneumonia & Influenza 23

(Bay County Health Department, 2014)


Page 36

Table 12 Obesity Rates in Bay County, Midland County, Saginaw County, and the State of Michigan

Bay

County

Midland

County

Saginaw

County

State of

Michigan

Obese (%) 27.7 24.5 33.8 30.1

Overweight (%) 36.5 35.7 35.3 35.2

Overweight or Obese

(%)

64.2 60.2 69.1 63.9

(Michigan Department of Community Health , 2009)

The tables show some concerning numbers regarding heart health within the county.

Calculations show that about 38% of the total deaths in 2014 were caused by heart

disease alone. With an obesity rate of 27.7% and 64.2% of people being overweight or

obese in Bay County there are some major concerns for Bay County. We hope that

the Bay Area market can be an asset to the community and help promote healthy

food consumption for better community health.

Summary In the past 20 years, Bay City has seen trends of population decrease, lowering

median incomes, job loss, and competition between other nearby communities. They

have also faced lower attainment in education (high school and secondary degree)

and swift industry shifts from agriculture-based industries to more professional, scientific,

and managerial-focused industries.

Based on the data that has been gathered from this socio-economic profile, a year-

round market could be seen a great benefit to the communities’ prosperity if

executed correctly. As noted before, by the work of Marianne Wolf, market shoppers

seem to be between the ages of 25 and 44 and are 64% female (2005). They also

have varying incomes from $20,000 to over $100,000 but the largest percentage (18%)

of market shoppers have an approximate income of $55,000 to $69,999 (Marianne

McGarry Wolf, 2005). Depending on the community demographics, these statistics

could be used to help determine if a market would be successful within that same

community.


Page 37

Existing

Conditions of

Markets


Page 38

Existing Conditions of Markets Figure 18 Bay City 2012 Zoning Map

(Bay City Planning Department, 2012)

The map above shows the locations of the Bay City Farmers Market and the Bay

County Farmers Market. The Bay City Farmers Market is located five blocks north of the

Bay County Farmers Market. The Bay City Farmers Market is zoned C-3 Central Business

and the Bay County Farmers Market is zoned C-2-A General Business. The C-3 central

business is intended to offer a variety of commercial, office, civic, cultural,

entertainment, recreational, residential, and tourism-oriented uses in a compact, high

intensity urban downtown environment. Residential development, particularly on the

upper floors of retail and office buildings, is encouraged in this district. C-2-A General

Business is intended to provide residents of the city with a broad range of comparison,

convenience commercial, and service uses (Bay City Planning Department, 2012).

We evaluated the existing conditions of each market based on a Michigan Farmers

Market Association evaluation, located in the appendix.


Page 39

Downtown Bay City Farmers Market Figure 19 Downtown Bay City Farmers Market Vendors

(Downtown Bay City Farmers Market)

The Downtown Bay City Farmers Market is located at 318 Sixth Street in Bay City,

Michigan. The site is transformed on market days from a parking lot to a farmers

market. Currently, the market does not offer shelter to its vendors. Vendors are able to

bring tents and other forms of temporary shelter to the site. The market operates from

June until October on Thursday’s from 10 am to 3pm. The site is currently zoned C-3

Central Business. The site is located near public transit, on both the south end and the

east side bus routes of the Bay Metropolitan Transportation Authority stop within a few

blocks of the Bay City Market site. These buses run Monday through Saturday, every

hour.


Page 40

Figure 20 Downtown Bay City Farmers Market Logo

(Downtown Bay City Farmers Market Logo)

The vendors at the Bay City Market include A&T Produce, Davis Farms, Corrion Farm

and Greenhouse, Kay Good, Roxanne Kingham, Bay City Bakery, North of the

Southern Border, Adam Oswald, Spanky’s, K & H Farm, and Timm Family Farm. These

vendors sell fruit, vegetables, eggs, plants, flowers, honey, herbs, baked goods, salsa,

jam, and kettle corn.

Figure 21 Aerial View of Downtown Bay City Farmers Market

(Google Maps, 2016)


Page 41

Farmers Market: Downtown Bay City Farmers Market

Location: Bay City, Michigan

Season: June- October

Days and Hours of Operation: Thursday 10 to 3pm

Product Availability

X Fresh Fruit

X Fresh Vegetables

Meat

Poultry

Dairy

X Baked Goods

Ready-to-eat foods

X Cut flowers

X Plants

Artisan/ craft products

Market Accessibility:

X Pedestrian friendly (sidewalks lead to the market)

Bike friendly (bike paths/lanes lead to the market and bike racks present)

X Access to public transportation (bus stop at or near the market)

X Access to parking (sufficient and convenient parking available)

Forms of Payment Accepted:

X Cash

X Debit and Credit

X Supplemental Nutrition Assistance Program (SNAP) Michigan Bridge Card

X Double Up Food Bucks

X WIC Project FRESH

WIC Cash Value Benefits (CVB)

X Market FRESH

Summer EBT for Children (Kent County Only)

Hoophouses for Health


Page 42

Figure 22 Ground view of the parking lot used for the Downtown Bay City Farmers Market

(Wallace)

Figure 23 Downtown Bay City Farmers Market during market hours

(Downtown Bay City Farmers Market)


Page 43

Bay County Farmers Market Figure 24 View from under the pavilion of the Bay County Farmers Market of the For Sale/ Lease Building

across the street and aerial view of the market site

(Wallace)

(Google Maps, 2016)

The Bay County Market is located at Columbus Avenue and Adams Street in Bay City.

In relation to the site of the Downtown Bay City Farmers Market, the Bay County

Market is .5 miles south. The market opens every Tuesday and Thursday from 11 a.m. to

5 p.m. and has 2 vendors, Paul’s Produce and Nancy Rosekrans. During the summer

months, specifically August and September, the market is a popular site for the WIC

Project FRESH program. Throughout the remainder of the year, the site of the Bay

County Market serves Chuckie’s Flea Market, offering items for sale such as fruits,

vegetables, and other products. The Bay County Market is surrounded by other uses

which are Light Industrial, Office and Duplex, in addition to other General Business

zones adjacent to the site. In relation to public transit, both the South end and Eastside

bus routes of the Bay Metropolitan Transportation Authority pass by the Bay County

Market site Monday through Saturday every hour.


Page 44

Farmers Market: Bay County Farmers Market

Location: Bay City

Days and Hours of Operation: Tuesday and Thursday 11AM- 5PM


X Fresh Fruit

X Fresh Vegetables

Meat

Poultry

Dairy

Baked Goods

Ready-to-eat foods

Cut flowers

Plants







Forms of Payment Accepted

X Cash

Debit and Credit

Supplemental Nutrition Assistance Program (SNAP) via the Michigan Bridge

Card

Double Up Food Bucks

X WIC Project FRESH


Market FRESH


Hoophouses for Health Figure 25 Bay County Farmers Market Pavilion

(Wallace)


Page 45

Transit to and from the farmers markets According to a farmers market feasibility guide put together by the Michigan Farmers

Market Association good transportation to and from a market is a key tool for a

successful market. Below we have included the transit routes for the Bay Area Metro

Bus System. Route 3 runs Monday through Saturday and stops within a couple of blocks

of both the existing markets. There are also sidewalks that lead to both of the markets

which allows for better accessibility as well.

Bay County Market

Bay City Market

Figure 27 Photo of Bay Area Metro Bus at Route 11 Stop (Easter, 2014)

Figure 26 Route 3 of the Bay Metro Bus System (Bay Area Metro, 2016)


Page 46

Figure 28 All routes of the Bay Metro Bus System (Bay Area Metro, 2016)

The Bay Area Metro bus system provides a great option for market users to commute

to and from the market. The system provides 11 different routes that cost one dollar for

adults, 75 cents for students, 50 cents for seniors and 50 cents for disabled people.


Page 47

Current

Produce

Availability


Page 48

Current Produce Availability

Within a three-mile radius of downtown Bay

City, there are 16 stores that carry varying

amounts of produce, according to Google

Maps. Each grocery store was visually

assessed to determine their amount of

produce. Freshness was awarded to grocers

who appeared to have stocked their

produce in the last 14 days. The last

assessment criteria, Capability to Meet

Needs, was awarded if the grocery store

had more than 10 varieties of produce,

meaning it could sustain a nutritious lifestyle

without depending on other stores in the

area.

Figure 29 Tuthill Brothers Food Market, Bay City, Michigan (Wallace)

Figure 30 Grocery Stores with a 3 mile radius of

Downtown Bay City, Michigan (Google Maps,

2016)


Page 49

Table 13 Produce Availability at Grocers in Bay City, Michigan (Google Maps, 2016)

Grocer Name Address Number of

Varieties

Freshness Capability to

Meet Needs

Kroger 945 N Euclid Ave,

Bay City, MI 48706

42 Yes Yes

Big Lots 1001 N Euclid Ave,

Bay City, MI 48706

0 N/A N/A

ALDI 4101 N Euclid Ave,

Bay City, MI 48706

26 Yes Yes

Walmart Supercenter 3921 Wilder Rd,

Bay City, MI 48706

47 Yes Yes

Meijer E, 2980 Wilder Rd,

Bay City, MI 48706

53 Yes Yes

Water Front Market 925 N Water St,

Bay City, MI 48708

CLOSED N/A N/A

Martha's Market 1023 N Johnson St,

Bay City, MI 48708

CLOSED N/A N/A

Tuthill Brothers Food Market 1315 Columbus Ave,

Bay City, MI 48708

6 No No

Louis Witzke Market PO Box 1146,

Bay City, MI 48706

CLOSED N/A N/A

Larry's Meat Market 1400 Kosciuszko Ave,

Bay City, MI 48708

4 No No

Save-A-Lot 904 Lafayette Ave,

Bay City, MI 48708

27 No Yes

Meijer (2) 596 N Pine Rd,

Bay City, MI 48708

51 Yes Yes

Kramer's South End Grocery 422 Ingraham St,

Bay City, MI 48708

2 No No

Jack's Fruit and Meat Market 1000 Salzburg Ave,

Bay City, MI 48706

34 Yes Yes

Danny's Food Market 2 Westside Saginaw Rd,

Bay City, MI 48706

0 N/A N/A

Liberty Food Store 1020 N Madison Ave Bay

City, MI 48708

4 No No

*All grocery stores are within a 3 mile radius of the downtown area


Page 50

Social

Impacts of

Markets


Page 51

Social Impact of Markets

How Markets Create a Sense of Community Farmers markets are known for their sense of community ownership they bring to their

residents (Project for Public Spaces, 2016). A market can act as a hub for money from

urban areas being channeled to rural areas surrounding the urban core. Food and

farming have an essential role in local culture for Bay City and a market is a great

place to bring this culture. There’s a lot of success in markets that provide other

activities such as health clinics, fitness classes, nutrition information, or classes on health

living to attract more customers. It creates of identity not only for the community but

also for the market itself (Project for Public Spaces, 2016).

Figure 31 Example of Farmers Market with Fitness Classes (Midtown Farmers' Market, 2012)

Public Markets Bring Together a Diverse Group

of People Public markets are unique because they bring together a diverse group of people,

whether that be difference ages, genders, races, ethnicities, or socio economic status.

This is a place meant to attract a diverse group of people to interact, share food,

shop, enjoy music, and gain a sense of community. (Project for Public Spaces, 2016).

While many markets tend to attract White, college educated people, with high-

income, we would hope that EBT/ WIC offerings would attract a more diverse

population, including age, race, income, and education levels.


Page 52

Difficulties in Local Food Systems According the Kellogg Foundation Report on Public Markets and Community-Based

Food Systems there were a few common issues in operating successful farmers’

markets this included:

1. Difficulty attracting farmers

2. Insufficient customers

3. Inability to meet vendors’ financial expectations

4. Inability for small growers to meet food demands

5. Over-reliance on federal food programs/ lack of cash sales

6. Insufficient community buy-in

7. Difficulty in keeping the market producer-only

(Kellogg Foundation, 2008)

Figure 32 W.K. Kellogg Foundation Community Members

The Kellogg Foundation defined a successful market as:

1. Succeeds in addressing food security issues and building local food systems

2. Provides a space for people to come together

3. is economically sustainable over the long term



Page 53

Health

Impacts of

Markets


Page 54

Health Impacts of Markets

Introduction Through meticulous research on the possible health impacts a market will have on the

community, a better understanding of how a farmers’ market would or would not fit

into the area can be reached. This examination will focus on currently available

produce sources in the Bay Area, possible public health and nutrition programs and

the relationship between diseases and produce availability. Combined, these factors

will allow for a perceptive look at the health impacts of markets.

Public Health and Nutrition Programs & Markets Also to be considered when contemplating the health impacts of a farmers’ market

on a community, is the possibility of incorporating public health and nutrition programs

like the SNAP, and WIC initiatives. Historically speaking, low-income families consume

less dark green and orange vegetables as well as less fruit in comparison to high-

income Americans, a fact SNAP and WIC programs hope to change (John Hopkins

Center for a Livable Future, 2012). Though both programs focus on bettering the

nutrition of low-income families, each serve a different demographic.

The Supplemental Nutrition Assistance Program (SNAP), formerly the Food Stamp

Program, exists to help families and individuals obtain produce who may not be able

to otherwise afford such foods based on their income. The Women, Infants and

Children Program focuses on the nutrition of children and expectant mothers (Healthy

Impacts). Most SNAP benefits are distributed through Electronic Benefits Transfer cards,

which resemble a debit card and can be swiped in machines that also read credit

and debit cards. WIC benefits most often come in check form. The effect of these

benefit programs can be great in relation to the impact markets have on a

community. SNAP benefit users that shop at farmers’ markets consume more fruits and

vegetables in general, compared to their counterparts that do not shop at a market,

according to a Boston study (Porter, 12). In 2014 SNAP benefits redeemed by farmers

markets was 0.02% of all SNAP benefits or $13,470,334 (United States Department of

Agriculture, 2012)


Page 55

Economic

Impacts of

Markets


Page 56

Economic Impacts of Markets

Introduction In a 2014 Farmer’s Market Manager Survey which analyzed data from 8,400 farmers’

markets in the United States, the overall economic impacts of farmers markets in the

United States were observed. According to consumer perception studies from both

California and Oregon, consumers tend to trust products from local areas more than

others in terms of taste, safety, and overall quality of products (Ramu Govindasamy,

1998). Additionally, the idea that producers or farmers may bypass market middlemen

and sell directly to customers in the farmer's markets is attractive. The local food

suppliers and manufacturers earn about 40 to 80% more profits when they sold their

foods and goods in the farmer's markets rather than to traditional brokers (Shida

Rastegari Henneberry, 1999).

For producers, accessibility is greatly improved through the addition of more farmer's

markets. Most of the labor is covered by volunteers from the communities and several

local government programs; with 75% of the markets being helped by volunteers.

Furthermore, farmer's markets increase the producers’ number of business, enterprise,

and full-time jobs. About 21% of farmer’s markets incubated new businesses by sharing

facilities and retail space or providing assistance. Approximately a quarter of

community supported agriculture (CSA) enterprises delivered their foods and goods to

farmer's markets. 84% of farmer’s market managers are operating webpages and

mobile-based applications to communicate with customers, vendors, and their

communities (Project for Public Spaces, 2016). Active communication with advanced

technologies guarantees safe production methods, high-quality of products, and an

infinite process of observing consumers’ preferences and adjusting and improving

services and goods. Neighboring cities of Bay City recognized farmer's markets as their

local economic boosters.


Page 57

Demands In order to assess local demands in Bay City, MI, the dollars spent on food per

household per year according to the Bureau of Labor Statistics (BLS), vendors,

products, and sales of products from the farmers’ market and the local grocery shops

were utilized. Based on BLS data, the local food consumption at home within 1, 3, and

5 miles is expected to increase approximately 17% through 2019.

Figure 33 Dollars Spent on Groceries Per Household Per Year, Bay City, Michigan (US Deparment of

Labor, Bureau of Labor Statistics, 2008)

From the chart above we can observe that there will be an increase in food

purchases in the close proximity to downtown Bay City in the next three years. This

data can help us infer that there will be an increased demand for groceries, including

those sold by local farmers markets.

2008 2009 2010 2011 2012 2013 2014 2018 2019

Within 1 mi $3,450.29 $3,434.50 $3,631.66 $3,797.68 $3,576.83 $3,880.50 $3,990.70 $4,598.41 $4,664.15

Within 3 mi $3,507.52 $3,493.43 $3,694.11 $3,846.04 $3,617.32 $3,932.88 $4,043.42 $4,660.02 $4,726.67

Within 5 mi $3,520.32 $3,506.82 $3,706.49 $3,866.95 $3,640.98 $3,957.03 $4,068.28 $4,687.00 $4,755.66

Within all of USA $3,576.28 $3,625.97 $3,803.21 $3,911.17 $3,758.21 $4,087.00 $4,152.87 $4,843.56 $4,840.13

$0.00

$1,000.00

$2,000.00

$3,000.00

$4,000.00

$5,000.00

$6,000.00

Dollars Spent on Groceries Per Household Per Year

(miles from downtown)

Within 1 mi Within 3 mi Within 5 mi Within all of USA


Page 58

Case Studies


Page 59

Case Studies

Introduction The Bay City and Bay County markets are located less than two miles apart in Bay City,

Michigan. To have a better understanding of other markets in the state, markets

serving the following communities were examined: Midland, Saginaw, Flint,

Kalamazoo, Grand Rapids and two markets serving Lansing. We selected these

communities because of their successful, established markets and their diversity when

it comes to market size, months of operation in respect to their population. Below is a

map of these cities. The table below shows the population, number of vendors, and

time of year the markets are open. Also show are the payment options and products

available at each market studied. We also compared the current zoning, surrounding

land uses, size, parking and owners of the selected case study markets. Also included,

is the operation days and hours of each case study market.

Each market that was assessed as part of the case studies is then discussed in detail.

Included is data from the United States Department of Agriculture (USDA) on what

varieties of produce, dairy and meat products available at each market as well as

forms of payment that are accepted by the market. Through conducting in-depth

interviews with Market Managers at each location, there is also a narrative explaining

the marketing and management strategies of the markets, strengths and weaknesses

of each group as well as funding and budgetary data. By gathering this diverse set of

information, a picture will be painted of farmers markets that have succeeded in

establishing and sustaining a market across Michigan.

Table 14 Bay City, Bay County, Midland, Flint, Saginaw, Kalamazoo, and Grand Rapids Market Data

Population Number of Vendors Market Status

Bay City 34,149 11 Seasonal

Bay County 106,179 2 Seasonal

Midland 41,957 33 Seasonal

Flint 99,002 95 Year-Round

Saginaw 49,844 16 Converting to year-

round

Kalamazoo 75,922 184 Seasonal

Grand Rapids 193,792 200 Year-Round

Lansing

Neighborhood

114,620 9 Year-Round

Downtown Lansing 114,620 23 Year-Round

(United States Census Bureau, 2010) (Michigan Farmers Market Association , 2016 )


Page 60

Figure 34 Map of Case Study Locations in Relation to Bay City, Michigan (Google Maps, 2016)

Our case studies consist of data compiled from seven different farmers markets across

the state. We focused closely on Saginaw and Midland because of their close

proximity to Bay City.

Table 15 Michigan Farmers Markets; Forms of Payment Accepted

Bay

City

Midland Saginaw Flint Kalamazoo Fulton

Street

(Grand

Rapids)

Lansing

City

Market

Allen

Street

Market

(Lansing)

Credit Card X X X X X X X X

WIC X X X X X X X X

WIC Cash X X

SNAP X X X X X X X X

*No data for Bay County Market (United States Department of Agriculture, 2009)


Page 61

Table 16 Michigan Markets Product Availability Data (United States Department of Agriculture, 2009)

Bay

City

Midland Saginaw Flint Kalamazoo Fulton Street

(Grand

Rapids)

Lansing

City Market

Allen Street

Market

(Lansing)

Organic

Products

N.D. N.D. X X X X X

Baked

Goods

X X X X X X X X

Cheese X X X X X X

Crafts X X X X X

Flowers X X X X X X X

Eggs X X X X X X X X

Seafood X X X X

Herbs X X X X X X X X

Vegetables X X X X X X X X

Honey X X X X X X X X

Jams X X X X X X X

Maple X X X X X X X

Meat X X X X X X X

Nursery X

Nuts X X X X X

Plants X X X X X X X

Poultry X X X X X X X X

Prepared X X X X X X X

Soap X X X X X X X

Trees X X X

Wine X X X X X X

Coffee X X X X X

Beans X X X X X

Fruit X X X X X X X

Grains X X X X

Juices X X

Mushrooms X X X

Pet Food X X

Tofu X

Wild Harvest X X


Page 62

The table above provides a glimpse of what our case study markets offer compared

to the Downtown Bay City Farmers Market. As you can see Kalamazoo and Flint have

the most offerings, while the other markets are very similar in their variety of offerings

(Michigan Farmers Market Association , 2016 ).

The table below provides a look at the current operating hours of the Flint, Saginaw,

Midland, Bay City, and Bay County farmers markets during overlapping times. We

included this data to understand the best operating time for the Bay Area Farmers

Market as to avoid conflict with other markets and potentially obtain vendors from

other markets during their days off from other farmers markets.

The most compatible days for the Bay Area Farmers Market would be Tuesday’s,

Thursday’s or Saturday afternoons. This would have the least amount of conflict with

the nearby markets of Saginaw and Midland.

TUESDAY 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM

Bay County

Market

Flint

WEDNESDAY 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM

Saginaw

Midland

THURSDAY 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM

Bay City

Market

Bay County

Market

Flint

SATURDAY 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM

Saginaw

Midland

Flint

Figure 35 Case Study Market Hours of Operation


Page 63

Table 17 Zoning, Parking, Size, and Ownership of Markets

This first section of case study research provides an overall comparison of all case

study locations. The existing markets in Saginaw, Midland, Flint, Grand Rapids,

Kalamazoo, and Lansing all bring different approaches to farmers’ market

management and provide a look at what works and what doesn’t work in creating a

successful farmers markets. The second part of the case study section will delve into

each market separately and share with you our findings from online sources as well as

interviews with market managers.

“Residential”


Page 64

Midland

Figure 36 Midland Area Farmers Market Shoppers (Michigan Market Maker)

The Midland Area Farmers Market is a staple in the downtown area, according to

Market Manager Kristy LeVasseur. It is 1 acre in size and located near parks as well as

being a waterfront site. The market is partially covered by a circular permanent

structure but has outgrown the brick and concrete pavilion. Now, with a waiting list for

vendors, Midland has no place to expand with the downtown and riverfront bordering

the market on both sides. This is one struggle of the otherwise successful market, says

LeVasseur. Strengths of the Midland Area Farmers Market include a dynamic setting in

the downtown, an excellent customer following, developing foodie population,

diverse, high-quality products and the professional support of the Midland Area

Chamber of Commerce. In the colder months of May and October at the seasonal

market, traditional produce supplies are supplemented with hoop house-grown

products, cheese, bread, soap, and hot food vendors (LeVasseur, 2016 ).

While the Midland Area Farmers Market has had a very well developed marketing

plan including special events and newspaper advertisements in the past, it has since

scaled back promotional work because of its having reached capacity as a market.

Today, the market utilizes mainly social media platforms to promote the market. The

market does practice an active management strategy as well. On market days, a full-

time, paid Market Manager operates the market with the help of volunteers. The

annual budget of the 2016 market is $79,295. In 2015, they generated $10,900 in SNAP

and Double Up Food Bucks (LeVasseur, 2016 ).


Page 65

Farmers Market: Midland Area Farmers Market

Location: End of Ashman St, Behind H Hotel, Midland, MI 48640 Midland County

Distance from Bay City: 19.3 miles

Season Start Date: May 2 - Oct 31

Days and Hours of Operation: 7AM – 12PM, Wednesday and Saturday


X Fresh Fruit

X Fresh Vegetables

X Meat

X Poultry

X Dairy

X Baked Goods

Ready-to-eat foods

X Cut flowers

X Plants

X Artisan/ craft products

X Others: eggs, seafood, herbs, honey, jams, maple, nuts, soap, wine, coffee,

beans, grains


Pedestrian friendly (sidewalks lead to the market)


Access to public transportation (bus stop at or near the market)

Access to parking (sufficient and convenient parking available)


X Cash

Debit and Credit

X Supplemental Nutrition Assistance Program (SNAP) via the Michigan Bridge

Card


X WIC Project FRESH


X Market FRESH




Page 66

Figure 37 Map of Midland Vendors and their Proximity to Midland and Bay City Markets (Google Maps,

2016)

Figure 38 Midland Vendor Locations in Proximity to the Midland and Bay City Markets (Google Maps,

2016)

Because the Midland Area Farmers Market is turning away vendors we included a

map of where Midland vendors are coming from. The red vendors are closer to

Midland and the blue vendors are closer to Bay City. An interactive map can be

found at

https://drive.google.com/open?id=1kZdkmQCUW9NMzAZw8V8n21EmxUs&usp=sharing

https://drive.google.com/open?id=1kZdkmQCUW9NMzAZw8V8n21EmxUs&usp=sharing


Page 67

Saginaw

Figure 39 Downtown Saginaw Farmers Market During the Summer Season (Market)

Currently, The City of Saginaw is relocating its farmer's market. A non-profit

organization, SVRC Industries Incorporation, purchased a former Saginaw News

building on 203 S. Washington Avenue nearby the Saginaw River. They plan to

redevelop and revitalize Saginaw's downtown marketplace with an outdoor pavilion,

a year-round indoor market, food processing, retail & office space, and commercial

kitchens in 100,000 square-feet of mixed commercial zone. Saginaw's farmer's market

will occupy part of the former Saginaw News building. Relocation will be completed in

2017. It will open every Monday, Wednesday, and Friday from 10 a.m. to 3 p.m. For

promotion purposes, the market will give a 50% discount on vegetables and fruits if

customers buy pre-paid purchasing cards, referred to as Bridge cards (McGeathy,

2016).

The most sold products at the Saginaw market are fresh, locally grown vegetables

(sweet corn, green beans, tomatoes, peppers, squash, greens, potatoes, onions, dry

beans, pickles/cucumbers) and fruits (apples, strawberries, melons, watermelons,

cherries, peaches, grapes). As for SNAP and Double Up Food Bucks (DUFB), in 2015

SNAP distributed $38,344 to customers and vendors redeemed $36,684. According to

Executive Director Shelley McGrathy, DUFB distributed $36,494 to customers and

vendors redeemed $35,458 (McGeathy, 2016).


Page 68

Farmers Market: Downtown Saginaw Farmers’ Market

Location: 507 South Washington Street (M-13) Saginaw, MI 48607 Saginaw County


Season Start Date: May 17

Season End Date: October 25

Days and Hours of Operation: Mon, Wed, Fri 10AM - 3PM, Sat 9AM - 1 PM


X Fresh Fruit

X Fresh Vegetables

X Meat

X Poultry

Dairy

X Baked Goods

X Ready-to-eat foods

X Cut flowers

X Plants


X Others: Eggs, herbs, honey, jams, maple, nuts, soap, coffee, beans, and

mushrooms







X Cash

Debit and Credit


Card


X WIC Project FRESH


X Market FRESH


X Hoophouses for Health


Page 69

Flint

Figure 40 Flint Farmers' Market (Reinvest Flint, n.d.)

Flint Farmer's market has been a main market for the City of Flint since 1940. The

market was recently relocated to the downtown area. Today, this year-round farmer’s

market has been announced as one of the best in the country by the American

Planning Association (APA) and has more than 100 registered vendors. Flint Farmer’s

Market offers many products such as meat and poultry, baked goods, cheese, and

even soap and toy vendors. There is also a wine shop, an art gallery, a cafe, and

Middle-Eastern and Mexican groceries. It opens every Tuesday and Thursday from 9

a.m. to 6 p.m. On Saturdays, the market operates from 8 a.m. to 5 p.m.

When interviewed, Market Manager Karianne Martus credits the success of the market

to word-of-mouth marketing and a facility that speaks for itself. The market has a

comprehensive marketing plan that includes a mix of TV commercials, special events

and a coordinated social media presence. Additionally, annual brochures and

newsletter-like publications provide the market with a print presence (Martus, 2016 ).

When asked how the Flint Farmer’s Market supplements its supply of vegetable in the

colder months, Karianne mentioned hoophouses in the area bring in vegetables all

year round. Furthermore, baked goods, prepared foods, and other vendors are able

to keep the market at about the same size as the summer months throughout winter.

The indoor market currently has a waiting list (Martus, 2016 ).

The Flint Farmer’s Market has succeeded most in providing a family atmosphere that is

welcoming for both vendors and customers. The market is even able to host private


Page 70

events such as birthday parties and weddings with its indoor space. From a

management standpoint, two Market Managers divide work evenly. One focuses

primarily on facilities management of the over 30,000 square foot structure, while the

other handles vendors and other logistics of the market program like budgeting

(Martus, 2016 ). The Flint Farmer’s Market is owned by the Uptown Redevelopment

Corporation and it is not currently a financially self-sustaining market. Currently a

mixture of grants are responsible for paying for services such as maintenance,

cleaning, security and staffing.

Farmers Market: Flint Farmers’ Market

Location: 300 East First St. Flint, MI 48502 Genesee County


Season Start Date: Year-Round

Days and Hours of Operation: Tuesday & Thursday 9AM - 6PM, Saturday 8AM - 5PM


X Fresh Fruit

X Fresh Vegetables

X Meat

X Poultry

X Dairy

X Baked Goods


X Cut flowers

X Plants


X Others: organic products, eggs, seafood, herbs, honey, jams, maple, nuts,

soap, trees, wine, coffee, beans, grains, juices, mushrooms, pet food, tofu, and wild

harvest



X Bike friendly (bike paths/lanes lead to the market and bike racks present)




X Cash

Debit and Credit


Card


X WIC Project FRESH


X Market FRESH




Page 71

Grand Rapids

Figure 41 Fulton Street Market, Grand Rapids (Furner)

Fulton Street Market serves the downtown Grand Rapids area. The Grand Rapids

Department of Parks and Recreation oversees the market whose everyday operations

are executed by the Midtown Neighborhood Association. Weekly, around 11,000

shoppers visit the market and hosts 200 different vendors throughout the year (Fulton

Street Market, n.d.). The market is open May to December on Tuesdays, Wednesdays,

Fridays, and Saturdays from 8am to 3pm. January through May, the market is open on

Saturdays from 10am to 1pm. In 2011 and 2012 the market was renovated to include a

pavilion, office building, and indoor vendor space (Fulton Street Market, n.d.).

Figure 42 Fulton Street Market Shoppers (Fulton Street Farmers Market, 2015)


Page 72

Farmers Market: Fulton Street Market

Location: 1145 East Fulton Street Grand Rapids, MI 49503 Kent County

Distance from Bay City: 130 miles

Season: January- April

Days and Hours of Operation: 10AM – 1PM Saturday


X Fresh Fruit

X Fresh Vegetables

X Meat

X Poultry

X Dairy

X Baked Goods


X Cut flowers

X Plants


X Others: Organic products, eggs, herbs, honey, jams, maple, soap, and trees







X Cash

Debit and Credit


Card


X WIC Project FRESH


X Market FRESH




Page 73

Kalamazoo

Figure 43 Kalamazoo Farmers Market (Aistars, 2010)

The Kalamazoo Farmers’ Market is located on Bank Street and Collins Street 1.2 miles

from downtown Kalamazoo. The market sees 184 vendors yearly. It’s open from May

until November on Saturdays from 7am to 2pm and from June to October on Tuesdays

and Thursdays from 7am to 2pm (Kalamazoo Farmers' Market, 2015). The market is

operated by the Kalamazoo People’s Food Co-Op.

Figure 44 Vendor, Customer Sale at the Kalamazoo Farmers Market (Jessup, 2009)


Page 74

Farmers Market: Kalamazoo Farmers Market

Location: 1204 Bank Street, Kalamazoo, MI 49007 Kalamazoo County

Distance from Bay City: 170 miles

Season: May 2- November 21

Days and Hours of Operation: 7AM – 2PM; Tuesday, Thursday, and Saturday


X Fresh Fruit

X Fresh Vegetables

X Meat

X Poultry

X Dairy

X Baked Goods


X Cut flowers

X Plants


X Others: organic products, eggs, seafood, herbs, honey, jams, maple, nuts,

soap, trees, wine, coffee, grains, juices, mushrooms, pet food, wild harvest







X Cash

Debit and Credit


Card


X WIC Project FRESH


X Market FRESH




Page 75

Lansing City Market

Figure 45 The Lansing City Market's new location overlooks the Grand River in downtown Lansing

(Hedgecock)

The Lansing City Market opened in 1909. It is located on Grand River Ave near the

Capitol at 325 City Market Drive (Lansing Entertainment & Public Facilities Authority,

2016). The market is open Tuesday through Friday from 10am to 6pm and Saturday

from 9am to 5pm. The market is home to more than a dozen merchants and offers

kayak and canoe rentals, beer, wine, produce, grocery items, artisan cheese, organic

meat, natural health care products, and a full-service bar and grill. The current market

space is 6,000 square feet.

The market is owned by the City of Lansing, but operated by the Lansing

Entertainment and Public Facilities Authority (LEPFA). The management strategy

includes one full-time, paid Market Manager who facilitates a recently formed

volunteer program. LEPFA staff is also utilized partially as needed for tasks such as

accounting, and they are paid hourly from the market budget for their time. While the

market has a good location near the river, their biggest weaknesses are public

relations problems in which they did not consider public opinion carefully. They have

worked to mend this weakness through a public relations plan. The Lansing City Market

is located 1.5 miles from the Allen Street Market, which was also assessed as a case

study in this study. It is one of 26 markets in the tri-county Lansing area. The Market

Manager, Audrey Tipper, reports competitive marketing strategies are often utilized as

a method of attracting vendors, which can be, “intense.” In 2015, the market

generated $17,000 in Food Assistance. The Lansing City Market hopes to be financially

independent in the future, but is currently partially taxpayer funded (Tipper, 2016).


Page 76

Farmers Market: Lansing City Market

Location: 325 City Market Drive, Lansing, MI 48912 Ingham County


Season: Year Round

Days and Hours of Operation: Tue - Fri 10AM - 6PM & Sat. 9AM - 5PM


Fresh Fruit

X Fresh Vegetables

X Meat

X Poultry

X Dairy

X Baked Goods

Ready-to-eat foods

X Cut flowers

X Plants


X Others: organic products, eggs, seafood, herbs, honey, jams, maple, nursery,

nuts, soap, wine







X Cash

Debit and Credit


Card


X WIC Project FRESH


X Market FRESH




Page 77

Allen Street Farmer’s Market

Figure 46 Carrots at Allen Street Farmer's Market (Sanford, 2014)

The Allen Market Place is located on the east side of Lansing at 1629 E. Kalamazoo

Street. The market is open once a week year round on Wednesday’s from 3pm to

6:30pm. There are more than 15 vendors and they accept EBT and Double Up Food

Bucks tokens all year.

Figure 47 Indor Allen Street Farmer's Market (Sanford, 2014)


Page 78

Farmers Market: Allen Farmer’s Market

Location: 1611 E. Kalamazooo, Lansing, MI 48912 Ingham County


Season: Outdoors from May 20 – Oct 14, 2:30PM – 7:00PM

Indoors from Oct 21 – May 11, 3:00PM – 6:30PM, same location


X Fresh Fruit

X Fresh Vegetables

Meat

X Poultry

X Dairy

X Baked Goods


Cut flowers

Plants


X Others: organic products, eggs, herbs, honey, wine, coffee, beans, and grains







X Cash

Debit and Credit


Card


X WIC Project FRESH


X Market FRESH



Other:


Page 79

Potential Site

Assessment


Page 80

Potential Site Assessment

Assessment Criteria To better assess the potential future market sites provided by the Bay Area Chamber of

Commerce, an assessment focusing on the strengths, weaknesses, opportunities and

strengths has been conducted. Also provided in the assessment, are photos and

descriptions of existing conditions and a rating of each site. The first site to be

evaluated includes the current Bay County Market structure and a vacant structure

located across Adams Street to the west of the market. The vacant structure to be

assessed is located at 3 Adams Street, west of the current Bay County Market. The

second site to be analyzed lies northwest of both the current Bay City and Bay County

markets at 1251 N. Water Street. The team took into consideration such factors as

accessibility of the potential site and existing structures. The criteria are outlined below.

Also included is an assessment of property values provided by the City of Bay City, City

Assessor. The estimated possible cost of acquiring these properties was obtained

through adding the assessed cash value to any land improvement values (if

applicable).

Table 18 Site Assessment Criteria

Poor Adaptability Intermediate Adaptability Excellent Adaptability

Accessibility Two or less of the

following:

Parking on-site and

nearby, public transit and

highways nearby, ADA

accessible

Three of the following:

Parking on-site and nearby,

public transit and highways

nearby, ADA accessible

Parking on-site and nearby,

public transit and highways

nearby, ADA accessible

Structure Existing structure that

would require demolition

on site of new market

No existing structure, property

ready for development of new

market

Existing structure on property

could potentially be

retrofitted to meet market

needs

Location Location is not downtown

or near key market goer

demographics (see page

7)

Location is either located near

key market goer demographics

(see page 7) or has possibility

for placemaking

Location in relation to

downtown has potential to

make the market a

placemaking and attraction

tool

Compatibility of

Surrounding Land

Uses

Surrounding uses could

hinder development and

operation of a market

Surrounding uses would neither

hurt or help the development

of market

Surrounding uses are

compatible to that of a

market


Page 81

Site 1 Current Bay County Farmers’ Market Structure and Adjacent

Vacant Building

Figure 48 Building Located Next to the Bay County Market (Wallace)

Strengths Weaknesses

1. Located in the downtown area,

could be used as a placemaking

tool

2. Parking nearby

1. Currently houses one market, so

merger may seem like one buying out

the other in the eyes of the public

2. The Chamber reports structural

damage to support poles holding up

pavilion

Opportunities Threats

1. Surrounding properties could be

redeveloped or revitalized if a

new market is successful

1. Surrounding properties are in disrepair

or vacant


Page 82

Site 1

Bay County Farmer’s Market Site

108 Adams Street

Assessed Value: $70,800

And

Vacant Building

311 Columbus Avenue


Criteria Adaptability Rating

Accessibility Excellent

Structure Intermediate

Location Intermediate

Compatibility of Surrounding Land Uses

Intermediate

Current Zoning Commercial

Surrounding Uses Commercial/ Residential

Existing Structural Conditions

Current pavilion and building

Possible Cost of Acquiring Property

$247,950

(Assessor, 2016)

Figure 49 Aerial View of Bay County Farmers

Market (Google Maps, 2016)

Figure 51 Bay County Farmers Market Pavilion

Figure 50 Vacant Building adjacent to the Bay County Farmers Market Pavilion


Page 83

Site 2 1251 N. Water Street Potential Farmers’ Market Site

Figure 52 Potential Year-Round Market Building at 1251 N. Water Street (Wallace)

Strengths Weaknesses

1. Historic building

2. Close to waterfront

1. Northeast of true downtown

area

Opportunities Threats

1. Parking on-site

2. Development of parking lot could be

easier that demolishing an existing

structure

1. Two owners instead of one

would have to be negotiated

with


Page 84

Site 2

Riverfront Parking Lot1210 N Water Street


And

Adjacent Vacant Building

114 1st Street


Criteria Adaptability Rating

Accessibility Excellent

Structure Excellent

Location Intermediate

Compatibility of Surrounding Land Uses

Excellent

Current Zoning Commercial

Surrounding Uses Commercial

Existing Structural Conditions

Current building and gravel lot

Possible Cost of Acquiring Property

$100,250

(Assessor, 2016)

Figure 53 Aerial View of 1210 N. Water Street (Google Maps, 2016)

Figure 55 Vacant Building Located on Water Street (Wallace)

Figure 54 Picture of Site 2 Potential Farmers Market Site (Wallace)


Page 85

Recommendations


Page 86

Recommendations

Summary Bay County is a community built on trading and the traditional marketplace, yet it has

learned to evolve in the modern world. When examined, the social, health and

economic benefits of markets seem to be numerous. This fact, in conjunction with the

assessment of current conditions in Bay City pertaining to produce availability and

property vacancies, makes a year-round market in the Bay Area feasible. In an effort

to unify the community and culture of Bay City while providing needed nutritional

foods to the area, for both local and visitor consumption, it is recommended that one

cooperative market be formed: The Bay Area Farmers Market.

Based on the research, data and case study information gathered in this report, our

findings indicate a year-round market could be greatly successful in the Bay City

community. Statistics regarding the community, such as race, age and gender, were

compiled. Exploring demographics in Bay City showed that Bay City is a primarily

White, aging community whose median age is around 43 years. Our research also

indicated the average market goer is only slightly older than the average age in Bay

City, at 51 (United States Department of Agriculture, 2009). Furthermore, the

predominant race and average household size of market goers was found to be

Caucasian and 2.72 respectively (Ramu Govindasamy, 1998). This is very similar to the

predominant race and average household size of Bay City, Michigan, which is

Caucasian and 2.39. This showed that the demographics present in Bay City can

support a year-round market.

Next, the social, health and economic impacts of markets were discussed in a

literature review. Markets have the ability to bring together communities by

developing local food economies, offering third spaces in which to gather and

provide economic stability in the long-term (Kellogg Foundation, 2008). Through

accepting public health and nutrition benefits at markets, many markets have been

able to meet local produce needs in areas that do not have proper access to fruits

and vegetables (John Hopkins Center for a Livable Future, 2012). After using an

assessment tool to evaluate local produce sources in this report, it was determined

that only seven of 16 grocery stores could meet the needs of families within the

downtown Bay City area. With this in mind, a year-round market that accepts various

forms of public health and nutrition benefits could be part of the solution of the

produce shortage in Bay County. Economically speaking, local food suppliers earn at

least 40 percent, sometimes near 80 percent, more profits when they sell their foods

and goods in farmers markets rather than to traditional brokers, which could also

stimulate the economic in Bay City (Shida Rastegari Henneberry, 1999).


Page 87

Interviews with market managers and vendor research in the area surrounding Bay

City, like Midland and Saginaw, indicated that vendors are in search of new market

locations due to overcrowding (LeVasseur, 2016 ). Market managers offered several

pieces of advice, ranging from parking to public relations and social media marketing.

Unique solutions to common problems developed through years of experience at our

seven case study markets have been captured and documented in this report. That

information, in combination with our literature review and demographics, lead to

seven different recommendation categories:

1. Attracting Farmers

2. Involve the Community and Promote Market Pride

3. Meet Vendors’ Financial Expectations

4. Help Small Growers Meet Food Demands

5. Prevent Lack of Cash Sales

6. A Steady Supply of Costumers

7. Encourage Producer-Only Vendors


These categories are modeled after the seven most common difficulties facing farmers

markets today, according to a study completed by the Kellogg Foundation.

Addressing these seven difficulties will allow the creation and launch of the Bay Area

Farmers Market to be a dynamic, organized success. Factors such as location,

management strategy, vendor attraction and marketing are just a few factors that

should be considered when establishing the BAFM. The below recommendations


Page 88

1. Attracting Farmers Many practical steps can be taken to attract and retain farmers. For vendors, a simple

application process, straightforward market operation rules, easy access to the market

and convenient market operation times are most important (Tipper, 2016). A short

application, not over two pages, should be distributed in the late winter months via

the market website (see “A Steady Supply of Customers”). For an example vendor

application, see the appendix. The following fields of information, at least, should be

included:

Farm/Vendor Name

Owner/Operator Name

Address

Phone Number

Email Address

Vending duration (season, partial-season, daily)

Availability (days of the week they will be selling)

Product List

Logo (attached as jpeg)

Link to website (if applicable)

Also included in the application, should be the rules and regulations of the market. All

vendor applicants should agree to the straightforward operation rules with a signature.

The Bay Area Farmers Market should consider the following regulations when writing

rules of the market:

Stall dimensions: stall dimensions should be written down in the rules of the

market as well as measure out at the market site to keep the space allocated to

each vendor fair.

Liability Information: Each vendor should be required to obtain liability insurance

to protect both themselves and the market from potential incidents and legal

action. Additionally, a clause outlining that the BAFM will not be held liable in

the event of property damage or personal injury should be included. All

legalese should be reviewed and approved by the general counsel of the

market.

Utility Availability: Access to water, electricity and other amenities such as ice or

shade, should be specified.

Additional rules and regulations specific to the market site should also be included

and can be developed as the BAFM structure evolves. These regulations may include,

for example, what time vendors should be in place prior to market hours. For an

example of market rules and regulations, see the appendix. Both the application and

regulations should strive to be equitable amongst vendors. Vendors should be


Page 89

awarded stalls at the market on a first-come-first-serve basis and this policy should be

expressed in the written vendor application (LeVasseur, 2016 ).

Figure 56 Included in the Water Street site is an expansive parking lot and a historic, rectangular

building. (Wallace)

A market site that includes space for outdoor and indoor vending will provide a

diverse atmosphere while the indoor structure will allow for year-round operation

(Tipper, 2016). The SWOT analysis in conjunction with the site assessment completed in

this report took into consideration many factors deemed important for market sites by

both academic sources and case study interviews with market managers. It is the

recommendation of the Practicum team that Site 2, located at 1251 N. Water Street,

be utilized to develop the Bay Area Farmers Market. The site has the potential for on-

site as well as nearby parking, has a close proximity to highways, is accessible via

public transit and could be adapted to become ADA accessible during structural

renovation necessary for the development of the Bay Area Farmers Market. There is an

existing structure on one of the two parcels that make up the property that is historical

and could be retrofitted to meet the needs of a year-round market (Carley, 2016).


Page 90

Figure 57 the BAFM Can Act as a Catalyst for Further Downtown Redevelopment (Eastern Market, n.d.)

The geographic location in relation to the downtown area is the only factor not

allowing for Excellent Adaptability of Site 2. While Site 1, comprised partially of the

current Bay County Market site, is more centrally located in downtown Bay City, public

input indicates a neutral third site for the combination of the two current Bay Area

markets may be best (Carley, 2016). In addition to promoting community unity behind

the market, Site 2 also has the potential to help revitalize the downtown through a

development of a sustainable regional food system (Feenstra, n.d.).

The Bay Area Farmers Market should also establish hours that compliment other

markets in the area, such as the Midland Area Farmers Market and the Downtown

Saginaw Farmers’ Market (SAGINAW INTERVIEW). The following hours would allow

vendors of the Midland and Saginaw markets to also attend the year-round market in

Bay City:

Weekday Hours

Tuesday 7:00 AM – 12:00 PM

Thursday 7:00 AM – 12:00 PM

Saturday 12:00 PM – 4:00 PM Figure 58 the farmers market hours should be mindful of nearby markets to allow vendors to attend a

variety of markets


Page 91

2. Involve the Community and Promote

Market Pride

The unity of the market plays a pertinent role in the success of the Bay Area Farmers

Market. The identity of the market must marry the existing two markets and be rooted

in the community. Community input sessions as well as partnerships with existing

community stakeholders should be utilized anchor the market within the city and

county (Tipper, 2016).

Figure 59 Potential Market Logo Created by MSU Practicum Group (Wallace)

The Bay Area Farmers Market will capitalize on the unique culture of Bay City to garner

community support and enthusiasm. Proper branding, social media presence, special

market events, an up-to-date website and a community presence at established

community events will ensure the place of the BAFM in the fabric of Bay Area culture.

The market will not be just another area market, but an exclusive experience tied to

the rich history of trading culture and commerce-based community that is Bay City,

Michigan. A strategic marketing strategy that encompasses these many aspects will

attract customers from the region.


Page 92

The public should be included in the development of the market as much as possible.

When creating the market vision, mission statement and aesthetic design, public input

should be utilized as much as possible. This will promote the identity of the market as a

product of the community and a gathering place for not just tourists, but locals.

Partnering with an established local entity will also assist the market in fitting into the

fabric of Bay Area life. The Bay Area Farmers Market should operate as a program of a

respected community group, such as that of the Bay Area Chamber of Commerce.

This partnership would yield numerous benefits:

Stakeholders with experience in the region would assist in the operation and

promotion of the market

Many employees within the organization could service the market in a

piecework fashion, getting paid by the market hourly instead of the market

hiring full/part time employees independently, saving money (LeVasseur, 2016 )

The partner likely already has facility maintenance staff equipped to care for

the market

Liability insurance and legal counsel would likely be available at low or no cost

These assets will ease the establishment of the market as the founders will have roots

within the Bay Area community. This will ultimately lead to a more well-organized

market and make the development of a market management strategy easier

(LeVasseur, 2016 ). With one full-time employee of an existing community group

devoting time to the market as well as a part-time market manager, programs that will

assist in facilitating the market, like a volunteer program, will be more well-executed

(McGeathy, 2016).


Page 93

Figure 60 Potential Facebook Layout for future Bay Area Farmers' Market


Page 94

3. Set and Meet Vendors’ Financial

Expectations

Through the accurate recording of sales and market reporting, the financial

expectation of vendors can be realistic. In order to monitor accurate financial status

of the market and set reasonable rental fees based on the vendors’ financial status,

their sales reports are necessary even though their sales information is personal.

Therefore, vendors should confidentially report their sales through nameless sales

reports. Flint Farmer’s Market already implemented this reporting system with success

(Martus, 2016 ).

Figure 61 Michigan Farmers Market Association Logo (Michigan Farmers Market Association , 2016 )

To better understand the precarious relationship between vendors and their markets,

the BAFM should establish membership with the Michigan Farmers Market Association

(MFMA). The Michigan Farmers Market Association works with and for farmer’s market

organizers, managers, farmers, vendors and friends to create a thriving marketplace

for local food and farm products. The majority of the markets in Michigan are

members of the Michigan Farmers Market Association. Some of the goals of MIFMA

include: integrity, quality, community, belonging, diversity, and unity. With a network of

established market employees and volunteers with years of vendor-market relationship

experience at its disposal, the market will be able to quickly establish a positive

relationship with vendors. Additionally, MFMA offers workshops for beginning markets

and an annual conference at which it addresses the current events and issues

surrounding the Michigan farmers market issues (Michigan Farmers Market Association ,

2016 ).


Page 95

Many case studies with year-round markets include 1-6 staff members that assist in

managing the market. This includes duties such as managing vendors, marketing,

logistics, etc. the BAFM should have at least one paid employee designated to the full-

time management of the market. This would allow the market to improve

communication with vendors and customers, market operation efficiency and

marketing.


Page 96

4. Help Small Growers Meet Food Demands

Small growers can sometimes fall short of meeting food demands, according to the

Kellogg Foundation study. To supplement the supplies of small growers, a diverse

variety of products should be sold at the Bay Area Farmers Market. These products can

include but are not limited to:

Prepared foods

Bread, dairy and meat products

Handcrafted items (soaps, toys, clothing)

Figure 62 Cheese at a local market (Rough Guides, 2015)

Additionally, many vendors currently selling at the Midland and Saginaw markets are

located nearer to the recommended site of the Bay Area Farmers Market. A

combination of new vendors and these current vendors would create a large network

of small growers and therefore more produce. Vendors are also in search of new

venues to sell as the Midland Area Farmers Market has been at capacity and denying

vendors in recent years (LeVasseur, 2016 ).

A variety of stall rental options can also help to expand the list of vendors, and the

amount of produce, sold at the market. The market should allow for daily stall rentals

as well as seasonal stall rentals, so farmers are able to obtain spots at the market when

they have product to sell and give the space up when they do not.


Page 97

5. Prevent Lack of Cash Sales

The Kellogg study also states heavy dependence of markets on public health and

nutrition programs and not enough cash sales is a common problem amongst

Michigan farmers markets. Implementing a token system allowing for debit/credit

purchase throughout the entire market will increase cash sales. The card reader at the

token stand can also be used for EBT benefits. One dollar and five dollar tokens should

be produced (McGeathy, 2016). Tokens obtained with credit/debit cards can be

refunded at the close of market for cash, while tokens for EBT will not be refundable for

cash. By advertising that all vendors accept credit/debit card, through the token

system implemented by the market, cash sales will likely increase. The Downtown

Saginaw Farmers’ Market has had success with a similar system and cites a rise in cash

sales as a result (McGeathy, 2016).

Figure 63 Potential Market Tokens designed by MSU Practicum Team

A café or restaurant that operates both within and outside of market hours may also

be utilized to draw in more cash transactions. The Bay Area Farmers Market could

become a popular lunch destination or dinner spot, which would also increase its

visibility within the community as a third space (Tipper, 2016).


Page 98

6. A Steady Supply of Customers

Many factors, as mentioned above, contribute to the attraction of customers.

Marketing can capture the attention of the public. Facets such as social media keep

customers informed and interested while special events can draw specific

demographics to the market, as previously discussed. Partnerships with existing public

groups will not only involve the community and promote market pride, but it can also

attract customers already familiar with those entities to the market. Another way to

attract customers to the Bay Area Farmers Market is through public health and

nutrition programs. As mentioned in the literature review portion of this report, low-

income families often consume less dark green and orange vegetables than their

middle-income counterparts (John Hopkins Center for a Livable Future, 2012)This fact,

in combination with the fact that the average income of Bay City residents rests well

below the poverty line, suggests that EBT benefits at the BAFM would draw customers

to the market. Additionally, the Bay Area is a primarily white community, which is also

the race which uses the most SNAP benefits, at 39 percent (John Hopkins Center for a

Livable Future, 2012). This evidence, in combination with the poor availability of

produce in the Bay Area (see “Current Produce Availability”) ensures that SNAP/WIC

benefits at the market would attract customers while also aiding the nutritious food

shortage.

Figure 64 Food Assistance will contribute to the success of the market (John Hopkins Center for a Livable

Future, 2012)


Page 99

7. Encourage Producer-Only Vendors

Keeping produced stocked as well as providing mainly or completely locally sourced

produce are two important factors of a market in which successfully promotes a local

food system (McGeathy, 2016). However, these two objectives can often be

conflicting, especially at year-round markets, as a struggle can be supplementing

produce supplies in the winter months (Tipper, 2016).To accomplish both of these

goals, the Bay Area Farmers Market should not ban reselling vendors, but rather

incentivize selling locally produced food and producer-only vendors. This should be

done because research reflects that locals often favor local, fresh produce over

produce in terms of taste, safety and overall quality of products (Ramu Govindasamy,

1998)

Figure 65 Certified Local Produce Potential Logo Development by MSU Practicum Team

By offering a “Bay Area Farmers Market Certified Fresh” certification, the market will

differentiate between locally sources produce and vendors reselling produce. To

achieve certification, market staff will conduct farm visits to confirm local production is

happening for all produce listed as locally sourced in the vendor application of the

farmer. After certification, vendors will be listed on all market materials and lists as a

“BAFM Certified Local,” vendor. A sign with the certification logo (see figure) can also

be displayed at the stall of the vendor. The Downtown Saginaw Farmers’ Market has

implemented a similar program with success (McGeathy, 2016).


Page 100

Low Cost Moderate Cost High Cost

Short

Term

Create a social media

presence including a

website, Facebook, and

Instagram

Establish hours of the BAFM

Create a

Professional

Marketing and

Branding Plan

Hire Market Staff

Apply for

Membership with

the Michigan

Farmers Market

Association

Establish a strategy

for merging the

two markets via

community input

Moderate

Term

Utilize community input to

develop character and

mission of BAFM

Develop a straightforward

vendor application process

and market rules

Partner with

existing community

group for market

support

Establish a

management

strategy for the

future of the

market

Pursue funding

from community

stakeholders for

future longevity

Long

Term

Create and implement

BAFM Certified Local

program

Established token

system and

purchase market-

owned card

reader for EBT and

credit

Purchase both

parcels comprising

Site 2

Renovating Site 2

structure


Page 101

Appendices


Page 102

Appendices

Case Study Evaluation Criteria Farmers Market:

Location:

Distance from Proposed New Market:

Season Start Date:

Days and Hours of Operation:


Fresh Fruit

Fresh Vegetables

Meat

Poultry

Dairy

Baked Goods

Ready-to-eat foods

Cut flowers

Plants


Others:







Cash

Debit and Credit

Supplemental Nutrition Assistance Program (SNAP) via the Michigan Bridge

Card

Double Up Food Bucks

WIC Project FRESH


Market FRESH



Other:

What you like about the farmers market?

What you think could be improved at the farmers market?

Additional Information:

(Michigan Farmers Market Association , 2016 )


Page 103

List of Vendors at Michigan Farmers Markets Midland Behmlander Farm (The 4B Farm)

Berry Creek Farms

Brandt Farms

Butter Crust Bakery

Carncross Sugar Bush

Chernow Farms

Corrion Farm & Greenhouse

Country Cook Stove Bakery

Crust

DMS Fish Supply LLC

Earth Food Farm

Eastman Antique Apples

From Buds to Blooms

Good Stead Farm

Great Lakes Dahlias

Heinz Farms

Jacques Orchard

Keit’s Greenhouse/ Flower Fantasies

KKJ&A Flowers

Leaman’s Green Applebarn

Maple Hill Farms

Michael Swiecicki

Michelle’s Flowers

Middleton Farm CSA, LLC

Mt. Hope Herb Farm

Paul’s Produce Farmers

Roger Johnson Farm

Sam Bright

Shari’s at the Willard Hilton

SuperBee Apiaries

Szeszulski Farms

Tim BugBee Kettle Corn

Timbers Bistro and Bakery


Page 104

Saginaw Black Dog Farm

Butter Crust Bakery

Cabana Soaps

Cotone Vineyard

"The Girls" Crafts & Candies

Jacques Orchard

JarHead Salsa

Keane's WeeBee Honey

Nana & Papa's Chocolates

Nana's Sugar Shack

Pinup Girl Pepper Jam

Small House

Spanky's Kettle Corn

Sweet Creations Bake Shop

W.W. Farm

Willow Creek Candles by Stacy O's

Flint A Bit of Earth

aMAYSing Cheesecakes

Art at the Market Gallery

Azure Acres Seasonal Vendor

Bagels & Beans

Beirut Restaurant

B-Dogs

Bushels & Peck’s Produce

Bongo’s Gourmet Popcorn

Charlie’s Smokin BBQ

Chocolate Galore

Crust, a baking company

Chubby Duck Sushi

Cinnamom

Emily’s Boutique

D’Vine Wines

Flint River Farms

Flint & Genesee Convention and Visitors Bureau

Floradora’s

Fresh Donuts by Porters

Fresh Lake Whitefish Company Seasonal Vendor

Fresh Squeezed Lemonade Seasonal Vendor


Page 105

Friends of the Market

Fowler’s Farm Market Seasonal Vendor

Godfrey’s Poultry & Eggs

Great Harvest Bread Company

Gourmet Apple Cart

Heartfelt Reflections

Hills Home Cured Cheese

Hoffmans Chop Shop

Hot Cups Coffee & Tea

J Deans Smoke House

MaMang

Maria’s Garden

Market Deli by Hoffman’s

M.T. Belly’s Produce

Master Gardeners- MSU Extension

McCarron’s Orchard & Bakery

Mexico at the Market

Mr. Rogers Garden Project Seasonal Vendor

Pennell Farms Seasonal Vendor

Porter’s Orchard Seasonal Vendor

Reiner’s Meat Shop

Sandra’s Places Pies

Simply Salads/ Sanilac FFA

Son-In-Law Products Seasonal Vendor

Spice Chicks Gourmet Spice Company Seasonal Vendor

Starbright Tupperware Seasonal Vendor

Steady Eddy’s Café

Streeters Produce Seasonal Vendor

Sun and Rain Gardens Seasonal Vendor

Semi-Sweets LLC

Spectacular Spudz

Sweet Peaces Veggie Bistro`

The Ebony Gemstone Company Seasonal Vendor

The Local Grocer

Those Nature People Herb Haus

The Whiting

To Market to Market Seasonal Vendor

Uncle Peters Pasties

Visnyak Produce Seasonal Vendor

Wanna Spoon

Whimsicality

Wildtree Certified Organic Foods

Willow’s Garden Juice Bar


Page 106

Ziehm Greenhouse & Produce Seasonal Vendor

Grand Rapids 100 Acre Woods Honey Farm

Bob Alt Farm

Blueberry Heritage Farm

Boetsma Produce

Boo’s Pantry

Bova Bakery

Brickyard Farms LLC

Crane Dance Farm

Barry Patch

J. Dykstra Produce

Fred & Linda Dykstra

Ellens Acres

Lady Floyd

Frieburg’s Baked Goods

Goodell’s Farm Market

The Great Bread Co.

Geukes Produce

Green Wagon

Growing Green Family Farm

Ham Family Farm

Lubbers Farm & Little Rooster

Juliana Mechtler

Melody Bee Farm

Meza Farm

Nels Nyblad Family Farms

Rainbow Farm & Greenhouse

Platte Family Farm

Paw Print Gardens

Rakowski Farm

Real Food Farm

Tom Rasch

S & S Lamb LLC

Strick Farm

Tanis Orchard

Turtle Island Farm

Visser Farms

Woodbridge Dairy Farm

http://fultonstreetmarket.org/farmer/100-acre-woods-honey-farm/

http://fultonstreetmarket.org/farmer/bob-alt-farm/

http://fultonstreetmarket.org/farmer/blueberry-heritage-farm/

http://fultonstreetmarket.org/farmer/boetsma-produce/

http://fultonstreetmarket.org/farmer/boos-pantry/

http://fultonstreetmarket.org/farmer/bova-bakery/

http://fultonstreetmarket.org/farmer/brickyard-farms-llc/

http://fultonstreetmarket.org/farmer/crane-dance-farm/

http://fultonstreetmarket.org/farmer/barry-patch/

http://fultonstreetmarket.org/farmer/j-dykstra-produce/

http://fultonstreetmarket.org/farmer/fred&-linda-dykstra/

http://fultonstreetmarket.org/farmer/ellens-acres/

http://fultonstreetmarket.org/farmer/lady-floyd/

http://fultonstreetmarket.org/farmer/friebergs-baked-goods-and-perennials/

http://fultonstreetmarket.org/farmer/goodells-farm-market/

http://fultonstreetmarket.org/farmer/the-great-bread-company/

http://fultonstreetmarket.org/farmer/geukes-produce/

http://fultonstreetmarket.org/farmer/green-wagon/

http://fultonstreetmarket.org/farmer/growing-green-family-farm/

http://fultonstreetmarket.org/farmer/ham-family-farm/

http://fultonstreetmarket.org/farmer/lubbers-farm-&-little-rooster/

http://fultonstreetmarket.org/farmer/juliana-mechtler/

http://fultonstreetmarket.org/farmer/melody-bee-farm/

http://fultonstreetmarket.org/farmer/meza-farm/

http://fultonstreetmarket.org/farmer/nels-nyblad-family-farms/

http://fultonstreetmarket.org/farmer/rainbow-farm-&-Greenhouse/

http://fultonstreetmarket.org/farmer/platte-family-farm/

http://fultonstreetmarket.org/farmer/paw-print-gardens/

http://fultonstreetmarket.org/farmer/rakowski-farm/

http://fultonstreetmarket.org/farmer/real-food-farm/

http://fultonstreetmarket.org/farmer/tom-rasch/

http://fultonstreetmarket.org/farmer/s-and-s-lamb-llc/

http://fultonstreetmarket.org/farmer/strick-farm/

http://fultonstreetmarket.org/farmer/tanis-orchard/

http://fultonstreetmarket.org/farmer/turtle-island-farm/

http://fultonstreetmarket.org/farmer/visser-farms/

http://fultonstreetmarket.org/farmers/%22http:/fultonstreetmarket.org/farmer/woodbridge-dairy-farm/


Page 107

Kalamazoo Aacorn Farm Artisan

Agropraxis Farm At Tillers International Grower

Ann Wittenkeller Artisan

Augusta Creek Farms Artisan

B + J Farm Grower

Bakewell LLC Producer

Banner Flower Farm Grower

Bare Bones Barkery Artisan

Bear Foot Farms Grower

Beau Beau's Biscuits Producer

Bee Snug Honey & Hive Producer

Bella Patina Artisan

Better Than Cake - Gourmet Cake Pops Producer

Bilberry Jams and Jellies Producer

Black Kase Cheese,LLC Producer

Blue Dog Family Farm Grower

Bombas Catering Producer

Bova Bakery Producer

Bren's Pens-N-More, Ink Artisan

Butternut Sustainable Farm Grower

Cadwell Company Producer

Chatsworthgoods.Com Retailer

Cherdeleon Artisan

Cherri's Chocol'Art LLC Artisan

Cinnfully Cinnamons Producer

Classic Kalamazoo Artisan

Clickit Garden Center Retailer

Coffee Rescue Producer

Corey Contracting, LLC Producer

Country Winds Creamery LLC Producer

Countryside Greenhouse, Produce and C.S.A Farm Grower

Crepes By The Lakes Producer

Crisp Country Acres Grower

http://farmersmarketkalamazoo.com/vendor-summary?v=aacorn-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=agropraxis-farm-at-tillers-international

http://farmersmarketkalamazoo.com/vendor-summary?v=ann-wittenkeller

http://farmersmarketkalamazoo.com/vendor-summary?v=augusta-creek-farms

http://farmersmarketkalamazoo.com/vendor-summary?v=b-j-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=bakewell

http://farmersmarketkalamazoo.com/vendor-summary?v=banner-flower-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=bare-bones-barkery

http://farmersmarketkalamazoo.com/vendor-summary?v=bear-foot-farms

http://farmersmarketkalamazoo.com/vendor-summary?v=beau-beaus-biscuits

http://farmersmarketkalamazoo.com/vendor-summary?v=bee-snug-honey-hive

http://farmersmarketkalamazoo.com/vendor-summary?v=bella-patina

http://farmersmarketkalamazoo.com/vendor-summary?v=better-than-cake-gourmet-cake-pops

http://farmersmarketkalamazoo.com/vendor-summary?v=bilberry-jams-and-jellies

http://farmersmarketkalamazoo.com/vendor-summary?v=black-kase-cheese

http://farmersmarketkalamazoo.com/vendor-summary?v=blue-dog-family-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=bombas-catering

http://farmersmarketkalamazoo.com/vendor-summary?v=bova-bakery

http://farmersmarketkalamazoo.com/vendor-summary?v=brens-pensnmore-ink

http://farmersmarketkalamazoo.com/vendor-summary?v=butternut-sustainable-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=cadwell-company

http://farmersmarketkalamazoo.com/vendor-summary?v=chatsworthgoodscom

http://farmersmarketkalamazoo.com/vendor-summary?v=cherdeleon

http://farmersmarketkalamazoo.com/vendor-summary?v=cherris-chocolart

http://farmersmarketkalamazoo.com/vendor-summary?v=cinnfully-cinnamons

http://farmersmarketkalamazoo.com/vendor-summary?v=classic-kalamazoo

http://farmersmarketkalamazoo.com/vendor-summary?v=clickit-garden-center

http://farmersmarketkalamazoo.com/vendor-summary?v=coffee-rescue

http://farmersmarketkalamazoo.com/vendor-summary?v=corey-contracting

http://farmersmarketkalamazoo.com/vendor-summary?v=country-winds-creamery

http://farmersmarketkalamazoo.com/vendor-summary?v=countryside-greenhouse-produce-and-csa-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=crepes-by-the-lakes

http://farmersmarketkalamazoo.com/vendor-summary?v=crisp-country-acres


Page 108

Crystal and Gem Obsessions Artisan

De Leo's Grower

Deez Dipz Producer

Dessert First, LLC Producer

Dublin Jerky Artisan

Earthsmith Food & Forest Products Grower

Ebees Cookies Producer

Edison Neighborhood Association Artisan

Eichorn Family Farm LLC Producer

Eileen's English Toffee Artisan

Elder Fire Farm Arts Grower

Elk Antler Dog Chews LLC Retailer

Emerge and Circulate Artisan

Eriz Designs Artisan

Euphoria Coffee Producer

Evelyn Thomas Grower

Fair Food Matters Retailer

Farm Country Cheese Producer

Farmers On The Move Retailer

Fiesta By Blanca Artisan

Figgs Farm Grower

First Fruits Retailer

Flowertime Greenhouses Retailer

Food Dance Retailer

Foreign Links Around The Globe (Flag) Artisan

Free Love Bakery Producer

Gale Acres Farm Grower

Garlic Brothers Produce Grower

Glg Created Elegance Producer

Gonuts Producer

Gorilla Gourmet Producer

Grampas Pastys LLC Producer

Grayling Ceramics Artisan

Great Scott Ice Cream Producer

Green Gardens Grower

http://farmersmarketkalamazoo.com/vendor-summary?v=crystal-and-gem-obsessions

http://farmersmarketkalamazoo.com/vendor-summary?v=de-leos

http://farmersmarketkalamazoo.com/vendor-summary?v=deez-dipz

http://farmersmarketkalamazoo.com/vendor-summary?v=dessert-first

http://farmersmarketkalamazoo.com/vendor-summary?v=dublin-jerky

http://farmersmarketkalamazoo.com/vendor-summary?v=earthsmith-food-forest-products

http://farmersmarketkalamazoo.com/vendor-summary?v=ebees-cookies

http://farmersmarketkalamazoo.com/vendor-summary?v=edison-neighborhood-association

http://farmersmarketkalamazoo.com/vendor-summary?v=eichorn-family-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=eileens-english-toffee

http://farmersmarketkalamazoo.com/vendor-summary?v=elder-fire-farm-arts

http://farmersmarketkalamazoo.com/vendor-summary?v=elk-antler-dog-chews

http://farmersmarketkalamazoo.com/vendor-summary?v=emerge-and-circulate

http://farmersmarketkalamazoo.com/vendor-summary?v=eriz-designs

http://farmersmarketkalamazoo.com/vendor-summary?v=euphoria-coffee

http://farmersmarketkalamazoo.com/vendor-summary?v=evelyn-thomas

http://farmersmarketkalamazoo.com/vendor-summary?v=fair-food-matters

http://farmersmarketkalamazoo.com/vendor-summary?v=farm-country-cheese

http://farmersmarketkalamazoo.com/vendor-summary?v=farmers-on-the-move

http://farmersmarketkalamazoo.com/vendor-summary?v=fiesta-by-blanca

http://farmersmarketkalamazoo.com/vendor-summary?v=figgs-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=first-fruits

http://farmersmarketkalamazoo.com/vendor-summary?v=flowertime-greenhouses

http://farmersmarketkalamazoo.com/vendor-summary?v=food-dance

http://farmersmarketkalamazoo.com/vendor-summary?v=foreign-links-around-the-globe-flag

http://farmersmarketkalamazoo.com/vendor-summary?v=free-love-bakery

http://farmersmarketkalamazoo.com/vendor-summary?v=gale-acres-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=garlic-brothers-produce

http://farmersmarketkalamazoo.com/vendor-summary?v=glg-created-elegance

http://farmersmarketkalamazoo.com/vendor-summary?v=gonuts

http://farmersmarketkalamazoo.com/vendor-summary?v=gorilla-gourmet

http://farmersmarketkalamazoo.com/vendor-summary?v=grampas-pastys

http://farmersmarketkalamazoo.com/vendor-summary?v=grayling-ceramics

http://farmersmarketkalamazoo.com/vendor-summary?v=great-scott-ice-cream

http://farmersmarketkalamazoo.com/vendor-summary?v=green-gardens


Page 109

Greenside Retailer

Groundswell Community Farm Grower

Gypsy Kitchen, LLC Producer

Handmade Kalamazoo Artisan

Happy Greens LLC Grower

Harris Blueberries Grower

Hasse Family Farms & Apiary/ Pure Goat Soapworks Artisan

Have Knots Artisan

Hillside Heirlooms Grower

Holden's Produce Grower

Ida-Gant Enterprises, LLC Retailer

J and B Dick Orchards Grower

Jackie's Bakery Producer

Java Jones Handcrafted Coffee Producer

J.M.Cary and Son Grower

John Gernaat & Son Greenhouse Grower

Johnny Java's, LLC Producer

Jovalve Food Company Producer

J&S Farms Grower

Juicy Leaf Producer

Junque Gypsy Grower

K Gardens Grower

Kahoona's Kitchen Producer

Kalamazoo Camera Company Artisan

Kalamazoo Candle Company Artisan

Kalamazoo Public Library Retailer

Kalamazoo Soap Co. Artisan

Kalamazoo Spiedie Company Producer

Kalamazoo Symphony Orchestra Retailer

http://farmersmarketkalamazoo.com/vendor-summary?v=greenside

http://farmersmarketkalamazoo.com/vendor-summary?v=groundswell-community-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=gypsy-kitchen

http://farmersmarketkalamazoo.com/vendor-summary?v=handmade-kalamazoo

http://farmersmarketkalamazoo.com/vendor-summary?v=happy-greens

http://farmersmarketkalamazoo.com/vendor-summary?v=harris-blueberries

http://farmersmarketkalamazoo.com/vendor-summary?v=hasse-family-farms-apiary-pure-goat-soapworks

http://farmersmarketkalamazoo.com/vendor-summary?v=have-knots

http://farmersmarketkalamazoo.com/vendor-summary?v=hillside-heirlooms

http://farmersmarketkalamazoo.com/vendor-summary?v=holdens-produce

http://farmersmarketkalamazoo.com/vendor-summary?v=idagant-enterprises

http://farmersmarketkalamazoo.com/vendor-summary?v=j-and-b-dick-orchards

http://farmersmarketkalamazoo.com/vendor-summary?v=jackies-bakery

http://farmersmarketkalamazoo.com/vendor-summary?v=java-jones-handcrafted-coffee

http://farmersmarketkalamazoo.com/vendor-summary?v=jmcary-and-son

http://farmersmarketkalamazoo.com/vendor-summary?v=john-gernaat-son-greenhouse

http://farmersmarketkalamazoo.com/vendor-summary?v=johnny-javas

http://farmersmarketkalamazoo.com/vendor-summary?v=jovalve-food-company

http://farmersmarketkalamazoo.com/vendor-summary?v=js-farms

http://farmersmarketkalamazoo.com/vendor-summary?v=juicy-leaf

http://farmersmarketkalamazoo.com/vendor-summary?v=junque-gypsy

http://farmersmarketkalamazoo.com/vendor-summary?v=k-gardens

http://farmersmarketkalamazoo.com/vendor-summary?v=kahoonas-kitchen

http://farmersmarketkalamazoo.com/vendor-summary?v=kalamazoo-camera-company

http://farmersmarketkalamazoo.com/vendor-summary?v=kalamazoo-candle-company

http://farmersmarketkalamazoo.com/vendor-summary?v=kalamazoo-public-library

http://farmersmarketkalamazoo.com/vendor-summary?v=kalamazoo-soap-co

http://farmersmarketkalamazoo.com/vendor-summary?v=kalamazoo-spiedie-company

http://farmersmarketkalamazoo.com/vendor-summary?v=kalamazoo-symphony-orchestra


Page 110

Kaleamazoo Chips/Fresh Food Fairy Producer

King Hippee Shoes Artisan

Kirklin Gardens Grower

Kzoo Brain Food Producer

La Guatemalteca Tacos Producer

La Vie En Orange LLC Artisan

Letterstosarah Metalsmithing Artisan

Lilac Creek Artisan

Lily Hill Farm LLC Grower

Lol Ventures, Dba The Grainery Producer

Long Valley Farm Grower

Louis Bonamego Farms Retailer

Lt' Angry Mustard Producer

Lupita's Producer

Lupita's Gourmet Producer

M. Bonamego Retailer

Mackenzies Bakery Producer

Mamlaleelu Cold Brew LLC Producer

Mi Bar(S) Producer

Michigan Advanced Crystal Therapies Retailer

Michigan State University Extension Retailer

Mirny Designs Artisan

Mitchson Blueberries Grower

Naturally Norms Carlson Farms Grower

Old Homestead Family Farm Producer

Onomatopottery Artisan

Opulent Blends Artisan

Otto's Poultry, Inc. Grower

Papas Italian Sausage Producer

Pheasant Hollow Farm Grower

Pig Out On The Fly Producer

Pizza Farm Producer

http://farmersmarketkalamazoo.com/vendor-summary?v=kaleamazoo-chips-fresh-food-fairy

http://farmersmarketkalamazoo.com/vendor-summary?v=king-hippee-shoes

http://farmersmarketkalamazoo.com/vendor-summary?v=kirklin-gardens

http://farmersmarketkalamazoo.com/vendor-summary?v=kzoo-brain-food

http://farmersmarketkalamazoo.com/vendor-summary?v=la-guatemalteca-tacos

http://farmersmarketkalamazoo.com/vendor-summary?v=la-vie-en-orange

http://farmersmarketkalamazoo.com/vendor-summary?v=letterstosarah-metalsmithing

http://farmersmarketkalamazoo.com/vendor-summary?v=lilac-creek

http://farmersmarketkalamazoo.com/vendor-summary?v=lily-hill-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=lol-ventures-dba-the-grainery

http://farmersmarketkalamazoo.com/vendor-summary?v=long-valley-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=louis-bonamego-farms

http://farmersmarketkalamazoo.com/vendor-summary?v=lt-angry-mustard

http://farmersmarketkalamazoo.com/vendor-summary?v=lupitas

http://farmersmarketkalamazoo.com/vendor-summary?v=lupitas-gourmet

http://farmersmarketkalamazoo.com/vendor-summary?v=m-bonamego

http://farmersmarketkalamazoo.com/vendor-summary?v=mackenzies-bakery

http://farmersmarketkalamazoo.com/vendor-summary?v=mamlaleelu-cold-brew

http://farmersmarketkalamazoo.com/vendor-summary?v=mi-bars

http://farmersmarketkalamazoo.com/vendor-summary?v=michigan-advanced-crystal-therapies

http://farmersmarketkalamazoo.com/vendor-summary?v=michigan-state-university-extension

http://farmersmarketkalamazoo.com/vendor-summary?v=mirny-designs

http://farmersmarketkalamazoo.com/vendor-summary?v=mitchson-blueberries

http://farmersmarketkalamazoo.com/vendor-summary?v=naturally-norms-carlson-farms

http://farmersmarketkalamazoo.com/vendor-summary?v=old-homestead-family-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=onomatopottery

http://farmersmarketkalamazoo.com/vendor-summary?v=opulent-blends

http://farmersmarketkalamazoo.com/vendor-summary?v=ottos-poultry-inc

http://farmersmarketkalamazoo.com/vendor-summary?v=papas-italian-sausage

http://farmersmarketkalamazoo.com/vendor-summary?v=pheasant-hollow-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=pig-out-on-the-fly

http://farmersmarketkalamazoo.com/vendor-summary?v=pizza-farm


Page 111

Polet' Smoked Bones Producer

Pop City Popcorn Producer

Pure Meadow Farms Producer

R & R Wreath Co. Retailer

Rich Vitality, LLC Retailer

Riverbend Farm Grower

Rob's Plants Artisan

Russell Farm Inc Grower

Sage's Cupcakes Producer

Scobeys Produce Grower

Sharon's Shenanigans Artisan

Shelly's Airplant Designs & Novelties Artisan

Shower Treat Soap LLC Artisan

Silverbeet Farm Grower

Simpatico Coffee Producer

Singh Cruisin Cuisine Retailer

Sloppy's Inc. Producer

Smoothie Operator Producer

Southwestern Michigan Iris Society/ Kalamazoo Daylily Society Grower

Spice Dazzle Artisan

Starlit Embers Artisan

Sticks & Stones Retailer

Stokes Homestead Farm Market Grower

Sunpanada Empanadas Producer

Susan Fisher Grower

Tabitha Farm Grower

Tanstaafl Farmstead Grower

Termite Custom Woodworks Artisan

The Adventures Of Barb and Tammy Producer

The Cheese People Producer

The Four Acres Grower

The Great Bread Company Artisan

The Local Epicurean Artisan

http://farmersmarketkalamazoo.com/vendor-summary?v=polet-smoked-bones

http://farmersmarketkalamazoo.com/vendor-summary?v=pop-city-popcorn

http://farmersmarketkalamazoo.com/vendor-summary?v=pure-meadow-farms

http://farmersmarketkalamazoo.com/vendor-summary?v=r-r-wreath-co

http://farmersmarketkalamazoo.com/vendor-summary?v=rich-vitality

http://farmersmarketkalamazoo.com/vendor-summary?v=riverbend-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=robs-plants

http://farmersmarketkalamazoo.com/vendor-summary?v=russell-farm-inc

http://farmersmarketkalamazoo.com/vendor-summary?v=sages-cupcakes

http://farmersmarketkalamazoo.com/vendor-summary?v=scobeys-produce

http://farmersmarketkalamazoo.com/vendor-summary?v=sharons-shenanigans

http://farmersmarketkalamazoo.com/vendor-summary?v=shellys-airplant-designs-novelties

http://farmersmarketkalamazoo.com/vendor-summary?v=shower-treat-soap

http://farmersmarketkalamazoo.com/vendor-summary?v=silverbeet-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=simpatico-coffee

http://farmersmarketkalamazoo.com/vendor-summary?v=singh-cruisin-cuisine

http://farmersmarketkalamazoo.com/vendor-summary?v=sloppys-inc

http://farmersmarketkalamazoo.com/vendor-summary?v=smoothie-operator

http://farmersmarketkalamazoo.com/vendor-summary?v=southwestern-michigan-iris-society-kalamazoo-daylily-society

http://farmersmarketkalamazoo.com/vendor-summary?v=spice-dazzle

http://farmersmarketkalamazoo.com/vendor-summary?v=starlit-embers

http://farmersmarketkalamazoo.com/vendor-summary?v=sticks-stones

http://farmersmarketkalamazoo.com/vendor-summary?v=stokes-homestead-farm-market

http://farmersmarketkalamazoo.com/vendor-summary?v=sunpanada-empanadas

http://farmersmarketkalamazoo.com/vendor-summary?v=susan-fisher

http://farmersmarketkalamazoo.com/vendor-summary?v=tabitha-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=tanstaafl-farmstead

http://farmersmarketkalamazoo.com/vendor-summary?v=termite-custom-woodworks

http://farmersmarketkalamazoo.com/vendor-summary?v=the-adventures-of-barb-and-tammy

http://farmersmarketkalamazoo.com/vendor-summary?v=the-cheese-people

http://farmersmarketkalamazoo.com/vendor-summary?v=the-four-acres

http://farmersmarketkalamazoo.com/vendor-summary?v=the-great-bread-company

http://farmersmarketkalamazoo.com/vendor-summary?v=the-local-epicurean


Page 112

The Local Lattice Producer

The Organic Gypsy LLC Artisan

The People's Food Co-Op Of Kalamazoo Retailer

The Tamale Guy & Co. Producer

The Victorian Bakery Retailer

Thunderfoot Farms Producer

Tillers International Grower

Twisted Tail Food Truck Retailer

Two Chicks Bakery Producer

Understory Farm and Orchard LLC Grower

Urban Cottage/ Lana's Boutique Artisan

Verhage Fruit Farm Grower

Viavi Flower Farm Grower

Vigil Farms Grower

Wellness Wives Retailer

West Michigan Chiropractic Retailer

Yoder's Family Bakery Producer

You Guys Sausage Co, LLC Artisan

Young Earth Farm Producer

Your Private Gardner Grower

Zelma's Indulgent Desserts Producer

Zia's Cabana Cafe Producer

Lansing City Market Waterfront Bar and Grill

River Town Adventures

Red’s Smokehouse

LS Jewelry Designs

Lonesome Pines Beef

L and J Sales

Krystal’s Kountry Kitchen

Iggy’s In Convenience

Hills Home-Cured Cheese

http://farmersmarketkalamazoo.com/vendor-summary?v=the-local-lattice

http://farmersmarketkalamazoo.com/vendor-summary?v=the-organic-gypsy

http://farmersmarketkalamazoo.com/vendor-summary?v=the-peoples-food-coop-of-kalamazoo

http://farmersmarketkalamazoo.com/vendor-summary?v=the-tamale-guy-co

http://farmersmarketkalamazoo.com/vendor-summary?v=the-victorian-bakery

http://farmersmarketkalamazoo.com/vendor-summary?v=thunderfoot-farms

http://farmersmarketkalamazoo.com/vendor-summary?v=tillers-international

http://farmersmarketkalamazoo.com/vendor-summary?v=twisted-tail-food-truck

http://farmersmarketkalamazoo.com/vendor-summary?v=two-chicks-bakery

http://farmersmarketkalamazoo.com/vendor-summary?v=understory-farm-and-orchard

http://farmersmarketkalamazoo.com/vendor-summary?v=urban-cottage-lanas-boutique

http://farmersmarketkalamazoo.com/vendor-summary?v=verhage-fruit-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=viavi-flower-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=vigil-farms

http://farmersmarketkalamazoo.com/vendor-summary?v=wellness-wives

http://farmersmarketkalamazoo.com/vendor-summary?v=west-michigan-chiropractic

http://farmersmarketkalamazoo.com/vendor-summary?v=yoders-family-bakery

http://farmersmarketkalamazoo.com/vendor-summary?v=you-guys-sausage-co

http://farmersmarketkalamazoo.com/vendor-summary?v=young-earth-farm

http://farmersmarketkalamazoo.com/vendor-summary?v=your-private-gardner

http://farmersmarketkalamazoo.com/vendor-summary?v=zelmas-indulgent-desserts

http://farmersmarketkalamazoo.com/vendor-summary?v=zias-cabana-cafe


Page 113

Allen Street Farmers Market CBI’s Giving Tree Farm

The Country Mill

Cultured

Glory Bee Sweet Treats

Gluten Free Rox

Green Eagle Farm

Hickory Knoll Farms and Creamery

Hillcrest Farms

Kolache Kitchen

Ofilia’s Burritos

Red’s Smokehouse

Rooted Home Farm

Rust Belt Roastery

Schneider’s Organic Beef

Small House Farms

Stone Circle Bakehouse

Stone E River Ranch

Teff-rific

Tomac Pumpkin Patch

Urbandale

Wildflower Eco Farm

Wooden Shoe Herb Farm

Sleepwalker Spirits and Ale


Page 114

Bay County Markey Survey


Page 115


Page 116


Page 117


Page 118


Page 119


Page 120


Page 121


Page 122


Page 123


Page 124

References Aistars, Z. (2010). Growing the local economy with locally grown food. Second Wave

Southwest Michigan.

Assessor, C. (2016, March 25). (L. McGuire, Interviewer)

Bay Area Chamber of Commerce. (2010). Bay Area Chamber of Commerce.

Retrieved from Bay Area Chamber of Commerce:

http://www.baycityarea.com/

Bay Area Metro. (2016). Retrieved from http://www.ridemetro.org/Pages/PR-

BayArea.aspx

Bay City Planning Department. (2012). Bay City Zoning Ordinance . Bay City, Michigan

.

Bay County Health Department. (2014). Annual Report. Bay County.

Bay County, Michigan. (2016). About Bay County . Retrieved from Bay County

Michigan: http://www.baycounty-

mi.gov/AboutBayCounty/HistoryBayCounty.aspx

Carley, R. (2016, January 14). CEO, Bay Area Chamber of Commerce. (S. Wallace,

Interviewer)

Darnton, J. (2013, November 1). What makes a year-round market successful in a four-

season climate? Michigan State University Extension.

Delaney, A. (2015, February 28). Who Gets Food Stamps? White People, Mostly. The

Huffinton Post.

Dodson, A. (2015, August 18). See 150 years of Bay City history in photos and read her

story. MLIVE.

Dow Chemical Company. (2016). Retrieved from Dow Chemical Company: dow.com

(n.d.).Downtown Bay City Farmers Market. Facebook, Bay City, Michigan.

(n.d.).Downtown Bay City Farmers Market Logo.

http://www.downtownbaycity.com/farmersmarket.htm. Bay City, MI.

Easter, S. (2014). Approval of three Bay County millages ensures library system,

historical museum and public transit can maintain current level of services.

MLive.

Eastern Market. (n.d.). Retrieved from Downtown Detroit:

http://downtowndetroit.org/live-here/district-profiles/eastern-market/


Page 125

Feenstra. (n.d.). Food Systems Promote Sustainable Economies. Retrieved from

http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=63

65556&fileId=S0889189300007165

Fulton Street Farmers Market. (2015). Retrieved from http://fultonstreetmarket.org/

Fulton Street Market. (n.d.). Market Facts. Retrieved from Fulton Street Farmers Market:

http://fultonstreetmarket.org/history/market-facts/

Furner, J. (n.d.). The old market structure. MLive, Grand Rapids.

Google Maps. (2016). Retrieved from maps.google.com

Hedgecock, L. (n.d.).

Jessup, K. (2009, May). Property tax unchanged, but fees to rise under 2010 Kalamazoo

city budget. MLIVE.

John Hopkins Center for a Livable Future. (2012). Reuniting SNAP Participants and

Farmers Markets by Funding EBT Programs. Baltimore, Maryland.

Kalamazoo Farmers' Market. (2015). Hours & Location. Retrieved from Kalamazoo

Farmers' Market: http://farmersmarketkalamazoo.com/hours-location/

Kellogg Foundation. (2008). Making Markets Work in Lower-Income Neighborhoods.

Projects for Public Spaces.

King, C. A. (2008). Community Resilience and Contemporary. Wiley InterScience.

Lansing Entertainment & Public Facilities Authority. (2016). Lansing City Market.

(artemis, Producer) Retrieved March 7, 2016, from Lansing City Market:

http://www.lansingcitymarket.com

LeVasseur, K. (2016 , March 30). Midland Area Market Survey. (L. McGuire, Interviewer)

Marianne McGarry Wolf, A. S. (2005). A Profi le of Farmers’ Market Consumers and the

Perceived. San Luis Obispo, California.

Market, D. S. (n.d.). Saginaw, Michigan.

Martus, K. (2016 , March 25). Interview with the Flint Farmers Market Manager. (L.

McGuire, Interviewer)

McGeathy, S. (2016, March 15). Downtown Saginaw Farmers Market Survey. (L.

McGuire, Interviewer)

Michigan Department of Community Health . (2009). Overweight and Obesity in

Michigan: Surveillance Report Series.

Michigan Farmers Market Association . (2016 ). . Retrieved from Michigan Farmers

Market Association : http://mifma.org/


Page 126

(n.d.).Michigan Market Maker. Midland, Michigan.

Midtown Farmers' Market. (2012, June 26). Midtown Farmers' Market. Retrieved from

http://midtownraleighfarmersmarket.com/2012/06/dont-forget-the-yoga/

National Center for Chronic Disease Prevention and Health Promotion, Division for

Heart Disease and Stroke Prevention. (2016, February 5). Retrieved from

http://www.cdc.gov/heartdisease/

Project for Public Spaces. (2016). Public Markets. Retrieved from Project for Public

Spaces: http://www.pps.org/markets/

Ramu Govindasamy, M. Z. (1998). Farmers’ Markets: Consumer Trends, Preferences,

and Characteristics. New Brunswick, New Jersey: The State Univeristy of New

Jersey, Rutgers.

Ray, A. (2014). Strong sugar beet crop could delay processing. The Washington Times.

Reinvest Flint. (n.d.). Community Partner Profile: Flint Farmers' Market. Retrieved from

Flint Area Reinvestment Office: http://www.reinvestflint.org/faro-

news/community-partner-profile-flint-farmers-market

Rough Guides. (2015). Retrieved from A green stay in Amsterdam.

Sanford, R. (2014, November 12). Allen Street Farmer's Market. Lansing State Journal.

Seipel, D. M. (n.d.). Demographics & Attitudes of Shoppers at Missouri & Wisconsin

Farmers Markets. Truman State University.

Shida Rastegari Henneberry, B. W. (1999). An Evaluation of the Economic Impacts of

Oklahoma Farmers Markets. Oklahoma.

Tipper, A. (2016, April 1). Market Manager. (L. M. Wallace, Interviewer)

United States Census Bureau. (2010). Population. Retrieved from United States Census

Bureau.

United States Department of Agriculture. (2009). Farmers' Market Customer Study.

Iowa: United States Department of Agriculture.

United States Department of Agriculture. (2012). Census of Agriculture. Retrieved from

United States Deparment of Agriculture:

http://www.agcensus.usda.gov/Publications/2012/

US Deparment of Labor, Bureau of Labor Statistics. (2008). Consumer Expenditure

Survey.

Wallace, S. (n.d.). Parking Lot, Bay City, Michigan. Michigan State University , Bay City,

Michigan.

Webber, H. (2015). Farmers Market Tomatoes. Frankfort, Michigan.


Page 127

Year Round Farmers Market Feasibility Study Bay City2

Documents

Transcript of Year Round Farmers Market Feasibility Study Bay City2