Yandex and its approach in - Freie Universität · Yandex and its approach in social search...
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Transcript of Yandex and its approach in - Freie Universität · Yandex and its approach in social search...
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Yandex and its approach in social search
Vladimir [email protected]
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What is Yandex?
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Web search resultsWeb search results
including rich mediaincluding rich media
and parallel sourcesand parallel sources
context advertisin
g
context advertisin
g
filterfilter
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Yandex history
1989
Founding team
began the
development of
Yandex’s search
technology
1997
First to market with
Russian language search,
based on algorithms
developed since 1993;
ranking based on proximity
of words in search query
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1999
Largest index in
the Russian
internet
2000
First to market
with “parallel”
search, query
refolmulation
and spell-
check
2001
Link-based
ranking
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2003
Image search
2005
News clustering.
Office in Ukraine
2007
Search
algorithms
revision
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2008
Data analysis
school
2009
Launching
Matrixnet – a
machine learning
technology
2011
NASDAQ IPO,
Office in Turkey
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• Satellite images of Russia and Europe
• Live traffic congestion monitoring system
• User-generated input via GPS-enabled devices
• Yandex.Adresa – integrated with Yandex.Maps, helping users find local business listings and events
• Yandex.Panorams
Yandex maps and traffic
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Yandex Panorams
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Top 5 news of the hourTop 5 news of the hour
Other daily newsOther daily news
Local newsLocal news
Topic filtersTopic filters
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Yandex News
• Innovative aggregation features
• News clustering by event and geography
• Name and fact extraction, links to biography and quotations
• No editorial intervention
• Technology-driven, politically agnostic
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Product cardProduct card
PricesPrices
Local shopsLocal shops
Alike products
Alike products
AccessoriesAccessories
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Product cardProduct card
PricesPrices
Local shopsLocal shops
Alike products
Alike products
AccessoriesAccessories
Yandex Market
• Price comparison and consumer reviews for shops and thousands of products throughout Russia
• Advanced recommendation engine
• Product description compiled by Yandex
• Prioritizes display of offerings from shops in close proximity to users, increasing
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Recent addition to vertical searches
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Yandex People Search
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Personal profile
Related profiles
Main profile
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How a user can control his appearance in the search results?
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Permission to search
Permission to search
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Social loginSocial login
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Permission to search
Permission to search
Permission to auth
Permission to auth
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Yandex People Search
• User can control search results• Only manual connection of the accounts in the
social networks
• We respect privacy concerns
• Able to login via OAuth without real registration at Yandex
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Yandex People Search
SuspiciousSuspicious
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So, what is Yandex?
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Russian market
The largest European internet-company
~$10B capitalization on NASDAQ
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Yandex HeadquartersMoscow, Russia
4000 people
11 offices: Russia, Ukraine, Kazakhstan, Belarus, USA,
Turkey, Switzerland, Thailand
