X-Otica, The Future of In-Store Shopping, SMITH-TRG 1 page
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Transcript of X-Otica, The Future of In-Store Shopping, SMITH-TRG 1 page
X-Otica
The Ultimate ‘Destination Shopping’ Experience _________________________________________________________________________________________________________
_________________________________________________________________________________________________________ X-Otica: The Future of “In-Store Shopping” Richard D. Smith, CEO, SMITH-TRG Copyright 2004-2011SMITH-TRG, All rights reserved [email protected]
X-Otica: where store innovation and retail imagination converge.
Store Exterior
With magic akin to Times
Square, captivating video
content on large digital display
screens with QR codes beckon
consumers, drives store traffic,
creates word-of-mouth ―Buzz‖.
Once Inside X-Otica’s store-wide ‗Smart TV‘ digital media network with display screens deliver content for its customers and about: Brands and Products, People Who Make Them,
and Lifestyles & Interests of
People Who Buy Them.
X-Otica’s „Smart TV‟ Network Builds Consumer Awareness With high-impact, full-motion imagery and CD quality sound, reaches audience better than non-traditional out-of-home or in-store media.
Strengthens Brands and
Yields Stronger Ad Recall Combining brand imagery with promotional content creates a lasting impression with targeted audience. Motivates and Creates Greater Purchase Interest Flexible content scheduling by day part and screen location targets audiences with relevant and timely messages. Engages the Consumer Localized on-screen messaging - tailored to store or department specific audience – retailers solicit real-time response and enable permission based mobile marketing/commerce.
In-Store ‘Advertainment’
Smart TV: short video contests
about people, places and things.
X-Otica’s Mission Build leading ‗Destination Shopping‘ brand with a social conscience by: Optimizing customer‘s retail
experience Connecting/keeping pace
with consumer tastes Reacting quickly to
competitive events Leveraging technology and
marketing experience to customer‘s advantage
Deliver optimum quality, value and convenience
Maximizing revenue and profit per square foot
Convenience W/O Cashier Consumers with smartphones can real-time reply to X-Otica’s Smart TV marketing, promotion, and ‘Advertainment‘ messages. They can even phone select, pay for and have purchases home delivered next day.
Purchase by Touch Finger or palm image scans link customer to payment via image scanning on tablet computers near point of sale—completely eliminating the need to carry credit cards, checks, or cash.