Corona California is at the hub of growth within the Southern California

region It is a city of the future ndash today Incorporated in 1896 the farm community

once known for its agriculture is now the gateway to economic growth for Riverside

and San Bernardino Counties Its location at State Route 91 and Interstate 15

makes it the prime recipient of outward migration of companies from Orange and

Los Angeles Counties The city is headquarters to a wide array of corporations and

entrepreneurial operations

An abundance of housing ndash from affordable to executive ndash has created a diverse

and fast-growing population for the city As the city expands its regional leadership

role during the 21st century it is perfecting its vision and mission of providing an

innovative environment for business to flourish and thrive as well as a high quality

of life for its citizens

1

Welcome to Corona

Welcome to the City of Corona

Corona is a dynamic and robust community which prides itself on excellent customer service Our primary mission is to enhance the quality of life in the community and we take great satisfaction in creating an environment that residents and businesses are proud to live and work in

Conveniently located in western Riverside County Corona is at the crossroads of major transportation corridors Our location provides a great advantage as a hub for businesses seeking to market to Los Angeles Orange and San Diego Counties as well as the Inland Empire region

In addition to being geographically desirable the City prides itself on being innovative and able to partner with other organizations to create regional solutions From transportation planning with the Riverside County Transportation Commission to implementing the Western Riverside Council of Governments energy and water efficiency program to building El Cerrito Park with Riverside County Corona is constantly creating synergy to benefit our residents and businesses

As part of our continuing service to the business community I invite you to take advantage of Team Corona More than a program Team Corona compresses the time to market for businesses by facilitating discussions between City staff and project teams In an economy where time is money having communication is essential to success and Team Corona is there to help businesses prosper

The City of Corona is always at your service and we look forward to welcoming you to our community in the future

951-736-2300

Coro

na Customer Service Hotline

How are we doing

Sincerely

Brad RobbinsCity Manager

2

New Photo

Along with a low crime rate

Corona has 39 parks covering 364

acres equivalent to one acre of

parkland for each 445 residents and

was designated Tree City USA by

the National Arbor Day Foundation

3

951-736-2300

Corona Leadership

KAREN SPIEGELMayorKSpiegelcicoronacaus

STAN SKIPWORTHMayor Pro TemSSkipworthcicoronacaus

EUGENE MONTANEZCouncilmemberEMontanezcicoronacaus

JASON SCOTTCouncilmemberJScottcicoronacaus

STEVE NOLANCouncilmemberSNolancicoronacaus

Greg Irvine joined the City of Corona in

1996 During his tenure he has served as

Assistant City Treasurer Interim City Trea-

surer Assistant General Manager for the

Department of Water and Power and as

Assistant to the City Manager In August

2004 he was appointed to Assistant City

Manager and oversees public policy and

public service initiatives including legis-

lative advocacy and city communications

and marketing efforts As Assistant City

Manager he also has executive responsibility for the Finance Depart-

ment Parks and Community Services Department Information Tech-

nology Department the City Clerkrsquos Office Property and Contract

Management and the Corona Public Library

GREG IRVINEAssistant City Manager

People to ContactAssistant City ManagerGreg Irvine (951) 279-3519Senior Management AnalystLana Yoshimura 817-5824Administrative Services ManagerCity ClerkJan Bates 736-2372

Bradly Robbins started working for

the City of Corona in 1988 and be-

came Planning Director in February

2000 He was appointed Assistant

City Manager in November 2002 In

April 2003 he was appointed to a

dual role of Assistant City Manager

and Department of Water and Pow-

er General Manager In September

2006 he became the Assistant City

Manager - Community Develop-

ment Director In August 2008 Robbins was appointed City

Manager In addition to the Community Development Depart-

ment he oversees the Department of Water and Power Public

Works Building Department and Redevelopment Agency

BRAD ROBBINSCity Manager

People to ContactCity ManagerBrad Robbins (951) 279-3710Executive AssistantSylvia Viayra 279-3710

Coro

na Customer Service Hotline

How are we doing

RICHARD HALEYCity TreasurerDickHaleycicoronacaus

4

951-736-2300

Corona Leadership

KAREN SPIEGELMayorKSpiegelcicoronacaus

STAN SKIPWORTHMayor Pro TemSSkipworthcicoronacaus

EUGENE MONTANEZCouncilmemberEMontanezcicoronacaus

JASON SCOTTCouncilmemberJScottcicoronacaus

STEVE NOLANCouncilmemberSNolancicoronacaus

Greg Irvine joined the City of Corona in

1996 During his tenure he has served as

Assistant City Treasurer Interim City Trea-

surer Assistant General Manager for the

Department of Water and Power and as

Assistant to the City Manager In August

2004 he was appointed to Assistant City

Manager and oversees public policy and

public service initiatives including legis-

lative advocacy and city communications

and marketing efforts As Assistant City

Manager he also has executive responsibility for the Finance Depart-

ment Parks and Community Services Department Information Tech-

nology Department the City Clerkrsquos Office Property and Contract

Management and the Corona Public Library

GREG IRVINEAssistant City Manager

People to ContactAssistant City ManagerGreg Irvine (951) 279-3519Senior Management AnalystLana Yoshimura 817-5824Administrative Services ManagerCity ClerkJan Bates 736-2372

Bradly Robbins started working for

the City of Corona in 1988 and be-

came Planning Director in February

2000 He was appointed Assistant

City Manager in November 2002 In

April 2003 he was appointed to a

dual role of Assistant City Manager

and Department of Water and Pow-

er General Manager In September

2006 he became the Assistant City

Manager - Community Develop-

ment Director In August 2008 Robbins was appointed City

Manager In addition to the Community Development Depart-

ment he oversees the Department of Water and Power Public

Works Building Department and Redevelopment Agency

BRAD ROBBINSCity Manager

People to ContactCity ManagerBrad Robbins (951) 279-3710Executive AssistantSylvia Viayra 279-3710

Coro

na Customer Service Hotline

How are we doing

RICHARD HALEYCity TreasurerDickHaleycicoronacaus

4

RICHARD MADORYPolice Chief(951) 739-4878739-4899 FaxRichardMadorycicoronacaus

DAVID WALTEMEYERFire Chief(951) 736-2379736-2497 FaxDavidWaltemeyercicoronacaus

DARRELL TALBERTRedevelopmentAgency Director(951) 279-3670736-2488 FaxDarrellTalbertcicoronacaus

GREG IRVINEAssistant City ManagerHuman Resources Director(951) 736-2208736-2449 FaxGregIrvinecicoronacaus

JAN BATESManagement ServicesAdministrative Services ManagerCity Clerk(951) 736-2372JanBatescicoronacaus

JOANNE COLETTACommunity DevelopmentDirector(915) 736-2267279-3550 FaxJoanneColettacicoronacaus

JONATHAN DALYDWP General Manager(951) 736-2477735-3786 FaxJonathanDalycicoronacaus

GABRIEL GARCIAParks and CommunityServices Director(951) 736-2490279-3683 FaxGabrielGarciacicoronacaus

KIP FIELDPublic Works Director(951) 736-2236736-2496 FaxKipFieldcicoronacaus

DEBRA FOSTERFinance Director(951) 736-2315817-5770 FaxDebraFostercicoronacaus

STEVE LARSONInformation Technology Director(951) 279-3513279-3697 FaxSteveLarsoncicoronacaus

JULIE FREDERICKSENLibrary Director(951) 739-4985736-2499 FaxJulieFredericksencicoronacaus

5

Team Corona

When it comes to economic development Corona is among the very best in the nation Innovative ideas and strategies instituted in the city are recognized for excellence industry-wide

Corona takes a proactive approach with the business community Nurturing supporting and listening to the business community is an integral part of Team Corona Fast-track approvals access to key city officials and a team approach to problem solving set Corona apart from other cities

Team Corona

bullensp Fast-trackenspapprovalenspprocessenspforenspdevelopmentenspand tenant improvements

bullensp Bringsensptogetherenspcityenspofficialsenspdepartmentenspdirectors and decision makers along with other organizations that serve the business community

bullensp IncludesensprepresentativesenspfromenspSouthernenspCalifornia Edison The Gas Company Riverside County Economic Development Agency Air Quality Management District the City Council CountyenspBoardenspofenspSupervisorsenspandensptheenspofficeenspofenspStateenspandenspFederalensprepresentatives

bullensp IntegralenspinensptheenspgrowthenspofenspTotalenspSalesenspTax Receipts to more than $35 billion

Corona Business Assistance

bullensp One-on-oneenspcounselingenspservicesensptoenspbusinessesenspin the community

bullensp FamilyenspBusinessenspPartnershipenspprovidesenspspecialized advisory services educational programs networking groups and extensive family business assessments to help family businesses grow and prosper

bullensp StudentenspInternsenspandenspConsultingenspTeamsenspassistenspcompanies with various business issues such as market research and business plan development providing invaluable support to business

bullensp CoronaenspWomenrsquosenspBusinessenspPartnershipenspprovides specialized services targeted to women-owned businesses Confidential one-on-one counseling focused training seminars networking and mentoring services are designed to give women business owners the tools to grow and expand their business

6

Visit Team Coronarsquos web site at wwwTeamCoronacomMICHELL SKIPWORTH

Economic Development Coordinator

(951) 279-3690(951) 818-6732 cellMichellSkipworthcicoronacaus

DANIEL RITTATOREEconomic Development Coordinator

(951) 736-2297(951) 642-4405 cellDanielRittatorecicoronacaus

JUDI STAATSEconomic Development Manager

(951) 739-4946(951) 312-1569 cellJudiStaatscicoronacaus

7

Plan CheckSubmittalTo BuildingDivision

PlansPreparedOr Revised

DevelopmentPlan ReviewMeeting

CorrectionsRequired

All Departments Final Approval

START

Building Department(951) 736-2247

CommunityDevelopmentDepartment

(951) 736-2262

Department OfWater And Power(951) 736-2263

Fire Department(951) 736-2464

Public Works Dept(951) 736-2442

Applicant NotifiedTo Pick Up Plans

Applicant NotifiedTo Pull Permits

Permits Issued

Plan Review Process

8

Team Corona is more than just a program It is a way of doing business at the City of Corona We value the importance of compressing the time to market Team Corona facilitates roundtable discussions among our city team and your team of professionals working on the project Sounds simple but too often organizations forget to establish these relationships Team Corona fosters these relationships by having early communication getting projects started quicker and with fewer challenges down the road

TeamCoronacom

What can Team Coronaprovide my business

The TeamCoronacom business portal is the gateway which highlights the City of Coronarsquos philosophy that places great importance on proximity and clustering By making sure that jobs homes shops and recreation are placed together it increases the opportunity for new business to develop and creates a sense of place that can draw and retain talented workers Balancing growth and new development while emphasizing quality of life is not an easy task But it is one that the City embraces and has advanced through the Team Corona program TeamCoronacom is designed to inform and educate site selectors developers real estate brokers business owners and entrepreneurs of the opportunities available in Corona It provides key information such as detailed GIS mapping a site location database and video resumes for workforce development Open for business 247 TeamCoronacom is the place to find answers

9

CompaniesCoronarsquos prime location has made it one of the first places that site selectors check when considering expansion or relocation Coronarsquos location infrastructure and skilled workforce make it an ideal place to call home for your business and yourself Corona is home to a variety of world class companies

Watson Laboratories MonsterAnchor BlueProCircuitEibach SpringsScreen WorksDart ContainerFenderNorth American PetCircorParker Vantage VehicleLucas OilAirmark InternationalAmerisource BrunswigLexaniDowns OilFood for Life BakeriesWest Coast Customs

Partial listing only

To learn more about how your business can be located in Corona visit our website at wwwTeamCoronacom

Competitive AdvantagesHigh-Quality workforceReasonable lease ratesCompetitive labor costsAccess to major transportation facilities air rail and truckingAffordable housingStrong sense of communityClose proximity to lifestyle amenities

10

CompaniesCoronarsquos prime location has made it one of the first places that site selectors check when considering expansion or relocation Coronarsquos location infrastructure and skilled workforce make it an ideal place to call home for your business and yourself Corona is home to a variety of world class companies

Watson Laboratories MonsterAnchor BlueProCircuitEibach SpringsScreen WorksDart ContainerFenderNorth American PetCircorParker Vantage VehicleLucas OilAirmark InternationalAmerisource BrunswigLexaniDowns OilFood for Life BakeriesWest Coast Customs

Partial listing only

To learn more about how your business can be located in Corona visit our website at wwwTeamCoronacom

Competitive AdvantagesHigh-Quality workforceReasonable lease ratesCompetitive labor costsAccess to major transportation facilities air rail and truckingAffordable housingStrong sense of communityClose proximity to lifestyle amenities

10

11

Workforce amp Business CommunityCorona is home to 148597 people and a rich economic environment

bull The region has a history of agriculture with once dominant citrus orchards ranches and dairy farms

bull The development of commerce and industry in the City has been accelerated by congestion on the 91 Freeway with many firms leaving northern Orange County to be closer to their employees homes in Corona and Riverside

bull Companies benefit from a strong transportation infrastructure skilled workforce and low cost of business

Workforce at a Glancebull 84000+ Men and Womenbull More than 30 of adults 25+ achieved college degreesbull 35 college campuses within 90 milesbull 795 high school graduation ratebull 20 of jobs in manufacturing

Total Labor Force Labor Force Uneployment2008 Ann Avg 84724 862007 Ann Avg 82831 60

Commuting PatternsAverage Commute Time 313 MinutesSource moneycnncom

Largest EmployersCorona-Norco Unified School DistrictKaiser PermanenteCorona Regional Medical CenterWatson LaboratoriesAll American AsphaltAMA PlasticsFender USADart CorporationLDI MechanicalCoreMark InternationalArizona Pipeline CoAvid InkCircle Seal ControlsTWR EnterprisesMinka LightingCentury Blinds

Locate your company in CoronaCorona continues to benefit from its position as the premier address for companies looking for industrial commercial or office space On the edge of Orange County Corona offers a premium location well-suited for a variety of business needs According to Brian Hull Vice President of Lee amp Associates Commercial Real Estate Services ldquoCoronarsquos leasing and sales activity has regained its strength after bottom-ing out in the first quarter of 2009 The past three quarters have averaged a half million square feet of absorption (per quarter) which is a healthy clip given historical standards The vacancy rate of eight percent (8) is also one of the lowest rates around when compared to other markets in the Inland Empire and Orange Countyrdquo

One of the main drivers in getting deals com-pleted has been the recent price corrections Tenants and buyers have postponed making real estate decisions for long enough and are finally getting off the fence to ldquoright-sizerdquo their real estate needs The other main driver is Coronarsquos reputation for being an excellent place to do business as well as its ample employment base and central location For these reasons once a company moves to Corona they are afforded a tremendous opportunity to thrive and grow their businessrdquo Coupled with a quality lifestyle and affordable housing Corona has become one of the leading economic and social contributors to the region

12

Corona is home to a multitude of companies from a variety of industries including aeronautics after-market auto foods medical and technology Coronarsquos west side developed into an aeronautic cluster when the area was developed as an industrial zone with many amenities There are companies that manufacture instrument panels for small aircraft as well as in-air refueling equipment for the United States military Coronarsquos location at the intersection of two major freeways in Southern California has attracted aftermarket auto and motorcycle parts companies to call Corona home This industry cluster includes companies that manufacture performance drive trains for NASCAR to distribution companies of high-end wheels The food processing industry evolved through the years because of Coronarsquos location infrastructure and skilled workforce With rules and regulations continually changing the food cluster is always adjusting Corona recognizes this and established a partnership with local businesses governments and other entities to assist with demands With access to more than 35 colleges and universities in the surrounding area Coronarsquos Research and Development Medical and Technology cluster has grown to be recognized in the region With companies like Watson Pharmaceuticals leading the way with record earnings companies are relocating to become part of the explosive growth ldquoCorona maintains its appeal to industrialcommercial users of Real Estate because of its strong demographics location close to Orange County and quality labor base Companies that move to Corona stay in Coronardquo said Lawrence C Null Senior Vice President Lee amp Associates

13

Leading Employers

Company Employment

Corona-Norco Unified School District 4970

Kaiser Permanente 1738

Corona Regional Medical Center 1140

Watson Laboratories Inc 1114

All American Asphalt 963

City of Corona 948

Fender USA Corona 600

Dart Container Corporation 500

L D I Mechanical 444

CoreMark International 308

Arizona Pipeline 301

Avid Ink 300

Circle Seals Controls 300

TWR Enterprises 260

Minka Group 251

Century Blinds 230

Population Growth

1990 2000 2008 2010

186423

149923

124966

76095

Education Attainment

Ethnicity

Age Distribution

0-19

25-44

55+

Others 213

125

333

329

Graduate Degree7

Bachelorrsquos Degree17

Associatersquos Degree9

Some College No Degree24

High School Graduate24

9th-12th No Diploma9

Less than 9th9

White

Hispanic

Others

AsianAfrican

American 48

81

28

424424

419

OFFICE OF Economic Development 400 South Vicentia Avenue Corona California 92882 City Hall Online All The Time ndash httpwwwTeamCoronacom

Water Division

bull Founded in 1964 bull Serves approximately 150000 customers bull Service Area Approximately 45 square miles bull Maintains 593 miles of water mains bull Operates and maintains

o 21 active wells o 2 surface water treatment plants o 1 ground water reverse osmosis facility o 6 blending facilities

bull Average daily water use per capita 259 gallons per day bull 1422 billion gallons per year produced and supplied to customers bull 15 to 25 parts per million of chloramine added for disinfection

bull Water Reclamation Facility Plant 1 built in 1968 bull Serves approximately 144000 customers bull Maintains 328 miles of wastewater mains bull Operates 3 treatment facilities bull Treats 13 million gallons per day on average bull 47 billion gallons treated per year

Electric Division

bull Municipal owned electric utility established April 4 2001 bull Serves approximately 1400 customers bull Owns and operates the Clearwater Power Plant bull Current load is approximately 25 MW of peak demand bull Provides bundled services to eight areas in the city and provides energy to Direct Access

customers

Office of Economic Development | 400 S Vicentia Ave Corona Ca 92882 | 9517362260 | TeamCoronacom

Demographics

Leading Employers

Company Employment

Corona-Norco Unified School District 4970

Kaiser Permanente 1738

Corona Regional Medical Center 1140

Watson Laboratories Inc 1114

All American Asphalt 963

City of Corona 948

Fender USA Corona 600

Dart Container Corporation 500

L D I Mechanical 444

CoreMark International 308

Arizona Pipeline 301

Avid Ink 300

Circle Seals Controls 300

TWR Enterprises 260

Minka Group 251

Century Blinds 230

Population Growth

1990 2000 2008 2010

186423

149923

124966

76095

Education Attainment

Ethnicity

Age Distribution

0-19

25-44

55+

Others 213

125

333

329

Graduate Degree7

Bachelorrsquos Degree17

Associatersquos Degree9

Some College No Degree24

High School Graduate24

9th-12th No Diploma9

Less than 9th9

White

Hispanic

Others

AsianAfrican

American 48

81

28

424424

419

OFFICE OF Economic Development 400 South Vicentia Avenue Corona California 92882 City Hall Online All The Time ndash httpwwwTeamCoronacom

Water Division

bull Founded in 1964 bull Serves approximately 150000 customers bull Service Area Approximately 45 square miles bull Maintains 593 miles of water mains bull Operates and maintains

o 21 active wells o 2 surface water treatment plants o 1 ground water reverse osmosis facility o 6 blending facilities

bull Average daily water use per capita 259 gallons per day bull 1422 billion gallons per year produced and supplied to customers bull 15 to 25 parts per million of chloramine added for disinfection

bull Water Reclamation Facility Plant 1 built in 1968 bull Serves approximately 144000 customers bull Maintains 328 miles of wastewater mains bull Operates 3 treatment facilities bull Treats 13 million gallons per day on average bull 47 billion gallons treated per year

Electric Division

bull Municipal owned electric utility established April 4 2001 bull Serves approximately 1400 customers bull Owns and operates the Clearwater Power Plant bull Current load is approximately 25 MW of peak demand bull Provides bundled services to eight areas in the city and provides energy to Direct Access

customers

Office of Economic Development | 400 S Vicentia Ave Corona Ca 92882 | 9517362260 | TeamCoronacom

Demographics

Demographics

Population Growth

2001 2003 2005 2007 2009

146164

144070

137006

131246

148597

Population Growth

146164

144070

137006

13133331111112224246

1414144448888855595959597

Ethnicity Age Distribution

Population Growth

14

Leading Employers

Company Employment

Corona-Norco Unified School District 4970

Kaiser Permanente 1738

Corona Regional Medical Center 1140

Watson Laboratories Inc 1114

All American Asphalt 963

City of Corona 948

Fender USA Corona 600

Dart Container Corporation 500

L D I Mechanical 444

CoreMark International 308

Arizona Pipeline 301

Avid Ink 300

Circle Seals Controls 300

TWR Enterprises 260

Minka Group 251

Century Blinds 230

Population Growth

1990 2000 2008 2010

186423

149923

124966

76095

Education Attainment

Ethnicity

Age Distribution

0-19

25-44

55+

Others 213

125

333

329

Graduate Degree7

Bachelorrsquos Degree17

Associatersquos Degree9

Some College No Degree24

High School Graduate24

9th-12th No Diploma9

Less than 9th9

White

Hispanic

Others

AsianAfrican

American 48

81

28

424424

419

OFFICE OF Economic Development 400 South Vicentia Avenue Corona California 92882 City Hall Online All The Time ndash httpwwwTeamCoronacom

Water Division

bull Founded in 1964 bull Serves approximately 150000 customers bull Service Area Approximately 45 square miles bull Maintains 593 miles of water mains bull Operates and maintains

o 21 active wells o 2 surface water treatment plants o 1 ground water reverse osmosis facility o 6 blending facilities

bull Average daily water use per capita 259 gallons per day bull 1422 billion gallons per year produced and supplied to customers bull 15 to 25 parts per million of chloramine added for disinfection

bull Water Reclamation Facility Plant 1 built in 1968 bull Serves approximately 144000 customers bull Maintains 328 miles of wastewater mains bull Operates 3 treatment facilities bull Treats 13 million gallons per day on average bull 47 billion gallons treated per year

Electric Division

bull Municipal owned electric utility established April 4 2001 bull Serves approximately 1400 customers bull Owns and operates the Clearwater Power Plant bull Current load is approximately 25 MW of peak demand bull Provides bundled services to eight areas in the city and provides energy to Direct Access

customers

Office of Economic Development | 400 S Vicentia Ave Corona Ca 92882 | 9517362260 | TeamCoronacom

Demographics

TransportationTransportation at a Glancebull Fed-Ex and UPS Hubs 15 miles awaybull Moderate highway congestionbull 3 International Airports within 60 milesbull Light rail transit to LA San Diego Long Beach and surrounding areasbull Los Angeles and Long Beach Ports within 60 miles

Ontario International Airport2 runways 12198 x 150 ft 10200 x 150 ftServed by 9 commercial passenger airlinesAirport Activity 2006 Total Passengers 7000000 Non-stop destinations 19 Cargo Volume (Tons) 602326

PortsPort of Los Angeles Los Angeles California on the Pacific OceanPort of Long Beach Long Beach California on the Pacific Ocean

Small Commercial AirportsCorona Municipal Airport Runway 3200 x 60 ftRiverside Municipal Airport Runway 5400 x 100 ftBig Bear City Airport Runway 5850 x 75 ftRedlands Municipal Airport Runway 4570 x 75 ft

Rail Linesbull BNSFbull Amtrakbull Metro

15

The Corona-Norco School District (CNUSD) is the fastest-growing district in Southern California The district is the largest in the Inland Empire and the 8th largest district in the State of California

The districtrsquos building program is one of the most extensive in the State and has allowed the district to keep up with growth and provide quality facilities for students Over the past five years three new high schools one new intermediate school and five new elementary schools have opened Future building plans include the modernization and expansion of numerous campuses and the completion of a new high school a new intermediate school and two new elementary schools

Not only has the district effectively managed the rapid growth in the communities it serves it has provided an ever-increasing quality of services to students The district continues to show strong academic growth with test scores released during the 200910 school year showing the strongest gains ever In fact when looking at the 15 largest school districts in the state none have performed as well as CNUSD The State Academic Performance Index (API) a primary measure of academic performance in California schools has a scale that ranges from a low of 200 to a high of 1000 with a state-wide target of 800 The Corona-Norco Unified School district now has most of its schools scoring over 800 with a district API of 791

Education

8th Largest in StateLargest in County1048707

Number of Schools 48

Number of Students 522681048707

Number of Employees 62531048707

Graduation Rate 921048707

Attendance Rate 97

Languages Spoken 381048707

2008-09 Budget $399 million

Education

Elementary School Enrollment 26851

Secondary School Enrollment 25 287

Spending per Student $7597

Total $396092386

Instructional

Student Teacher Ratios 221

Elementary School Enrollment 26851

Secondary School Enrollment 25 287

Growth API 2008

State 742

County 732

CNUSD 773

ACT (07-08)

of Students Taking Test 11

Average Score 2037

SAT (07-08)

of Students Taking Test 3522

Average Score 1442

bull CNUSD 32 Primary 7 Intermediate and 8 High Schools

bull CNUSD ACT avg 2037 SAT avg 1442

16

Higher Education

The City of Corona is strategically located within the heart of Southern California With over 37 institutions of higher learning within a 40 mile radius Corona is poised to offer opportunity and value in the pursuit of education goals workforce development and personal success

Higher Education Institutions within a 40 mile radiusAnaheim University Biola University Cal State Polytechnic UniversityPomona Cal State University San Bernardino California Baptist College California State University Fullerton California State University Long Beach CapStone University Chapman University Claremont Graduate School Claremont McKenna College Concordia University Harvey Mudd College Keck Grad Inst Of Applied Life Sciences La Sierra University Loma Linda University National University Pitzer College Pomona College Scripps College University of La Verne University of California Riverside University of California Irvine University of Phoenix University of Redlands Western University of Health Sciences Chaffey Community College Crafton Hills College Mt San Jacinto Community College

Riverside Community College San Bernardino Community CollegeFullerton CollegeMount San Antonio College

VocationalTechnical CollegesDeVry University Fashion Institute of Design amp Merchandising (FIDM) IrvineITT Technical Institute

17

ParksCorona boasts 39 fully developed parks covering over 390 acres Lauded as a ldquoTree City USArdquo for the twentieth year in a row the National Arbor Day Foundation has recognized Coronarsquos commitment to urban forestry and the continuing efforts of planting new trees every year The park system includes community recreation buildings sports facilities neighborhood parks and passive green belt areas

Investing in the youth of the community Corona provides a variety of activities including basketball flag football peewee sports as well as numerous recreational programs and classes focusing on sports and fitness performing arts and personal enrichment After School Recreation Programs (Kids Club) are offered at seven elementary schools and one park site where children participate in homework help and a variety of fun filled activities

Designated ldquoTree City USArdquo by the National

Arbor Day Foundation

The Corona Senior Center provides a large range of services and programs targeted to meet the needs of the seniors within the community Activities include daily exercise classes weekly lectures screenings and monthly special events to name a few

Striving to enhance the residentrsquos quality of life Corona offers many special events throughout the year including the Annual July 4th Celebration Harvest Festival and Candy Carnival and the Tree Lighting and Holiday Celebration In an effort to foster community involvement local non-profit organizations and area businesses participate in these events creating a hometown theme to resonate within Learn more by subscribing to the Cityrsquos bi-monthly community newsletter at wwwInnerCircleCoronacom

18

Park Name Address Total Acreage

Auburndale Rec Center 1045 Auburndale St 20

Border Park 2400 Border Ave 25

Brentwood Park 1646 Dawnridge 130

Buena Vista Park 2515 Buena Vista Ave 100

Butterfield Park 1886 Butterfield Stage Dr 640

Chase Park 1415 East Chase Dr 51

Citrus Community Park 1250 Santana Way 200

City Park 930 East 6th St 170

Civic Center amp Gymnasium 815 West 6th St 80

Contreras Park Buena Vista amp Railroad 03

Cresta Verde Park 1640 East Collett 54

Eagle Glen Community Park 4190 Bennett Ave 130

El Cerrito Sports Park 7500 El Cerrito Rd 260

Fairview Park 1804 Fairview 50

Griffin Park 2804 Griffin Way 130

Husted Park 1200 Merrill 33

Jameson Park 1155 Valencia Rd 130

Joy Park Joy amp East Grand 03

Kellogg Park 1635 Kellogg 35

Lincoln Park Lincoln amp Citron 50

Mangular Park 2200 Mangular Ave 40

Merrill Park 10th amp West Grand 03

Mountain Gate Park 3100 South Main St 210

Ontario Park Ontario amp Via Pacifica 50

Parkview Park 2094 Parkview Dr 63

Promenade Park 615 Richey St 200

Ridgeline Park 2850 Ridgeline 50

Rimpau Park 1155 East Ontario Ave 42

River Road Park 1100 West River Rd 50

Rock Vista Park 2481 Steven Dr 90

Santana Regional Park 598 Santana Way 450

Senior Center 921 South Belle 20

Serfas Club Park 2575 Green River Rd 50

Sheridan Park 300 South Sheridan 30

Spyglass Park 1790 Spyglass Rd 50

Stagecoach Park 2125 Stagecoach Rd 119

Tehachapi Park Tehachapi amp St Helena 40

Victoria Park 312 9th St 25

Village Park 860 Village Loop 50

Citrus Park Splash ZoneA public private partnership with the Vasquez Family of Miguelrsquos Restaurants of Corona

19

The City of Corona realizes that it is important to communicate with the residents and businesses in a variety of formats In 2009 the City launched the Inner Circle Website This website and free bi-weekly newsletter keep the community informed about City meetings community activities and special events Inner Circle Members are invited and encouraged to log on and be involved by participating in the various groups and blog pages

If you arenrsquot already a member Get connected Join the circle

Find us on Facebook and Twitter

The Inner Circle

20

Keep Our Community StrongBy making a commitment to shop locally you are making a decision to invest in your community The City receives income from the taxes you pay on goods and services This income helps to sup-port your local fire police parks libraries animal control and a variety of other important city

services By shopping in Corona you keep your dollars in your community

Check out our new website wwwshop-coronacom where you can find a local retailer to fit your needs coupons and specials only for Corona residents

wwwShopCoronacom

The City of Corona realizes that it is important to communicate with the residents and businesses in a variety of formats In 2009 the City launched the Inner Circle Website This website and free bi-weekly newsletter keep the community informed about City meetings community activities and special events Inner Circle Members are invited and encouraged to log on and be involved by participating in the various groups and blog pages

If you arenrsquot already a member Get connected Join the circle

Find us on Facebook and Twitter

The Inner Circle

20

Keep Our Community StrongBy making a commitment to shop locally you are making a decision to invest in your community The City receives income from the taxes you pay on goods and services This income helps to sup-port your local fire police parks libraries animal control and a variety of other important city

services By shopping in Corona you keep your dollars in your community

Check out our new website wwwshop-coronacom where you can find a local retailer to fit your needs coupons and specials only for Corona residents

wwwShopCoronacom

HousingThe City of Corona has a wide variety of housing programs available to assist first time and low-income qualified buyers to obtain a home During what many would identify as a challenging real estate market the City of Corona has continued to thrive Home sales are continuing to increase and home values are on the rise

To date the HOAP Now program has assisted 21 low to moderate income households purchase their first home and provided approximately $1 million in loans (with an average loan amount of $50000 per household) Additionally another 40 households have been preapproved and are using this commit-ment of funds to shop for their first home

The HOAP Now II program has assisted 5 low-income households purchase their first home and provided approximately $400000 in loans (with an average loan amount of $81000 per household) Addition-ally another 8 households have been preapproved and are using this commitment of funds to shop for their first home

In late 2009 the City of Corona has received $36 million of Federal funds from the Neighborhood Stabilization Program These funds are to be used for the acquisition rehabilitation and resale of foreclosed homes in the city So far a total of nine properties under the NSP program have been ac-quired One home has been completed and is ready for sale and the eight other properties are in the process of rehabilitation

ldquoHOAP Now offering working

families the opportunity to buy a home in

Coronardquo

21

Redevelopment project areas are the Cityrsquos next development frontier Providing growth opportunities while cultivating existing development partnerships this area is certain to provide many more new development partnerships in the near future

At the forefront of activity yoursquoll find the North Main Street and Downtown Districts These Districts are ripe with potential The North Main Street District sits prominently northwest of the 91 Freeway and Interstate 15 boosting the Cityrsquos Multi-Modal Mass Transit sites while at the southwest corner of the 91 Freeway and Interstate 15 yoursquoll find nestled in the heart of the City its proud historic Downtown District which holds over a hundred years of Coronarsquos history

rdquoCultivating Development Opportunities and Sustainable Growthrdquo ndash this is our mission Striving in everything we do to live up to our mission we create the foundation necessary for development to flourish and with scarce land we focus on infill developments that capture residential housing (market rate workforce and affordable) professional office retail ndash all uses required to make a development sustainable

Recognizing infill projects can be monumental the City has knowledgeable staff and the support necessary to move forward these concepts In addition developers have the full backing of the Agency knowing that grand partnerships lead to grander developments that not only benefit the private market but the community by eradicating physical and economic blight

Downtown District

This area has been studied to ensure the development path outlined in our Downtown Revitalization Specific Plan is in queue with the future and indeed it is A market study and planning analysis of the area was recently conducted Downtown will be a district of development that welcomes professional office residential hotel restaurants retail niches ndash all the balanced elements necessary to have a lively Downtown Success in this area is nearly

RedevelopmentCoronarsquos Future

22

guaranteed the intersection of Main Street and Sixth Street (heart of the Downtown) are two of the Cityrsquos most traveled streets providing exposure to business by the thousands every day The Downtown is also just a half a mile away from the North Main Street District Multi-Modal Site And whatrsquos more convenient our pedestrians donrsquot have to drive They can easily walk the Downtown or take the Corona Cruiser our local transit to the mass transit points of departure and arrival

North Main Street District

Over the past few years the City and Redevelopment Agency have taken a disheartened area and sparked new life into a District with new office space retail restaurants the North Main Metrolink Station the Fender Museum These efforts are encouraging additional new development enhancing property values and providing the necessary synergy for the continual re-energizing of a vibrant mixed use transit oriented District In the near future you will see the following new projects contributing to the resurgence of this area

Corona North Main Residential

The Corona North Main Apartments will be a three phased mixed use development comprised of approximately 830 residential units and 74000 square feet of commercial retail The residential units will have recreational amenities such as swimming pools spas fitness centers basketball court and outdoor recreational areas with fireplaces The architectural design character of the residential units can best be

described as ldquoUrban Californiardquo A mixture of flat and pitched roof areas metal detailing and stone veneer and a blending of color selections in Phase I Phase II will crossover into a more urban motif suitable for a mixed use transit oriented design With strategic building placement housing units built over retail connecting pedestrian walkways that encourage a sense of community inviting people to walk gather and open spaces coupled with the varying building heights this project will give the North Main District a unique urban character and provide easy access to the nearby Metrolink station

Future Opportunities

Opbullporbulltubullnibullty auml-pər-lsquotuuml-nə-tē -lsquotyuumlnpl ndashties ndash a set of circumstances that makes it possible to do something The North Main District circumstances are right for the development of an urban transit area with intensified housing and mixed use opportunities With approximately 25 acres of developed commercialindustrial areas to be redeveloped or transformed opportunities abound to create a balance of origins (housing) and destinations (employment) for the continued rebirth of the District and economic development for the City

23

Corona North Main

ULI TOD Study

The Urban Land Institute (ULI) a non-profit organization that provides communities unbiased and pragmatic advice on various land use and development issues is working with The Redevelopment Agency to ensure a successful Development Their program ULI Transit Oriented Development (TOD) Marketplace Public Outreach provides an opportunity for the City to collaborate with professionals and developers to provide valuable input into making Corona a more attractive investment

ULI Recommendations included three main areas to meet the needs of the residents employees and business owners

1 Development of a Transit Village 2 Creation of Connectivity Links 3 Revitalize the Corona Mall-Create a Downtown Neighborhood

24

Corona Transit Center

The proposed Corona Transit Center is located off

Grand Blvd one block north of the 91 Freeway

and one-half mile west of Interstate 15 adjacent

to the North Main Corona Metrolink Station

The new Transit Center will facilitate multi-

modal transfers between Metrolink RTA local

and express routes the Corona Cruiser carpools

and vanpools The $65 million project will be

built on approximately 23 acres and includes

eight bus bays located around the perimeter

of a pedestrian island to facilitate bus to bus

transfers a pedestrian plaza parking lot and a

stairway elevator and bridge connecting to the

North Main Metrolink station

The pedestrian island will be improved with

site lighting signage benches trash receptacles

information kiosk drinking fountain shade

canopies landscaping and other amenities to

provide reasonable comfort for commuters Buses

will ingress and egress the station from Grand

Boulevard and circulate in a clockwise direction

around the pedestrian island Anticipated

completion of the Station is 2010

North Main Metrolink Parking Structure

The parking structure is the first structure built

in Riverside County for Metrolink The $25

million project provides a number of station

improvements including a new pedestrian bridge

to both train platforms a new ticket vending

machine on the south platform enhanced transit

bus access to the station and improved lighting

and safety features including 33 closed circuit

cameras that will monitor the parking facility

247 The structure includes two elevators two

entrances and landscaping Total station parking

capacity with the structure exceeds 1415 spaces

The parking facility is currently averaging about

34 capacity

25

High Speed Rail StationIn November of 2008 California voters approved nearly $10 billion towards the construction of a statewide high-speed rail system Now with funding and support from the federal government a statewide high-speed rail system connecting all of the major metropolitan areas of the state is becoming reality While initial construction funds are being focused on the backbone of the system from Anaheim to San Francisco the California High-Speed Rail Authority is also conducting the necessary engineering and environmental studies to determine the alignment and station stops between Los Angeles and San Diego An alignment along the I-15 Freeway corridor with a station at Coronas Dos Lagos is one of the key routes under consideration for this segment

Corona enthusiastically supports a station in town and is actively working with the High-Speed Rail Authority to assist with their consideration of alternatives A station in Corona would connect our businesses and residents with San Francisco in approximately three hours ndash with San Diego in approximately 45 minutes ndash and with all stops in between in a safe and reliable manner Beyond the obvious mobility benefits of a high-speed rail station in Corona our community would also benefit from the initial and lasting economic stimulus of the construction and operation of this major transportation system Our Public Works Community Development and Economic Development staffs are working together with local business interests to make high-speed rail a reality for Coronarsquos Dos Lagos

26

With the Only True 200+ MPH High-Speed Train Project in America California is the Nationrsquos Leading Contender for Federal Stimulus Funding

California is the best-prepared state in the nation to receive and maximize the benefit of a $47 billion share of $8 billion in federal funding for high-speed train development under the American Recovery and Reinvestment Act (ARRA)

bull The only project offering 200+ MPH service bull No other state is farther along in planning and development bull Prepared to break ground as early as 2011 bull The only high-speed train in America backed with bull Matching state and local financial support ndash billions of dollars in voter-approved financing bull A decade of engineering and design work in place bull A federal partner in the Federal Railroad Administration

ARRA funding for California will have the greatest `positive impact on the greatest number of peoplebull Service to millions of residents in virtually every major city in the state bull More than 600000 new construction-related jobs to build the system bull Demand for an additional 450000 permanent jobs statewide once the system is fully built out bull Economic stimulus to cities on Californiarsquos high-speed train line that have been among the hardest hit in America by the economic downturn

A $47 billion allocation to California will best serve the prospects for high-speed rail travel in America California can bebull The proving ground for 200 mile-per-hour inter-regional train service bull A technological and business model for the rest of the nation

Californiarsquos high-speed

rail project meets virtually every

criteria for federalstimulus funding

27

Abandoned Vehicles On private property Comm Dev 739-4970 On public property Police 736-2334Aircraft Noise Airport Manager 736-2289 Helicopter Police 736-2334 Corona Airport Airport Manager 736-2289Air Quality South Coast Air Quality Dist 800 -572-6306Alleys ( maintenance) Public Works 736-2301Animals Animal Control 736-2309Banners On private property Comm Dev 736-2262 On public property Comm Dev 739-4970Bees Vector Control 340-9792Bicycle registration Police 736-2330Boats On sidewalks street Police 736-2334 In a front yard Comm Dev 739-4970Block Party barricades Public Works 736-2259Building Permit Building Dept 736-2250Burglary investigation Commercial Police 736-2337 Residence Police 736-2337Business In Home Complaint Comm Dev 739-4970 Uses permitted Comm Dev 736-2262City services automated INFO LINE 736-2400Construction noise Police 736-2334 Grading amp Pub Property Public Works 279-3511 On private property Public Works 736-2250Council meeting agenda City Clerk 736-2201Corona Cruiser 734-9418Curbs amp Gutters Public Works 736-2301 Address Painting Public Works 736-2259 Maintenance Public Works 736-2301Crime Statistics Police 736-2285Dial-A-Ride 734-7220Dumping In progress Police 736-2334 Existing Comm Dev 739-4970Economic Development Redevelopment 736-2260Election Information City Clerk 736-2201Emergency help Fire amp Police 9-1-1Fences amp walls Zoning requirements Comm Dev 736-2262 Permits Building 736-2250Fire Hazards Fire 736-2220Flies Vector Control 340-9792Freeway amp Rail Freeway info Caltrans 800-427-7623 Commuter rail Metrolink 808-5465 91 Tollway Fastrak 800-600-9191Garage Conversions Comm Dev 736-2262 Occupancy Building 736-2250 Sales Comm Dev 736-2262Graffiti Anywhere in the city Hotline 817-5841 In progress Police Dispatch 736-2334Grants-Home improvement Redevelopment 736-2260Handbills Fliers Finance 736-2275Hazardous Waste Disposal Riverside County 358-5256Housing Programs Redevelopment 736-2260Ice cream trucks amp carts Police 736-2355

Job Hotline Human Resources 736-2205Landlord-tenant info Riverside County 682-6581Library Adult Services 736-2404 Friends Bookshop (Book Donation) 279-3726 Community Meeting Rooms 736-2384 Children Services 736-2388 General information 736-2381 Heritage Room 736-3593 Literacy for Adults 279-3789 Passport Services 736-2386Licenses Bicycle Police 736-2330 Business Finance 736-2275 Dog Animal Control 739-4802Lights Street light repair Public Works 736-2301Litter Vacant or occupied lots Comm Dev 739-4970 Public right-of-way Public Works 736-2301Lost amp found items Police 736-2393Maintenance Parks amp trees Parks amp Comm Svcs 817-5728 Park Courts Parks amp Comm Svcs 817-5728 Sidewalks amp streets Public Works 736-2301 Private property Comm Dev 739-4970Mosquitos Vector Control 340-9792Motor homes Lived in-private prop Comm Dev 739-4970 Lived in-on street Comm Dev 736-2334 Parking Complaints Police 736-2334 Parking Permits Police 736-2334Municipal Code City Clerk 736-2201Neighborhood Watch Police 736-2332Noise Building construction Building 736-2250 Construction grading Public Works 279-3511 General 736-2334 Loading trucks Comm Dev 739-4970 Music Police 736-2334Obscene material Police 736-2334Park facility reservations Parks amp Comm Svcs 736-2241Parking Recreational vehicles Police 736-2334 Trucks Police 736-2334 On private property Comm Dev 739-4970 Street Police 736-2334Picnic reservations Parks amp Comm Svcs 736-2241Permits Alarms Police 736-2397 Banners Comm Dev 736-2262 Building Building 736-2250 Burning Open fire Fire 736-2220 Concealed weapons Police 736-2288 Dancers Police 736-2355 Electrical amp Plumbing Building 736-2250 Food Vendors Riverside County 888-722-4234 Garage sales Comm Dev 736-2262 Land use Comm Dev 736-2262 Parade Police 736-2355 Public assembly Fire 736-2220 Solicitation Police 736-2355 Street Trees Parks amp Comm Svcs 817-5728 Swimming pool Building 736-2250Planning Commission info Comm Dev 736-2262

Police 736-2334 Narcotics Police 736-2402 Youth Services Police 279-3544Political sign removal Comm Dev 739-4970Parks amp Rec Commission 736-2490Parks amp Rec Programs Adult Sports Parks amp Comm Svcs 736-2241 Youth Pre-School Parks amp Comm Svcs 736-2241 Childernrsquos Programs Parks amp Comm Svcs 736-2241Recycling collection Waste Management 737-0343 General information Public Works 817-5710Redevelopment 736-2260Renter complaints Building 736-2250Reservations City Recreation Bldgs Parks amp Comm Svcs 736-2241 Park facilities Parks amp Comm Svcs 736-2241Rodents( Tenant complaints) Apartment amp House Building 736-2250 Property exterior Vector Control 340-9792Sand bags Public Works 736-2301Scavenger Police 736-2334Senior center Parks amp Comm Svcs 736-2363Sewage Blocked pipe Water amp Power 736-2234 Discharge Water amp Power 736-2234 Maintenance-Day Water amp Power 736-2234 Night amp Weekend Police 736-2334Shopping Cart Removal 800-252-4613Sidewalk repair Public Works 736-2301Signs Information Comm Dev 736-2262 Removal-landscape Parks amp Comm Svcs 817-5728 Violations Comm Dev 739-4970Social Services Riverside 211 2-1-1Soliciting Permits Police 736-2355 Complaints Police 736-2334Street maintenance Public Works 736-2301Street sweeping Public Works 736-2301Swimming Pool Dirty public pool Riverside County 358-5172 Dirty private pool Comm Dev 739-4970 Fences amp gates Building 736-2250 Noise equipment Building 736-2250Traffic problems Traffic 736-2448Transients Police 736-2334Trash cans Location Waste Mgmt 736-2301 Collection Waste Mgmt 800-423-9986Trash scavengers Police 736-2334Trees-Parkway trimming Parks amp Comm Svcs 817-5728Utilities Electricity So Cal Edison 800-684-8123 Gas Gas Company 800-427-2200 WaterSewer Water amp Power 736-2234Voter registration City Clerk 736-2201Water conservation Water amp Power 736-2234Water leak outdoors Water amp Power 736-2234Weed abatement Private property Fire 736-2220 Public right-of-way Public Works 736-2301Yard sale concerns Comm Dev 736-2262Zoning information Comm Dev 736-2262

Who can help me with

28

29

The City of Corona continues to attract busi-nesses from a variety of growing industries Corona has become the equivalent of a large and prosperous Orange County city with many qualities key to economic success including a solid hard-working and educated workforce available commercial real estate in a variety of criteria and locations lower costs and available incentives for business and a decidedly pro-business environment Our Business Development Team will work with you to prepare a customized proposal that is tailored to your specifications with data representing your specific industry

EducationIn Corona educational opportunities abound with a strong pub-lic school district private schools and nationally recognized colleges and universities within minutes of the Cityrsquos core

Leading EmployersAeronautics aftermarket auto healthcare professional ser-vices transportation education research manufacturing and retail -- Corona is home to a diverse range of industries

Quality of LifeAll the advantages of a modern metropolitan area without the high cost of living high crime rate pollution or traffic conges-tion

TaxationCoronas low and stable tax infrastructure allows us to promote a great pro-business climate We say no to utility user taxes

TransportationLocation is everything making it easy and cost-effective to get people and products where they need to be Find out how Co-ronas transportation infrastructure helps make it happen

UtilitiesThe City of Corona is committed to providing efficient and cost-effective services involving the engineering maintenance and operation of public facilities and equipment A true full-service community with local control and oversight

WorkforceVibrant educated and qualified ndash benefit from ongoing growth with Coronas highly educated workforce

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