USPS Provides Advance Notice

Annual Mailing Promotions

Seven strategic promotions, with pricing incentives occurring

throughout 2014

What this means for marketers?

Ability to plan and execute on time

Ability to ensure operational and logistic compatibility

Ability to effectively test mail with emerging technology

• 80% look at their mail daily – as a

valuable news resource

• 75% like to see what’s in the mail

• 63% of mail is kept at least 2 days

Insight:

Mail is still highly valued

Direct Mail — Effective as Ever Acquisition

Other

23%

Affiliate

Marketing 8%

SEM

10%

Email

25%

Direct Mail

34%

Contact/Retention

Other

19%

Social Media

6%

Telemarketing

7%

Email

31%

Direct Mail

37%

Target Marketing 2012 Annual Media Usage Survey

As a B2C channel, direct mail delivers strongest ROI for

customer acquisition and retention

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Integration Matters

Yahoo/Nielsen Cross Platform Optimization Study 2011

Consumer Perception of Mail

Direct Mail Remains the Preferred Channel

Consumer Perception of Mail

Direct Mail Remains the Preferred Channel

Consumer Perception of Mail

Direct Mail Remains the Preferred Channel

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Louis J Figurito

Direct Marketing Specialist

United States Postal Service

631-316-2720 louis.j.figurito@usps.gov