Yeah1 profile 2010 (1)
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Profile
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StrengthOver the past 3 years, Yeah1 has transformed
into a Multi-platform mediachannel providing 360 degree coverage of
Teen’s lifestyles. The first locally
produced
channel with one of the most popular
online community of members and
. A
for Teen and the events
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Most interactive online community
Hottest Teen TV programming –
Yeah1 Countdown, Hot Music, K-Pop
Zone, 2!Idol…
Loyal Fans – Fan Clubs nationwide
Dynamic Leaders
Young and Creative Team
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CAPABILITIES
Gateway to Teen communication
Persuasive from the inside-out
Leading Channels to reach the Teen community
Multi-Channels communication campaign at minimum cost
Yeah1 Communicates their language
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Audience Portrait
Teens and twenties:15-24 60% Female and 40% Male
Active Social Easy Going Intelligent Creative Confident
K4-14 years15%
15-24 years40%
25-34 years15%
35-44 years10%
45-54 years11%
55 years +9%
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Yeah1’s Channels
Magazine
TV
Online
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• STYLE&STAR
• THOI GIOI PHALE
MUSIC• IMUSIC
• YEAH1 MUSIC
• YEAH1 COUNT DOWN
• KPOP ZONE
• HOT MUSIC
LIFE• 360 YEAH
• MC CHANEL
• 51JOB
• TEEN SPORT
• TEEN DIARY
ENTERTAINMENT• 8 STORM
• 2!IDOL
• LEO’S SHOW
• IMOVIE
YEAH1 TV 360 DEGREE COVERAGE OF TEEN LIFE STYLE
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0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
Rtg%
Shr%
[TNS REPORT (2)] (13 - 25 years|HCM-METER| 4th Quarter Monday - Sunday)
TNS Ratings Yeah1 TV
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Yeah1’s Nationwide Coverage
Yeah1 officially broadcast nationwide on VTC
digital network- and on cable system
SCTV-• In addition to receiving signal on digital recievers, VTC
Network also appears on :
• Satellite VinaSat , HTVC and Tây Đô Cable System
Hà Nội và Đồng bằng Bắc Bộ, 18,600,000
Hai Phong, HaiDuong, Quang Ninh
1,600,000
North Mountain Region, 800,000
Central North Region 1,000,000
Central Region 3,000,000
HCMC, Mekong Delta, South Region
5,000,000
VTC NETWORK TOTAL AUDIENCEOVER 30,000,000 VIEWERS
Source VTV.com.vn
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Let’s Chat with LeoThe Leo Show is an international style talk showthat focuses on young & dynamic 16-35 year old where they
share their lifestyle viewpoints, activities, and
social issues through conversations with celebritiesthey admired.
Yeah1’s Featured Program
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One of Yeah1’s hottest programming. 2! Idol is a game/talk show format created
for stars and their fans to interact with each other through humorous
games and challenges. A truth or dare from fans to the their
Idols.
Yeah1’s Featured Program
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Yeah1 Teen is a visually appealing publication that is a trendy must have for teen.
Publishes monthly on the 20th
Circulation of 20.000/month
Distributes at125 schools, 300 Yeah1 points and news stands nationwide
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Yeah1.com is an online hot spot for teens with a
news portal and an interactive forum of
400,000 members with the largest Teen Model
Club in Vietnam (600 Teen Models).
An interactive community that allows us to gain
valuable feedback and insight which helps us
better understand our audience.
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2010 OVERVIEW
Prepared by
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Icon of theNext Generation
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Yeah1’s Mission
Yeah1's Pride - Youth's PrideSelf Identification
Self Affirmation
Self Orientation
I'm a Yeah1 Generation!
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2010 Goals
• Set the standard for Yeah1’s Pride
– Responsible
– Talented
– Stylish – Sophisticated
– Oriented
• Re-enforce the credit of parent & social
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2010 Direction
Edutainment
through the fun
we guide the way
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Activities Plan
No. Key Activities Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11
1Yeah1 - Teen Sharing
2Yeah1 Festival HCMC Da Nang Ha Noi
3Yeah1 Unplugged
4Yeah1 Award
5Yeah1 Hiphop Supper Nova
6Yeah1 Generation Connection
7Yeah1 Fashion Show
8Yeah1 Sing it
9Yeah1 Hallowen
10Yeah1 XY concert
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DETAIL ACTIVITIES
Prepared by
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Yeah1 Style Card
• Build Yeah1 Membership
• With many benefit from the high class
brands for youth
• Yeah1 Style Card is sponsored by Viet
A bank – be biggest gold bank of VN
-> is also for payment
• Loyalty program for consumer with
benefit from cooperate brand.
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Yeah1 Birthday - Yeah1 Award
• Timing : Mar 2010 - Jan 2011
• Concept :
– Teen vote for their famous brand
– Build super Teen brands association
– Build Yeah1 membership card with many
benefit from Teen choice brands
• Format :
– Online voting
– TV show to introduce Teen most wanted
brand
– Trade Fair
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Yeah1 Birthday – Teen Sharing
• Timing : Jan – Feb 2010
• Concept :
– Sharing happiness with unlucky kid in orphan houses
– Yeah1 Birthday party with
– Teen and parent together
• Format :
– Teen world donation
– Teen brand donation
– Offline party – Live broadcast
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Yeah1 Youth Festival
• Timing : March + June +
Nov 2010
• Concept :
– Yeah1 Teen Fair - Orientation
– Introduce Yeah1 programs
– Nationwide in HCMC – Da
Nang – Ha Noi
• Format :
– Fair
– Mobile event
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Yeah1 Unplugged
• Timing : March - Oct 2010
• Concept :
– Reborn the unplugged movement
of the 80s-90s
– Contest
– A playground for high school and
university
• Format :
– TV show
– Mobile events
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Yeah1 Hip-hop Super Nova
• Timing : Apr - June 2010
• Concept :
– Hip-hop contest
– One of the annual famous
tournament of Yeah1
• Format :
– Tournament
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Yeah1 Generation Connection
• Timing : May – June 2010
• Concept :
– Connect the generation gap
– Help parent to understand their children
– Be their friend and guide their way
• Format :
– Talk show on TV with cele-parent,
experts, Teens
– Role play - Teens try to be parent in one
day
– Job orientation seminar
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Yeah1TV Birthday - Fashion show
• Timing : June - Dec 2010
• Concept :
– Updating Fashion trends
– Teen casting to be chosen to
Yeah1 series fashion show
– Coordinate with Teen most
wanted fashion brands
• Format :
– TV show
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Yeah1 "Sing it"
• Timing : Aug - Sep 2010
• Concept :
– English singing contest
– Cooperate with “Trung Uong Doan”
• Format :
– Contest
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Yeah1 Web Birthday - Halloween
• Timing : Oct - 2010
• Concept :
– The famous annual event of Yeah1
– Celebrate the Yeah1.com birthday
– Kutie – Pretty Devils
• Format :
– Offline party
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XY Concert
• Timing : Dec - 2010
• Concept :
– All Stars in one night
– Be Star for one day
– Gathering all most wanted stars of Teen
• Format :
– Voting for Teen super stars
– Pass challenge to be limited attendant
for the exclusive awarding night
– All Stars Party
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Icon of theNext Generation