SOCIAL MEDIA

Consumer generated media It is media that is designed to be shared, sharing means that it is easy to comment on, that it is easy to send, there are no costs associated with viewing the media and last but not least it is always available.

Social media enables people to share information with friends and colleges using the Internet

SOCIAL NETWORKING

Social Networking is the use of communities to engage with others:

Facebook, MySpace, LinkedIn, Twitter. Social Networking sites often include social media tools to facilitate the

interaction and conversation

TYPES OF SOCIAL MEDIA

Social network – Facebook, LinkedinBook marking sites – Delicious and StumbleUponSocial news – Digg and RedditMedia sharing – Youtube and FlickrBlog comments and forums Micro blogging – twitter

THE ASIAN MARKET

HOW POPULAR ARE SOCIAL NETWORKS?

• According to the analysts at Hitwise, social networks in general are more popular than search engines in some parts of the world

• Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S. in March of this year.

• Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%

Why are we using social Media?

Provides opportunities to:•deliver services•Consult •Communicate

Social Media is:•Cost –effective•Instantaneous•responsive

• 90% of college students visit social networking sites on a regular basis

• Social learning is learners learning from each other 

• Today's students want to document their feelings and insights in a highly timely manner

• Social learning can increase comprehension of material and create new channels for students to learn.

WHY IS SOCIAL LEARNING IMPORTANT?

Facebook is the world's largest social network, with more than 900 million users. People mainly use it to connect with important people in their life.

FACEBOOK IS KING

Xbox One vs. PS4

The PlayStation 4 (officially abbreviated as PS4) is a video game console from Sony Computer Entertainment. Announced as the successor to the PlayStation 3 during a press conference on 20 February 2013, it was launched on 15 November 2013, in North America, and 29 November 2013, in Europe and Australia. It competes with Nintendo's Wii U and Microsoft's Xbox One, as one of the eighth generation of video game consoles.

Xbox One is a video game console developed and marketed by Microsoft. Announced on May 21, 2013, it is the successor to theXbox 360 and is the third console in the Xbox family. New gaming functionality includes an expanded Xbox Live service, improved Kinect functionality, cloud computin, the ability to automatically record and share video highlights from gameplay, and support for live streaming gameplay online.

DESIGN AND BUILD

Both Systems are blocky and boast sharp angles.

Xbox One has the feel of an old VCRPS4 has a 2 parallelogram platforms separated by a glowing blue line

CONTROLLERS Xbox One controller is very similar to Xbox 360 controller

PS4 Controller has a new touch screen accessory

PS4 controllers are now similar to the Xbox controllers with concave analogs

R2 and L2 buttons are now hook-like to prevent slipping

SIMILARITIES

Both Systems have an 8-core processors, 8 gigabytes of RAM, and 500 gigabyte hard drives.

Advanced cameras with facial recognition that allows some games to be played only with gestures. ( Eye vs. Kinect)Blu-Ray compatible.

• PS4 Hard Drive is easily upgradable which proves useful for gamers with large game libraries

• Xbox One is $430

• PS4 is $350 with separately sold camera for $45

• Xbox holds superior voice recognition and facial recognition technology

• Xbox camera can monitor mood and heart rate

• Xbox voice command works 9 out of 10 times, much more reliable than PS4

DIFFERENCES

The first received 1,992 retweets and 731 favorites, while the second saw 6,820 retweets and 2,029 favorites. Next followed three tweets about how the PS4 would not require regular Internet check-ins. These posts were retweeted 7,458, 3,382, and 3,672 times. They were also highly favorited: 3,001, 1,151, and 1,437 respectively. None of the tweets mention Microsoft or the Xbox One by name, but by blitzing social media channels with tweets clearing distinguishing its approach from the unpopular decisions of the competitor, Sony generated a huge swell of positive feedback.

The release of an excellent video ad. The campaign, titled “Greatness Awaits,” shows an actor addressing the viewer as an elaborate panorama of video game tropes and in-jokes are performed behind him.

It was a striking spot that has more than 11.54 million views on the official PlayStation YouTube channel as of this writing.

Despite the huge success of this formal ad spot, Sony’s most popular YouTube video is another dig at Microsoft. The “Official PlayStation Used Game Instructional Video” clocks in at less than 30 seconds, but has garnered just shy of 14 million views.

PS4

Microsoft’s social reach may be smaller than Sony’s — the Xbox Twitter feed has just over 1.77 million followers compared with PlayStation’s 2.42 million — but the attitude of the company is more friendly and conversational.

Microsoft and the Xbox One, which has more traditionally been a family-focused console. The top video content for the Xbox One is more educational and straightforward than the glitzy approach of a well-produced ad. The brand’s “Unboxing Xbox One” video has more than 2.43 million views, and views of the “Xbox One Unveil Video” exceed 6.3 million.

Xbox one

CONCLUSION

Xbox need to concentrate on their product rather than adopting irrelevant and unauthenticated ways of competitive strategy.Eg.: Ditching PS4 @ $100, Paying Youtubers to promote Xbox one.

As far as PS4 is concerned they are more focused on their product and they believe to provide a revolutionary experience to the user, in every next knock.

As a debut player Xbox one sale have reached $5 Million while PS4 have set the trend $9 Million during the year.

Both consoles will be available to customers later in 2013. Watching the social media response this fall will certainly be educational about how these products may fare in the long run and how well the brands can stick to their social guns.