Powered by Flanco

www.flancointeractiv.ro is the most daring electroIT content platform in Romania.

WHY the need for this

platform?

To support the Flanco commitment of “Mereu peste asteptari”To project in the virtual space the message “At Flanco we are selling more than just items, we are making your life more enjoyable”To offer support to those whom are planning to buy new electroIT goods, as well as those who already bought them but need advice on how to use them or any extra information about them

*GfK Romania Presentation prepared for Magazinul Progresiv - March 21st 2013

Because the benefits of electroIT products with premium technical specifications need to be explained to the average consumer in an easy to understand, friendly editorial language;

FlancoInteractiv = Opinion leader in the electroIT segment, offering quality consulting services for offline as well as online shoppers.

 21% of the romanian shoppers are Extreme Shoppers*;

The purchase process takes 30 to 90 days. During this time, the online information influencez the purchase decision *;

*GfK Romania Presentation prepared for Magazinul Progresiv - March 21st 2013

 

HOW?

- to contribute at integrating technology in everyday life, through the most dynamic online communication platform;

- to increase the retention rate of consumers through interactive and coherent editorial content, tutorials and pertinent reviews;

- to introduce and present the latest products, technologies and their benefits through a friendly and accessible language, written by a team with a vast editorial experience.

Flancoaims

Review

Video tutorialswww.flancointeractiv.ro/tutoriale

Types of content

Text tutorialsArticles by category

ex: Pentru Acasahttp://www.flancointeractiv.ro/viata-cu-flanco/acasa

 

Launchand

Media coverage

The platform was launched on the 11th of April 2013 and was backed up by an online advertising campaign and intense media presence

 Wall-street.ro

Forbes

Media Coverage

 Gadge(T)rends Magazine

Business Magazin

 Ele.ro

Kudika.ro