YEAR 2012 | SUMMARY ASIA
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YEAR 2012 | SUMMARY ASIA
China India Korea Malaysia Philippines Thailand Taiwan Urban VN Rural VN
FMCG Total 13,5% 7,4% 4% 5,0% 5,3% 11% 9,2% 15,0% 12%
Food 14,0% 5,6% 8% 3,1% 3,3% 7% 11,8% 11,0% 4%
Beverages 18,4% 10,5% 12% 7,0% 8,2% 15% 9,4% 17,0% 11%
Dairy Products 11,4% -0,5% 7% 7,2% 4,0% 11% 11,3% 15,0% 26%
Home Care 11,7% 11,2% 4% 5,0% 7,1% 12% 4,5% 21,0% 21%
Personal Care 12,3% 8,7% 9% 6,1% 6,7% 13% 8,6% 15,0% 23%
Growth ≤ -0.5% -0.5% < Growth ≤ 5% Growth > 5%
#GreenLightsAbound FMCG trend remains positive, with faster growth pace in China and Vietnam
#E-commerceBoom online shopping for FMCG items becoming more popular across region, led by Korea
#TwoSectors Beverages and Personal care the two baskets with growth above 5% in all countries
#LocalRetailersUp Don’t underestimate local Supers & Hypers, they are developing fast!
% Value Change FMCG – 2012 vs. 2011
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ASIA IN 10 CLICKSClick on each country to display or hide Insights
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CHINA SOUTH KOREA
PHILIPPINESMALAYSIA
THAILAND
TAIWANVIETNAM
#BaseOfDiamond Wealthier Malaysians however lower income households continue to grow double digit in spending.#MindTheLocals Growth of local chained Supermarkets have impacted Hypermarket growth.#MilkyWay Dairy products continues to contribute to FMCG growth.
#PositiveBackground Thailand's GDP in 2013 is expected to grow at around 5% on the back of a 10% growth in exports.#TopRisers FMCG's value growth driven by Milk increased expenditure. Non-Carbonated drinks have gained the most HHs (+4.3 penetration pts.) in 2012.#KeepAnEye 7-Eleven experienced strong year-on-year growth.
#GrowingBasket +15% value growth in urban areas, Vietnam continues to be one of the fastest growing markets in Asia.#HealthComesFirst Healthy food & drinks are in favour. Soya Milk, Yoghurt, Tonic Food Drinks and Energy Drinks among the top growing categories#HomeSweetHome Home Care enjoys fast growth in Urban and develops exceptionally well at +21% in Rural Vietnam.
#FastestGrowth Emart -one of the top 3 retailers in Korea- recorded +10.3% growth rate.#BoomingChannel E-commerce in Korea is one of the fastest-growing in the world, +35.2% growth was enjoyed by online retailers.#TopRecruiters Cheese and water categories recruited the largest number of buyers in 2012.
#AcceleratedGrowth Taiwan’s GDP is expected to expand from 1.25 to 3.25% in 2013.#StarPerformers FMCG grew by 9.2% in 2012 thanks to healthy food supplements, facial care & oral care.#Click&Buy E-commerce holds 3% share in FMCG, with 20% growth and attracting 30% households.
#EconomyOnElections GDP continues to grow and in a year of national elections is expected to surge again by 6-7%#RiseOfTheRetailers Provision stores concentrate majority of FMCG spending, but efforts of top retailer accounts have been effective - They grew faster than the rest#HigherSpending DE Shoppers are increasing their FMCG consumption by 6.3%, the highest rate among all SECs
INDIA
#TopRecruiters Carbonated soft drinks recruited 8,6 Mln additional shoppers, and toothbrush 5,3 Mln, the two categories expanding its clientele base the most.#Forecasts RBI (the central bank of India) revised GDP growth projection for 2013, cutting down from initial forecast of 6.5 to 5.5%.#SpotTheGrowth FMCG continues to grow and is largely driven by smaller towns. Metros & Rural witness slowdown in growth.
#PositiveMacro China’s GDP growth forecast is 8.4%: continued urbanization and increase in household income will be the key driving factors.#LocalPlayers FMCG growth slowdown in China halted in Q4 2012 as local retailers continue to outperform international competitors.#GetReadyGetOnline The penetration of E-commerce increased from 18% to 25% during 2012.
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