INNOVATION IS A MATTER O F C U L T U R E N O T TECHNOLOGY

TIMELINE

NUMA

OUR

SERVICES• Bui ld a community• Accelerate your startup• Innovate wi thin a mature

organisat ion

BUILD A COMMUNITY

1400

Events/year

250

Mentors part of our network

80K

Attendees/year

A global coworking community

ACCELERATE YOUR STARTUP

82

Startup accelerated

60M€ funds raised

50M€

In 7 exits

85%

Startup still active after 4 years

A proven acceleration program, since 2011

INNOVATE WITHIN A LARGE ENTREPRISE

x3

Growth in 2015

17

CAC40 clients

60

Projects in 2015

Leader in intrapreneurship and Open Innovation programs

Learn basic user research, prototyping, user testingDeep dive workshops

From a business opportunity to a prototypeA personalized program for corporates

Experiment with a network of entrepreneursAn open innovation sandbox

NUMA - INNOVATION

FOCUS ON CORPORATE INNOVATION

OUR MISSION

HELP MATURE ORGANIZATIONS IN DEVELOPING AN INNOVATION CULTURE AND NEW SERVICES FITING WITH THEIR CLIENTS’ NEEDS

1. Digital transformation is a human

transformation

2. No need for advise, need for actions

3. You can’t have a good innovation ecosystem

with great startups and bad companies

WHY ? 3 CONVICTIONS

1. Innovation is business as usual

2. Find a problem worth solving

3. Design for learning: experiments over products

4. Build a cross functional team

5. Define outcomes versus outputs

6. Build systems for change

PRINCIPLES WE WORK ON

Learn basic user research, prototyping, user testingDeep dive workshops

From a business opportunity to a prototypeA personalized program for corporates

Experiment with a network of entrepreneursAn open innovation sandbox

OUR OFFERING FOR CORPORATES

CASE STUDY :EXPLORE NEWS MEANS TO COVER NEWS

CLIENT L’ÉQUIPE DATE MARS 2014

INTRODUCTION

Three months before the Footbal l World Cup in Brazi l , the newspaper L 'Equipe and NUMA have col laborate to organise the 1st hackathon dedicade to footbal l .

In the context of quest ioning i ts future business model, L’Equipe envis ioned to leverage the 20th Soccer World Cup in Brazi l and i ts archives to provide new content based on these data.

01 / AMBITION

In col laborat ion with NUMA, we developed a program in 2 phases :

A 48 hours hackathon to help emerge and prototype new ways and means to give coverage to the worldwide event.

Fol lowed by a 5 days bootcamp to jump from the prototype to a ready-to-go-to-market product.

02 / ACTION

The program ended up with 2 f inal ized products, Mundial Memories and Mythe ou Mytho.

In addi t ion, L’Equipe is working with us on putt ing in place new short t rack program involv ing external stakeholders and they

engage a restructurat ion of their databases.

MUNDIAL MEMORIES MYTHE OU MYTHO

See the project See the project

03 / IMPACT

« As a journal ist , th is hackathon was a real chance for us ! We had

the opportuni ty to col laborate wi th people f rom other space, which

al lowed us to give l i fe to our ideas. »Hugo Gui l lemet, Mythe ou Mytho

CASE STUDYDATA SHAKER WITH SNCF

CLIENT SNCF DATE MARCH 2013

WHATA 6 months Open Innovation

program on Open and Big Data and Mobility launched in 2014.

GOALSupport an Ecosystem of

entrepreneurs to create new Mobility services based on Open

and Big Data in collaboration with a large company (SNCF).

KEY METRICSThe first Open Innovation

program focused on Data and Mobility, 4 challenges, 8 SNCF

Departments involved, 20 projects, 6 experimentations.

OUR ROLEOverall program design and coordination.

Sourcing and coordinating experts and projects. User Research, challenges definition and

Projects mentoring. Defining the scope of the experimentations and help creating a purposeful

collaboration between SNCF and external projects.

INTRODUCTION

The digital revolution creates opportuni t ies for a l l business sectors. Eff ic iency, product iv i ty and col laborat ive systems may also capi ta l ise on signi f icant ruptures thanks to the advanced exploitation of large amounts of data. To engage SNCF group in th is new revolut ion, the Fabr ique Digi ta le and Innovat ion & Recherche wanted to organize an intern chal lenge:«  Create tomorrow’s SNCF data!  »

Advanced exploi tat ion of large data is a credible and potent ia l source of growth. As a leader in mobi l i ty, SNCF had massive data that were not leveraged back in 2013. To involve the group in the explorat ion of th is f ie ld, SNCF col laborated with NUMA and i ts ecosystem with the goal to benef i t f rom external ski l ls and knowledge in developing new products or services.

01 / PROJECT CONTEXT

• When working in Open Innovat ion don’ t def ine the solut ions you are looking for but the chal lenges you are facing. I f you already know the solut ion there is no need for an Open Innovat ion program.

• Internal col laborat ions are as important as external ones: t ry to include as much departments as you can and bui ld cross-funct ional teams.

• Data i tsel f is not a source of innovat ion, you should focus on problems worth solv ing, the resources wi l l fo l low.

02 / WHAT DID WE LEARN

As the program progressed, more and more people f rom SNCF coming from departments that weren’ t in i t ia l ly involved in the projects part ic ipated to the

workshops to meet projects and startups, th is contr ibuted to create new col laborat ions between internal Innovators and external projects.

03 / SOME MEMORIES WE KEEP FROM THE PROJECT

Spyou pi tching Rai ldar in f ront of SNCF CEO, Gui l laume Pepy

Rai ldar is an Open Source cartography providing the real- t ime posi t ion of local and nat ional t ra ins. I t has been developed by a network of voluntary

contr ibutors using Open Data and scraped data.

«  Data Shaker moved us out of our comfort zone. I t was an

opportuni ty to have our operat ional teams col laborat ing wi th

external project leaders who shake us up but together we

developed viable projects.  »

Régine Combremont, d i rector of the SNCF Fabr ique Digi ta le

LET’S GET IN TOUCH

yannick.t@numa.co