Yankee Candle Fall & Winter 2011

8
America’s Best Loved Candle Discover Exciting NEW Seasonal Fragrances Go Platinum With Top-Selling Classics Never miss a selling opportunity with more HOLIDAY GIFT AND DECORATING OPTIONS! SEE MORE SALES WITH Designer Collection DISPLAY FIXTURES NEW S PACE-S AVING 2- FT H UTCH P ACKAGE

description

Yankee Candle Fall & Winter 2011

Transcript of Yankee Candle Fall & Winter 2011

Page 1: Yankee Candle Fall & Winter 2011

America’s Best Loved Candle™

Discover ExcitingNEWSeasonal Fragrances

Go Platinum WithTop-Selling Classics

Never miss a sellingopportunity with moreHOLIDAY GIFT ANDDECORATING OPTIONS!SEE MORE SALES WITH

Designer CollectionDISPLAY FIXTURES

NEW SPACE-SAVING2-FT HUTCH PACKAGE

Page 2: Yankee Candle Fall & Winter 2011

2

There’s one basic rule for retail success – offer your customers what they want and

they will buy it! And they want Yankee Candle, America’s favorite candle brand. Yankee

Candle is the #1 most recognized name in the candle business and the country’s best-

selling candle brand, because they share your customers’ passion for fragrance in every

product we bring to market. As a BloomNet Professional Florist, you have full access to

America’s Best Loved & most recognized Candle & Home Fragrance Brand. You’ll also be

able to take advantage of special holiday incentives and promotions throughout the year.

As part of our NEW and EXCLUSIVE Yankee Candle Program, BloomNet Professional

Florists have access to the widest variety of fragrances in the industry – with new

introductions every season! As an Authorized Yankee Candle retailer, you can choose

from 3 initial starter packages and receive FREE displays and merchandising support!

Plus, you will be supplied with in-store signage and marketing materials – AT NO

EXTRA CHARGE! This is a great opportunity for your shop to become a destination

for Yankee Candle products, attract new customers, and increase retail sales! What’s

more, you’ll enjoy FREE SHIPPING on all orders over $300!

Act now – if you’re not already an Authorized Yankee Candle retailer, call our Product

Specialists at 1-800-322-2421 today!

TABLE OF CONTENTSPlatinum Hutch Starter Package: 20-Fragrance Assortment 3

Everyday Best-Sellers Package and Fall & HolidaySeasonal Best-Sellers Package: 12-Fragrance Assortments 4-5

NEW Space Saving 2-FT Hutch Package: 6-Fragrance Assortment 6-7

Marketing Support 8

Page 3: Yankee Candle Fall & Winter 2011

best selling 20 Fragranceswith 4-Ft Yankee candlehutch ProgramPackage Includes:• FREE Yankee Candle Hutch display ($650 value), signage and lighting

for display, and New Dealer store sign packet

• Our Top Selling 20 fragrances in the following forms:22 oz, 14.5 oz, 7 oz. tumblers

• 8 fragrances in the 3.7 ounce jars

• 6 fragrances in scented tealights

• 5 fragrances in:Reed Diffusers, Sampler votive candles, and Tarts™

• Purchase entire package with Hutch for $3,246.40.

*** New Style Hutch measures 86”H x 47”W x 18”D.

$650 Value

freedIsPla y &shIPPIng

3

neW!We now Offer customized assortments,ask your representative!

Page 4: Yankee Candle Fall & Winter 2011

4

everYdaY assortmentside 1everYdaY best sellers

12 Fragrance assortmentrecommended fragrances:

• Beach Walk• Black Cherry• Pink Sands• Clean Cotton• Garden Sweet Pea• Home Sweet Home

• Pineapple Cilantro•Midnight Jasmine• Midsummers Night• Sun & Sand• Sage & Citrus• Strawberry Buttercream

Fall & holidaY best sellers12 Fragrance assortment(images not shown)

recommended fragrances:• Spiced Pumpkin• Autumn Wreath• Macintosh• Kitchen Spice• Farmers Market• Vanilla Cupcake

• Mistletoe• Sparkling Cinnamon• Balsam & Cedar• Christmas Cookie• Christmas Rose• Christmas Eve

Page 5: Yankee Candle Fall & Winter 2011

5

everYdaY assortmentside 2

Cost # of Fragrances X per Total

22 oz Large jar candle $13.00 12 3 $468

14.5 oz jar candle $11.50 12 2 $276

7 oz Regular tumbler candle $7.50 12 4 $360

Signature Reed Diffusers $10.00 4 6 $240

Sampler Votive candles $1.00 12 18 $216

Total: $1,560

Payment can be made in 3 monthly installments of $520 each, and/or appliedto your BloomNet Clearinghouse Account. Subject to credit approval.

Combo Merchandiser Hutch measures 74”H x 32”W x 22”D,and is double-sided so that products can be displayed on both sides.

$560 Value

freedIsPla y &shIPPIng

neW!We now Offer customized assortments,

ask your representative!

Page 6: Yankee Candle Fall & Winter 2011

6

new exclusive space-saving2-FT huTch package!Package Includes:• 12 Large Jars

• 12 Medium Jars

• 14 Regular Tumblers

• 6 Large Two-Wick Tumblers

• 6 Medium Two-Wick Tumblers

• 53 Sampler Votives

• 72 Wax Tarts

• 6 Boxes of Tealights

• 12 Small Jars

• 18 Reef Diffuser Kits

• 16 Mini Reef Diffuser Kits

• FREE ASH HUTCHAND SIGNAGE

This package includes a total of 6 FRagRances,which can be customized to your choice!

Page 7: Yankee Candle Fall & Winter 2011

7

2-FT Hutch Package Cost # of Fragrances X per Total

Large Classic Jar $13.00 6 2 $156.00

Medium Classic Jar $11.50 6 2 $138.00

Small Classic Jar $5.50 4 3 $66.00

Regular Tumbler $7.50 6 2 $90.00

Medium Tumbler $11.50 3 2 $69.00

Large Tumbler $13.00 3 2 $78.00

Samplers $1.00 3 18 $54.00

Tarts $0.97 3 24 $69.84

Tealights $5.00 3 2 $30.00

Reed Diffusers $10.00 3 6 $180.00

Mini Reed Diffusers $5.00 4 4 $80.00

Total: $1,010.84

Payment can be made in 3 monthly installments of $336.95 each, and/or appliedto your BloomNet Clearinghouse Account. Subject to credit approval.

NEW!We Now Offer Customized Assortments,

Ask Your Representative!

$340 VALUE

fREEdispLAY &shippiNg

Page 8: Yankee Candle Fall & Winter 2011

8

marketing suPPortas an auThOrIZed ya nkee ca ndle reT aIler, yOu WIll receIVe:• 1 Each 8.5” x 11” Brand Sign

• 1 Each 5” x 7” Register Sign

• 1 Each Window Cling

• 2 Each 4” x 6” Price Sign

• 1 Pack of 50 – 5” x 7” Free Votive Post Cards

• 1 Each 8.5” x 11” Easel Sign Holder

• 2 Each 4” x 6” Easel Sign Holder

* All new authorized retailers receive this as part of the “new dealer” package

OVer$100

Value

yankeecandle®

America’s Best Loved Candle™

LongBurningLarge jars fragrancea room up to150 hours.

Ranked #1Quality you can trust …every time.

True-to-LifeScents

Smells just likethe real thing.

Visit us to see our new Yankee Candle®Collectionand receive a FREE giFt!* Now Carrying

Yankee Candle®