Y c Deveshwar

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    Y CDEVESHWAR

    By- Kartik Vasava

    Roll no-81

    Enrollment no.-117780592077

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    Yogesh Chander Deveshwar is the Chairman of ITC

    Limited, one of Indias blue chip private sector

    companies, employing 25,000 people with more than 60

    locations across India.

    He received his Bachelor of Technology Degree

    in Mechanical Engineering from the Indian Institute of

    Technology, Delhi in 1968. Y C Deveshwar joined ITC

    Limited in 1968.

    He was appointed as a Director on the Board of the

    Company in 1984 and became the Chief Executive and

    Chairman of the Board in 1996.Between 1991 and 1994,

    he led Air India as Chairman and Managing Director.

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    CONTRIBUTIONTOBUSINESS

    During his 15-year tenure at the helm, ITC has seen top-

    lines moving from Rs. 5,000 crore to nearly Rs. 27,000

    crore in 2010 and profits from a level of Rs. 260 crore to

    over Rs. 4,000 crore.

    In terms of market capitalisation, ITCs value moved

    from about Rs 5,500 crore in 1996 to over Rs. 1,14,000

    crores by July 2010. The market capitalization stood at

    Rs. 147210 Crores on April 21, 2011.

    The last few years have seen a transformational change,

    from being the countrys largest cigarette manufacturer

    to a company that aspires to be one of Indias foremost

    fast moving consumer goods (FMCG) players.

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    HOWDOESHE REMAKEINDIANTOBBACO

    CO.

    He is credited with several key strategic interventions,which have positioned ITC as a well managed, wellgoverned, top league company in India.

    Acqusition of Bhadrachalam Paper Boards ,strategic

    stake consolidation in VST,om financial services ( ITCClassic) and ITCs entry into new areas like BrandedApparel, Packaged Foods & Confectionery, GreetingCards and other FMCG products; the credit goes toDeveshwar.

    His appetite for strategic initiatives is very refreshing incorporate India .His 'e-choupal' initiative is enablingIndian agriculture significantly enhance its Icompetitiveness by empowering Indian farmers throughthe power of the Internet.

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    In keeping with its diversification and expansion, ITC

    has also been focusing on sustainable and equitable

    growth.

    Under his leadership, ITCs Sustainability initiatives

    were given shape by fashioning corporate strategies that

    not only enhance shareholder value but add significantly

    to the development of natural and social capital.

    ITCs commitment to conduct business while respecting

    the environment can be seen in this 170,000 sq feet

    Green Center, the companys hotel divisions

    headquarters in Gurgaon.

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    It is the world largest zero percent water discharge noncommercial green building with a 30% smaller carbonfootprint as compared to similar buildings. It is designed

    in a way that all functions can happen as naturally aspossible.

    With the ban on tobacco advertising, ITC realized that itwould have to look for alternate ways to keep alive itstrademarks. He has diversified the Wills trademark fromcigarettes to the lifestyle-retailing category.

    He was also instrumental in coming up withstrategic ideas which placed ITC among the valuecreating organizations of India.

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    AWARDSAND ACCOLADES

    'Marketing Man of the Year' Award, 1994

    'Manager Entrepreneur of the Year' by Ernst and Young,

    2001

    'Business Person of the Year' Award, 2006 Inducted to the 'Hall of Pride' at the Indian Science

    Congress, 2006

    Global Leadership Award by U.S - India Business School

    of the U.S Chamber of Commerce, 2010 SAM/SPG Sustainability Leadership Award, 2007

    Padma Bhushan by the Government of India, 2011

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    THANKYOU