PowerPoint Presentation

Assets

2 weekly original TV shows1 monthly pay-per-view6 hours of live programming every weekFeeds of various shows available on multiple platformswweuniverse.comWWE Network Reach

Channels

show-specific hashtags, live tweets, current trending topicsinteractive polls and fan Touts200+ superstar FB pages & twitter handles

Audience

RAW4.35 million

Smack Down2.11 million

WWE Network670K subscribers

Weekly viewership~15 million(24% under 1823% b/w 18-3423% b/w 35-4930% above 50)

Metrics457,784,243 YouTube views500,000 likes on the WWE FB page, without any promotion2.6 bn total page views worldwide14 mn unique site visitors/month$80,300,000 revenue in domestic TV rights fees in 2011Facebook: 11.4 million likes Twitter: 2.2 million followersYouTube: 1.2 million subscribers Google+: +1,321,023 Pinterest: 7,093 followers Tout: 104,609 followersEngagementmore than 664,000 social-media posts for Summer Slam 1328% more social conversation than last yeardigital pay-per-view buys up 203% over last year'sWWE second most searched term on Google on August 18Storylines continued on social media via superstars twitter accountsWWE social media engagement strategy