GAMING GROUPGAMING GROUP

Jennifer ChowJennifer Chow

Michael MarquezMichael Marquez

Neetha Puthran Neetha Puthran

Alyssa VillalvazoAlyssa Villalvazo

VIDEO GAMING SYSTEMS VIDEO GAMING SYSTEMS • Size of market:Size of market: Worldwide Worldwide

- Console Market share: 76%- Console Market share: 76%

- Total U.S. console gaming revenue is near $7.8 Billion- Total U.S. console gaming revenue is near $7.8 Billion

• Description of product category:Description of product category:

• 3 main competitors are...3 main competitors are...

• Microsoft (Xbox) Microsoft (Xbox)

• Sony (Playstation)Sony (Playstation)

• Nintendo (Wii)Nintendo (Wii)

• Pricing:Pricing:

• Gaming consoles range from $130 (Nintendo 2ds)-$500(Xbox One)Gaming consoles range from $130 (Nintendo 2ds)-$500(Xbox One)

• Distribution:Distribution: Electronic stores, retailers, online. (Gamestop, Best Buy, Electronic stores, retailers, online. (Gamestop, Best Buy, Target, Wal-Mart, Amazon)Target, Wal-Mart, Amazon)

• Promotion:Promotion: Traditional media (movies, television commercials, Traditional media (movies, television commercials, billboards, magazines), social media & online (facebook,twitter, billboards, magazines), social media & online (facebook,twitter, newsfeeds, youtube pop-up ads)newsfeeds, youtube pop-up ads)

Side By Side Side By Side Comparison Comparison

Rate on: Aesthetic Rate on: Aesthetic

Playstation 4Playstation 4 Xbox One Xbox One

Game ConsoleGame Console

Rate on: Rate on: Aesthetic Ease of Use Aesthetic Ease of Use

InterfaceInterfaceX

box O

ne

Xb

ox O

ne

Pla

ysta

tion

Pla

ysta

tion

44

Rate on: Rate on: Aesthetic Ease of Use Aesthetic Ease of Use

ControllerController

XBOX 1XBOX 1 PS4PS4

Rate on: Rate on: Popularity Popularity

VarietyVariety

GamesGames

Rate on: Marketing Rate on: Marketing Effectiveness Effectiveness

Slogans Slogans

PS4PS4

Xbox 1Xbox 1

Rate on: Rate on: Aesthetic Aesthetic

Marketing EffectivenessMarketing Effectiveness

LogosLogos

Playstation 4Playstation 4

Perfect DayPerfect Day

DaydreamingDaydreaming

Market Market TargetingTargeting

Audience Audience profilingprofiling

DemographicsDemographics

Trio of Trio of needsneeds

Playstation 4.. Playstation 4.. ContinuedContinued

• Target audience Target audience

Product Positioning Product Positioning

Product AvailabilityProduct Availability

Brand loyaltyBrand loyalty

Intrinsic Cues Intrinsic Cues

(#4theplayers)

Extrinsic Cues Extrinsic Cues

Xbox One Xbox One

InvitationInvitation

• Celebrity actors/ endorsementsCelebrity actors/ endorsements

• Product PersonalityProduct Personality

• Emotional arousal: Emotional arousal:

• Demographics: Demographics:

Xbox One continued…Xbox One continued…

Perfect GirlfriendPerfect Girlfriend

Consumer dogmatismConsumer dogmatism

Market TargetingMarket Targeting

Innovative technology Innovative technology

Classical ConditioningClassical Conditioning

Extrinsic CuesExtrinsic Cues

Intrinsic CuesIntrinsic Cues

Which is better..??? Which is better..???

Enough with that!Enough with that!

Let’s have some FUN!!!Let’s have some FUN!!!

TRIVIA TIME!TRIVIA TIME!

What country is the What country is the headquarter for Sony headquarter for Sony Computer Entertainment Computer Entertainment located in? located in?

JAPAN!JAPAN!

Whose slogan is... Whose slogan is... “Greatness Awaits”? “Greatness Awaits”?

PLAYSTATION 4!PLAYSTATION 4!

Besides online, name 3 Besides online, name 3 stores you can buy a stores you can buy a gaming console?gaming console?

Gamestop Gamestop

Best BuyBest Buy

TargetTarget

Wal-MartWal-Mart

AmazonAmazon

What console uses the What console uses the tagline of “All In One” tagline of “All In One” Entertainment System?Entertainment System?

XBOX ONE!XBOX ONE!

What system released What system released first in the United first in the United States?States?

Playstation 4!Playstation 4!

Spock was used in a Spock was used in a commercial for this commercial for this product?product?(Photo)(Photo)

XBOX ONE!XBOX ONE!

THANKS FOR THANKS FOR WATCHING!WATCHING!

GET YOUR GAME ON!!!GET YOUR GAME ON!!!