2012 Asia Pacific Audio Conferencing Services Market ... · 2012 Asia Pacific Audio Conferencing...

Market Sizing & Forecast

2012 Asia Pacific Audio Conferencing Services Market Sizing & 5-Year Forecast

Market Sizing & 5-Year Forecast of 7 Asia Pacific Audio Conferencing Service Markets- Release 2

CSP-AUDIOFCST12-APAC Analyst: Marc Beattie July 2012

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©Wainhouse Research 2012 Page-1 CSP-AUDIOFCST12-APAC

Contents

Project Background, Objectives and Market Review .................................................................................... 3

HIGHLIGHTS ............................................................................................................................................ 3

Methodology, Observations & Assumptions, and Definitions ....................................................................... 4

Methodology .............................................................................................................................................. 4

Observations & Assumptions .................................................................................................................... 4

Definitions.................................................................................................................................................. 7

Asia Pacific Market Overview........................................................................................................................ 8

Asia Pacific .................................................................................................................................................... 8

Market Overview ....................................................................................................................................... 8

Asia Pacific Current Market Size .............................................................................................................. 9

Asia Pacific Market Share ......................................................................................................................... 9

Key Takeaways ....................................................................................................................................... 11

Australia ...................................................................................................................................................... 14

Market Overview ..................................................................................................................................... 14

Australia Current Market Size ................................................................................................................. 14

Australia Market Share ............................................................................................................................ 15

Key Takeaways ....................................................................................................................................... 16

People’s Republic of China (PRC) .............................................................................................................. 19

Market Overview ..................................................................................................................................... 19

PRC Current Market Size ........................................................................................................................ 19

PRC Market Share .................................................................................................................................. 20

Key Takeaways ....................................................................................................................................... 21

Japan ........................................................................................................................................................... 24

Market Overview ..................................................................................................................................... 24

Japan Current Market Size - Summary Detail ........................................................................................ 24

Japan Market Share ................................................................................................................................ 25

Key Takeaways ....................................................................................................................................... 26

India ............................................................................................................................................................. 29

Market Overview ..................................................................................................................................... 29

India Current Market Size - Summary Detail .......................................................................................... 29

India Market Share .................................................................................................................................. 31

Key Takeaways ....................................................................................................................................... 32



Singapore .................................................................................................................................................... 35

Market Overview ..................................................................................................................................... 35

Singapore Current Market Size - Summary Detail .................................................................................. 35

Singapore Market Share ......................................................................................................................... 36

Key Takeaways ....................................................................................................................................... 37

Hong Kong .................................................................................................................................................. 40

Market Overview ..................................................................................................................................... 40

Hong Kong Current Market Size - Summary Detail ................................................................................ 40

Hong Kong Market Share ........................................................................................................................ 41

Key Takeaways ....................................................................................................................................... 42

Korea ........................................................................................................................................................... 45

Market Overview ..................................................................................................................................... 45

Korea Current Market Size - Summary Detail......................................................................................... 45

Korea Market Share ................................................................................................................................ 46

Key Takeaways ....................................................................................................................................... 47

List of Tables ............................................................................................................................................... 50

List of Figures .............................................................................................................................................. 51



Project Background, Objectives and Market Review RELEASE 2 OF THIS STUDY UPDATES THE 2011 MARKET SIZE OF INDIA BASED ON NEW INFORMATION, WHICH IN TURN AFFECTS THE INDIA FORECAST AND THE MARKET SIZE AND FORECAST OF THE ASIA PACIFIC REGION. ADDITIONALLY, PROVIDER DATA HAS BEEN UPDATED TO PAIR ARKADIN WITH THEIR JOINT PARTNERSHIPS AT THE TELCOS.

Throughout the second quarter of 2011, Wainhouse Research (WR) conducted an independent assessment of the audio conferencing services1 market in Australia, the People’s Republic of China (PRC), Hong Kong, Japan, Singapore, Korea, and India. This in-depth study is intended to provide a description of the current state of the local Asia Pacific markets, assess current trends, identify risks and opportunities, and provide assistance on market approach, services and prices. Current market size, analysis, and a 5-year forecast is included in this study. Data from this report should assist clients in determining and establishing local market strategies and product offerings, and in setting in-country budgets and sales expectations.

Data in this study consists of largely quantitative information, providing current and forecast data on the volumes and revenues of services in local Asia Pacific markets. Each subscriber company to this study is encouraged to contact the author for a one-hour online briefing where specific qualitative information can be discussed according to client needs.

Data has been collected on:

Asia Pacific region estimates including:

Current total market size by product type

Current market size by audio minutes – unattended & attended

Total market share by country

Market share by audio minutes & country – unattended & attended

Audio price range & average sales price – unattended & attended

Ranking of market share by service (ex: #1 unattended audio revenue, etc) and comparison to peers

5-year forecast by service type – attended/unattended audio conferencing

Country-by-country estimates including:

1 . A separate study of web conferencing has also been produced and is available in WR’s Personal Web-based Collaboration subscription. Videoconferencing services – for video bridging and managed services is covered in a separate study in WR’s Group Videoconferencing Products and Services subscription.

HIGHLIGHTS

The Asia Pacific audio conferencing market is forecast to be approximately $1.1B by 2016 with a 5-Year CAGR of 8.3%

Audio volumes are forecast to grow a 5-year CAGR of 19% to approximately 18B minutes of audio from 8B in 2011

A long-term shift of audio conferencing volumes associated toward unified communication and personal web-based collaboration began in 2011

WR believe there is healthy volume growth between the mix of traditional, UC, and personal web-based services.



o List of individual CSPs operating in-country

o Current market size by audio minutes – unattended & attended

o Audio price range and average sales price – unattended & attended

o Ranking of market share by service (ex: #1 unattended audio revenue, etc) and comparison to peers

o 5-year forecast by service type – attended/unattended audio

It is anticipated that these results, in addition to assisting with in-country strategies, will be newsworthy from a human-interest angle and will allow clients to create awareness in the press of beneficial market trends to their business.

Methodology, Observations & Assumptions, and Definitions

Methodology

Primary and secondary sources of information were used in the development of this report. WR regularly contacts and interviews approximately 35 conferencing and collaboration service providers operating in Asia Pacific. WR collects quarterly volume and revenue data from over 35 CSPs globally throughout the year, and annual data from the balance of providers. Market sizing is typically based on data submitted to WR directly by the providers. In some cases WR has made estimates based on input (estimates, ranges, percentage of growth) from providers and our insight into the markets.

All revenue statistics discussed in this report are sales of services to end users. Revenues are generally denoted in millions of US dollars, except for obvious figures, such as average selling prices. We attempt to make our units clear in all figures and tables.

Numbers contained in the tables may not add exactly due to rounding.

Observations & Assumptions

Use of voice minutes via fixed and mobile lines is declining as organizations use text (via mobile) and various social media services to collaborate and communicate. WR believe the combination of global economic and employment challenges, and the trend of lower use of voice services contributes to lower audio conferencing minute growth.

In 2011, results from different CSPs were vastly different from one another within the same country and across Asia Pacific. One CSP may have declined from the prior year, while another grew dramatically. While tracking the market over the last decade, WR has typically seen all providers in a market either grow, slow, or decline as a group. Our conclusion is that many accounts switched between different providers, and that growing existing accounts or winning new “greenfield” accounts was harder than in recent years.

WR believe 2011 was THE year that the triple threat of: a) modest business activity (lack of new hiring, little expansion), b) unified communication adoption, and c) price & service bundled personal, web-based collaboration (one fixed price for PSTN/VoIP audio, web, and HD video), impacted audio minute growth at traditional CSPs.



While the economic impact is difficult to calculate the offset in minute growth, we have attempted to calculate the minute offset by unified communications and personal web-based collaboration in the tables below. We believe most of the unified communication minutes are currently on-premise, however more will move to Unified Communications as a Service (UCaaS) over the forecast period. Most of the Personal Web-based Collaboration minutes have not been reported by WR in the past as they are not directly associated with audio revenue, but rather revenue is bundled with web. Additionally, and to a certain extent, some Personal Web-based volume will end up in unified communications as UCaaS.

o By definition, UC Minutes Offset is currently, and predominately, Microsoft Lync Voice bridged through Lync audio conferencing bridges on-premise. We believe throughout the forecast period it moves to UCaaS where audio conferencing can be: a) integrated 3rd party audio conferencing, b) UCaaS facilities-based audio conferencing, or c) Microsoft Lync audio conferencing.

o By definition, Personal Web-based Collaboration is a fixed, per seat bundle of audio, web, and HD conferencing.

Table 1. Asia Pacific Market 5-Year Forecast-UC Minute Offset Asia Pacific 2011 2012 2013 2014 2015 2016 G5

Unified Communications Minutes Offset 550.0 907.5 1,270.5 2,096.3 3,249.3 4,549.0 52.6% Personal Web-Based Minutes Offset 500.0 750.0 1,125.0 1,518.8 1,898.4 2,278.1 35.4%

Subtotal Offset Audio Minutes (Mil) 1,050.0 1,657.5 2,395.5 3,615.1 5,147.7 6,827.2 45.4% Subtotal CSP Audio Minutes (Mil) 7,980.1 9,670.4 11,619.7 13,782.7 16,229.9 19,069.2 19.0%

Total Audio Minutes (Mil) 9,030.1 11,327.9 14,015.2 17,397.8 21,377.7 25,896.3 23.5% $ = millions USD, minutes = millions. Source: Wainhouse Research, 6/12

Table 2. Asia Pacific Market 5-Year Forecast-UC Minute Offset Asia Pacific 2011 2012 2013 2014 2015 2016

UC Minutes Offset 6% 8% 9% 12% 15% 18% Personal Web-Based Minutes Offset 6% 7% 8% 9% 9% 9%

CSP minutes 88% 85% 83% 79% 76% 74% Total Audio Minutes (Mil) 100% 100% 100% 100% 100% 100%

$ = millions USD, minutes = millions. Source: Wainhouse Research, 6/12

As indicated in the table above, WR believes there is tremendous opportunity for audio conferencing growth, however growth will be spread amongst: a) traditional, per minute services at 19.0% compound annual growth rate (CAGR), b) premise-based and UCaaS audio at 52.6% CAGR, and c) Personal Web-based at 35.4% CAGR.

While attended audio volume increased 10% in 2011 and will continue a double-digit increase in 2012, in 2013 and beyond it will begin a less aggressive increase with a 5 year CAGR of 7%. Additionally, WR has been advised of an increase in events, however, we believe much of the events growth will go to streaming & webcasting, not operator attended audio & web calls.

Total audio conferencing revenue will grow modestly – 8.3% CAGR over the next 5 years. To change this, two things need to happen: a) price declines need to slow below -8.6% during the



next 5 years , however, as the cost of service (with more VoIP, on-net, and toll transport) is becoming similar – it more likely that ARPU will decline at forecast or slightly higher; and b) volume for traditional audio (PSTN, toll-free, pay-per-minute) needs to grow at a dramatically faster rate than the 5 year CAGR of19.3%. This is not probable. Volume is clearly shifting to other modes. While many traditional CSPs will likely win audio volume in UC deployments and offer Personal Web-based services, they can no longer count on the traditional market to deliver 20%+ volume growth and 10%+ revenue growth annually.

Not forecast here is the revenue opportunity for CSPs providing integration to UC and offering Personal Web-based audio conferencing services. In many cases one can assume the value for UC audio is cost of service, minus transport, plus margin – charged at a per minute rate. That may be currently true but may be a difficult position to hold for long. Clients are seeking fixed price, predictable fees for their communication services. WR believes fixed price, per seat audio conferencing will be required to compete for UC integration. Personal Web-based Collaboration holds a greater value proposition because personal preference more frequently has dictated the selection and retention of web conferencing – and at a consistent price point. Citrix GoToMeeting has held the retail price of $49 per user, per month for years. WR estimates they don’t discount much more than 30% - making $34 still an attractive price point. WebEx – without audio - averages $13.30 per user, per month. With audio, WR estimate all Personal Web-based services could be priced at approximately $35 per user, per month.



Definitions

We define the conferencing service market as multipoint audio, video bridging, and web conferencing. Below we define each category of service that we forecast:

Attended Audio - Audio conference in which an operator is used to facilitate the call. The operator may or may not also schedule and set up the call.

Unattended Audio - Audio conference, in which the moderator schedules, sets, up, and facilitates the call. An operator is not used.

Web Conferencing - A collaborative session hosted by a service provider, which uses a standard web browser or downloaded client to share an application or to make a remote presentation over the Internet. Voice communications to accompany the conference or presentation is typically over the public switched network (revenue would be included in audio) or, in limited cases today, over the IP network.

Video Bridging - Service used to connect more than two videoconferencing endpoints into a conference. Most video bridging services are operator attended, but increasingly interest is growing in unattended services. The client or the service provider can conduct invitations and scheduling.

Additional definitions:

CSP – Conferencing / Collaboration Service Provider

ASP – Average Sales Price, also known as ARPU (average rate revenue per unit) – represented in USD cents

Revenue – All revenue represented in millions of US dollars.

Minutes – All minutes represented as millions of minutes.

Rounding – All minutes and revenue are round up when integers past the decimal point are greater than .5, therefore some totals would appear not to add up. In the example below 4.1 + 129.8 = 133.9, but is rounded up to 134.0.



Asia Pacific Market Overview WR views individual local markets as the best way to track growth. While it can be helpful to view regions, we believe local markets have specific and unique characteristics which are more reliable for basing marketing and sales planning. There is a significant difference between the Asian Pacific country markets and because of the sheer size of its economy; Australia will dominate any statistic within the region. For overall regional planning purposes, however, we offer a comparison of Asia Pacific data from 2010 to 2011 below.

Table 3. Asia Pacific Annual Growth Comparisons – 2010 actual versus 2011 actual

Asia Pacific 2010 Actual 2011 Actual Attended Audio Minutes (Mil) 10% 13%

Unattended Audio Minutes (Mil) 18% 21% Total Audio Minutes (Mil) 18% 21%

Attended Audio ASP ($ US) 3% -10% Unattended Audio ASP ($ US) -7% -9%

Attended Audio Revenue ($ Mil) 14% 1% Unattended Audio Revenue ($ Mil) 10% 11%

Total Audio Revenue ($ Mil) 10% 10% $ = millions USD, minutes = millions. Source: Wainhouse Research, 6/12

Table 4. Asia Pacific 2011 Forecast versus 2011 Actual (minutes & revenue in millions)

Asia Pacific 2011 Forecast 2011 Actual % Forecast-to-Actual Attended Audio Minutes (Mil) 270.0 266.4 101%

Unattended Audio Minutes (Mil) 7,817.8 7,435.7 105% Total Audio Minutes (Mil) 8,087.8 7,702.1 105%

Attended Audio ASP ($ US) $0.236 $0.225 105% Unattended Audio ASP ($ US) $0.086 $0.087 99%

Attended Audio Revenue ($ Mil) $63.8 $59.9 106%

Unattended Audio Revenue ($ Mil) $675.1 $649.1 104% Total Audio Revenue ($ Mil) $738.8 $709.0 104%


Asia Pacific

Market Overview In 2011, the Asia Pacific market was comprised primarily of 7 countries: Australia-28%, PRC-18% Japan-15%, India-11%, Singapore-12%, Hong Kong-10% and Korea making up the remaining 6%. Telstra was the strongest provider, ranking as #1 in the market followed closely by InterCall at #2, PGi at #3, NTT at #4 and China Telecom at #5. Attended and unattended audio pricing saw decreases with respective rates of 3% and -7%. Attended and unattended audio volumes had growth rates of 10-18% leading to double digit increases in revenue of 10-14%



Asia Pacific Current Market Size Note that all revenue is represented in US dollars, and that all revenue and minutes are in millions.

Table 5. Asia Pacific Revenue by Service Type – 2011

In Millions Attended Unattended Total Audio Revenue 2011 $59.9 $649.1 $709.0


Table 6. Asia Pacific Audio Minutes – 2011

In Millions Attended Unattended Total Audio Minutes 2011 266.4 7,435.7 7,702.1 $ = millions USD, minutes = millions. Source: Wainhouse Research, 6/12

Table 7. Asia Pacific Audio Price Range & ASPs Per Minute 2011 Attended Unattended

Price Range $0.071-$0.700 $0.032-$0.390 Average $0.225 $0.087


Asia Pacific Market Share Figure 1. Asia Pacific Audio Market Share $ by Vendor

Australia 28%

PRC18%

Japan15%

India11%

Singapore12%

HongKong10%

Korea6%

Source: Wainhouse Research, 6/12



Table 8. Asia Pacific - Country Market Share by Service

Revenue 2011 Attended Unattended Total Audio

Australia 34% 27% 28% PRC 10% 19% 18%

Japan 8% 16% 15%

India 13% 11% 11%

Singapore 19% 11% 12% Hong Kong 8% 10% 10%

Korea 9% 6% 6% Total 100% 100% 100%

Figure 2. Asia Pacific Market Share by Audio Minutes

Table 9. Asia Pacific - Country Market Share by Audio Minutes

Audio Minutes 2011 Attended Unattended India 23.7% 24.1%

Australia 26.6% 15.1% Singapore 14.2% 10.1%

PRC 11.6% 21.7% Korea 10.4% 7.7%

Hong Kong 7.1% 8.3%

Japan 6.4% 13.0%

Total 100.0% 100.0% $ = millions USD, minutes = millions. Source: Wainhouse Research, 6/12

Attended Audio4%

Unattended Audio 96%




Figure 3. Asia Pacific Audio Market Share $ by Vendor

Table 10. APAC Audio Market Share $ by Vendor

2011 Attended Unattended Total Audio #1 SingTel/Arkadin Telstra Telstra #2 ChorusCall InterCall InterCall #3 InterCall PGi PGi #4 Telestra NTT NTT #5 Cisco WebEx China Telecom China Telecom


Key Takeaways Attended audio volumes will moderately increase which will lessen over time with a 5 year CAGR of 7%. Unattended audio volumes will see solid growth over the next 5 years at an overall rate of 19%. Prices for both attended and unattended audio conferencing will see moderate erosion rates of -8 to-9% throughout the forecast period, Attended audio revenue will see flat to minimal decreases with a 5 year CAGR of -1%. Unattended revenue will continue to moderately increase in 2012 with growth rates of 8-11% over the forecast period.

Telestra

InterCall

PGI

NTT

Arka

din

Other




Table 11. Asia Pacific Market 5-Year Forecast - Country Market Share by Audio Minutes

Asia Pacific 2011 2012 2013 2014 2015 2016 G5 Attended Audio Minutes (Mil) 266.4 300.0 326.3 347.8 364.8 380.4 7%

Unattended Audio Minutes (Mil) 7,435.7 9,023.9 10,872.4 12,924.6 15,256.0 17,961.8 19% Total Audio Minutes (Mil) 7,702.1 9,323.9 11,198.7 13,272.3 15,620.8 18,342.2 19%

Attended Audio ASP ($ US) $0.225 $0.202 $0.186 $0.172 $0.160 $0.150 -8% Unattended Audio ASP ($ US) $0.087 $0.080 $0.071 $0.065 $0.060 $0.056 -9%

Attended Audio Revenue ($ Mil) $59.9 $60.7 $60.7 $59.8 $58.5 $57.2 -1% Unattended Audio Revenue ($ Mil) $649.1 $718.1 $776.7 $837.4 $909.3 $998.7 9%

Total Audio Revenue ($ Mil) $709.0 $778.8 $837.4 $897.2 $967.8 $1,055.9 8% $ = millions USD, minutes = millions. Source: Wainhouse Research, 6/12

Table 12. Asia Pacific Growth by Service 2010 – 2011

Asia Pacific 2010 2011 Growth Attended Audio Minutes (Mil) 241.3 266.4 10%


Attended Audio ASP ($ US) $0.218 $0.225 3% Unattended Audio ASP ($ US) $0.094 $0.087 -7%

Attended Audio Revenue ($ Mil) $52.6 $59.9 14% Unattended Audio Revenue ($ Mil) $592.5 $649.1 10%

Total Audio Revenue ($ Mil) $645.2 $709.0 10% $ = millions USD, minutes = millions. Source: Wainhouse Research, 6/12

Figure 4. Asia Pacific Attended & Unattended Audio Volume

0.02,000.04,000.06,000.08,000.0

10,000.012,000.014,000.016,000.018,000.020,000.0

2011 2012 2013 2014 2015 2016

Min

utes

(Mil)


Attended Audio Minutes (Mil) Unattended Audio Minutes (Mil)



Figure 5. Asia Pacific Attended & Unattended Audio ASPs

Figure 6. Asia Pacific Audio Revenue Forecast (000’s)

$0.000

$0.050

$0.100

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2011 2012 2013 2014 2015 2016

Audi

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US)

Source: Wainhouse Research, 6/12Attended Audio ASP ($ US) Unattended Audio ASP ($ US)

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$200.0

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2011 2012 2013 2014 2015 2016

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Attended Audio Revenue ($ Mil) Unattended Audio Revenue ($ Mil)Total Audio Revenue ($ Mil)



Australia

Market Overview In 2011, the Australian market was dominated by Telstra, InterCall and PGi. Other key players included AT&T, Arkadin, Chorus Call, and Express Conferencing. Attended audio pricing increased 3% while unattended audio pricing continues to decline at a rate of -7%. Attended audio volume grew 13% which combined with an ASP increase lead to a 17% increase in revenue. Unattended audio minutes continued to increase at a rate of 10% while revenue increased at only 2% due to price erosion.

Australia Current Market Size Table 13. Australian Revenue by Service Type – 2011

In Millions Attended Unattended Total Audio Revenue FY11 $20.3 $178.2 $198.5


Table 14. Australian Audio Minutes – 2011

In Millions Attended Unattended Total Audio Minutes 70.8 1,124.8 1,195.6


Figure 7. Australian Attended vs. Unattended Volume

Attended Audio 6%





Table 15. Australian Audio Price Range & ASPs

Per Minute Attended Unattended Price Range $0.080-$0.580 $0.040 - $0.370

Average $0.287 $0.158 $ = millions USD, minutes = millions. Source: Wainhouse Research, 6/12

Australia Market Share Figure 8. Australian Audio Market Share $ by Vendor

Table 16. Australian Market Share by Ranking Australia 2011 Attended Unattended Total Audio

#1 Chorus Call Telstra Telstra #2 Telstra InterCall InterCall #3 InterCall PGi PGi #4 Express Conferencing AT&T AT&T #5 PGi Arkadin Arkadin


Telstra

InterCall

PGi

AT&T

Others




Key Takeaways Attended audio volumes will continue to moderately increase over the next five years at a 5 year CAGR of 7%. Unattended audio volumes will see moderate growth over the next 5 years at an overall rate of 11%. Prices for both attended and unattended audio conferencing will see moderate erosion rates although unattended pricing will decrease more rapidly. Attended audio revenue will drop from a 17% increase in 2011 to a 6% increase in 2012 and then see flat to minimal increases with a 5 year CAR of 2%. Unattended revenue will be flat over the next 5 years with 0-3% increases over the forecast period.

Table 17. Australian 5-Year Forecast Australia 2011 2012 2013 2014 2015 2016 G5

Attended Audio Minutes (Mil) 70.8 79.3 85.6 90.8 95.3 99.1 7% Unattended Audio Minutes (Mil) 1,124.8 1,293.5 1,448.7 1,608.1 1,768.9 1,928.1 11%

Total Audio Minutes (Mil) 1,195.6 1,372.8 1,534.4 1,698.9 1,864.2 2,027.2 11% Attended Audio ASP ($ US) $0.287 $0.272 $0.259 $0.246 $0.234 $0.222 -5%

Unattended Audio ASP ($ US) $0.158 $0.143 $0.128 $0.115 $0.105 $0.098 -9% Attended Audio Revenue ($ Mil) $20.3 $21.6 $22.2 $22.3 $22.3 $22.0 2%

Unattended Audio Revenue ($ Mil) $178.2 $184.4 $185.9 $185.7 $185.9 $188.5 1% Total Audio Revenue ($ Mil) $198.5 $206.0 $208.1 $208.0 $208.2 $210.5 1%


Table 18. Australian Growth by Service 2010 – 2011

Australia 2010 2011 Growth Attended Audio Minutes (Mil) 62.4 70.8 13%







Figure 9. Australian Attended & Unattended Audio Volume

Figure 10. Australian Attended & Unattended Audio ASPs

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2011 2012 2013 2014 2015 2016

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2011 2012 2013 2014 2015 2016

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Attended Audio ASP ($ US) Unattended Audio ASP ($ US)



Figure 11. Australian Audio Revenue Forecast (000’s)

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2011 2012 2013 2014 2015 2016

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People’s Republic of China (PRC)

Market Overview In 2011, the PRC market was dominated by China Telecom, China Unicom, and Shanghai Shrine. Other key players included G-Net, China Mobile, and China Entercom. Audio conferencing saw healthy growth at a rate of 21%. Attended pricing continues to decrease at a rate of -5% while attended volumes increased significantly at 77% which led to significant increase in attended audio revenue of 68%. At the same time unattended revenue and volumes saw double digit increases and a minimal increase in prices.

PRC Current Market Size

Table 19. PRC Revenue by Service Type – 2011



Table 20. PRC Audio Minutes – 2011



Figure 12. PRC Attended vs. Unattended Volume

Attended Audio 2%





Table 21. PRC Audio Price Range & ASPs

Per Minute Attended Unattended Price Range $0.140 - $0.700 $0.070 - $0.080


PRC Market Share Figure 13. PRC Audio Market Share $ by Vendor

Table 22. PRC Market Share by Ranking

PRC 2011 Attended Unattended Total Audio

#1 Shanghai Shrine China Telecom China Telecom

#2 G-NET China Unicom China Unicom

#3 China Entercom Shanghai Shrine Shanghai Shrine

#4 N/m China Mobile China Mobile #5 N/m G-NET G-NET


China Telecom

China Unicom

Shanghai Shrine

China Mobile




Key Takeaways Attended audio volumes will lessen from a 77% increase in 2011 to an 18% increase in 2012 and will continue to lessen over time with a 5 year CAGR of 10%. Unattended audio volumes will continue to solidly increase at a rate of 25-30% over the forecast period. Prices for both attended and unattended audio conferencing will see moderate erosion rates, although attended pricing will decrease more rapidly in 2012. Attended audio revenue will reverse trends from a 68% growth in 2011 to flat in 2012 which will then begin a small to moderate decrease over the next 5 years with an overall rate of -5% decline. This original rapid growth is from a very small base which WR does not anticipate to grow. Unattended revenue will solidly increase over the next 5 years with an overall rate of 19%.

Table 23. PRC 5-Year Forecast

PRC 2011 2012 2013 2014 2015 2016 G5 Attended Audio Minutes (Mil) 31.0 36.6 40.2 44.3 47.4 50.7 10%




Total Audio Revenue ($ Mil) $128.6 $157.4 $186.7 $215.8 $252.3 $298.5 18% $ = millions USD, minutes = millions. Source: Wainhouse Research, 6/12

Table 24. PRC Growth by Service 2010 – 2011

PRC 2010 2011 Growth Attended Audio Minutes (Mil) 17.5 31.0 77%


Attended Audio ASP ($ US) $0.204 $0.193 -5% Unattended Audio ASP ($ US) $0.075 $0.076 1%





Figure 14. PRC Attended & Unattended Audio Volume

Figure 15. PRC Attended & Unattended Audio ASPs

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2011 2012 2013 2014 2015 2016

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$0.050

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2011 2012 2013 2014 2015 2016

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Figure 16. PRC Audio Revenue Forecast (000’s)

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$100.0

$150.0

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$300.0

$350.0

2011 2012 2013 2014 2015 2016

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ue (M

il $

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Japan

Market Overview In 2011, the Japanese market was dominated by NTT, PGi, and Arkadin. Other key players included Verizon, AT&T, Softbank Telecom, and Verizon. Audio conferencing experienced moderate growth at a rate of 11%. Attended audio pricing saw a huge decrease of -25% which when combined with a moderate increase in volume led to a -15% decrease in attended revenue. Unattended audio pricing saw a small decrease of -6% and a double-digit increase in volume which led to a 13% increase in unattended revenue.

Japan Current Market Size - Summary Detail

Table 25. Japan Revenue by Service Type – 2011



Table 26. Japan Audio Minutes – 2011

In Millions Attended Unattended Total Audio Minutes 17.0 963.2 980.2


Figure 17. Japan Attended vs. Unattended Volume

Attended Audio 2%





Table 27. Japan Audio Price Range & ASPs

Per Minute Attended Unattended Price Range $0.160 -$0.480 $0.080- $0.200


Japan Market Share Figure 18. Japan Audio Market Share $ by Vendor

Table 28. Japan Market Share by Ranking

Japan 2011 Attended Unattended Total Audio

#1 NTT NTT NTT #2 PGi PGi PGi #3 Arkadin Arkadin Arkadin #4 InterCall AT&T AT&T #5 Verizon Softbank Telecom Softbank Telecom


NTT

PGi

AT&T

Others




Key Takeaways Attended audio volumes will continue small to moderate increases over the next five years at a 5 year CAGR of 5%. Unattended audio volumes will see solid growth which will continue at a rate of (10-15%) throughout the forecast period. Prices for both attended and unattended audio conferencing will see moderate erosion rates although the decline will lessen over time. In 2012 attended audio revenue will slow its decline from -15% to begin a 5 year trend of flat to minimal decreases. Unattended volume will continue to grow a 2-5% rate throughout the forecast period, a dramatic change from the 13% increase in 2011.

Table 29. Japan 5-Year Forecast

Japan 2011 2012 2013 2014 2015 2016 G5 Attended Audio Minutes (Mil) 17.0 18.7 19.8 20.8 21.4 21.9 5%

Unattended Audio Minutes (Mil) 963.2 1,107.7 1,251.7 1,401.9 1,542.1 1,696.3 12% Total Audio Minutes (Mil) 980.2 1,126.4 1,271.5 1,422.7 1,563.5 1,718.1 12%




Table 30. Japan Growth by Service 2010 – 2011

Japan 2010 2011 Growth Attended Audio Minutes (Mil) 14.9 17.0 14% Unattended Audio Minutes (Mil) 806.5 963.2 19% Total Audio Minutes (Mil) 821.4 980.2 19% Attended Audio ASP ($ US) $0.364 $0.272 -25% Unattended Audio ASP ($ US) $0.112 $0.105 -6% Attended Audio Revenue ($ Mil) $5.4 $4.6 -15% Unattended Audio Revenue ($ Mil) $90.1 $101.5 13% Total Audio Revenue ($ Mil) $95.5 $106.1 11%




Figure 19. Japan Attended & Unattended Audio Volume

Figure 20. Japan Attended & Unattended Audio ASPs

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Figure 21. Japan Audio Revenue Forecast (000’s)

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India

Market Overview In 2011, the Indian market was dominated by Cisco WebEx, InterCall, and Tata Communications. Other key players included Bharti/Arkadin, Chorus Call, Reliance, BSNL, and Tata Teleservices. Audio conferencing revenue saw a healthy increase of 9%. Unattended audio pricing saw a decrease of-6% which when combined with a double-digit increase in volume led to a double-digit increase in revenue of 10%. Attended pricing increased by 6% which when combined with a similar decrease in volume led to flat revenue.

India Current Market Size - Summary Detail Table 31. India Revenue by Service Type – 2011



Table 32. India Audio Minutes – 2011





Figure 22. India Attended vs. Unattended Volume

Attended Audio 4%





Table 33. India Audio Price Range & ASPs

Per Minute Attended Unattended Price Range $0.072-$0.243 $0.032-$0.107


India Market Share Figure 23. India Audio Market Share $ by Vendor

Table 34. India Market Share by Ranking

India 2011 Attended Unattended Total Audio

#1 Cisco WebEx Cisco WebEx Cisco WebEx

#2 Chorus Call InterCall InterCall

#3 Bharti/ Arkadin

Tata Communications

Tata Communications

#4 BSNL Bharti/ Arkadin Bharti/ Arkadin

#5 Reliance TATA Teleservices Reliance


Cisco WebEx

InterCall

Others




Key Takeaways Attended audio volumes will continue to increase over the next five years at a 5 year CAGR of 22%. Unattended audio volumes will see solid growth over the next 5 years at an overall rate of 22%. Prices for both attended and unattended audio conferencing will see moderate erosion rates that will decrease over time. Attended audio revenue will continue to increase in 2012 with moderate growth over the next few years with a 5 year CAGR of 2%. Unattended revenue will moderately increase in 2012 and continue this trend over the next 5 years with an overall rate of 14%.

Table 35. India 5-Year Forecast

India 2011 2012 2013 2014 2015 2016 G5 Attended Audio Minutes (Mil) 63.2 75.8 87.2 95.9 104.6 112.9 12%



Attended Audio Revenue ($ Mil) $7.5 $8.1 $8.4 $8.3 $8.1 $8.2 2% Unattended Audio Revenue ($ Mil) $72.2 $81.2 $91.2 $104.6 $120.4 $138.7 14%


Table 36. India Growth by Service 2010 – 2011

India 2010 2011 Growth Attended Audio Minutes (Mil) 66.7 63.2 -5%







Figure 24. India Attended & Unattended Audio Volume

Figure 25. India Attended & Unattended Audio ASPs

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Figure 26. India Audio Revenue Forecast (000’s)

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Singapore

Market Overview In 2011, the Singapore market was dominated by SingTel/Arkadin, InterCall, and PGi. Other key players included Verizon, BT, and StarHub. Audio conferencing revenue experienced healthy market growth at 14%. Attended audio saw small volume growth of 4% which when combined with a moderate price increase of 8% led to a healthy revenue increase of 15%. Unattended audio conferencing saw a strong increase in volume of 44% which when combined with price erosion of - 15% led to a moderate increase in revenue of 14%.

Important to Note: One large provider revised data from 2010 affecting YoY analysis.

Singapore Current Market Size - Summary Detail

Table 37. Singapore Revenue by Service Type – 2011 In Millions Attended Unattended Total Audio Revenue FY11 $11.4 $72.5 $83.8


Table 38. Singapore Audio Minutes – 2011 In Millions Attended Unattended Total

Audio Minutes 37.9 752.3 790.1 $ = millions USD, minutes = millions. Source: Wainhouse Research, 6/12

Figure 27. Singapore Attended vs. Unattended Volume

Attended Audio 5%





Table 39. Singapore Audio Price Range & ASPs

Per Minute Attended Unattended Price Range $0.167 - $0.700 $0.060 -$0.140


Singapore Market Share Figure 28. Singapore Audio Market Share $ by Vendor

Table 40. Singapore Market Share by Ranking

2011 Attended Unattended Total Audio

#1 SingTel/Arkadin InterCall SingTel/Arkadin #2 BT SingTel/Arkadin InterCall #3 InterCall PGi PGi #4 Verizon BT Verizon #5 StarHub Verizon BT


SingTel/Arkadin

InterCall

PGi

Verizon

BT

Others




Key Takeaways Attended audio volumes will minimally increase over the next 3 years and then begin to decrease slightly at a 5 year CAGR of 1%. Unattended audio volumes will see solid growth over the next 5 years at an overall rate of 16%. Prices for both attended and unattended audio conferencing will see moderate erosion rates of -6 to -8% over the 5 year forecast period. Attended audio revenue will be begin to decrease in 2012 which will become more minimal over the next following two years and then begin to increase again in 2015 with an overall rate 5 year rate of -5% decline. Unattended revenue will increase 14% in 2012 with a 5 year CAGR of 8%.

Table 41. Singapore 5-Year Forecast

Singapore 2011 2012 2013 2014 2015 2016 G5 Attended Audio Minutes (Mil) 37.9 39.7 41.3 42.2 41.3 40.5 1%

Unattended Audio Minutes (Mil) 752.3 902.7 1,065.2 1,225.0 1,408.7 1,605.9 16% Total Audio Minutes (Mil) 790.1 942.4 1,106.5 1,267.1 1,450.0 1,646.4 16%




Table 42. Singapore Growth by Service 2010 – 2011

Singapore 2010 2011 Growth Attended Audio Minutes (Mil) 36.4 37.9 4%

Unattended Audio Minutes (Mil) 523.8 752.3 44% Total Audio Minutes (Mil) 560.2 790.1 41%



Total Audio Revenue ($ Mil) $73.2 $83.8 14%




Figure 29. Singapore Attended & Unattended Audio Volume

Figure 30. Singapore Attended & Unattended Audio ASPs

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Figure 31. Singapore Audio Revenue Forecast (000’s)

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Hong Kong

Market Overview In 2011, the Hong Kong market was dominated by PCCW, Verizon, and InterCall. Other key players included PGi, AT&T, Wharf T&T, and BT. Attended and unattended audio pricing saw decreases with respective rates of -1% and -8%. Conversely attended volumes saw a strong increase of 30% which led to an increase in attended revenue of 28%. Unattended audio saw a small increase of 6% which when combined with price erosion led to a decrease in revenues of -2%.

Hong Kong Current Market Size - Summary Detail

Table 43. Hong Kong Revenue by Service Type – 2011



Table 44. Hong Kong Audio Minutes – 2011



Figure 32. Hong Kong Attended vs. Unattended Volume

Attended Audio 2%





Table 45. Hong Kong Audio Price Range & ASPs



Hong Kong Market Share Figure 33. Hong Kong Audio Market Share $ by Vendor

Table 46. Hong Kong Market Share by Ranking

Hong Kong 2011 Attended Unattended Total Audio #1 InterCall PCCW PCCW #2 Verizon Verizon Verizon #3 Wharf T&T InterCall InterCall #4 PGi PGi PGi #5 BT AT&T AT&T


PCCW

VerizonInterCall

PGi

AT&T

Others




Key Takeaways Attended audio volumes will lessen from a 30% increase in 2011 to a 10% increase in 2012 and will continue to lessen over time with a 5 year CAGR of 5%. On the other hand, unattended audio volumes will continue to increase from 6% in 2011 to 8-15% rates of increase over the forecast period. Prices for both attended and unattended will see erosion rates of -5% to -10% over the next 5 years. Attended audio revenue will see a dramatic change from an increase of 28% in 2011 to an increase of 4% in 2012 which will continue to be flat to minimally declining over the forecast period. Unattended audio revenue will begin to slightly decrease in 2012 and then begin to see minimal to moderate increases over the next 5 years with an overall rate of 4% growth.

Table 47. Hong Kong 5-Year Forecast

Hong Kong 2010 2011 2012 2013 2014 2015 G5 Attended Audio Minutes (Mil) 19.0 20.9 21.9 22.8 23.5 23.9 5%

Unattended Audio Minutes (Mil) 617.6 667.0 767.0 882.1 996.8 1,096.5 12% Total Audio Minutes (Mil) 636.5 687.9 788.9 904.9 1,020.2 1,120.4 12%


Attended Audio Revenue ($ Mil) $4.9 $5.1 $5.1 $5.1 $5.0 $4.8 0% Unattended Audio Revenue ($ Mil) $64.5 $64.1 $66.3 $68.6 $73.7 $77.0 4%


Table 48. Hong Kong Growth by Service 2010 – 2011

Hong Kong 2010 2011 Growth Attended Audio Minutes (Mil) 14.6 19.0 30%


Attended Audio ASP ($ US) $0.263 $0.260 -1% Unattended Audio ASP ($ US) $0.113 $0.104 -8%

Attended Audio Revenue ($ Mil) $3.8 $4.9 28% Unattended Audio Revenue ($ Mil) $66.0 $64.5 -2%

Total Audio Revenue ($ Mil) $69.8 $69.4 -1% $ = millions USD, minutes = millions. Source: Wainhouse Research, 6/12



Figure 34. Hong Kong Attended & Unattended Audio Volume

Figure 35. Hong Kong Attended & Unattended Audio ASPs

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Figure 36. Hong Kong Audio Revenue Forecast (000’s)

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Korea

Market Overview In 2011, the Korean market was dominated by Korea Telecom, ConferNet/Arkadin, and Dacom. Other key players included TeleTogether, InterCall, and Arkadin. Audio conferencing revenue saw a growth rate of 6%. Attended and unattended audio pricing saw small increases with respective rates of 5% and 1%. Attended audio volumes saw a small decrease of -4% which led to a minimal increase in revenue. Unattended on the other hand saw a small increase in volume of 6% which when combined with a price increase led to a small increase in revenue of 7%.

Korea Current Market Size - Summary Detail

Table 49. Korea Revenue by Service Type – 2011



Table 50. Korea Audio Minutes – 2011



Figure 37. Korea Attended vs. Unattended Volume

Attended Audio 5%





Table 51. Korea Audio Price Range & ASPs



Korea Market Share Figure 38. Korea Audio Market Share $ by Vendor

Table 52. Korea Market Share by Ranking

Korea 2011 Attended Unattended Total Audio #1 Korea Telecom Korea Telecom Korea Telecom #2 Dacom ConferNet/Arkadin ConferNet/Arkadin #3 ConferNet/Arkadin Dacom Dacom #4 TeleTogether TeleTogether TeleTogether #5 N/m Arkadin Arkadin $ = millions USD, minutes = millions. Source: Wainhouse Research, 6/12

Korea Telecom

ConferNet/Arkadin

Dacom

ArkadinOthers




Key Takeaways Attended audio volumes will see a flat to small increase of 0-5% over the next 5 years. Unattended audio volumes will begin to see strong growth over the next 5 years at an overall rate of 21%. Prices for both attended and unattended audio conferencing will see moderate erosion rates that will decrease over time at a 5 year CAGR of -6 to -7%. Attended audio revenue will begin to decrease in 2012 although the decrease will reverse trends in 2015 and begin to flatten out with a 5 year CAGR of -4%. Unattended revenue will moderately increase in 2012 and continue this trend over the next 5 years with an overall rate of 12%.

Table 53. Korea 5-Year Forecast

Korea 2011 2012 2013 2014 2015 2016 G5 Attended Audio Minutes (Mil) 27.6 29.0 30.1 31.0 31.3 31.3 3%

Unattended Audio Minutes (Mil) 571.4 714.3 878.5 1,063.0 1,275.7 1,505.3 21% Total Audio Minutes (Mil) 599.0 743.2 908.7 1,094.1 1,307.0 1,536.6 21%




Table 54. Korea Growth by Service 2010 – 2011

Korea 2010 2011 Growth Attended Audio Minutes (Mil) 28.7 27.6 -4%


Attended Audio ASP ($ US) $0.179 $0.188 5% Unattended Audio ASP ($ US) $0.065 $0.066 1%





Figure 39. Korea Attended & Unattended Audio Volume

Figure 40. Korea Attended & Unattended Audio ASPs

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Figure 41. Korea Audio Revenue Forecast (000’s)

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List of Tables Table 1. Asia Pacific Market 5-Year Forecast-UC Minute Offset .......................................................... 5 Table 2. Asia Pacific Market 5-Year Forecast-UC Minute Offset .......................................................... 5 Table 3. Asia Pacific Annual Growth Comparisons – 2010 actual versus 2011 actual ........................ 8 Table 4. Asia Pacific 2011 Forecast versus 2011 Actual (minutes & revenue in millions) ................... 8 Table 5. Asia Pacific Revenue by Service Type – 2011 ....................................................................... 9 Table 6. Asia Pacific Audio Minutes – 2011 .......................................................................................... 9 Table 7. Asia Pacific Audio Price Range & ASPs ................................................................................. 9 Table 8. Asia Pacific - Country Market Share by Service ................................................................... 10 Table 9. Asia Pacific - Country Market Share by Audio Minutes......................................................... 10 Table 10. APAC Audio Market Share $ by Vendor ............................................................................... 11 Table 11. Asia Pacific Market 5-Year Forecast - Country Market Share by Audio Minutes ................. 12 Table 12. Asia Pacific Growth by Service 2010 – 2011 ........................................................................ 12 Table 13. Australian Revenue by Service Type – 2011 ........................................................................ 14 Table 14. Australian Audio Minutes – 2011........................................................................................... 14 Table 15. Australian Audio Price Range & ASPs .................................................................................. 15 Table 16. Australian Market Share by Ranking ..................................................................................... 15 Table 17. Australian 5-Year Forecast .................................................................................................... 16 Table 18. Australian Growth by Service 2010 – 2011 ........................................................................... 16 Table 19. PRC Revenue by Service Type – 2011 ................................................................................ 19 Table 20. PRC Audio Minutes – 2011 ................................................................................................... 19 Table 21. PRC Audio Price Range & ASPs .......................................................................................... 20 Table 22. PRC Market Share by Ranking ............................................................................................. 20 Table 23. PRC 5-Year Forecast ............................................................................................................ 21 Table 24. PRC Growth by Service 2010 – 2011 ................................................................................... 21 Table 25. Japan Revenue by Service Type – 2011 .............................................................................. 24 Table 26. Japan Audio Minutes – 2011 ................................................................................................. 24 Table 27. Japan Audio Price Range & ASPs ........................................................................................ 25 Table 28. Japan Market Share by Ranking ........................................................................................... 25 Table 29. Japan 5-Year Forecast .......................................................................................................... 26 Table 30. Japan Growth by Service 2010 – 2011 ................................................................................. 26 Table 31. India Revenue by Service Type – 2011 ................................................................................ 29 Table 32. India Audio Minutes – 2011 ................................................................................................... 29 Table 33. India Audio Price Range & ASPs .......................................................................................... 31 Table 34. India Market Share by Ranking ............................................................................................. 31 Table 35. India 5-Year Forecast ............................................................................................................ 32 Table 36. India Growth by Service 2010 – 2011 ................................................................................... 32 Table 37. Singapore Revenue by Service Type – 2011 ........................................................................ 35 Table 38. Singapore Audio Minutes – 2011 .......................................................................................... 35 Table 39. Singapore Audio Price Range & ASPs ................................................................................. 36 Table 40. Singapore Market Share by Ranking .................................................................................... 36 Table 41. Singapore 5-Year Forecast ................................................................................................... 37 Table 42. Singapore Growth by Service 2010 – 2011 .......................................................................... 37 Table 43. Hong Kong Revenue by Service Type – 2011 ...................................................................... 40 Table 44. Hong Kong Audio Minutes – 2011......................................................................................... 40 Table 45. Hong Kong Audio Price Range & ASPs ................................................................................ 41 Table 46. Hong Kong Market Share by Ranking ................................................................................... 41 Table 47. Hong Kong 5-Year Forecast .................................................................................................. 42



Table 48. Hong Kong Growth by Service 2010 – 2011 ......................................................................... 42 Table 49. Korea Revenue by Service Type – 2011 .............................................................................. 45 Table 50. Korea Audio Minutes – 2011 ................................................................................................. 45 Table 51. Korea Audio Price Range & ASPs ........................................................................................ 46 Table 52. Korea Market Share by Ranking ........................................................................................... 46 Table 53. Korea 5-Year Forecast .......................................................................................................... 47 Table 54. Korea Growth by Service 2010 – 2011 ................................................................................. 47

List of Figures Figure 1. Asia Pacific Audio Market Share $ by Vendor ........................................................................ 9 Figure 2. Asia Pacific Market Share by Audio Minutes ........................................................................ 10 Figure 3. Asia Pacific Audio Market Share $ by Vendor ..................................................................... 11 Figure 4. Asia Pacific Attended & Unattended Audio Volume .............................................................. 12 Figure 5. Asia Pacific Attended & Unattended Audio ASPs ................................................................. 13 Figure 6. Asia Pacific Audio Revenue Forecast (000’s) ....................................................................... 13 Figure 7. Australian Attended vs. Unattended Volume ........................................................................ 14 Figure 8. Australian Audio Market Share $ by Vendor ......................................................................... 15 Figure 9. Australian Attended & Unattended Audio Volume ................................................................ 17 Figure 10. Australian Attended & Unattended Audio ASPs .................................................................... 17 Figure 11. Australian Audio Revenue Forecast (000’s) .......................................................................... 18 Figure 12. PRC Attended vs. Unattended Volume ................................................................................. 19 Figure 13. PRC Audio Market Share $ by Vendor ................................................................................. 20 Figure 14. PRC Attended & Unattended Audio Volume ......................................................................... 22 Figure 15. PRC Attended & Unattended Audio ASPs ............................................................................ 22 Figure 16. PRC Audio Revenue Forecast (000’s) .................................................................................. 23 Figure 17. Japan Attended vs. Unattended Volume ............................................................................... 24 Figure 18. Japan Audio Market Share $ by Vendor ............................................................................... 25 Figure 19. Japan Attended & Unattended Audio Volume ....................................................................... 27 Figure 20. Japan Attended & Unattended Audio ASPs .......................................................................... 27 Figure 21. Japan Audio Revenue Forecast (000’s) ................................................................................ 28 Figure 22. India Attended vs. Unattended Volume ................................................................................. 30 Figure 23. India Audio Market Share $ by Vendor ................................................................................. 31 Figure 24. India Attended & Unattended Audio Volume ......................................................................... 33 Figure 25. India Attended & Unattended Audio ASPs ............................................................................ 33 Figure 26. India Audio Revenue Forecast (000’s) .................................................................................. 34 Figure 27. Singapore Attended vs. Unattended Volume ........................................................................ 35 Figure 28. Singapore Audio Market Share $ by Vendor ......................................................................... 36 Figure 29. Singapore Attended & Unattended Audio Volume ................................................................ 38 Figure 30. Singapore Attended & Unattended Audio ASPs ................................................................... 38 Figure 31. Singapore Audio Revenue Forecast (000’s) ......................................................................... 39 Figure 32. Hong Kong Attended vs. Unattended Volume ...................................................................... 40 Figure 33. Hong Kong Audio Market Share $ by Vendor ....................................................................... 41 Figure 34. Hong Kong Attended & Unattended Audio Volume .............................................................. 43 Figure 35. Hong Kong Attended & Unattended Audio ASPs .................................................................. 43 Figure 36. Hong Kong Audio Revenue Forecast (000’s) ........................................................................ 44 Figure 37. Korea Attended vs. Unattended Volume ............................................................................... 45



Figure 38. Korea Audio Market Share $ by Vendor ............................................................................... 46 Figure 39. Korea Attended & Unattended Audio Volume ....................................................................... 48 Figure 40. Korea Attended & Unattended Audio ASPs .......................................................................... 48 Figure 41. Korea Audio Revenue Forecast (000’s) ................................................................................ 49



About the Authors: Marc F. Beattie is the Sr. Analyst and Managing Partner at Wainhouse Research, LLC. Marc’s area of expertise is hosted and managed collaboration services. Marc is a member of Gerson Lehrman Group's The Councils of Advisors and Vista Research's Society of Industry Leaders through which he advises worldwide financial clients on technology companies and trends. He has authored public and private reports on product strategies, distribution structures, emerging technologies and industry applications. He is a featured speaker and moderator at industry conferences and private company events - specializing on the future impact of current technology developments. He regularly consults with end users, established vendors, emerging companies, and the financial community. Prior to joining Wainhouse Research Marc was an early member of PictureTel and Polycom - holding positions in product management, business development and sales management - and spent 13 years working within the industry. He has been an independent analyst and consultant since 1998. He can be reached at [email protected].

Christine Conlon is a Senior Research Assistant at Wainhouse Research, LLC. Christine has been involved with numerous qualitative and quantitative projects within WR and regularly communicates with WR research targets in Europe, North America, and Asia Pacific.

About Wainhouse Research: Wainhouse Research is an independent analyst firm that focuses on critical issues in the unified communications and collaboration market. The company provides 6 different vendor subscriptions covering unified communications, group videoconferencing, personal & web-based collaboration, audio conferencing, streaming & webcasting, and distance education & e-Learning solutions, as well as a single all-inclusive subscription for enterprise users. The company acts as a trusted advisor providing strategic advice and direction for both the UC&C industry and its enterprise users. For further details contact [email protected] or see http://www.wainhouse.com.

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