Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in...
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Transcript of Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in...
www.20dbs.com @20dbs
Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR.
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That 34% CAGR means Social Media spending is growing faster than any other interactive marketing category
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86% of Marketers plan to increase Social Media budgets in 2010 and 13% are planning to keep the same level of budget
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Pepsi dropped TV advertising for the 2010 Super Bowl. Instead, they're investing in a $20M Social Media campaign. (After 23 years of Super Bowl ads!)
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Best Buy has over 2,500 employees helping customers on Twitter as part of the Twelpforce initiative
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In fact, Best Buy even purchased TV ads to drive awareness for their Twitter initiative. (Traditional media as the supporting channel and Social Media as the core channel?!)
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Comcast has at least 11 full-time employees dedicated to customer service via Social Media.
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99% of online retailers plan to have a Facebook page by 2011 and 91% plan to have a Twitter page
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Social Media played a major role in 2009 Holiday Shopping – 28% of US shoppers say Social Media influenced their purchases
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Small Businesses are catching on too... 68% will increase their Social Media marketing efforts in the next year
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56% of Twitter users say they use the micro-blogging & communication service for business purposes
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Social Media usage is taking hold at both B2B and B2C business... 81% of B2B and 57% of B2C businesses maintain company-related profiles on social networks
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20% of tweets are about products such as invitations for product information, answers or responses from peers or directly by brand representatives
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46% of Facebook users say they would talk about or recommend a product on Facebook.
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58% of people said if they had tweeted about a bad experience, they would like the company to respond to their comment
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