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8/6/2019 Yaletown Neighbourhood Profile Courtesy Mike Stewart Realtor
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YALETOWNNEIGHBOURHOOD pROfIlE
e
Cr
e
ek
Howe St
Seymour St
PacificBlvd
Granville St
Richards St
Homer St
Hamilton StHamilton St
Cambie St
Beatty St
PacificSt
NelsonSt
SmitheSt
WGe
orgiaSt
DavieSt
DrakeSt R
obsonSt
YALETOWNYALETO
WN-
ROUNDHO
USESTATIO
N
VANCOUV
ER
CITYCEN
TRESTATIO
N
DrakeSt
NORTH
Marinasid
e
Cres
ambi
eStre
etBrid
ge
ExpoBlvd
SKY
TRAIN
Fast Facts
BIA size: 0.2 sq. km.
Daytime employee base o 9,510 within the BIA.
11,608 residents (signifcantly more males thanaverage or the city or Metro Vancouver).
Population density/sq. km.: 116, as comparedwith 48 or Vancouver and 7 or the region.
Highly educated residential base (83% have someorm o post-secondary education).
Residents are primarily employed in proessional
and management positions.
Average household size: 1.7 people, as comparedwith 2.3 or Vancouver and 2.6 or MetroVancouver.
Average 2005 household income: $70,870as compared with $64,889 and $68,853 orVancouver and Metro Vancouver respectively.
Average house price: $591,875, signifcantlyhigher than average or Vancouver West.
Dominant languages: English, and Chinese,although signifcantly less than average or thecity o Vancouver. More Spanish, Persian (Farsi),Serbian and Korean residents than average.
33% o residents have moved within the pastyear as compared with 20% or Vancouver and16% or Metro Vancouver.
New Canadians: 15% international migrantsin the past 5 years, higher than the city oVancouver average o 11% and the MetroVancouver average o 9%.
WHO LIVEs IN YaLEtOWN?Home to Vancouvers trendiest restaurants and nightlie as well as numerous destination
retail boutiques, Yaletown is one o the signicantly growing residential neighbourhood
in North America.1 Yaletown is a younger to middle age, proessional residential
community. The area is comprised o more residents with British, Canadian and Souther
European heritage than average or the city o Vancouver. English is the dominant
household language or area residents; however, many other languages are commonly
heard in the area, including Chinese, Spanish, Persian (Farsi), Serbian and Korean.
Household sizes in the area are smaller than the city and the Metro Vancouver average,
with ewer married amilies and more common-law couples. The area is comprised
almost completely o apartment/condominium residences, and as a result, there are
signicantly ewer homeowners than average or the city or Metro Vancouver. The area
is more transient, with a much greater percentage o movers than the city o Vancouverand the regional averages. Yaletown also has more immigrants than the city or regional
average.
Reecting their proessional occupations and higher education levels, Yaletown exhibits
higher household incomes than the Vancouver or Metro Vancouver average A higher
share o Yaletown residents are employed in business, nance and administration as we
as management and sales and service related industries.
abOut tHE YaLEtOWN bIa
The Yaletown Business Improvement Area (BIA) boundary comprises the geographic
polygon encompassing Drake, Pacic, Homer, Smithe, Hamilton, Robson, Beatty and
Nelson Streets, Marinaside Crescent, and Expo Boulevard at the southeast edge o the
downtown peninsula (see Figure 1). It accommodates approximately 11,600 residents,940 businesses and 9,500 employees.
This report provides an overview o the Yaletown neighbourhood market, ocusing
primarily on population, household and spending statistics.2 A companion document,
Yaletown Commercial Area Profle, ocuses on key market inormation including zoning
and development potential as well as business and employee mix.
Physical Profile
The Yaletown BIA is centrally located within the city o Vancouver approximately 1.5
kilometres rom City Hall and 0.5 kilometres rom downtown.3
FIGURE 1
1 For the purposes o this report, the Yaletown residential catchment area is dened as Granville Street (west) to MarinasiCrescent (east) and Robson Street (north) to False Creek (south).2 Unless otherwise stated, statistics used in this report come rom Statistics Canadas 2001 Census data. Census data is
copyrighted material and any reproduction without prior approval is prohibited.3 City o Vancouver VanMap.
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YALETOWNNEIGHBOURHOOD pROfIlE
Comprised primarily o comprehensive development zoning (DD,
CD-1 and BCPED) and historic zoning (HA-3), Yaletown contains a
vibrant mix o new developments and historic sites. Over the past
15 years, Yaletown has undergone a remarkable transormation
rom light industrial/warehouse district to a growing urban hub o
converted warehouses lled with residents and businesses.
heritage and culture
The Yaletown BIA is home to 27 heritage sites as listed on the
Vancouver Heritage Register as well as the amous Roundhouse
Community Centre, which is a provincial heritage site. There are
several other heritage properties just outside the BIA boundary. The
BIA is also a cultural centre, with seven individual art projects located
in the BIA, many o which celebrate the areas industrial roots.
recreation
The Roundhouse Community Arts & Recreation Centre at the heart
o the Yaletown BIA provides a variety o arts and crat classes and
a tness acility. It is also a popular site or plays and other events.
The Robson Street Library is located one block north o the BIA at
302-345 Robson Street. Two parks, Helmcken Park and Marinaside
Crescent Park are located within the BIA and several others are
within walking distance.
education
Elsie Roy Elementary is located immediately adjacent to the BIA at
150 Drake Street. King George Secondary in the West End is 2 km
away.
transPortation
Recent trac pattern changes rom primarily one-way streets
to two-way, have made the BIA much more accessible by vehicle,
although with ew public parkades, the numerous metered streetparking stalls are rarely empty. Within walking distance o Granville
Street, downtowns primary transit route, Yaletown is in proximity
to requent popular transit routes including #4 Phibbs Exchange/
Powell/Downtown/UBC, #6 Davie/Downtown #10 Hastings/
Downtown/ Granville, the #15 Cambie/Downtown route, and #50
Waterront Station/False Creek South, as well as several night bus
routes. Two community shuttles, C21 Yaletown/ Burrard Station/
Beach and C23 Yaletown/Davie provide local transit service within
the BIA. The BIA is also in proximity to SkyTrain.
The False Creek Ferry and Aquabus provide convenient water
transportation to Science World, Granville Island and English Bay.
In addition, the Seaside Bikeway and Greenway runs along the
waterline just south o the BIA. The Downtown Historic Greenway
runs northeast-southwest through the BIA.
kEY pOpuLatION INdIcatOrs
PoPulation
With a total population o 11,608 Yaletown is comprised o 56%
men and 44% women. This represents signicantly more males
than average or the city o Vancouver (49% men and 51% women).
While the average age o Yaletown residents (37.3 years) is similar
to the Vancouver and the Metro Vancouver average, there are
signicantly ewer children in Yaletown, as shown in Figure 2.
The area saw a population growth rate o 15% between 2001 and
2005, signicantly higher than the 3% average or Vancouver and 5
or Metro Vancouver.4 This reects the high rate o new residential
development in the area.
ethnic origin
Ethnic origin reers to the culture or ethnic roots with which
residents identiy themselves. In Yaletown, the top ve ethnic origin
in order are English, Chinese, Canadian, Scottish and Irish the sam
top 5 as or Vancouver and Metro Vancouver. As Figure 3 illustrates,
Yaletowns ethnic mix is more in keeping with the mix or the regio
than or the city o Vancouver, with ewer residents o Asian ancestr
and more o European ancestry.
Yaletowns population base is signicantly more transient than usua
or the city and the region. 33% o Yaletown residents have moved
in the past year as compared with 20% or Vancouver and 16% orMetro Vancouver. Most have moved rom elsewhere in the city
(22%). About 15% o Yaletown residents are new Canadians, having
immigrated in the past ve years (4% in the past year). This is highe
than the city (11%) and the Metro Vancouver (9%) average.
sPoken languages
As with residents o Vancouver and Metro Vancouver, English is
the dominant language. However, Yaletown exhibits dierences in
non-ocial spoken languages as shown in Figure 4. There are more
Spanish, Persian (Farsi), Serbian and Korean speakers and ewer
Chinese-speaking residents than average or the city and the region
0%
10%
20%
30%
40%
50%
65+55-6445-5435-4420-34>20
Figure 2: Population by Age
YaletownVancouverMetro Vancouver
%O
FTOTALPOPULA
TION
4 Statistics Canada: adjusted ve year orecast (2005). All other statistics are 2001.
0%
10%
20%
30%
40%
50%
60%
Southern
European
CanadianEast/West
European
East/Southeast
Asian
British
YaletownVancouverMetro Vancouver
%O
FPOPULATION
Figure 3: Ethnic Origin
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YALETOWNNEIGHBOURHOOD pROfIlE
level of education
Yaletown residents tend to have signicantly higher education
levels than city or regional averages. As Figure 5 illustrates, 83% o
Yaletown residents 20 years and older have some orm o post-
secondary education, as compared with 68% o Vancouver and 66%
o Metro Vancouver residents. Reecting their higher education,
the population aged 15-24 is less likely than their city and regional
counterparts to be attending school on a ull-time basis; however
there are signicantly more attending on a part-time basis.
household income
Despite their smaller average household size, Yaletown residents
exhibit signicantly higher household income levels than their city
or regional counterparts, as Figure 6 illustrates. This is likely reective
o their signicantly higher education levels.
Average 2001 household income levels in Yaletown were $63,020 as
compared with $57,916 or Vancouver and $63,003 or the region.
Projected 2005 income levels are $70,870. Comparisons between
Yaletown and the rest o the region are summarized in Figure 7.
occuPation
Reecting their higher household income levels, a high percentage
o Yaletown residents are in the labour orce. 74% o the population
15-years o age and over is in the labour orce, which is signicantly
higher than the labour orce participation rate in Vancouver (65%)
and Metro Vancouver (66%). The employment rate is also slightly
higher (69%) as compared to Vancouver (60%) and Metro Vancouve
(61%). However, the unemployment rate is also slightly higher at 6%
(as compared with 5% or the city and the region).
Yaletown Vancouver MetroVancouver
Population 20 Years or Older
Less than Grade 9 4% 9% 7%
Grade 9 to 13 13% 22% 27%
Trades Certicate orDiploma
7% 7% 10%
College or otherNon-Universtiy
24% 21% 24%
University 52% 40% 32%
Population 15 - 24 Years
Attending School
Full-Time46% 59% 57%
Attending School
Part-Time
15% 10% 10%
Figure 5: Education Levels
Yaletown Vancouver MetroVancouver
Dominant
English 58% 50% 62%
Non-Ofcial
Chinese 40% 56% 41%
Spanish 7% 3% 0%
Persian (Farsi) 5% 0% 0%
Serbian 5% 0% 0%
Korean 5% 0% 0%
Punjabi 0% 5% 12%
Tagalog (Filipino) 0% 5% 5%
Vietnamese 0% 5% 0%
German 0% 0% 5%
Figure 4: Top 5 Languages
0%
5%
10%
15%
20%
25%
30%
35%
40%
$80K+$60-$79K$40-$59K$20-$39KUnder $20K
YaletownVancouverMetro Vancouver
%O
FPOPULATION
Figure 6: Average Household Income
PHOTO:YaleTOwnBYecsTaTIcIsT
Yaletown Vancouver MetroVancouv
2001 AverageHousehold Income
$63,020 $57,916 $63,003
2005 ProjectedHousehold Income
$70,870 $64,889 $68,853
2001 Household Size(# Persons)
1.7.5 2.3 2.6
Figure 7: Household Income Summary
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YALETOWNNEIGHBOURHOOD pROfIlE
A higher share o Yaletown residents are employed in proessional
and managerial positions than the city and regional average, and a
smaller proportion are employed in sales and service, equipment
operation and primary industry positions. This is illustrated in more
detail in Figure 8.
The top 5 occupations or Yaletown residents are:
Natural and applied science proessionalsClerical occupations
Business, nance and administrative proessionals
Specialist managers
Other managers
family structure5
Yaletown is home to 6,633 households. O these, 2,589 or 39% are
amilies. This is signicantly lower than average or Vancouver (57%)
and Metro Vancouver (71%). Yaletown households with amilies are
smaller than Vancouver and Metro Vancouver averages or size and
number o children as Figure 9 illustrates.
Yaletown is also home to a higher proportion o common-law
couples and a correspondingly smaller percentage o married and
lone-parent amilies, as illustrated in Figure 10.
HOusINg prOFILE
structural mix
Practically all (98%) o all Yaletown dwelling units are apartments/
condominiums, signicantly higher than in Vancouver (56%) or
Metro Vancouver (37%). Only 1% is semi-detached and there are
no single-amily homes in Yaletown. Figure 11 illustrates. This
is reective o Yaletowns high density (116 persons per square
kilometre as compared with 48 and 7 or the city and Metro
Vancouver).
Yaletown Vancouver Metro Vancouver
Number oHouseholds
6,633 236,095 758,715
Average Number oPersons/Household
1.7 2.3 2.6
% o Householdswith Families
39% 57% 71%
Number o Families 2,589 134,380 535,260
Average Number oPersons/Family
2.4 2.9 3
Average Number oChildren/Family
0.5 1.1 1.2
Figure 9: Family Structure
5 Family is dened as a census amily - a married couple, a common-law couple or a lone-parent with a child or youth who is under the age o 25 and who does not have his or her own spouse or chliving in the household. Married couples and common-law couples may or may not have such children and youth living with them.
Figure 8: Occupation
Yaletown Vancouver MetroVancouver
Business, Finance,Admin
20% 18% 19%
Management 19% 11% 12%
Sales & Service 18% 25% 25%
Natural & AppliedSciences
13% 8% 7%
Social Science,Education, Govt &Religion
9% 10% 8%
Art, Culture,
Recreation & Sport 8% 6% 4%
Health Occupations 5% 6% 5%
Trades, Transport &Equip. Operators &Related
4% 8% 12%
Processing,Manuacturing &Utilities
1% 4% 4%
Primary Industry-Specic
0% 1% 2%
0%
20%
40%
60%
80%
100%
Metro VancouverVancouverYaletown
Married Couples Common-Law Couples Lone Parent
%O
FFAMILIES
Figure 10: Family Composition
PHOTO:YaleTOwnBYmIdnIgHTglOrY
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YALETOWNNEIGHBOURHOOD pROfIlE
tenure
Despite its density, Yaletown has only slightly more renters than
average or the city o Vancouver (50% as compared with 56% or
Vancouver). This reects the high percentage o condominium
owners in the Yaletown area. There is very little non-market housing
in Yaletown only our buildings within the BIA, although there are
another 12 within the catchment area.
A January 2006 survey o the area conrmed continued
gentrication o the area, with two recent development permits
underway to construct residential towers. One, at 901 Mainland or
three towers (34, 32 and 30 storeys and 23 townhouses or a total o
880 dwellings), most o which are sold out. Another at 10 Terry Fox
Way consists o our market residential towers (755 units), which will
also include some commercial.
age of housing stock
Reecting Yaletowns recent transition to residential, the age oYaletown area housing stock is signicantly younger than is typicalo the city or region, as illustrated in Figure 12. Fully 79% o Yaletownresidences were built since 1991, almost our times more thanaverage or the city o Vancouver. Many o these newer residencesare complete reconstructions, with heritage exteriors that maintainthe heritage look and eel o the circa 1900 architecture in the area.
housing Prices6
Housing prices in the Yaletown residential area are signicantly
higher than that o the city o Vancouver and Metro Vancouver. The
2005 average price or an apartment in Yaletown (False Creek North)
was $591,875 as compared with $364,033 in Vancouver West and
$282,079 in Metro Vancouver. The one-year average increase or
apartments in Yaletown was 19.7%, in keeping with average or the
region but higher than the 17.3 % or Vancouver.
sPending Patterns
Reecting their higher education levels and household income
levels, Yaletown households spend more per year than Vancouver o
Metro Vancouver households overall. In 2005, Yaletown households
averaged $67,835 in household spending as compared with $62,53or city o Vancouver and $65,917 or Metro Vancouver households.
On a percentage basis Yaletown residents spend slightly more
on shelter, recreation, insurance and pension contributions than
residents o the Vancouver and the region, and slightly less on
transportation, as Figure 13 illustrates.
Figure 14 on the next page provides a complete breakdown oaverage 2005 spending per Yaletown household.
Yaletown Vancouver MetroVancouver
Food 11% 12% 11%
Shelter 21% 20% 20%
Transportation 9% 12% 13%Health & PersonalCare
4% 4% 4%
Recreation 7% 6% 6%
Taxes 22% 21% 22%
Insurance, PensionContributions
6% 5% 5%
Other 20% 20% 19%
Figure 13: Household Spending Patterns
6 Housing price inormation courtesy o the Real Estate Board o Greater Vancouver.
0%
20%
40%
60%
80%
1991 or Newer1971-19901946-1970Pre 1946
YaletownVancouverMetro Vancouver
%OFDWEL
LINGS
Figure 12: Age of Housing Stock
0%
20%
40%
60%
80%
100%
ApartmentSemi-DetachedSingle-Detached
YaletownVancouverMetro Vancouver
%OFDWELLING
S
Figure 11: Dwellings by Major Structural Type
PHOTO:YaleTOwnBIa
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YALETOWNNEIGHBOURHOOD pROfIlE
PHOTO:YaleTOwnBIa
surVEY saYs...!
In 2003, the Yaletown BIA conducted a residential telephone survey
to determine how residents viewed the current levels o service,
events and acilities in the area. While Yaletown enjoys a growinglocal population with higher incomes levels, the survey indicated
that less than 27% o all household retail spending was done within
the BIA.
The reasons given by residents or so little spending in their local
area were high prices, stemming rom the perception that Yaletown
mostly ocused on exclusive boutique type businesses with higher
prices than chain stores, such as the those ound in malls; the lack o
variety o stores, which while contributing to the character o the are
do not serve a broad range o needs; and the lack o certain types o
stores, such as drugstores and supermarkets.
The top 5 businesses residents o the BIA asked or were:
Grocery store/ Supermarket
Clothing stores
Drugstores
Hardware store
Books, cards, stationary stores
In the subsequent two years, several new businesses opened in
the BIA to address this important and growing need, including
Shoppers Drug Mart, Book Warehouse and others. The BIA continues
to support development o these important businesses to serve
residential needs.
Expenditure Area Amount
Total Expenditure per Household $67,835
Personal Taxes $15,236
Shelter $14,097
Food $7,759
Transportation $5,980
Recreation $4,485
Insurance & Pension Contributions $3,815
Health & Personal Care $2,394
Other
Clothing $3,679
Household Operation $2,522
Tobacco Products & Alcoholic Beverages $2,439Household Furnishings & Equipment $1,456
Gits o Money & Contributions $1,315
Education $1,123
Miscellaneous Expenditures $761
Reading Materials & Other Printed Matter $576
Games o Chance $197
Figure 14: Yaletown Spending Patterns
Average Household (2005 $)
cONcLusIONs
As one o the astest growing residential neighbourhoods in North
America, Yaletown oers businesses the opportunity o a relatively
afuent and educated residential base that spends a signicant
percentage o its disposable income on recreation and other non-
essential goods and services. Existing businesses suer somewhat
rom the perception o high prices and goods and services that do n
cater to the residential base. However, the BIA is also a key destinatio
shopping, dining and entertainment area within Greater Vancouver,
and is home to Vancouvers trendiest restaurants and nightlie as weas numerous destination retail boutiques.
Yaletown residents enjoy urban living with all o its conveniences, an
are younger to middle-aged, ethnically diverse, and highly educated
individuals living in small and primarily single-person households.
Commercial businesses catering to destination shoppers as well as
afuent local residents will nd a solid market base in the Yaletown
BIA.
This document proles the Yaletown neighbourhood market, ocusing primarily on populatiohousehold and spending statistics. Unless otherwise stated, statistics used in this repor tcome rom Statistics Canadas 2006 Census data, courtesy o Small Business BC. Census data iscopyrighted material and any reproduction without prior approval is prohibited. A companiodocument, Yaletown Commercial Market Prole, ocuses on key market inormation, including
zoning and development potential, as well as business and employee mix. To access this provisit www.bizmap.ca
7 Yaletown Business Improvement Association Resident Telephone Survey, CV MarketingResearch Inc, June 2003.
#003 - 1290 Homer Street Vancouver, BC T 604-683-7473
www.yaletowninfo.com
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YALETOWNNEIGHBOURHOOD pROfIlE
HASTINGS
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Business Improvement Area (BIA) organizations are not-or-prot
associations that promote the shared interests o commercial property
owners and businesses located within specied geographic areas.Established by municipal bylaw, BIAs are unded through a special tax
levy that is collected by the municipality, and passed on entirely to
the individual BIA. These unds support programs such as marketing
& promotion, street enhancement, saety & security, events & estivals,
and business development. Each BIA organization is independently
managed by a Board o Directors, with autonomy or decision-making
and priority-setting.
The City o Vancouver has a ormal program to support merchants and
property owners who wish to establish a Business Improvement Area.
Presently, there are 20 BIAs within the city o Vancouver, representing
over 15,000 businesses. Many o the businesses that are represented
by BIAs are small and locally-owned.
Production o the BizMapBC commercial and neighbourhood proles
has been made possible with support rom the Vancouver Economic
Development Commission, Small Business BC, the City o Vancouver,
Western Economic Diversication Canada and the participating BIA.
The initial phase o the BizMapBC project (2005) established proles
or 9 o Vancouvers 20 BIAs and in 2007/08, commercial proles or 6
o these BIAs were updated. In 2009, the remaining 11 BIAs will receive
both commercial and residential proles.
www.bizmapbc.com
busINEss IMprOVEMENt arEas (bIas)
Cambie Village BIA (2006)1.
Chinatown BIA (2000)2.
Collingwood BIA (2001)3.
Commercial Drive BIA (2000)4.
Downtown Vancouver BIA (1990)5.
Dunbar Village BIA (2008)6.
South Hill (Fraser Street) BIA (2007)7.
Gastown BIA (1989)8.
Hastings-North BIA (2001)9.
Kerrisdale BIA (1991)10.
Kitsilano Fourth Avenue BIA (2001)11.
Marpole BIA (2000)12.
Mount Pleasant BIA (1989)13.
Point Grey Village BIA (2004)14.
Robson Street BIA (199115.
South Granville BIA (1999)16.
Strathcona Area BIA (2000)17.
Victoria Drive BIA (2004)18.
West End BIA (1999)19.
Yaletown BIA (1999)20.
partNErs:
For urther inormation, please contact the Vancouver EconomicDevelopment Commission at 604-632-9668.
www.vancouvereconomic.com