Enterprise Social Network

Peta Hopkins@petahopkins

YAMMERING@BOND

11 group

s

Network

startedFebruary 2009

Most participant

s in a conversati

on = 6

Biggest Group =

30 member

s

Longest conversatio

ns = 11 messages

Files shared = 37

There is no business owner.

Ad hoc usage

Appears to be more administrative than academic staff members

BOND YAMMER NETWORK

“I don't participate much but I do 'lurk' via the daily digest in my email - useful for keeping abreast, even if only in a very limited way”

“we struggle with the Marketing group as we don't really have a driver in that it's more 'bonus" content vs "required" content.”

WHAT WE THINK ABOUT IT

PERSONAL VS PROFESSIONAL

Why We Use Social Media in Our Personal Lives — But Not for Work by Tammy Erickson (2012) HBR Blog Network http: / /b logs.hbr.org/er ickson/2012/02/why_we_use_soc ia l_media_ in_our.html

http://goo.gl/3RZcX

Image Credit: Me & Me by Roddy Keetch. Reproduced under a Creative Commons Licence. http://www.flickr.com/photos/rkeetch/2442081237/

Consider how corporate values may impact on take-up of social media in an enterprise..

CORPORATE CULTURE

Image: Google Office by Ahmd Zizo.

Image: Cubicles by By Michael Lokner

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Opportunity to learn from others

Opportunity to infl uence

Picking the corporate brain – who does this? Who can help with x?

Helping col leagues

Professional development opportunit ies

WHY I USE YAMMER